（来源：新华日报） □ 本报记者 徐宁 实习生 任馨怡 春节，这个最传统、最强调团聚的节日，为何成了短剧的兵家必争之地？ "所有影视剧都是在造梦，"张国富说，"短剧能让观众随时随地、非常快速地进入这个梦，并产生共 鸣。"这种"入梦"速度是以秒计算的。一部电影时长的竖屏短剧，拍摄周期通常压缩在5到8天，从拍摄 到上线最快仅需一个半月。"它的核心是强情节、强情绪、强冲突。"张国富形容，"长剧需要铺陈来让 观众伤心，短剧则直接给出那个'伤心的点'，我们叫作'情绪钩子'。" 除夕当晚，在手机上点开红果短剧平台，首页上，"春节档"被设计得喜庆夺目，点进去，春节档期剧集 的海报密集排列。某剧图标下方，预约数字已跳到1019万。顺手点下预约，又划向另一部短剧，357.7 万的预约量同样醒目。 这样的指尖操作，正在数以百万计的屏幕上同步发生。"春节档"这个原本在电影放映行业里的"术语"， 如今已实实在在地出现在手机短剧赛道。记者观察到，仅在红果、爱奇艺几家主流短剧播放平台，这个 春节假期，就有超过50部短剧扎堆定档，预约量百万以上的作品多达24部。一场没有硝烟的流量对决， 在大家团聚之时，在9∶16的竖屏世界里短兵相接。 微 ...

Group 1: Event Overview - The 2026 Spring Festival Gala will be broadcasted live on 10 TV channels, 9 radio frequencies, and 6 new media platforms, covering various genres including comprehensive, variety, and ultra-high-definition channels [1] - CGTN will collaborate with over 3,500 media outlets in more than 200 countries and regions to provide comprehensive coverage of the event in 85 languages [1] Group 2: Technology and Partnerships - The gala will feature significant technological elements, particularly in robotics and artificial intelligence, with confirmed partners including Yushutech, Volcano Engine, and Magic Atom [2] - Notable performances will include a martial arts display by Yushutech robots in collaboration with Henan Tagou Martial Arts School, and a skit by Songyan Power with celebrities [2] Group 3: Corporate Participation - Over 20 partners have been announced for the gala, spanning various sectors such as smart mobility, AI robotics, and the liquor industry, including companies like Huawei and Great Wall Motors [4] - At least 8 publicly listed companies are among the partners, representing industries such as liquor, automotive, and video platforms, including Wuliangye and Bilibili [5]

Group 1 - The 2026 Spring Festival Gala will feature a total of 3 skits, 2 comedy short plays, and 1 dialogue program, with no traditional crosstalk performances [2][4] - Notable performances include a New Year's microfilm by Shen Teng and Ma Li titled "The Night I Can't Forget" [4][27] - The gala will showcase a variety of new faces, including actors from popular comedy shows appealing to younger audiences [5] Group 2 - The music segment will include performances by Wang Fei, who will sing "The Moment We Experienced Together," and a collaboration featuring international artists like John Legend and Westlife [6][9] - The stage design will incorporate advanced technology, including a dynamic art installation representing galloping horses, symbolizing vitality and auspiciousness [16][20] - The gala will utilize AI, AR, and XR technologies to create an immersive visual experience [20] Group 3 - Over 20 companies have been announced as partners for the gala, spanning various sectors such as smart mobility, artificial intelligence, and alcohol [24][27] - Notable partners include Huawei, which is collaborating on live streaming, and several robotics companies like Yushutech and Songyan Power [25][27] - Among the partners, 8 are publicly listed companies, including major players in the liquor and automotive industries [28]

Group 1 - The program list for the 2026 Spring Festival Gala has been officially released by the Central Radio and Television Station [1] - The gala will feature performances from various artists across multiple locations, including Harbin, Yiwu, Hefei, and Yibin [4][5][6][7][8][9][10] - Over 20 partners have been announced for the gala, covering various sectors such as smart mobility, artificial intelligence, and consumer goods [10] Group 2 - Eight of the announced partners are publicly listed companies, including Wuliangye (000858), Yanghe (002304), and Great Wall Motors (601633) [10] - The gala has strategic partnerships with companies in smart technology, consumer electronics, and AI, such as Huawei and Magic Atom [11][12] - The event will also feature exclusive collaborations with new media platforms like Bilibili and Douyin [12]

Core Viewpoint - The article discusses the official program list for the 2026 Spring Festival Gala, highlighting various performances and collaborations with companies across different sectors, including smart travel and artificial intelligence [1][9]. Group 1: Performance Highlights - The opening performance features "Miracles Are Coming" with artists such as Mi Xue and Xu Di [3]. - Notable performances include songs by Zhou Huimin and Liu Mintao, as well as a skit titled "Grandma's Favorite" featuring Cai Ming [3][4]. - The gala will showcase a variety of acts, including martial arts, dance, and comedy, with participation from various artists and groups [3][5][6]. Group 2: Corporate Collaborations - Over 20 partners have been officially announced for the gala, covering sectors like smart travel, artificial intelligence, and liquor [9]. - Eight of these partners are publicly listed companies, including Wuliangye, Yanghe, and Kuaishou [9]. - Specific collaborations include Jianghuai Automobile and Huawei for smart travel, and Magic Atom for intelligent robotics [10]. Group 3: Industry Impact - The gala's partnerships reflect a growing trend of integrating technology and entertainment, particularly in the fields of AI and smart travel [10]. - The involvement of major companies indicates a strategic move to enhance brand visibility during a high-profile event like the Spring Festival Gala [9][10].

