（来源：中国市场监管报） 转自：中国市场监管报 新春时节，年味正浓。三代同游、亲友相伴……春节期间，步入北京市西城区琉璃厂东西街，只见人头 攒动、摩肩接踵，厂甸庙会上热闹非凡。 在姚江胡同，记者体验了送福活动与投壶游戏，现场欢声笑语不断，拉近了人们与传统年俗间的距离。 与此同时，荣宝斋与火神庙内也人气高涨——北京彩塑等"马上亲手做"体验活动有序开展，非遗代表性 传承人现场教学指导，"沉浸式体验"吸引众多年轻人驻足、打卡，解锁不一样的新春体验。 "来看，来玩，来做，来发现！"2026年厂甸庙会文化系列活动导演袁子航说，"本届庙会突出'文市'特 色，融马年文化、非遗传承与沉浸互动于一体，让市民游客在'逛、赏、品、尝、购'中全方位感受非遗 魅力，共迎新春。" 从"看"到"做"，从"买一件商品"到"认一门手艺"，厂甸庙会正把非遗文化"装进"游人的购物袋，也"种 进"了年轻一代的心里。 □本报记者 徐小明 李若莹 "五花马"踏着祥云"跑"遍琉璃厂东西街，街区内特色招幌随风轻摆，各类马年元素点缀其间，一幅"酒 旗戏鼓厂甸市"的繁华画卷在眼前徐徐铺展开。 雅俗相济、商娱相融，拥有400年历史的厂甸庙会是国家级非遗"文市"， ...

随着丙午马年春节假期落下帷幕，春节档也圆满收官。被称为"史上最长春节档"的本届电影消费旺季， 交出了亮眼成绩单。国家电影局官方数据显示，春节档实现总票房57.52亿元，总观影人次1.20亿，总场 次数超434万，刷新中国影史春节档总场次数纪录。其中，大年初一单日场次数达59.5万场，创下了同 日场次历史新高。 作为春节消费的重要组成部分，今年春节档，电影不仅为大众带来了丰富的精神文化体验，更以"光影 经济"为纽带，带动餐饮、零售、文旅等相关产业协同发展，成为激活春节消费市场的重要力量。 记者注意到，在影片创作与拍摄环节，多部影片大胆运用前沿技术，与剧情内容深度融合，而非单纯的 技术堆砌。比如，张艺谋执导的《惊蛰无声》运用海量无人机俯瞰视角，搭配先进的实景追踪技术，赋 予影片极具现代感的视听体验，精准传递出当代国安题材的隐秘与高能，影片中呈现的AI换脸、量子 通信干扰等新型间谍手段，既贴合时代热点，也通过技术还原增强了剧情真实性。再比如，《飞驰人生 3》在赛车场景拍摄中，采用全新升级的拍摄设备，以近距离、低角度捕捉赛车细节，搭配先进后期特 效，将砂石、暴雨等多变路况下的赛车场景还原得淋漓尽致，同时融入人与AI竞 ...

商报讯(记者徐菁菁)在杭州，市民可以实现最低10元观看一场电影了！昨天上午，市民吴女士在猫眼 APP上买了三张晟嘉国际影城的《熊猫计划之部落奇遇记》电影票，"现在看电影太实惠了！我用了优 惠券后平均每张不到10元，总价才28元。"吴女士介绍，她领取的"60元三人观影消费券"和"满29元立减 20元"。 从去年第八届浙江国际电影周启动以来，浙江省发放3680万元电影消费券，每天10点即可在购票平台猫 眼APP、美团APP、潮新闻APP、Z视介APP进行领取，将持续至今年6月。此外，2026年春节期间杭州 市各区相继发布电影消费优惠券，其中西湖区每日10时发放"满29元立减20元"电影消费券，使用范围覆 盖西湖区内19家影院，一系列惠民举措都将进一步拉动电影消费。 政府大力支持，消费者也对电影颇感兴趣。记者发现，截至2月26日15时灯塔专业版上显示，2026年度 电影票房达91.4亿元，暂列全球单一市场票房第一。春节档表现尤为亮眼，在平均票价同比降低6%的 情况下实现57.52亿元的档期票房成绩，观影人次达1.2亿，观影总场次达435万场，刷新中国影史春节档 总场次纪录。中国电影（600977）观众满意度调查显示 ...

