Core Insights - Recent consumer reports on social media indicated that Miniso's tapioca cat litter was priced around 3 yuan per bag, raising concerns about potential pricing errors and fulfillment issues [2] - Miniso confirmed that the low price was due to an operational error, and they have since restored the normal price of 15.9 yuan for a 1.25kg bag of cat litter [3] - The company acknowledged that this mistake would result in a loss of nearly one million yuan but committed to fulfilling all orders placed at the erroneous price [3] Company Operations - Miniso issued an apology on June 21, stating that the pricing error occurred on June 20 due to internal operational mistakes, leading to a surge in orders [3] - The company emphasized its commitment to improving internal processes to prevent similar incidents in the future [3] Industry Context - The incident reflects a broader trend where well-known companies have faced similar pricing errors on e-commerce platforms, such as the case with paper giant Jierou, which reported a loss of millions due to a pricing mistake [6] - Miniso is expanding its strategic layout into the pet product sector, having launched official flagship stores for pet supplies on various online platforms [6] - The company, founded in 2013 and listed on the NYSE in 2020 and the Hong Kong Stock Exchange in 2022, reported a revenue increase of 18.9% year-on-year to 4.427 billion yuan for Q1 2025, although adjusted net profit declined by 4.81% to 587 million yuan [6]

香港交易及結算所有限公司及香港聯合交易所有限公司對本公告的內容概不負責，對其準確性 或完整性亦不發表任何聲明，並明確表示概不就因本公告全部或任何部分內容而產生或因倚賴 該等內容而引致的任何損失承擔任何責任。 名創優品集團控股有限公司（「本公司」）自願發佈此公告。於2025年6月20日，本 公司獲本公司執行董事、董事會主席、首席執行官兼控股股東葉國富先生告知， 其與一家領先的金融機構（「交易商」）的個人領式期權交易全面解除。 根據解除條款，交易商已將其之前與該領式期權交易相關的預付遠期合約（「合 約」）以作為信用支持所接收的14,000,000股本公司普通股（「股份」）全部歸還。 該合約由交易商與Mini Investments SP1 Limited（「Mini Investments」）（一家由 葉先生控制的英屬維爾京群島實體）於2023年訂立。作為合約的一部分，Mini Investments向交易商轉讓14,000,000股股份以換取交易商的預付款項，並同意於 合約到期時以現金支付或交付股份的方式結算。隨著交易解除，Mini Investments 已收回全部14,000,000股股份。 本公司相信，葉 ...

Core Viewpoint - MINISO Group has unwound a collar transaction involving 14,000,000 ordinary shares, indicating the chairman's confidence in the company's long-term success [2][3]. Company Overview - MINISO Group is a global value retailer that offers a variety of trendy lifestyle products featuring IP design, serving consumers through a large network of stores [4]. - The company emphasizes aesthetically pleasing design, quality, and affordability in its product portfolio, continually rolling out new products [4]. - Since its first store opening in China in 2013, MINISO has established itself as a globally recognized retail brand with a massive store network [4].

| 1). | 已購回以作註銷但尚未註銷之股份 | | 411,600 | % | HKD | 36.4374 | | --- | --- | --- | --- | --- | --- | --- | | | 變動日期 | 2025年3月26日 | | | | | | 2). | 已購回以作註銷但尚未註銷之股份 | | 530,600 | % | HKD | 37.6823 | | | 變動日期 | 2025年3月27日 | | | | | | 3). | 已購回以作註銷但尚未註銷之股份 | | 269,000 | % | HKD | 37.1479 | | | 變動日期 | 2025年3月28日 | | | | | | 4). | 已購回以作註銷但尚未註銷之股份 | | 55,400 | % | HKD | 35.515 | | | 變動日期 | 2025年3月31日 | | | | | | 5). | 已購回以作註銷但尚未註銷之股份 | | 52,600 | % | USD | 4.6002 | | | 變動日期 | 2025年3月31日 | | | | | | 6). | 已購回以作註銷但尚未註銷之股 ...

