| 截至月份: | 2025年7月31日 | | | | 狀態: | 新提交 | | --- | --- | --- | --- | --- | --- | --- | | 致：香港交易及結算所有限公司 | | | | | | | | 公司名稱: | PRADA S.p.A. | | | | | | | 呈交日期: | 2025年8月4日 | | | | | | | I. 法定/註冊股本變動 | | | | | | | | 1. 股份分類 | 普通股 | 股份類別 | 不適用 | 於香港聯交所上市 (註1) | 是 | | | 證券代號 (如上市) | 01913 | 說明 | | | | | | | | 法定/註冊股份數目 | | 面值 | | 法定/註冊股本 | | | 法定/註冊股份數目 | 面值 | | | 法定/註冊股本 | | | --- | --- | --- | --- | --- | --- | --- | | 上月底結存 | 2,558,824,000 | EUR | 0.1 | EUR | | 255,882,400 | | 增加 / 減少 (-) | | 0 | | EUR | | | ...

Group 1: Company Performance - Hermès reported a 9% sales growth in Q2, reaching €3.9 billion, with all regions showing growth. Leather goods sales increased by 14.8% to €1.76 billion, while watch sales declined by 5.5% to €130 million [14] - Adidas achieved a 7.3% increase in net sales for H1, totaling €12.1 billion, with a gross margin rise of 0.9 percentage points to 51.9% and operating profit up 70% to €1.2 billion [2] - Prada's H1 revenue reached €2.74 billion, marking a 9.1% increase at constant exchange rates, with retail sales up 10.1% to €2.453 billion [2][3] Group 2: Strategic Developments - Kering announced a €20 million signing bonus for new CEO Luca de Meo, alongside a nearly €9 million annual salary, which has positively impacted the company's stock price, rising 24% since the announcement [3] - PUMA appointed Andreas Hubert as COO, effective September 1, to streamline operations by integrating procurement, IT, and logistics under one role [6] - Arena appointed Mark Pinger as the new Chief Brand Officer, effective October 1, leveraging his background in sports and experience in strategic roles [7] Group 3: Market Trends and Challenges - L'Oréal's Q2 sales grew by 1.6% to €22.47 billion, with an operating margin of 21.1%, indicating a recovery from previous performance issues [8] - Canada Goose reported a strong start to the new fiscal year with a 22.4% revenue increase to CAD 107.8 million, showcasing brand resilience [9] - SMCP's sales grew by 2.7% to €601.1 million, with all regions outside Asia showing growth, indicating a stable performance despite regional challenges [11] Group 4: Leadership Changes and Impacts - Jil Sander's CEO Serge Brunschwig resigned after six months, indicating potential instability in leadership [13] - Nicolas Puech, the largest individual shareholder of Hermès, no longer holds shares, raising concerns about brand image and market confidence [5][6]

Group 1: Financial Performance - Hermès reported a 9% sales growth in Q2, reaching €3.9 billion, with all regions showing growth [15] - Adidas achieved a 7.3% increase in net sales to €12.1 billion, with a significant 70% rise in operating profit to €1.2 billion [2] - Prada's net revenue for H1 reached €2.74 billion, reflecting a 9.1% growth at constant exchange rates [3] - Canada Goose experienced a robust start to the fiscal year with a 22.4% increase in global revenue to CAD 107.8 million [10] - L'Oréal's sales for H1 were €22.47 billion, with a 1.6% growth, and an operating profit margin of 21.1% [9] - SMCP reported a 2.7% increase in sales to €601.1 million, with growth in all regions except Asia [11] Group 2: Management Changes - Kering appointed Luca de Meo as CEO, offering a €20 million signing bonus, which positively impacted the stock price [4] - PUMA appointed Andreas Hubert as COO, aiming to streamline operations by integrating various functions [8] - Arena announced Mark Pinger as the new Chief Brand Officer, effective October 1, 2025 [8] - Jil Sander's CEO Serge Brunschwig resigned after six months in the position [14] Group 3: Brand and Market Insights - The performance of Prada's main brand declined by 1.9%, while Miu Miu surged by 49.2%, indicating a divergence in brand performance [3] - Hermès' leather goods sales grew by 14.8%, while the watch segment faced challenges with a 5.5% decline [15][16] - L'Oréal's digital transformation efforts are beginning to show results, with a growth acceleration from Q1 to Q2 [9] - The luxury market is showing resilience, with brands like Canada Goose capitalizing on strong demand [10]

