Core Viewpoint - Miniso (09896) announced a share buyback plan, intending to repurchase approximately 51,200 shares at a cost of about $24.59 million on November 24, 2025 [1] Group 1 - The company plans to execute the buyback to enhance shareholder value [1] - The total expenditure for the buyback is approximately $24.59 million [1] - The number of shares to be repurchased is 51,200 [1]

Summary of Miniso (MNSO) Conference Call Company Overview - **Company**: Miniso (MNSO) - **Industry**: Retail, specifically in the discount variety store segment Key Takeaways 1. **Same Store Sales Growth (SSSG)**: - Miniso China has maintained strong SSSG momentum, with management projecting low teens percentage growth into Q4, supported by a low base and improved operations such as new product updates and inventory preparation [1][2] 2. **Store Upgrades**: - The pace of store upgrades in China is expected to accelerate, with management aiming to upgrade more than 200 stores in 2026, leveraging improved sales performance and team capabilities [1][2] 3. **US Market Performance**: - Management is confident in achieving 50%-55% sales growth in the US market for Q4, despite a contraction in gross profit margin (GPM) due to a higher local procurement mix [1][10] - The local procurement mix has increased to approximately 50% from 20-30% in Q3, which has compressed GPM but improved inventory turnover [10] 4. **Operational Efficiency**: - Improvements in operational efficiency have been noted, including enhanced merchandising cadence and inventory health, with fulfillment rates raised to 80-90% to avoid stockouts [11] - New product lead times have been significantly reduced, and inventory days have been shortened due to a 10-20% SKU reduction [11] 5. **Product Portfolio and IP Strategy**: - Miniso's diversified IP portfolio is seen as a strength, helping to capture market opportunities and mitigate risks. The performance of self-owned IPs has exceeded expectations, with notable sales figures for various IPs [1][11] 6. **Future Growth Plans**: - Management reiterated a five-year growth plan with a revenue CAGR of over 20%, targeting a 25% sales growth for 2025 and an annual store count increase of 900-1,000 stores [12] 7. **Valuation and Investment Outlook**: - Current valuation is considered undemanding, with a projected low-mid teens P/E for 2025, and the company is viewed as having high growth visibility. A "Buy" rating is reiterated [2][13] 8. **Risks**: - Key risks include lower store productivity in China, geopolitical risks, and potential higher operating expenses. There are also concerns regarding the performance of Yonghui, a partner in the business [13] Additional Insights - **Market Dynamics**: - The company has faced challenges in some overseas markets due to macroeconomic factors and foreign exchange headwinds, but inventory levels remain low, with sell-through growth outpacing sell-in growth [1][2] - **Sales Performance**: - The US market has shown strong topline growth, with specific product themes like Zootopia contributing positively to sales [10][11] - **Store Expansion**: - The US market is on track to net open approximately 80 stores this year, with expectations for similar or faster additions in 2026 [10] This summary encapsulates the essential points discussed during the conference call, highlighting Miniso's current performance, future strategies, and potential risks in the retail market.

名创优品（09896）公布，2025年11月24日耗资约24.59万美元回购5.12万股股份。 来源：新浪港股 ...

智通财经APP讯，名创优品(09896)公布，2025年11月24日耗资约24.59万美元回购5.12万股股份。 ...

格隆汇11月25日丨名创优品(09896.HK)公告，11月24日耗资24.59万美元回购5.12万股，每股回购价 4.7525-4.85美元。 ...

FF305 翌日披露報表 (股份發行人 ── 已發行股份或庫存股份變動、股份購回及/或在場内出售庫存股份) 表格類別： 股票 狀態： 新提交 公司名稱： 名創優品集團控股有限公司 呈交日期： 2025年11月25日 如上市發行人的已發行股份或庫存股份出現變動而須根據《香港聯合交易所有限公司（「香港聯交所」）證券上市規則》(「《主板上市規則》」)第13.25A條 / 《香港聯合交易所有限公司GEM證券 上市規則》(「《GEM上市規則》」)第17.27A條作出披露，必須填妥第一章節 。 | 第一章節 | | | | | | | | | --- | --- | --- | --- | --- | --- | --- | --- | | 1. 股份分類 | 普通股 | 股份類別 | 不適用 | | 於香港聯交所上市 | 是 | | | 證券代號 (如上市) | 09896 | 說明 | | | | | | | A. 已發行股份或庫存股份變動 | | | | | | | | | | | | 已發行股份（不包括庫存股份）變動 | | 庫存股份變動 | | | | | 事件 | 已發行股份（不包括庫存股份）數 目 | 佔有 ...

