交银国际发布研报称，长城汽车（601633）(02333)去年营收2,227.9亿元人民币(下同)，同比增长 10.2%，纯利跌21.7%至99.12亿元，主要受直营渠道建设及新品/品牌投放前置拖累。公司去年第四季营 收692.1亿元创新高，但纯利仅12.77亿元，按季跌44%，主因一次性计提年终奖(预提46亿元)叠加直营与 广告投入、新店爬坡。展望2026年，该行料长汽盈利弹性取决于提效，海外挑战60万辆与直营提效带动 利润修复。该行维持对长汽的"买入"评级，目标价22.5港元。 ...

智通财经APP获悉，交银国际发布研报称，长城汽车(02333)去年营收2,227.9亿元人民币(下同)，同比增 长10.2%，纯利跌21.7%至99.12亿元，主要受直营渠道建设及新品/品牌投放前置拖累。公司去年第四季 营收692.1亿元创新高，但纯利仅12.77亿元，按季跌44%，主因一次性计提年终奖(预提46亿元)叠加直营 与广告投入、新店爬坡。展望2026年，该行料长汽盈利弹性取决于提效，海外挑战60万辆与直营提效带 动利润修复。该行维持对长汽的"买入"评级，目标价22.5港元。 ...

Core Viewpoint - The forecast for Changcheng Automobile's revenue for 2026 is between 247.48 billion to 289.80 billion yuan, with a net profit forecast of 12.45 billion to 17.52 billion yuan, indicating potential for exceeding expectations in future financial disclosures [1][8]. Revenue and Profit Forecast - The predicted revenue range is 2474.84 to 2898.00 million yuan, with an average forecast of 2722.38 million yuan and a median of 2762.39 million yuan [2][9]. - The predicted net profit range is 124.49 to 175.20 million yuan, with an average of 154.08 million yuan and a median of 156.00 million yuan [2][9]. Sales Performance - Changcheng Automobile achieved a total sales volume of 1.324 million units in 2025, marking a year-on-year increase of 7.3%, setting a historical record [3][10]. - WEY brand sales reached 102,000 units, showing a significant year-on-year growth of 86.3% [4][10]. - Haval brand sales totaled 759,000 units, with a year-on-year increase of 7.4% [3][10]. - Tank brand sales were 233,000 units, reflecting a slight year-on-year increase of 0.7% [5][10]. - Overseas sales reached 506,000 units, representing a year-on-year growth of 11.7% [11]. New Product Developments - The company launched the world's first native AI all-power platform, named "Guiyuan," which supports five types of power configurations and aims to introduce over 50 models across seven categories [12]. - The platform features a pure electric range of up to 363 kilometers and a comprehensive WLTC range of 1393 kilometers, with rapid charging capabilities [12].

交银国际发布研报称，认为长城汽车（601633）(02333)中期仍受益于"高端化+新能源+出海"方向，但 4Q25已体现投入加大对利润的阶段性挤压。暂维持"买入"评级与目标价22.50港元，待年报披露后重点 跟踪费用结构、单车盈利与渠道效率变化并更新预测。 交银国际主要观点如下： 2025年业绩：销量与营收增长，利润受战略投入拖累 4Q25长城营收692.08亿元（同比+15.46%，环比+13%），单车收入17.29万元；销量超40万台（同比 +5.49%，环比+13.22%），其中新能源销量12.52万台、海外销量17.19万辆，均保持较强增长。4Q25净 利润为12.77亿元，环比下滑44.4%，主要为一次性计提全年年终奖所致；管理层披露2025年预提年终奖 约46亿元（同比+8亿元），还原后盈利基本面依旧稳健。同时，直营费用同比增加17亿+、广告投入同 比增长，叠加新店爬坡期（约6个月）导致费用效率尚未完全体现，影响季度利润表现。 2026展望：出海上量+直营提效，有望带来利润修复 长城提出2026年海外销量挑战60万台，且4Q25已在多区域加快渠道签约，为2026年增量获取奠定基 础。直营方面，长 ...

智通财经APP获悉，交银国际发布研报称，认为长城汽车(02333)中期仍受益于"高端化+新能源+出 海"方向，但4Q25已体现投入加大对利润的阶段性挤压。暂维持"买入"评级与目标价22.50港元，待年报 披露后重点跟踪费用结构、单车盈利与渠道效率变化并更新预测。 交银国际主要观点如下： 2026展望：出海上量+直营提效，有望带来利润修复 长城提出2026年海外销量挑战60万台，且4Q25已在多区域加快渠道签约，为2026年增量获取奠定基 础。直营方面，长城预计2026年魏牌将进入"提效+上规模"阶段，并认为规模化后有助将部分渠道利润 回流至企业端；同时管理层亦表示直营费用未来增量不会太大、效率将持续改善。需要关注的风险包括 原材料价格波动及海外政策节奏（如俄罗斯报废税返还确认时点差）。 风险变量方面关注三点 其一，大宗与锂价波动对行业成本的压力仍在，但长城提出2026年直材年化降本目标约5%，并将透过 平台化、规模效应与多维降本对冲原材料上行。其二，俄罗斯"报废税/返还"节奏会带来季度间扰动， 管理层称4Q25收到的是3Q25及以前的综合结算、4Q25当期尚未收到。其三，直营渠道仍处效率爬坡 期，管理层预期2 ...