Core Insights - MINISO SPACE, the first of its kind globally, opened in Nanjing, attracting significant consumer interest and long queues for exclusive products [1][3] - The store features 29 major global IPs, integrating high-end commercial spaces with interest-driven consumption [3][4] - The concept emphasizes experiential retail, blending shopping with social interaction and immersive experiences [3][4] Company Strategy - MINISO SPACE aims to provide differentiated consumer experiences, enhancing brand image while activating young consumer potential in high-end commercial areas [4][5] - The store's design incorporates a narrative flow of exhibition, experience, and retail, appealing to the aesthetic sensibilities of the target demographic [3][4] Consumer Behavior - Young consumers are increasingly engaging in "interest consumption," prioritizing emotional value and experiences over traditional material purchases [5][6] - The average transaction value at MINISO SPACE reportedly quadrupled compared to national averages, indicating strong consumer willingness to spend on unique products [5] Market Trends - The rise of interest-driven consumption reflects a broader shift in consumer behavior, with a focus on personalized and experiential retail [5][6] - Nanjing's selection as a pilot city for retail innovation highlights the city's strong consumer power and supportive policies for commercial innovation [6]

Core Viewpoint - Miniso has launched a new store format called Miniso Space in a luxury shopping mall, aiming to enhance its brand positioning and capitalize on the growing demand for IP products [1][5][11] Group 1: Store Format and Strategy - Miniso Space is the largest store format in Miniso's portfolio, focusing on high-end product offerings and located in premium shopping areas [1][11] - The store will feature a significant increase in IP product offerings, with 80% of the products being IP-related, compared to 20%-70% in other store formats [1][5] - The store's design aims to attract a specific demographic, with a focus on aesthetics and experience, leveraging a design team known for high-profile projects [7][11] Group 2: Market Positioning and Financial Goals - Miniso aims to become the world's leading IP design retail group, with a strategic plan to open 900-1100 new stores annually and achieve a compound revenue growth of at least 20% [11][19] - The company has set a monthly revenue target of 2.5-3 million yuan for the Miniso Space store to achieve profitability, which translates to approximately 100,000 yuan per day [11][12] - Recent financial performance shows a revenue of 4.427 billion yuan in Q1, a year-on-year increase of 18.89%, but a net profit decline of 28.56% due to changes in revenue structure and increased investment in new business [19] Group 3: Competitive Landscape and Challenges - The luxury retail market is facing challenges, with major players like LVMH and Kering reporting declines in revenue and profit, indicating a shift in consumer behavior [16][19] - Miniso's entry into a luxury shopping environment requires a strong marketing strategy to attract both affluent and younger consumers, balancing the appeal of high-end products with accessible pricing [14][16] - The company must navigate the complexities of operating in a high-rent area while maintaining customer engagement and repeat purchases [11][14]

Group 1 - The "618" shopping festival this year featured a 39-day duration, the longest in history, with simplified promotional rules and the use of AI tools to enhance efficiency for merchants [1][3] - Major platforms like Taobao and JD.com shifted from complex discount structures to straightforward price reductions, aiming to improve consumer experience and engagement [3][10] - Consumer behavior has evolved, with a growing focus on product quality, cost-effectiveness, and after-sales service, leading to a decline in the effectiveness of complicated discount strategies [3][4] Group 2 - The rise of instant retail has become a competitive battleground, with brands like Apple and Xiaomi reporting over 50% year-on-year growth in daily orders during the "618" event [6][7] - Notable performance was observed in various sectors, including fast-moving consumer goods, with brands like Watsons and Miniso achieving significant order increases [7][8] - Instant retail is now seen as a core strategy for brands to capture market share, driven by consumer demand for immediate satisfaction [8][10] Group 3 - The integration of national subsidies with promotional events has led to remarkable sales growth across multiple categories, particularly in home appliances and electronics [10][11] - The demand for durable consumer goods has surged, supported by government policies encouraging upgrades and replacements [11] - AI technology has emerged as a transformative force in e-commerce, enhancing various processes from product selection to customer service [12][13] Group 4 - AI tools are being utilized to create personalized shopping experiences, with platforms offering features that generate tailored product recommendations based on user data [12] - The potential of AI in e-commerce extends beyond current applications, with expectations for deeper integration into the consumer, merchant, and platform interactions [12][13] - The collaboration between AI technology and e-commerce platforms is expected to empower Chinese brands in their digital transformation efforts [13]