Group 1 - The 2026 Spring Festival Gala has announced over 20 partners across various sectors, including smart mobility, artificial intelligence, and liquor [1] - Notable partners in the smart ecosystem include companies like ZhiMi Group, MOVA, and Huawei's Mate 80 series, which is designated as the live broadcast phone partner [2] - In the smart mobility sector, partners include Lynk & Co 900 and JAC Motors, which collaborates with Huawei on the flagship vehicle [2] Group 2 - The artificial intelligence and robotics sector features partners such as Volcano Engine, Yushutech, and Galaxy General, highlighting a strong technological focus for the gala [3] - Among the liquor partners, notable companies include Wuliangye, Yanghe, and Gujing Gongjiu, with a total of three liquor companies involved [3] - Eight of the announced partners are publicly listed companies, including Wuliangye, Yanghe, and Great Wall Motors, indicating significant market presence [3]

Group 1 - The 2026 Spring Festival Gala has announced over 20 partners across various sectors, including smart mobility, artificial intelligence, and liquor [1] - Notable partners in the smart ecosystem include companies like ZhiMi Group and Huawei's Mate 80 series as strategic partners [2] - In the smart mobility sector, Jianghuai Automobile and Great Wall Motors are highlighted as key partners, with Jianghuai collaborating with Huawei on a flagship vehicle [2] Group 2 - The artificial intelligence and robotics sector features partnerships with companies such as Volcano Engine and Yushu Technology, emphasizing a strong technological presence at the gala [3] - Eight listed companies are among the partners, including Wuliangye, Yanghe, and Great Wall Motors, indicating significant market representation [3] - The gala's collaboration with ByteDance's Volcano Engine and the large model company Doubao showcases the integration of advanced AI technologies [3]

2026.02．16 来源 | 央视新闻、智通财经 在马年春节来临之际，中央广播电视总台《2026年春节联欢晚会》节目单正式发布↓ | 节目单 | | --- | | 总 导演:于 蕾 | | 副总导演:赵大治、黎美兰、杨觐梦 | | 主 持 人:任鲁豫、撤贝宁、尼格买提 | | 龙 洋、马凡舒、刘心悦 | | 杨 帆、姜 多(黑龙江哈尔滨分会场) | | 郭若天、贺 传(浙江义乌分会场) | | 朱 迅、白 羽(安徽合肥分会场) | | 张 韬、王楚涵(四川宜宾分会场) | | L □ 开场表演《马上有奇迹》 | | 表 演:米 雪、许 娣、王劲松、常 辽 | | 艾 伦、白宇帆、丁真珍珠 等 | | 领 奏:齐·宝力高、于红梅、陈 军、秦立巍 | | 黎雨荷 | | 领 舞:陈冠华、金付译晴、刘滨荣、刘芳洲 | | E 日 | | 一歌曲《立春》 PST | | 演 唱:周慧敏、刘敏涛、梁咏琪、秦海璐 | | 薛凯琪、张钧甯、姜 妍、热依扎 | | 刘惜君、希林娜依·高 | | D | | □ 小品《奶奶的最爱》 | | 表 演:蔡 明、王天放、松延动力 | | ப | | □ 武术《武BOT》 | | ...

Core Viewpoint - The 2026 Spring Festival Gala, organized by the China Central Television (CCTV), will feature a diverse lineup of performances and collaborations with over 20 partners from various industries, emphasizing technological innovation and cultural celebration [3][26]. Group 1: Event Details - The gala will be broadcast live on multiple platforms, including 10 television channels and 9 radio frequencies, as well as 6 new media platforms, reaching a global audience through 3500 media outlets in over 200 countries [15]. - The event is scheduled for February 16, 2026, at 8 PM [4][15]. Group 2: Host and Performance Lineup - The main hosts for the Beijing venue include Ren Luyu, Sa Beining, and others, with regional hosts for various sub-venues [16]. - The performance lineup includes a variety of acts such as songs, dances, and comedy skits, featuring well-known artists and groups from different regions [5][8][12]. Group 3: Partnerships and Collaborations - The gala has partnered with over 20 companies across sectors like artificial intelligence, smart transportation, and traditional industries, including notable brands such as Wuliangye and Great Wall Motors [26]. - Among the partners, 8 are publicly listed companies, indicating a significant intersection between the event and the stock market [26].

Core Insights - The evolution of Spring Festival Gala sponsorship reflects the changing landscape of the Chinese economy, transitioning from a production-driven era to a technology-driven era [4] Group 1: Historical Sponsorship Trends - The first sponsor of the Spring Festival Gala in 1984 was Jinan Kangbasi Clock Factory, which exchanged 3,000 clocks for a 10-second ad slot, leading to significant brand recognition [1] - In the 1990s, liquor and pharmaceutical companies emerged as major sponsors, with Kongfu Banquet Wine spending 30.79 million yuan in 1995, resulting in a sales surge to 918 million yuan the following year [1] - From 2003 to 2019, Midea Group dominated the zero-point advertising space, with ad costs rising from millions to tens of millions [1] Group 2: The Rise of Internet Giants - In 2015, Tencent spent 53.03 million yuan for exclusive sponsorship, launching the "Shake to Grab Red Envelopes" feature, which led to over 8.1 billion interactions in one night and significantly increased WeChat payment users [3] - The competition among internet giants intensified, with Alibaba, Baidu, Kuaishou, Douyin, JD, and Pinduoduo all vying for attention through massive red envelope giveaways, focusing on user engagement and data acquisition rather than mere brand exposure [3] Group 3: The Current Landscape and Future Trends - In 2026, traditional internet companies are still present, but new players in hard technology, particularly AI and robotics, are taking center stage [4] - ByteDance's Volcano Engine became the exclusive AI cloud partner for the 2026 gala, showcasing AI's integration into interactive segments, while several top robotics companies also participated [4] - This shift signifies a broader transformation in the economy, aligning with the national strategy of promoting "new quality productivity" [4]