Core Viewpoint - The conflict between Li Auto and Dongfeng's Chenglong truck brand over a crash test video has sparked significant public and media attention, raising questions about the validity and implications of the test results [1][2][4]. Group 1: Incident Overview - The incident began on July 29 during the launch of Li Auto's second electric vehicle, the Li i8, where a crash test video was shown, leading to controversy regarding the test's authenticity and implications [1][2]. - The truck involved in the test was identified as a Chenglong truck, a key brand under Dongfeng Motor Group, which later issued a statement claiming unauthorized use and distortion of the test results by Li Auto [2][5]. - Chenglong's statement highlighted concerns over the test's lack of transparency, questioning the conditions and specifications of the vehicles involved [2][4]. Group 2: Responses and Reactions - Li Auto defended the test, stating it was conducted by a professional third-party testing agency, China Automotive Research, and claimed that the test conditions were legitimate [3][4]. - The public reaction included mixed opinions, with some supporting Li Auto's call for a retest, while others criticized the use of an 8-ton truck, which is classified as a medium truck rather than a heavy truck [4][6]. - The incident has unexpectedly raised the profile of Chenglong, a brand primarily known in the commercial vehicle sector, bringing it into the public eye [5][6]. Group 3: Company Background - Chenglong trucks are produced by Dongfeng Liuzhou Motor Co., a state-owned enterprise with a history dating back to 1954, transitioning from agricultural machinery to automotive manufacturing [5][6]. - Dongfeng Liuzhou has made significant strides in the commercial vehicle market, with a record sales of 55,000 units in 2017 and a projected total sales of 118,000 units for 2024 [6]. - The company is currently facing challenges in the passenger vehicle market and is under pressure to adapt to the shift towards new energy vehicles, as indicated by recent strategic shifts within Dongfeng Group [6][7].

Core Viewpoint - The collision test video involving Li Auto's i8 and Dongfeng Liuzhou Automobile's (Dongfeng Liuqi) truck has sparked controversy, with both companies issuing statements regarding the validity and implications of the test results [1][2]. Group 1: Company Responses - Dongfeng Liuqi claims that the collision test video was unauthorized and misleading, asserting that it severely misrepresents the actual scenario and has harmed their brand reputation [1]. - Li Auto responded by stating that the collision test was based on real traffic scenarios and conducted by a professional third-party testing agency, emphasizing that they did not specify the test vehicles used [2]. Group 2: Test Details - The Li Auto i8 underwent two collision tests: the first with an approximately 8-ton truck resulting in over 100 tons of instantaneous impact force, and the second with a side collision producing over 80 tons of force. Post-collision assessments showed no deformation in critical structural components and all airbags deployed successfully [2]. - The i8 was developed to meet the stringent safety standards of the China New Car Assessment Program (C-NCAP) and the China Insurance Automotive Safety Index (C-IASI), achieving high ratings in previous tests across the company's entire model range [2].

Core Viewpoint - The recent incident involving Li Auto's crash test video has sparked significant public debate, with all parties involved providing responses to the situation [1]. Group 1: Li Auto's Response - Li Auto stated that the crash test between the Li i8 and a truck was a simulation based on real traffic scenarios, conducted by a professional third-party testing agency [1]. - The testing agency, China Automotive Research, confirmed that the entire testing process adhered to all regulations and standards, ensuring no bias towards any client [1]. Group 2: Dongfeng Liuzhou's Position - Dongfeng Liuzhou, the manufacturer of the truck involved, issued a public statement claiming that the crash video constituted serious infringement and misled the public, damaging their brand reputation [1]. - The company highlighted potential violations of the Anti-Unfair Competition Law and the Advertising Law [1]. Group 3: Collision Testing Standards - Automotive safety collision testing is crucial for assessing vehicle safety performance, typically involving various test scenarios such as frontal and side impacts [4]. - Standardized tests often utilize barriers or moving obstacles rather than direct vehicle-to-vehicle collisions to maintain consistency and comparability in results [4]. Group 4: Controversy Over Testing Methodology - The crash test conducted by Li Auto raises questions about its professional rigor and relevance, particularly given the significant differences in safety standards and design between passenger cars and commercial trucks [5]. - Critics argue that the lack of transparency regarding vehicle conditions and testing environments undermines the fairness of the test [5]. Group 5: Marketing Implications - The initial release of the crash video, which displayed the truck's brand logo, has led to accusations of "brand bashing" and unfair competition [6]. - Even if the test results are accurate, the perception of unprofessionalism and potential harm to the truck brand's reputation remains a concern [7]. Group 6: Industry Reflection - The incident highlights the need for boundaries in automotive marketing, emphasizing that safety tests should not be reduced to mere marketing tools [7]. - There is a call for more regulation in the automotive testing market to ensure transparency and credibility, especially with the rise of electric vehicles and smart driving technologies [8].