Summary of Miniso's Earnings Call Company Overview - **Company**: Miniso - **Date**: November 24, 2025 Key Points Industry and Market Performance - **Domestic Market**: The domestic market has stabilized and improved, contributing two-thirds of the company's profits. The business model and profitability are stable, reducing tail risks [3][12] - **Overseas Market**: The overseas market achieved low single-digit same-store sales growth. The Top Toy business grew by 110%, significantly contributing to revenue, although franchise and agency performance in Latin America and Asia was slightly below expectations [2][4] Financial Performance - **Revenue Growth**: Miniso reported a revenue growth of 28.2%, exceeding Bloomberg's consensus estimate of around 25%. Domestic same-store sales grew nearly 10% [4] - **Profitability**: The company's net profit growth was 12%, which was 3 percentage points lower than Bloomberg's consensus. This was primarily due to a 0.2 percentage point decline in gross margin, attributed to an increase in third-party products and tariff fluctuations [2][4][5] Future Projections - **Net Profit Forecast**: For 2025, Miniso expects a net profit of approximately 2.9 billion RMB, with a fourth-quarter profit of about 850 million RMB. If the profit margin of U.S. stores improves by 2-3 percentage points in 2026, adjusted net profit could reach 3.5 billion RMB [6][8] - **Valuation**: The current price-to-earnings ratio is around 15 times for 2025, considered low. If performance improves as expected, the valuation could significantly increase [6][13] U.S. Market Insights - **Contribution to GMV**: The U.S. market contributes about 10% to the company's GMV and 20-30% to revenue. In 2025, there are 421 U.S. stores with an average monthly sales of 700,000 RMB [7][11] - **Store Performance**: New stores have shown a 1.5 times increase in sales efficiency and a 1.3 times increase in sales per square meter compared to older stores. However, new stores still represent a small percentage of total stores, and overall effects will take time to materialize [10][11] Investment and Financing - **Investment in Yonghui**: Miniso's investment in Yonghui is measured using the equity method, accounting for 29% of Yonghui's net profit in Miniso's financials. Financing activities for the acquisition resulted in approximately 150 million RMB in interest costs [9] Market Sentiment - **Stock Price and Valuation Outlook**: The stock price has overly reflected negative news, with a market cap of about 45 billion HKD (approximately 40 billion RMB). Even under pessimistic forecasts, the P/E ratio for next year is around 13 times, indicating a potentially undervalued position [13]

Core Insights - The report highlights that MINISO's Q3 2025 revenue reached 5.797 billion, a year-on-year increase of 28.2%, exceeding the company's previous guidance of 25%-28% [7] - Adjusted net profit for Q3 2025 was 767 million, reflecting a year-on-year growth of 11.7% [7] - For the first three quarters of 2025, MINISO achieved a total revenue of 15.190 billion, up 23.7%, and an adjusted net profit of 2.045 billion, a 6.1% increase [7] Market Performance - Domestic same-store sales growth accelerated in Q3 2025, with October showing further improvement to low double digits [7] - The company opened 102 new stores in Q3 2025, bringing the total domestic store count to 4,407 by the end of the quarter [7] - Internationally, MINISO's revenue for the first three quarters of 2025 was 5.846 billion, a 28.7% increase, with same-store sales turning positive in Q3 [7][8] Financial Metrics - The gross margin for the first three quarters of 2025 was 44.4%, a slight increase of 0.3 percentage points year-on-year [8] - Operating cash flow for Q3 2025 was 1.230 billion, with a ratio of operating cash flow to adjusted net profit of 1.7, indicating strong profitability [8] - The adjusted net profit margin for Q3 2025 was 13.2%, down 2.0 percentage points year-on-year [8] Future Projections - The report forecasts MINISO's revenue for 2025-2027 to be 21.216 billion, 25.799 billion, and 30.633 billion respectively, with net profits of 2.400 billion, 3.398 billion, and 4.160 billion [9] - The projected price-to-earnings ratios for 2025-2027 are 18.4, 13.0, and 10.6 respectively, maintaining a "Buy-A" rating [9]

