临近春节，新店同步开展新春促销，多款热门商品将迎限时折扣、满减优惠和会员专属福利等。以53度 飞天茅台为例，限时促销价格为1899元。 此次机场店开业，标志着王府井集团构建起从机场入境首购、市内复购到离境补购的全场景消费闭环。 本报讯（记者 杨天悦）昨天，王府井免税首都机场免税店开业，标志着王府井免税首次进入京津冀国 际航空枢纽，正式布局核心口岸免税市场。店铺位于T2航站楼国际进出境隔离区内，出入境旅客可在 此体验免税消费。 新开业的免税店内，香水、化妆品、国内外酒水食品、旅游用品、数码等热门品类琳琅满目，涵盖一线 国际大牌香水、化妆品、葡萄酒、干邑、巧克力等，也有中国酒水和国潮熊猫玩具等文化IP产品，以及 国产优质数码科技品牌，为旅客提供更具中国特色的购物选择。 伴随国际出入境客流回升，免税产业也逐渐迎来复苏。统计数据显示，2025年全市共接待入境游客548 万人次，增长39%。首都机场旅客吞吐量7076万人次，同比增幅达5%。"去年北京入境游旅客数量增 长，王府井免税在北京的销售也呈增长态势。"王府井免税公司总经理胡勇表示，进入国内顶级航空枢 纽，意味着每年将获得数千万高端客流。 ...

（编辑 丛可心） 证券日报网讯 2月11日，王府井在互动平台回答投资者提问时表示，公司高度关注海南自贸港政策机 遇，公司旗下王府井国际免税港自2025年11月海南离岛旅客免税购物政策调整实施后，当月销售与客流 已实现双位数增长。2025年12月18日，海南自贸港迎来全岛封关，公司在海南布局的王府井国际免税港 和王府井海垦广场购物中心两个项目同步推出"封关钜惠12重礼"系列主题活动。万宁王府井国际免税港 作为海南东线首家离岛免税店，联动万宁政府推出百万政府消费券封关礼遇；王府井海垦广场以"城市 奥莱精选店"为定位，通过业态组合与礼遇叠加，打造全时段消费场景。两项目充分发挥有税与免税业 务深度融合的协同优势，为消费者带来沉浸式购物与专属礼遇，客流及销售有较好表现。公司将依托现 有项目基础，积极把握海南封关政策机遇，通过优化供应链、丰富品牌矩阵及提升运营效率，持续巩固 差异化竞争优势，将"免税之惠、奥莱之选与生活之美"集于一体，充分发挥协同效应，以高标准、特色 化运营服务海南本地及广大游客。关于公司免税业务业绩具体数据及财务指标情况，公司将严格按照信 息披露法规在定期报告中披露。 ...

人民网海口2月11日电(李学山、符泽民、符小叶)出示身份证、系统自动核验额度、扫码支付，短短几分钟，海口市民陈女士就在海口龙湖天街旺豪日消品 免税店完成了她的首次岛民免税购物，手中拎着的马来西亚进口鲜果榴莲，价格比市面便宜了约三成。 2月11日，正值南方小年，海口天街旺豪日消品免税店、海口京东日用消费品免税店等首批5家日用消费品免税店陆续对外营业，迅速成为本地居民置办年货 的新目的地。进口食品、日化用品、家居百货等琳琅满目的商品和比较优惠的价格，让政策红利直接转化为消费者的获得感，"顺畅"与"实惠"，成为当天最 多被提及的两个词。 政策落地 红利显现 2月5日，财政部、海关总署、税务总局联合发布《关于海南自由贸易港岛内居民消费的进境商品"零关税"政策的通知》。政策明确，持有海南省身份证、居 住证或社保卡的中国公民，以及在琼工作生活并持有居留证件的境外人员，每人每年享有1万元人民币的免税购物额度，且不限购买次数。 根据规划，首批5家日用消费品免税店在海口、三亚、儋州三地率先开设。 当天上午9时许，虽然距离开业还有近一个小时时间，但记者在位于海口市城西商圈的海口天街旺豪日消品免税店看到，店外早已排起有序的队伍，大 ...

Core Insights - Wangfujing Duty-Free officially opened its duty-free store at Capital Airport T2 terminal, marking its entry into the Beijing-Tianjin-Hebei international aviation hub and establishing a presence in the core duty-free market [1] - The store features popular duty-free categories such as perfumes, cosmetics, alcohol, digital products, and travel items, showcasing both international brands and local cultural products [1] - The opening of the airport store signifies the establishment of a comprehensive consumption loop from inbound first purchases, in-city repurchases, to outbound supplementary purchases [1] Group 1 - The store is located in the international transit area of T2 terminal and includes a variety of high-end products, with a focus on integrating supply chain and marketing resources to create competitive advantages [1] - In 2025, Beijing received 5.48 million inbound tourists, a 39% increase, and the airport's passenger throughput reached 70.76 million, with a year-on-year growth of 5% [1] - Wangfujing Duty-Free expects to continue sales growth in Beijing, driven by the recovery of international inbound tourism [1] Group 2 - Beijing has been approved as a pilot for international consumption environment construction, supporting the development of international consumer clusters and tax refund stores [2] - The T2 duty-free store has implemented multiple initiatives to enhance the shopping experience for inbound tourists, including multilingual payment platforms and plans to incorporate AI technology and cultural experiences [2] - The second phase of the store's opening will focus on creating a cultural zone for domestic brands, providing international travelers with exposure to Chinese local culture [2]