智通财经APP获悉，里昂发布研报称，长城汽车(02333,601633.SH)公布2025年初步业绩，收入同比增长 10%，但净利润同比下降22%。年终奖金拨备或影响第四季净利润约30亿元人民币，若剔除延迟的俄罗 斯报废车税退税影响，该行估计第四季单车利润可按季上升约2,000元至10,500元。展望2026年，该行预 计长城国内销售将受内需减弱影响，而俄罗斯市场的影响可能持续。因此下调长城汽车2026年及2027年 净利润预测分别为19%及3%，并下调目标市盈率倍数，将H股目标价由21港元下调至15港元，A股目标 价则由36元下调至24元。然而，该行维持"跑赢大市"评级，因预期长城在行业波动中仍将保持韧性。 ...

交银国际发表研报指，长城汽车去年净利润按年跌21.7%至99.12亿元，主要由于销量及收入增长同时， 公司加速构建直连用户的新渠道模式，并加大新车型及新技术上市宣传及品牌提升投入。去年收入按年 升10.2%至2227.9亿元，单车收入按年提升约4500元，至16.83万元，20万元以上车型销量按年增加逾9 万辆，反映高端化与结构升级仍在推进。展望2026年，公司指引海外销量挑战60万辆，且去年第四季已 于多个区域加快渠道签约，为2026年增量奠定基础。该行认为公司中期仍受惠于高端化+新能源+出海 方向，但去年第四季已体现投入加大对利润的阶段性挤压；维持"买入"评级，H股目标价22.5港元。 ...

Core Viewpoint - In 2025, the Chinese automotive industry transitions from "price competition" to "value competition," leading to a high-quality development phase, with increased market differentiation and revenue pressure on most automakers. However, Great Wall Motors achieves significant revenue growth through a clear strategic focus on high-end and new energy vehicles, reaching a record revenue of 222.79 billion yuan, a 10.19% year-on-year increase [2][3]. Industry Background - The automotive market in China is undergoing a critical adjustment phase, with lingering effects from previous price wars and accelerated transitions to new energy vehicles, resulting in many automakers facing profitability challenges [3][4]. Revenue Growth Drivers - Great Wall Motors' revenue growth is attributed to a shift from "scale competition" to a "value-driven" business model, enhancing the quality and sustainability of revenue growth. The average vehicle price reached 201,300 yuan in 2025, reflecting a significant increase in product premium capabilities [4][6]. High-End and New Energy Vehicle Growth - In 2025, sales of high-end and new energy vehicles at Great Wall Motors both saw substantial growth, validating the company's strategic focus on brand elevation and energy transition. The high-end brand sales, particularly from the WEY and Tank brands, significantly contributed to revenue growth [5][7]. Product Structure Optimization - Great Wall Motors has established a clear multi-brand matrix, covering price ranges from 100,000 to 450,000 yuan, allowing for differentiated competition and avoiding internal competition. This structure supports the company's transition to high-value and high-quality products [10][11]. Technological Investment - The company has invested heavily in technology and innovation, with a team of 23,000 engineers and significant investments in testing facilities. This focus on technology is expected to enhance product quality and brand value, positioning Great Wall Motors for future growth [12].

Investment Rating - The report maintains a "Buy" rating for both A-shares and H-shares of Great Wall Motors, with current prices at 20.69 CNY and 13.25 HKD respectively [5]. Core Insights - The company's revenue for 2025 is projected to increase by 10.2% year-on-year to 222.79 billion CNY, while the net profit attributable to shareholders is expected to decline by 21.7% to 9.91 billion CNY [1]. - The high-end strategy is showing results, with total vehicle sales increasing by 7.3% year-on-year to 1.324 million units, and new energy vehicle sales rising by 25.4% to 404,000 units, achieving a penetration rate of 30.5% [2]. - The company is advancing its globalization efforts, with overseas sales expected to grow by 11.7% year-on-year to 506,000 units, accounting for 38.2% of total sales [3]. Summary by Sections Financial Performance - In Q4 2025, the company's revenue increased by 15.5% year-on-year to 69.21 billion CNY, but net profit fell by 43.5% year-on-year to 1.28 billion CNY [1]. - The estimated earnings per share (EPS) for 2025 is projected at 1.16 CNY, with a net profit margin of 4.4% [4][13]. Sales and Market Strategy - The company’s average selling price (ASP) for vehicles increased by 2.7% year-on-year to 168,300 CNY, indicating a successful high-end positioning strategy [2]. - The Tank brand is expanding its user base with new models, while the Wey brand is focusing on a dual flagship strategy to enhance its premium image [2]. Global Expansion - The launch of the "Guiyuan" platform, which supports multiple powertrain types, is expected to facilitate new model introductions and enhance profitability [3]. - The establishment of a factory in Brazil is anticipated to boost sales in Latin America, contributing to the company's global growth strategy [3].

| | | （一）可转债发行上市概况 经中国证券监督管理委员会《关于核准长城汽车股份有限公司公开发行可转换公司 债券的批复》（证监许可[2021]1353号）核准，长城汽车股份有限公司（以下简称"公 司"或"本公司"）于2021年6月10日公开发行3,500万张可转换公司债券，每张面值100 元，发行总额35亿元。 可转债转股情况：2026年1月1日至2026年1月31日期间，共有6,000元"长汽转 债"已转换成公司股票，转股数为153股。自2021年12月17日至2026年1月31日， 累计共有4,953,000元"长汽转债"已转换为公司股票，累计转股数为129,880 股，占可转债转股前公司已发行股份总额的0.0014%。 未转股 可转债情 况：截至2026 年 1月31日，尚 未转股的 可转债金额 为 3,495,046,000元，占可转债发行总量的99.8585%。 2023年股票期权激励计划首次授予期权行权结果：2023年股票期权激励计划首 次授予第一个行权期可行权股票期权数量为18,948,783股，行权方式为自主行 权，行权期为2025年5月12日至2026年1月25日。2026年1月行权0股 ...