Core Viewpoint - The collision test video of the Li Auto i8 inadvertently brought the Chenglong truck brand into the spotlight, raising questions about the realism of the test and its implications for safety marketing [1][8]. Group 1: Collision Test Details - The Li Auto i8 was tested against a Chenglong heavy truck at a speed of 100 km/h, resulting in significant damage to the truck, including the cabin overturning onto the i8's windshield [1][3]. - The i8's performance in the test was highlighted, showing no deformation in critical structural components and all airbags deploying successfully, with the battery pack remaining intact [3][6]. Group 2: Chenglong's Response - Following the video release, Chenglong responded by releasing its own collision test video, emphasizing the safety features of its trucks, including high-strength materials and structural integrity [6][9]. - Chenglong's social media engagement revealed public concern, with users expressing doubts about the safety of their trucks after viewing the Li Auto video [7][9]. Group 3: Marketing and Safety Implications - The incident has sparked debate over whether the collision test was primarily a marketing strategy for Li Auto, as such collisions are rare in real-world scenarios [8][11]. - Experts noted that the size and weight of heavy trucks create significant inertia and impact forces, which can pose serious risks to passenger vehicles in actual traffic conditions [11].

近日，理想汽车新车上市发布会上播放的一段理想i8与一卡车100公里/小时对撞测试的视频显示，正面碰撞后卡车的四个车轮出现弹起，卡车驾驶室发生倾 倒，此视频引发争议。 该测试在互联网引起不少争议，在最初发布视频的时候，由于碰撞的重卡车型方向盘没有打码，网友发现该卡车品牌为乘龙卡车。 7月31日晚，"乘龙卡车"微信公众号发布《东风柳州汽车有限公司关于某品牌使用碰撞视频侵权的声明》。 乘龙卡车表示："某汽车品牌在2025年7月29日发布与乘龙卡车正面碰撞视频的行为，已构成严重侵权，并超过正常商业竞争范畴，严重误导和损害公众知情 权，对我司品牌及商业名誉带来了巨大负面影响，涉嫌违反《反不正当竞争法》《广告法》及《民法典》等相关法律。 截至目前我司了解到的情况，某汽车品牌未公开测试车辆状况（双方车辆是否改装、减配、卡扣是否固定、车辆是否过检等）、场景环境（测试场地状况、 车速、驾驶状态等），通过自定义碰撞条件，特定设计非常规测试场景，发布与公众认知的正常碰撞结果偏差较大的碰撞视频，不仅贬低我司品牌形象，还 容易对广大车主造成误导，形成安全隐患。" 理性传播:不过分炒作扩大,不被流量诱惑;不被某品牌利用,借机放大影响力。 ...

7月31日晚间，东风柳州汽车有限公司（简称"东风柳汽"）发布关于某品牌未经授权使用并扭曲传播东风柳汽旗下商用车品牌乘龙卡车碰撞视频侵 权的声明。 针对理想i8与重卡碰撞测试引发的争议，涉事的三方先后作出回应。 东风柳汽表示，某汽车品牌在2025年7月29日发布与乘龙卡车正面碰撞视频的行为，已构成严重侵权，并超过正常商业竞争范畴，严重误导和损害 公众知情权，对东风柳汽品牌及商业名誉带来了巨大负面影响，涉嫌违反《反不正当竞争法》《广告法》及《民法典》等相关法律。 另据九派新闻报道，7月31日，记者以投资者身份致电对撞试验的测试方中国汽研，其证券部工作人员回应称，测试的全过程肯定符合所有的规定 和标准，不会因为（哪一方）是客户，去刻意调节车辆参数。关于卡车的来源，其表示，测试卡车是一辆全新车，具体来源还需要与业务部门确 认。 东风柳汽提到，某汽车品牌使用特定场景测试，与实际场景运营存在严重差异。东风柳汽称，截至目前该公司了解到的情况，某汽车品牌未公开 测试车辆状况(双方车辆是否改装、减配、卡扣是否固定、车辆是否过检等)、场景环境(测试场地状况、车速、驾驶状态等)，通过自定义碰撞条 件，特定设计非常规测试场景，发布与 ...

Core Viewpoint - The launch of Li Auto's first pure electric SUV, the Li Auto i8, has sparked controversy over its crash test results against heavy trucks, with claims of misleading public perception regarding safety performance [1][3]. Group 1: Incident Overview - On July 29, Li Auto held a launch event for the i8, showcasing a crash test video where a heavy truck failed to overpower the i8 [1]. - On July 31, Dongfeng Liuzhou Automobile Co., Ltd. responded to the crash test controversy, stating that the test misled the public and significantly differed from real-world scenarios, reserving the right to pursue legal action [1]. - Li Auto's product head, @老汤哥Tango, suggested a re-test by an authoritative body, indicating openness to transparency [1]. Group 2: Safety Ratings and Claims - Li Auto claims to be the only manufacturer whose all delivered models have received the highest collision safety ratings from the China Insurance Research Institute since its establishment [3]. - The i8 is also asserted to have top-tier safety design, with references to its crash test performance being described as "easy" to achieve [4].