Group 1: Company Performance - Hermès reported a 9% increase in sales for the second quarter, reaching €3.9 billion, with all regions showing growth [14] - Adidas achieved a 7.3% increase in net sales for the first half of the fiscal year, totaling €12.1 billion, with a gross margin of 51.9% [2] - Prada's net revenue for the first half of the fiscal year reached €2.74 billion, reflecting a 9.1% growth at constant exchange rates [2] - Canada Goose reported a strong start to the new fiscal year with a 22.4% increase in global revenue, amounting to CAD 107.8 million [9] - Kering's stock price rose 24% following the appointment of Luca de Meo as CEO, who received a €20 million signing bonus [3] - SMCP's sales increased by 2.7% to €601.1 million, with all regions outside Asia showing growth [11] Group 2: Operational Changes - PUMA appointed Andreas Hubert as COO, effective September 1, to streamline operations and integrate various functions [6] - Arena announced Mark Pinger as the new Chief Brand Officer, effective October 1, leveraging his sports background for brand growth [7] - Jil Sander's CEO Serge Brunschwig resigned after six months, indicating potential instability in leadership [13] Group 3: Market Trends and Insights - L'Oréal's second-quarter sales grew by 1.6%, with an operating profit margin of 21.1%, indicating a positive trend in digital transformation [8] - The luxury market shows a divergence in brand performance, with Prada's main brand experiencing a slight decline while Miu Miu surged by 49.2% [2][3] - The disappearance of shares held by Hermès' largest individual shareholder may impact brand image and market confidence [5]

Core Viewpoint - The report from CICC maintains a "buy" rating for Prada (01913) but lowers the target price by 6.3% to HKD 75 due to ongoing weakness in the luxury goods sector and uncertainties surrounding the integration of Versace [1] Group 1: Target Price and Valuation - The target price corresponds to a 2025 P/E ratio of 22.6 times and a 2026 P/E ratio of 18.9 times [1] - The current stock price reflects a 2025 P/E ratio of 13.8 times and a 2026 P/E ratio of 11.2 times, indicating a potential upside of 60.3% from the target price [1] Group 2: Financial Performance - Prada Group reported a 9% year-on-year increase in net revenue for 1H25, reaching EUR 2.74 billion, in line with FactSet consensus expectations [2] - Gross margin improved to 80.1% in 1H25 from 79.8% in 1H24 due to higher operational efficiency and lower logistics costs [2] - EBIT grew by 6% year-on-year to EUR 607 million, with an EBIT margin of 22.2%, slightly below FactSet consensus of EUR 631 million [2] - Net income stood at EUR 386 million, with a net margin of 14.1%, remaining stable year-on-year [2] - As of June 30, 2025, the group held net cash of EUR 352 million [2] Group 3: Growth Drivers - Despite uncertainties related to the Versace acquisition, Prada Group is expected to be one of the best-performing luxury companies in 2025, driven by: 1) Expansion of retail space for Prada and Miu Miu brands, expected to accelerate in 2H25 [1] 2) Increased production of leather goods for the Miu Miu brand [1] 3) Consistency in creativity while many peers undergo design transformations in 2025 [1]

Core Viewpoint - The investment bank maintains an "outperform" rating for Prada (01913) but has lowered the target price by 6.3% to HKD 75 due to ongoing weakness in the luxury goods sector and uncertainties surrounding the integration of Versace [1] Group 1: Financial Performance - Prada Group reported a 9% year-on-year increase in net revenue for 1H25, reaching EUR 2.74 billion, in line with FactSet consensus expectations [2] - Gross margin improved to 80.1% in 1H25 from 79.8% in 1H24, driven by higher operational efficiency and lower logistics costs [2] - EBIT grew by 6% year-on-year to EUR 607 million, with an EBIT margin of 22.2%, slightly below FactSet consensus of EUR 631 million due to non-recurring expenses related to the Versace acquisition and increased marketing costs [2] - Net income stood at EUR 386 million, with a net margin of 14.1%, remaining stable year-on-year primarily due to timing adjustments in tax payments [2] - As of June 30, 2025, the group held net cash of EUR 352 million [2] Group 2: Growth Drivers and Outlook - Despite uncertainties regarding the Versace integration, the bank believes that excluding Versace, Prada Group could be one of the best-performing luxury companies in 2025, with expected revenue growth above industry average and rare EBIT margin expansion potential [1] - Key growth drivers include the expansion of retail space for the Prada and Miu Miu brands, expected to accelerate in 2H25, increased production of Miu Miu leather goods, and maintaining creative consistency while many peers undergo design transformations in 2025 [1] - The current valuation of Prada Group is considered attractive based on the 2025 earnings outlook and long-term prospects [1]

