Core Viewpoint - The automotive industry is undergoing a deep adjustment period, and the "818 Global Car Purchase Festival" organized by Autohome is injecting vitality into the sector through "real benefits and real subsidies" and "AI innovation" [1] Group 1: AI Empowerment - Autohome is fully advancing its "All in AI" strategy, focusing on intelligent car selection, purchase decision assistance, and smart marketing to create a comprehensive AI empowerment system [1][2] - The company has launched an AI smart assistant that integrates a vast database of car models, evaluations, and user feedback, providing precise recommendations based on user queries [2] - Autohome's self-developed Cangjie model has surpassed general models in understanding capabilities within the automotive vertical, achieving a score of 72.96 in the SuperCLUE evaluation, leading the automotive knowledge assessment by 13.63 points [3] Group 2: O2O Ecosystem and Global Strategy - Autohome is building an "O2O car ecosystem" and a global strategy to expand its boundaries, addressing the convenience of car viewing amid the rise of electric vehicles [5] - The company has established a network covering over 200 cities with "space stations and car exhibitions," facilitating a seamless connection from online information to offline transactions [5] - Autohome's overseas website launched on June 30, 2025, aims to eliminate information barriers for overseas users regarding Chinese car models, enhancing the accuracy of user profiles by 40% in the Middle East market [6] Group 3: Transformation and Future Goals - The company is transforming the automotive consumption decision-making process through AI and ecological collaboration, aiming to redefine the "automotive ecosystem" [7] - Autohome's ultimate goal is to become the "smart hub" of the automotive industry, transitioning from a media platform to an automotive technology ecosystem platform [7]

Core Insights - The 818 Global Car Purchase Festival by Autohome is themed "Remembering the AI Future" and aims to boost car consumption in line with national policies, providing a one-stop service for consumers from online selection to offline experience and transaction [1][2] - Autohome has allocated 30 million yuan in direct subsidies for this year's festival, combining national, local, and manufacturer subsidies to lower the purchase threshold for consumers [2] - The festival marks the 20th anniversary of Autohome, which plans to leverage partnerships with major automotive brands and platforms to enhance consumer engagement and create a win-win situation for consumers, merchants, and the platform [1][2] Industry Context - The automotive industry is undergoing a significant transformation towards electrification and intelligence, with increasing competition in the traditional fuel vehicle market leading to price wars and declining profits for manufacturers [2] - Consumer purchasing decisions are becoming more cautious due to macroeconomic pressures, prompting Autohome to implement purchase subsidies to stimulate demand and assist manufacturers in managing inventory [2] Technological Advancements - Autohome is implementing an "All in AI" strategy to enhance the car buying experience, utilizing AI assistants for 24/7 consumer inquiries and innovative technologies for product visualization [3] - The company has developed five AI-driven marketing products that create a comprehensive marketing loop, significantly improving marketing efficiency for manufacturers [3][4] Global Expansion - Autohome's overseas version launched on June 30, 2023, aims to connect Chinese automotive brands with international markets, covering key regions such as Asia, Europe, Oceania, and South America [4][5] - The festival also serves as a platform to showcase Chinese automotive brands to the global audience, enhancing their international market presence [5] Strategic Importance - The 818 Global Car Purchase Festival is positioned as a key infrastructure and innovation engine for the high-quality development of the Chinese automotive industry, emphasizing technology empowerment, consumption upgrades, and global brand expansion [5]

Core Viewpoint - The company has extended its share repurchase plan until December 31, 2025, following the approval of its board of directors [1] Group 1: Share Repurchase Plan - As of August 8, 2025, the company has repurchased 5.4226 million American Depositary Shares at a total cost of approximately $144 million [1] - The proposed repurchase may occur through various methods including open market transactions, private negotiations, block trades, and other legally permitted means, depending on market conditions [1] - The board will regularly review the extended share repurchase plan and may adjust its terms and scale, or suspend or terminate the plan [1] Group 2: Financial Strategy - The company plans to utilize existing funds for the share repurchase [1]

取决于市场状况并根据适用的规则及法规，公司通过延长股份回购计划的拟议回购可能不时按现行市价 透过公开市场交易、私下协商交易、大宗交易及╱或透过其他法律允许的方式进行。董事会将定期审查 批准延长的股份回购计划，并可能批准调整其条款及规模，或暂停或终止该计划。公司计划利用现有资 金进行回购。 汽车之家-S(02518)发布公告，于北京时间2025年8月14日，公司宣布其董事会已批准将股份回购计划期 限延长至2025年12月31日。截至2025年8月8日，公司已回购542.26万份美国存托股，总成本约为1.44亿 美元。 ...