Core Viewpoint - The company is focused on deepening its presence in the commercial services industry, leveraging a dual engine of tax and duty-free operations to strengthen its development foundation [2] Group 1: Business Strategy - The company aims to enhance its retail ecosystem by promoting deep integration and collaborative empowerment across various formats such as outlets, shopping centers, department stores, and duty-free operations [2] - The company is committed to expanding through a multi-channel approach that integrates online and offline strategies, utilizing digital transformation to reshape its operational system and activate growth momentum [2] Group 2: Innovation and Consumer Focus - The company is dedicated to continuous innovation and transformation, driving iterative upgrades in its business model and extending its value boundaries to meet consumer demands for a better quality of life [2] - The company emphasizes the importance of maintaining investor interests while pursuing its growth objectives [2]

Core Viewpoint - The company emphasizes its commitment to digital transformation and the integration of new technologies into its business operations, particularly through innovative projects like the Wangfujing Art Cloud Digital Art Center [1] Group 1: Digital Transformation Initiatives - The company is actively exploring the application of new technologies in business scenarios, including the introduction of the Wangfujing Art Cloud Digital Art Center at its flagship store, which aims to create a new cultural landmark [1] - The project focuses on developing immersive interactive experiences that blend digital art with commercial spaces, enhancing consumer engagement and creating a new green consumption experience [1] Group 2: Customer Service and Experience Enhancement - The company is working on upgrading its customer service system through intelligent automation, leveraging omnichannel capabilities to connect online and offline shopping experiences [1] - Efforts include optimizing key processes such as shopping consultations and after-sales services, with AI-driven product recommendations aimed at improving customer experience and commercial conversion rates [1] Group 3: New Media and Content Innovation - The company is experimenting with intelligent products and new technologies to develop an intelligent editing model for its new media channels, enhancing the quality of promotion, service, and content creation [1] - The use of AI tools for creating graphic content and creative videos is part of the company's strategy to innovate and elevate its media presence [1]

证券日报网讯 2月11日，王府井在互动平台回答投资者提问时表示，公司目前没有收到或发布过关于中 国中免收购王府井的相关信息。公司当前经营正常，控股股东及实际控制人未有变动计划。建议投资者 关注公司官方公告，避免误信不实信息。 （编辑 丛可心） ...

证券日报网讯 2月11日，王府井在互动平台回答投资者提问时表示，公司目前的发展战略聚焦于深耕国 内零售市场，持续推动百货、购物中心、奥特莱斯及免税等业态的融合发展，未涉及该领域的发展规 划。 （文章来源：证券日报） ...

Core Viewpoint - The company clarified that the Wuhan project mentioned by an investor is not an investment project of the company [1] Group 1 - An investor inquired about the progress and expected operational date of the Wangfujing Shopping Park project in Wuhan [1] - The company responded that the project in question is not associated with its investments [1]

Core Viewpoint - The event of "Chinese Shrimp King" Gao Gui Shrimp making its debut in Beijing's Wangfujing marks a significant promotional effort to introduce high-quality seafood from the Guangdong-Hong Kong-Macao Greater Bay Area to northern consumers during the Spring Festival [9][10][15]. Group 1: Event Overview - On February 11, as the Spring Festival approaches, a giant LED screen in Wangfujing features a blue-armored shrimp, attracting numerous visitors [6][7]. - This is the first time Gao Gui Shrimp, themed as "Chinese Shrimp King," has showcased in Beijing, enhancing the festive atmosphere and promoting regional products [9][10]. - The event aims to familiarize northern consumers with Gao Gui Shrimp, facilitating its entry into the Beijing and Tianjin-Hebei markets [14][15]. Group 2: Product and Market Insights - Gao Gui Shrimp is known for its firm, sweet, and bouncy texture, named after the cinnamon component in its feed, symbolizing prosperity [17][18]. - The shrimp is produced in Zhaoqing Gao Yao, recognized as the "Hometown of Chinese Macrobrachium" and has a farming area of 130,000 acres, with an annual output exceeding 52,000 tons [19][20]. - The region accounts for over 30% of the national output and value, with a comprehensive output value surpassing 10 billion yuan, benefiting over 80,000 workers [20][21]. Group 3: Agricultural and Economic Impact - The event represents a dual approach of "New Year flavor + brand" and showcases the ecological farming methods that enhance shrimp quality [22][23]. - Technological advancements have improved shrimp survival rates from 10% to over 90%, and value-added processing has increased the price by 20 to 30 yuan per kilogram [24][25]. - By 2025, Gao Yao's shrimp is expected to be listed among national specialty agricultural products, with a brand value of 760 million yuan, exemplifying the agricultural market system in Guangdong [26]. Group 4: Marketing and Cultural Significance - The showcase at Wangfujing is not only a branding highlight but also a vivid integration of Guangdong's agricultural strength and New Year cultural narratives [27][28]. - Following a feature on CCTV's financial channel, this marketing initiative aims to leverage Wangfujing's influence as a national consumption trendsetter, promoting the "fresh sweetness of the Greater Bay Area" in the Beijing-Tianjin-Hebei region [29][30]. - The event is a strategic move to deepen agricultural collaboration and brand co-construction between Guangdong and Beijing [31].