Core Viewpoint - Prada's performance in the first half of the year was slightly below expectations, with revenue of €2.74 billion, which is 2% lower than both the bank's and market's forecasts [1] Group 1: Financial Performance - Prada's retail net sales for the Prada and Miu Miu brands were slightly below expectations, with a decline of 3.6% for Prada and an increase of 40% for Miu Miu [1] - The company's sales increased by 9% year-on-year when calculated at constant exchange rates, aligning closely with Macquarie's predictions [1] - Net profit increased by 0.6% year-on-year, which was 7% lower than Macquarie's forecast due to non-recurring costs associated with the acquisition of Versace [1] Group 2: Market Conditions - The demand for travel consumption has been under pressure in the third quarter, with Miu Miu facing the most significant year-on-year comparative base pressure [1] - Management expects overall tourist traffic in Japan and Europe to stabilize year-on-year by the end of August [1] Group 3: Strategic Outlook - The company aims to prioritize enhancing brand value and believes there is still room for improvement in profitability through operational leverage [1] - Management believes that Miu Miu's penetration rate remains low in many countries, indicating potential for further improvement in product categories and combinations [1]

Core Viewpoint - Prada's performance in the first half of the year was slightly below expectations, with net retail sales for both the Prada and Miu Miu brands not meeting forecasts, leading to a decline in stock price [1] Financial Performance - Prada reported revenue of €2.74 billion, which was 2% lower than both the bank's and market expectations [1] - The retail net sales for Prada decreased by 3.6%, while Miu Miu's sales increased by 40% [1] - Sales growth for Prada, when adjusted for fixed exchange rates, was 9% year-on-year, aligning closely with the bank's predictions [1] Profitability and Costs - The gross margin exceeded expectations due to channel structure optimization, but net profit was below expectations due to costs associated with the acquisition of Versace and weak sales [1] - Net profit increased by 0.6% year-on-year, which was 7% lower than the bank's forecast [1] Market Trends and Future Outlook - The management anticipates that tourism consumption demand will remain under pressure in the third quarter, with Miu Miu facing significant year-on-year comparison challenges [1] - Management expects overall tourist traffic in Japan and Europe to stabilize by the end of August [1] - There is a belief that Miu Miu has low penetration rates in many countries and potential for further improvement in product categories and combinations [1]

Core Viewpoint - Prada Group's 1H25 performance shows a mixed result with net income growth but EBIT falling short of market expectations, indicating potential challenges ahead [1][2] Financial Performance - Net revenue for 1H25 increased by 9% year-on-year to €2.74 billion, aligning with FactSet consensus [1] - EBIT grew by 6% year-on-year to €607 million, with an EBIT margin of 22.2%, slightly below the expected €631 million [1] - Gross margin improved to 80.1% in 1H25 from 79.8% in 1H24 due to higher operational efficiency and lower logistics costs [1] - Net income stood at €386 million with a net margin of 14.1%, down from 15.0% in 1H24, primarily due to tax payment timing adjustments [1] Development Trends - Despite uncertainties surrounding the integration of Versace, Prada Group is expected to be one of the best-performing luxury companies in 2025, with anticipated revenue growth above industry average and potential EBIT margin expansion [1] - Key growth drivers include retail space expansion for Prada and Miu Miu brands, increased volume of Miu Miu leather goods, and maintaining creative consistency amid design transformations in the industry [1] Earnings Forecast and Valuation - The financials of Versace have not yet been incorporated into the group's reports, pending transaction completion expected in 2H25 [2] - The target price has been reduced by 6.3% to HKD 75, reflecting ongoing challenges in the luxury sector and uncertainties related to the Versace integration [2] - The target price corresponds to a 2025 P/E ratio of 22.6 times and a 2026 P/E ratio of 18.9 times, with current stock price reflecting a significant upside potential of 60.3% [2]

Group 1 - The core viewpoint of the report is that Citi has downgraded Prada's net profit forecast for 2025 to 2027 by 5% to 6% due to lower sales expectations for Prada and Miu Miu, along with increased advertising and promotional expenses and sales cost forecasts [1] - The valuation basis has been adjusted, with the expected enterprise value to EBIT ratio reduced from 13 times to approximately 9 times, and the target price lowered from HKD 72 to HKD 50, while maintaining an "outperform" rating due to Miu Miu's growing market share and attractive risk-reward ratio [1] - Prada's performance in the first half of the year was slightly below expectations, with revenue recorded at EUR 2.74 billion, which is 2% lower than both Citi's and market expectations, primarily due to slightly disappointing retail net sales for both Prada and Miu Miu brands, which fell by 3.6% and increased by 40% respectively [1] Group 2 - The optimization of channel structure has led to a gross margin that exceeded expectations, but the costs associated with the acquisition of Versace and weak sales have resulted in net profit falling below expectations [1] - The demand for travel consumption has continued to be under pressure in the third quarter to date, and Miu Miu is expected to face the most significant year-on-year comparative base pressure [1]