证券代码：600977 证券简称：中国电影 公告编号：2026-001 一、股票交易异常波动的具体情况 2026 年 2 月 24 日、2 月 25 日、2 月 26 日连续三个交易日内，公司收盘价 格跌幅偏离值累计超过 20%，属于《交易规则》所规定的股票交易异常波动情 形（简称"股票异动"）。 二、公司关注并核实的相关情况 针对本次股票异动，公司对有关事项进行自查并函询控股股东、实际控制 人，现就核查情况说明如下： 中国电影产业集团股份有限公司 股票交易异常波动公告 公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈述 或者重大遗漏，并对其内容的真实性、准确性和完整性承担法律责任。 重要内容提示 中国电影产业集团股份有限公司（简称"公司"）股票于 2026 年 2 月 24 日、2 月 25 日、2 月 26 日连续三个交易日内收盘价格跌幅偏离值累计超过 20%，根据《上海证券交易所交易规则》（简称"《交易规则》"）的规定，属于 股票交易异常波动情形。 经公司自查并向控股股东、实际控制人中国电影集团公司（简称"中影 集团"）核实，截至本公告披露日，除已披露事项外，不存在应披露而未披露的 重大信 ...

Core Insights - The 2026 Spring Festival box office reached 57.52 billion yuan, showing a slight increase compared to previous years, with the highest being 95.1 billion yuan in 2025 [1][2] - The film "Fast Life 3" led the box office with approximately 29.3 billion yuan, followed by "Silent Awakening" and "Biao Ren" with 8.67 billion and 8.06 billion yuan respectively [2][3] - The average ticket price for the 2026 Spring Festival was 47.8 yuan, the lowest since 2021, indicating a focus on affordability to stimulate consumer spending [5][6] Box Office Performance - The total box office for the 2026 Spring Festival was 57.52 billion yuan, comparable to the 2018 figure of 57.43 billion yuan [1][2] - The number of film screenings reached a record high of 4.351 million, reflecting increased consumer engagement [6] - The ticket sales data from 2018 to 2026 shows a fluctuating trend, with 2025 being the peak year [2] Film Analysis - "Fast Life 3" is a continuation of a successful IP, contributing to its strong box office performance, while "Biao Ren" also capitalized on its established brand [3][4] - The male audience segment showed significant growth, with male viewers making up 40.9% of ticket sales, while female viewers dropped to 59.1%, the first decline below 60% in five years [4] Economic Initiatives - The "2026 Film Economic Promotion Year" initiative included a budget of at least 1.2 billion yuan for consumer subsidies to boost film attendance [5] - Various regions, including Beijing and Jiangsu, implemented local cinema vouchers to enhance movie-going experiences [5] Industry Trends - The lack of blockbuster films in the 2026 Spring Festival may affect overall market enthusiasm, contrasting with the previous year's successful releases [10] - Analysts suggest that the industry may need to focus on quality and IP development to drive future revenue growth, moving from box office-driven income to a more diversified revenue model [10]

Group 1 - The article highlights a shift in the cinema industry, where merchandise sales are gaining attention and becoming valuable collectibles for younger audiences, referred to as "new emotional products" [1] - The 2026 Spring Festival box office reached 5.752 billion yuan, a significant drop from the previous year's 9.5 billion yuan, indicating a need for the industry to reassess its ecosystem and content supply [4][5] - The company Tian'an Chuangqi is leading this transformation by integrating IP commercialization and content space operations, aiming to create a comprehensive cultural consumption space rather than just a single screening terminal [5][6] Group 2 - Tian'an Chuangqi has established a strong foundation in IP commercialization over the past eight years and is now exploring more commercial possibilities within cinema spaces [5][12] - The introduction of non-film IPs, such as LINE FRIENDS, has marked a significant change in merchandise sales, allowing for sustained sales cycles independent of specific film releases [9][10] - The company has developed a standardized product system and established a stable product release rhythm, collaborating with over 3,500 cinemas by 2023 [10][12] Group 3 - The article discusses the importance of content integration in cinema spaces, as traditional film offerings are declining, and there is a need to utilize idle screening times effectively [13][14] - Tian'an Chuangqi acts as a connector between the industry and market, creating new consumption scenarios by integrating content, products, and space [14][21] - The company is also expanding its focus beyond just 2.5D content, collaborating with various artists and exploring immersive experiences like VR concerts [21][22]

影视院线板块持续调整，博纳影业跌停，横店影视、幸福蓝海、光线传媒、欢瑞世纪、上海电影、中国 电影等跟跌。 ...