香港交易及結算所有限公司及香港聯合交易所有限公司對本公告的內容概不負責，對其準確性或完整性亦不發表 任何聲明，並明確表示概不會就本公告全部或任何部分內容而產生或因倚賴該等內容而引致的任何損失承擔任何 責任。 Autohome Inc. 汽車之家* （於開曼群島註冊成立的有限公司） （股份代號：2518） 內幕消息 延長股份回購計劃 本公告乃由Autohome Inc.（「本公司」）根據香港聯合交易所有限公司證券上市規則（「上市 規則」）第13.09條及第13.10B條以及香港法例第571章《證券及期貨條例》第XIVA部項下之 內幕消息條文（定義見上市規則）刊發。 茲提述本公司日期為2024年9月4日有關本公司董事會（「董事會」）批准一項股份回購計劃 （「股份回購計劃」），自同日起生效的公告。根據股份回購計劃，本公司可於未來12個月 內回購價值高達200百萬美元的股份（包括美國存託股）。 於北京時間2025年8月14日，本公司宣佈其董事會已批准將股份回購計劃期限延長至2025 年12月31日。截至2025年8月8日，本公司已回購5,422,647份美國存託股，總成本約為144 百萬美元。 取決於市場狀況並根據適 ...

Core Viewpoint - Autohome Inc. has extended its share repurchase program through December 31, 2025, allowing for the repurchase of up to US$200 million of its American depositary shares [1][2]. Group 1: Share Repurchase Program - The Board approved the extension of the Share Repurchase Program originally authorized in September 2024, which allows for the repurchase of up to US$200 million of ADSs over a twelve-month period [1]. - As of August 8, 2025, the company has repurchased 5,422,647 ADSs at a total cost of approximately US$144 million [1]. - The repurchases may occur through various means, including open market transactions and block trades, depending on market conditions [2]. Group 2: Company Overview - Autohome Inc. is the leading online platform for automobile consumers in China, aiming to reduce decision-making and transaction costs in the auto industry through advanced technology [3]. - The company provides a wide range of content and services, including user-generated content, a comprehensive automobile library, and extensive listing information, covering the entire car purchase and ownership cycle [3]. - Autohome's platform is utilized by automakers and dealers for advertising, and it offers services such as sales leads, data analysis, and marketing to enhance efficiency and facilitate transactions [3].

Group 1 - The stock price of Autohome (ATHM) increased by 2.33% to $29.42 per share, with a total market capitalization of $3.485 billion as of August 13 [1] - Financial data indicates that Autohome's total revenue is projected to be 3.212 billion RMB by June 30, 2025, representing a year-on-year decrease of 7.75% [1] - The net profit attributable to the parent company is expected to be 772 million RMB, reflecting a year-on-year decline of 15.99% [1] Group 2 - Autohome is a leading online service platform for automotive consumers in China, aiming to reduce decision-making and transaction costs in the automotive industry through technology [2] - The company provides various types of content, including original professional content (OGC), professional generated content (PGC), user-generated content (UGC), and AI-generated content, along with a comprehensive vehicle database and extensive automotive release information [2] - Autohome serves as a preferred platform for automotive manufacturers and dealers to promote advertising campaigns, leveraging its large and active user base [2] - The company offers subscription and advertising services for dealers, enabling them to market their inventory and services to millions of potential online users in China [2] - Autohome operates a full-featured online trading platform called "Car Mall," which assists manufacturers and dealers in facilitating transactions [2] - Additional value-added services provided by the company include automotive finance, insurance, used car trading, and after-sales services through its website and mobile applications [2]

Core Viewpoint - The automotive consumption landscape is undergoing transformation due to upgraded consumer demand and the application of new technologies, leading to the emergence of new demands and business models, which will reshape the automotive consumption value chain [1] Group 1: Testing and Evaluation - The 2022 "Super Test - Winter Laboratory" introduced a new dual-temperature testing method, collecting over 20,000 real user samples to provide comprehensive evaluations of 58 popular new energy vehicle models [2][3] - The testing included both pure electric and range-extended/integrated models, covering popular domestic and joint venture brands, and also included new models still in testing [2][4] - The dual-temperature testing approach provided a more comprehensive understanding of vehicle performance under varying conditions, including extreme cold [3][4] Group 2: Performance Insights - In the low-temperature tests, joint venture brands outperformed domestic brands in pure electric models, while all range-extended/integrated models were domestic, highlighting the market dominance of domestic brands in this segment [4] - The average range achievement rate for pure electric models in Beijing was 71.8%, with the Taycan achieving 104.5%, while extreme cold conditions significantly reduced the range of many models [5][4] - The extreme cold testing revealed that the performance of electric vehicles was severely impacted, with some models achieving less than 40% of their official range [5] Group 3: Consumer Guidance - The testing results provided valuable insights into factors affecting winter range, such as battery performance, heating system efficiency, and tire performance under low temperatures [9][12] - The "Super Test" aims to address consumer pain points in selecting electric vehicles by providing clear, data-driven evaluations and recommendations [13] - The initiative emphasizes the importance of transparency and accuracy in automotive evaluations to help consumers make informed decisions [14] Group 4: Industry Impact - The automotive industry is encouraged to upgrade technology and improve product quality through the insights gained from the testing, which serves as a catalyst for innovation [10][14] - The integration of real user data into the evaluation process enhances the credibility and relevance of the assessments, positioning the company as a leader in automotive testing [12][14] - The company's brand upgrade reflects its commitment to meeting evolving consumer needs and promoting sustainable development in the automotive industry [13]