Core Viewpoint - The company reported a strong Q3 performance with revenue of 5.797 billion yuan, a 28% increase year-on-year, and an adjusted net profit of 767 million yuan, reflecting an 11.7% year-on-year growth [1] Group 1: Domestic Performance - Domestic revenue from Miniso reached 2.909 billion yuan, showing a 19.3% year-on-year increase, with same-store sales experiencing positive growth in the high single digits [1] - The number of domestic stores increased to 4,407, with a net addition of 157 stores year-on-year, including significant growth in first, second, and third-tier cities [1][2] - The company signed 16 toy artists and is actively developing its own IP, such as Nuomi Er [1] Group 2: International Performance - Overseas revenue reached 2.312 billion yuan, with a 27.7% year-on-year increase, and same-store sales showing low single-digit growth [2] - The total number of overseas stores reached 3,424, with a net addition of 488 stores year-on-year, including significant growth in North America and Asia [2] - The company is focusing on a targeted store opening strategy in the North American market to enhance scale effects [3] Group 3: TOP TOY Performance - TOP TOY achieved revenue of 575 million yuan, marking a 111% year-on-year increase, driven by rapid store expansion and increased sales of proprietary and exclusive IP [2] - The number of TOP TOY stores reached 307, with a year-on-year increase of 73 stores [2] - The gross margin for Q3 was 44.7%, remaining stable despite increased operational expenses due to strategic investments in overseas stores [2] Group 4: Future Outlook - The company is expected to benefit from channel optimization and product upgrades driven by its large store strategy in the domestic market [3] - The growth path for the company's IP retail group is becoming increasingly clear, with projections for adjusted net profits of 2.96 billion, 3.42 billion, and 4.21 billion yuan for 2025, 2026, and 2027 respectively [3]

Core Insights - The company's Q3 2025 performance met expectations with a revenue increase of 28% to 5.8 billion yuan and an adjusted net profit increase of 12% to 770 million yuan [1][2] Group 1: Domestic Business Performance - Miniso's domestic revenue grew by 19% to 2.9 billion yuan, driven by a focus on "super categories, super stores, and super marketing," with toys showing strong performance and 16 new IP artist signings [1] - Offline revenue increased by 16% to 2.6 billion yuan, with same-store sales growth in the high single digits and 102 new stores opened during the quarter [1] - Online revenue surged by 58% to 340 million yuan, indicating robust e-commerce growth [1] Group 2: TOPTOY Performance - TOPTOY's revenue skyrocketed by 111% to 580 million yuan, with strong performance from proprietary IP new products and same-store sales growth in the mid-single digits, alongside 14 new store openings [1] Group 3: International Market Development - Miniso's overseas revenue rose by 28% to 2.3 billion yuan, with the U.S. market seeing over 65% revenue growth [1] - The company is optimizing overseas inventory and enhancing local operational capabilities, with same-store sales growth in the low single digits in key markets like the U.S. and Canada, and 117 new stores opened internationally [1] - Management plans to replicate successful strategies from the U.S. and China in Southeast Asia for sustainable long-term growth [1] Group 4: Financial Metrics and Forecasts - Gross margin slightly decreased by 0.2 percentage points due to product mix adjustments, while excluding share-based payment expenses, the sales and management expense ratio increased by 1.4 percentage points [2] - Adjusted net profit for 2025 is projected to remain at 2.9 billion yuan, with a 4% downward revision for 2026 to 3.6 billion yuan, maintaining a target price adjustment of 12%/11% to 50.18 HKD/26.08 USD, reflecting a 20x 2025 non-IFRS P/E ratio [2]