理想汽车发布的碰撞测试视频截图 2025.08. 01 本文字数：1368，阅读时长大约2分钟 作者 | 第一财经 黄琳 7月31日晚间，东风柳州汽车有限公司（下称"东风柳汽"）发布关于某品牌未经授权使用并扭曲传播 东风柳汽旗下商用车品牌乘龙卡车碰撞视频侵权的声明。该公司表示，此事已构成严重侵权。 此前，理想汽车在该公司纯电SUV车型理想i8的上市发布会上播放了一段撞击乘龙重卡的视频，引起 业内广泛关注。"重卡撞不过理想i8"等话题迅速引起舆论关注。同时，相关检测方法、数据真实性等 也被市场关注。 随后，"重卡撞不过理想i8"等话题迅速发酵并引起热议，也遭到许多重卡司机的质疑和不满。针对这 一事件，认证为"乘龙卡车"的官方账号在多个社交平台回复网友时陆续表示："被摆了一道，聪明人 一眼看出假""不知道背后导演想啥，实际碰撞你觉得会怎样"等。 值得一提的是，根据理想i8与乘龙重卡撞击试验视频，测试场地和测试车辆均贴有"中国汽研SUPER CRASH超级试验"的标识。据悉，"中国汽研SUPER CRASH超级试验"是中国汽车工程研究院股份 有限公司（601965.SH，以下简称"中国汽研"）推出的一个专注于汽车安 ...

汽车营销为何与公众常规认知出现明显偏差？ 7月31日晚间，东风柳州汽车有限公司（下称"东风柳汽"）发布关于某品牌未经授权使用并扭曲传播东 风柳汽旗下商用车品牌乘龙卡车碰撞视频侵权的声明。该公司表示，此事已构成严重侵权。 值得一提的是，根据理想i8与乘龙重卡撞击试验视频，测试场地和测试车辆均贴有"中国汽研SUPER CRASH超级试验"的标识。据悉，"中国汽研SUPER CRASH超级试验"是中国汽车工程研究院股份有限 公司（601965.SH，以下简称"中国汽研"）推出的一个专注于汽车安全极限测试的平台，通过模拟极端 碰撞场景来评估车辆被动安全性能。 中国汽研官网信息显示，该公司原名重庆重型汽车研究所，于2012年挂牌上市，于2023年1月，通过央 企专业化整合正式重组并入中国检验认证（集团）有限公司。此前，备受关注的阿维塔风洞测试也在中 国汽研的风洞试验室进行。昨日收盘，中国汽研报19.45元/股，降幅1.57%。 根据东风柳汽的声明，侵权事实认定包括两部分。"其一，非法发布侵权视频。某汽车品牌在2025年7月 29日发布与乘龙卡车正面碰撞视频的行为，已构成严重侵权，并超过正常商业竞争范畴，严重误导和损 害 ...

Group 1 - China's July Caixin Manufacturing PMI was released, indicating the current economic situation and work [2] - The State Council, led by Premier Li Qiang, approved the "Artificial Intelligence+" action plan and discussed policies to support personal consumption loans and service industry loans [4] - The Ministry of Commerce expressed expectations for continued dialogue with the U.S. to achieve more win-win results in trade relations [8] Group 2 - The National Development and Reform Commission emphasized the need to stabilize investment and promote consumption, focusing on the "Artificial Intelligence+" initiative and the development of the low-altitude economy [9] - The National Medical Insurance Administration supports the entry of new technologies like brain-computer interfaces into clinical use and pricing mechanisms for new medical technologies [10] - The Ministry of Foreign Affairs urged Japan to take effective measures to ensure the safety of Chinese citizens following an incident in Tokyo [5] Group 3 - The International gold futures fell by 0.31%, closing at $3342.30 per ounce, while silver futures dropped by 2.51% to $36.79 per ounce [5] - International oil prices declined, with WTI crude oil down by 0.91% to $69.36 per barrel, and Brent crude oil down by 0.86% to $71.85 per barrel [6] - Major European stock indices closed lower, with Germany's DAX down by 0.81%, France's CAC40 down by 1.14%, and the UK's FTSE 100 down by 0.05% [7] Group 4 - Amazon reported a second-quarter net profit of $18.16 billion, a year-on-year increase of 34.7%, with revenues of $167.7 billion, up 13% [25] - Apple announced a third-quarter net profit of $23.43 billion, a 9% year-on-year increase, with revenues of $94.04 billion, up 9.6% [26] - BMW's net profit for the first half of the year decreased by 29% to €4 billion, with sales revenue down by 8% to €67.7 billion [27] Group 5 - WeRide reported a second-quarter revenue of 127 million yuan, a year-on-year increase of 60.8%, with its Robotaxi business revenue reaching 45.9 million yuan, up 836.7% [28] - BYD's Yangwang brand announced the pre-sale of the Yangwang U8L at a starting price of 1.3 million yuan [21] - NIO launched the L90 model with a starting price of 179,800 yuan, utilizing a battery-as-a-service (BaaS) model [23]