Core Viewpoint - The "潮FUN直播盛典" organized by Autohome during the Guangzhou Auto Show has set new records in online exposure and engagement, showcasing innovative live streaming strategies to enhance user experience and engagement in the automotive industry [3][4][12]. Group 1: Event Overview - The Guangzhou Auto Show opened on December 30, 2022, with Autohome presenting the "潮FUN直播盛典," featuring over 100 hours of live streaming over 10 days [1]. - The event aimed to provide a multi-dimensional and engaging viewing experience, evolving from last year's "超级直播周" to a more expansive and interactive format [3]. Group 2: User Engagement and Content Strategy - The "潮FUN直播盛典" achieved significant metrics, including 1.79 billion total online exposures, 23.776 million live stream views, and 5.104 million interactions, surpassing previous records [3]. - The event utilized a multi-route live streaming approach, featuring various hosts and experts to cater to different user needs and preferences, enhancing the overall viewing experience [4][10]. Group 3: Technological Innovations - The event incorporated advanced technologies such as AI, AR, and 3D displays to create an immersive experience, allowing users to interact with content in innovative ways [10][14]. - Autohome introduced a new car directory feature, enabling users to select their preferred models, thus enhancing the online-to-offline experience [10]. Group 4: Metaverse Integration - Autohome deepened its exploration of the metaverse by introducing NFT collectibles and virtual interactions during the event, blending digital and physical experiences [12][14]. - Users could engage with AR tools and participate in interactive activities, enhancing the overall engagement and enjoyment of the event [14]. Group 5: Marketing and Industry Impact - The event's success reflects Autohome's commitment to innovative marketing strategies aimed at younger consumers, utilizing data-driven insights to enhance user engagement [16][28]. - The "潮FUN直播盛典" represents a significant step in creating a comprehensive ecosystem for automotive consumption, integrating viewing, purchasing, and ownership experiences [28].

Core Insights - The report by Aurora Research Institute highlights the performance of the mobile internet industry in Q4 2022, with a focus on the automotive information sector, where Autohome APP leads in both DAU and MAU [1][2] Group 1: Mobile Internet Industry Overview - In Q4 2022, the average number of apps installed per mobile internet user reached 73, with an increase in installations among younger and middle-aged users [1] - The average daily usage time for apps remained stable at 5.3 hours, indicating consistent online behavior among users [1] Group 2: Automotive Information Sector Performance - The automotive market showed a "first decline, then rise" pattern, with total retail sales reaching 5.66 million units in Q4 2022, and December sales hitting 2.169 million units, a year-on-year increase of 15% and a month-on-month surge of 47% [1] - The MAU for the automotive information sector stabilized at 130 million, with a recorded MAU of 134.1 million at the end of the quarter, showing a slowdown in growth but still maintaining a positive trend [1] Group 3: Autohome APP Performance - Autohome APP maintained its leading position in Q4 2022 with an average DAU of 12.887 million and MAU of 47.744 million, along with a monthly user growth of 9.215 million [2] - The strategic shift of Autohome from an automotive vertical media to a "content ecosystem + tool services + transaction platform" is driving its data advantage [2] Group 4: Strategic Initiatives and Collaborations - Autohome has undergone a brand upgrade to appeal to younger consumers, changing its slogan to cover a broader range of automotive consumption scenarios [2] - The company has engaged in various collaborations with platforms like Gaode Map and Huawei to enhance its ecosystem, creating a comprehensive automotive scene that integrates "people, cars, and roads" [3] - Autohome's partnerships with various companies, including CCTV-2 and JD Auto, have expanded its service offerings and user engagement, contributing to its ecosystem growth [3] Group 5: Future Outlook - Autohome aims to leverage its innovation and technology to reduce decision-making and transaction costs in the automotive industry, aspiring to become a leading one-stop service provider for automotive life [4]