Core Insights - MINISO SPACE, the first of its kind globally, opened in Nanjing, marking a significant step in MINISO's global expansion and innovation in the luxury retail sector [2][3] - The store features over 10 unique IP zones, with 99% of products being IP-related, showcasing collaborations with 29 major global IPs including Disney and Harry Potter [3][4] - The store's design integrates high-end aesthetics with a youthful vibe, creating an immersive shopping experience that aligns with the emotional and experiential needs of young consumers [4] Company Strategy - MINISO aims to establish 5-10 additional MINISO SPACE locations in China, targeting shopping centers with annual revenues exceeding 10 billion [3][5] - The company has introduced a six-tier store system, including MINISO LAND, MINISO SPACE, MINISO FRIENDS, flagship stores, regular stores, and pop-up stores, focusing on consumer value and retail essence [4][5] - The strategic focus on IP-driven retail experiences is expected to enhance consumer engagement and drive sales through emotional connections and immersive experiences [4][5]

FF305 公司名稱： 名創優品集團控股有限公司 呈交日期： 2025年6月19日 如上市發行人的已發行股份或庫存股份出現變動而須根據《香港聯合交易所有限公司（「香港聯交所」）證券上市規則》(「《主板上市規則》」)第13.25A條 / 《香港聯合交易所有限公司GEM證券 上市規則》(「《GEM上市規則》」)第17.27A條作出披露，必須填妥第一章節 。 | 第一章節 | | | | | | | | | --- | --- | --- | --- | --- | --- | --- | --- | | 1. 股份分類 | 普通股 | 股份類別 | 不適用 | | 於香港聯交所上市 | 是 | | | 證券代號 (如上市) | 09896 | 說明 | | | | | | | A. 已發行股份或庫存股份變動 | | | | | | | | | | 事件 | | 已發行股份（不包括庫存股份）變動 | 佔有關事件前的現有已發 | 庫存股份變動 | 每股發行/出售價 (註4) | 已發行股份總數 | | | | 已發行股份（不包括庫存股份）數 目 | | 行股份（不包括庫存股 份）數目百分比 (註3) | 庫存股份數目 ...

Core Viewpoint - MINISO SPACE, the first global store of MINISO, opened in Nanjing's Deji Plaza, marking a significant innovation in the intersection of high-end retail and trendy IPs [3][10]. Group 1: Store Opening and Consumer Response - The opening day saw long queues, with consumers starting to line up as early as 2 AM to purchase limited edition products [6]. - The exclusive WAKUKU products launched at the store quickly sold out, indicating strong demand among young consumers [6][17]. Group 2: Strategic Positioning and Market Impact - MINISO SPACE is positioned as an immersive IP-themed retail space, aiming to bridge high-end commercial environments with popular consumer trends [10][13]. - The store is located in Deji Plaza, known as the "global store king," with annual sales reaching 24.5 billion yuan, highlighting the strategic choice of location for MINISO [10]. Group 3: Design and Experience - The store features a narrative flow of "exhibition-experience-retail," designed by the team behind the popular "internet celebrity restroom" in Deji, integrating art installations and interactive experiences [14]. - Consumers can engage with multiple globally recognized IP themes, including Disney and Harry Potter, enhancing the shopping experience [16].