Core Viewpoint - Citigroup has released a report indicating that Maoyan Entertainment (01896) has issued a positive earnings forecast, expecting revenue for the fiscal year 2025 to be between 4.6 billion to 4.7 billion RMB, aligning with Citigroup's prediction of 4.66 billion RMB. The net profit is projected to be between 540 million to 590 million RMB, representing a year-on-year growth of 197% to 224%, surpassing Citigroup's forecast of 422 million RMB by 34% [1] Group 1: Financial Performance - Maoyan's strong performance last year is attributed to a successful year for the Chinese film industry, with the movie "Ne Zha 2" contributing 15 billion RMB to box office revenue. The total box office in China reached 52 billion RMB, exceeding Citigroup's prediction of 47 billion RMB by 6% [1] - As the largest ticketing platform, Maoyan benefits from increased ticketing revenue due to its market position [1] Group 2: Film Contributions - Maoyan has participated in several film projects that have performed well, including "Detective Chinatown 1900" with 3.6 billion RMB in box office revenue, "The Little Monster" with 1.7 billion RMB, "Lychee in Chang'an" with 691 million RMB, "Demon Slayer: Mugen Train" with 678 million RMB, and "The King's Avatar: For the Glory" with 533 million RMB [1] - Citigroup predicts that the positive earnings announcement will have a favorable impact on the stock price and continues to view Maoyan as a key leader in content investment within the film sector [1]

Core Insights - The 2026 Spring Festival film season showcases a diverse range of movie genres, moving away from the traditional dominance of comedy films, indicating a shift in audience preferences and industry dynamics [1] - The film economy is becoming a powerful driver of domestic demand, with a reported industry value of 817.26 billion yuan by 2025, and a box office multiplier effect of 1:15.77, suggesting significant economic contributions beyond ticket sales [1] Group 1: Film Industry Trends - The 2026 Spring Festival film season features a mix of sequels and new genres, with notable films like "Flying Life 3" and "Silent Shock" leading the box office, indicating a successful blend of commercial and artistic elements [3] - The film "Biao Ren" unexpectedly gained popularity, achieving over 1 billion yuan in daily box office revenue for three consecutive days, highlighting the potential for films to exceed initial market expectations [3] Group 2: Economic Impact and Consumer Behavior - The film industry is expanding its economic influence beyond cinemas, impacting tourism, dining, and immersive experiences, as evidenced by the collaboration between "Silent Shock" and local businesses in Shenzhen [2][7] - Dama Entertainment's strategic shift towards a "real entertainment" ecosystem integrates various entertainment forms, enhancing consumer engagement and driving spending across multiple sectors [2][8] Group 3: Dama Entertainment's Strategic Position - Dama Entertainment has positioned itself as a leader in the "real entertainment" space, successfully integrating its app to cover over 40 categories, thus enhancing its role as a hub for diverse entertainment consumption [2][8] - The company's collaboration with AI technologies, such as the integration of Qianwen APP, facilitates a seamless consumer experience from ticket purchasing to travel planning, positioning Dama to capitalize on the growing demand for experiential entertainment [9][10] Group 4: Future Opportunities and Market Dynamics - The government's push to stimulate service consumption presents significant opportunities for Dama Entertainment, which is well-placed to benefit from the transition towards higher-quality and experiential consumer services [10] - Dama's robust performance in the live event sector, with a 27% increase in projects during the Spring Festival, reflects its ability to meet rising consumer demand for diverse entertainment experiences [11] - The company's focus on IP derivatives and partnerships with major brands positions it to leverage the growing market for licensed products, enhancing revenue potential [12]

国海证券发布研报称，根据猫眼，2026年春节档(初一到初七，后同)票房56.9亿元，yoy-39.9%。Top3影 片为《飞驰人生3》《惊蛰无声》《镖人》，票房29.27/8.68/8.06亿元，票房占比50.8%/15.0%/14.0%。 2026年春节档工业化大片以及合家欢喜剧片较少，且2025年《哪吒2》导致基数较高。展望2026年，电 影行业内容储备丰富，维持电影行业"推荐"评级。 国海证券主要观点如下： 2026年春节档核心影片6部，与2025年持平;Top3影片为《飞驰人生3》《惊蛰无声》《镖人》，票房 29.27/8.68/8.06亿元，票房占比50.8%/15.0%/14.0%，排片占比31.6%/17.7%/15.2%，截至初七(2月23 日)，猫眼预测票房43.59/12.43/13.00亿元。核心影片质量表现尚可，截至初七(2月23日)，5部(除《熊猫 计划之部落奇遇记》外)已开分影片豆瓣均分7分，2023-2025年均分为6.9/7.4/6.5分。《飞驰人生3》豆瓣 评分7.4;《镖人》豆瓣评分7.5，票房占比/单日票房逆跌，口碑持续释放(猫眼预测9亿元提升至13亿 元)。2026年春 ...