记者丨陆秀 编辑丨江佩霞 "炒货已经比炒股还可怕了""这是薛记珠宝店，还是炒货店？"2026年春节临近，社交媒体上不少网友吐槽高端炒货。 1月28日，21世纪经济报道记者走访薛记炒货发现，瓜子、花生等基础现制炒货卖到23.8元/斤， 开心果、现烤腰果、开口松子等坚果类现 制炒货均接近100元/斤，手剥松子价格更是高达218元/斤。而截至目前，猪肉每斤均价在10元左 右 。 薛记炒货原味现制瓜子卖到2 3 . 8元/斤 一斤瓜子贵过猪肉、高端坚果斤价突破200元，从街边小摊到商场轻奢店，炒货凭什么卖这么贵？ 高端坚果逼近2 0 0元/斤 薛记炒货成"炒货刺客" 消费者对炒货的认知屡屡被刷新：坚果、果干、蜜饯等产品单价从几十元到几百元一斤并不罕见，网红款定价更是居高不下。 在社交媒体上， 薛记炒货因其定价被网友戏称为"薛记珠宝店""炒货界的爱马仕""炒货刺客"等 。截至1月28日，仅小红书平台，"薛记珠 宝"单个话题阅读量就突破3000万。 网友晒出结账单 21世纪经济报道记者实地走访发现，薛记炒货售价的确不菲， 多款蔬果类炒货价格突破100元/斤，多款去壳坚果炒货价格更是逼近200元/ 斤 。社交媒体平台上，有 ...

霉变客诉不断，消费者赔偿很难？ 近日，有消费者称，食用王小卤虎皮凤爪时发现，鸡爪部分发黑变质，表面有白色霉菌。同时，该消费 者认为客服提出的单包十倍价格赔偿额度过低，不能接受该方案。 文 | 《BUG》栏目 张奥 今日，#王小卤鸡爪被曝发霉变质#登上热搜。有消费者称，其在开袋食用王小卤虎皮凤爪时发现，鸡爪 部分发黑变质，表面有白色霉菌。 对此，王小卤官方客服向《BUG》栏目强调，虎皮凤爪是高温炸制后真空包装，"生产过程中不会出现 发霉变质的问题，大概率是运输过程中包装破损导致的。" 实际上，王小卤的食品发霉事件屡见不鲜，在社交媒体上多人晒图并吐槽"官方拒绝赔偿退款"。此外， 很多消费者为其贴上了"高价低质"的标签，横向对比王小卤虎皮凤爪的每克价格，发现其比三只松鼠、 良品铺子等同类型产品最高贵出50%。 此前，王小卤创始人王雄曾强调，虎皮凤爪产品能做起来，是因为符合"最小生意模型"：低获客成本、 高复购率、健康的毛利率。而站在今天的角度看，他或许忽略了食品最本质的底线——健康与安全。 对于该情况，《BUG》栏目问询了王小卤官方店铺。客服强调，虎皮凤爪是高温炸制后真空包装 的，"生产过程中不会出现发霉变质的问题 ...

霉变客诉不断，消费者赔偿很难？ 近日，有消费者称，食用王小卤虎皮凤爪时发现，鸡爪部分发黑变质，表面有白色霉菌。同 时，该消费者认为客服提出的单包十倍价格赔偿额度过低，不能接受该方案。 对于该情况，《 BUG 》栏目问询了王小卤官方店铺。客服强调，虎皮凤爪是高温炸制后真 空包装的， "生产过程中不会出现发霉变质的问题，大概率是运输过程中包装破损导致 的。" 文｜新浪财经 张奥 今日， #王小卤鸡爪被曝发霉变质#登上热搜。有消费者称，其在开袋食用王小卤虎皮凤爪 时发现，鸡爪部分发黑变质，表面有白色霉菌。 对此，王小卤官方客服向《 BUG 》栏目强调，虎皮凤爪是高温炸制后真空包装， "生产过 程中不会出现发霉变质的问题，大概率是运输过程中包装破损导致的。" 实际上，王小卤的食品发霉事件屡见不鲜，在社交媒体上多人晒图并吐槽 "官方拒绝赔偿退 款"。此外，很多消费者为其贴上了"高价低质"的标签，横向对比王小卤虎皮凤爪的每克价 格，发现其比三只松鼠、良品铺子等同类型产品最高贵出50%。 此前，王小卤创始人王雄曾强调，虎皮凤爪产品能做起来，是因为符合 "最小生意模型"： 低获客成本、高复购率、健康的毛利率。而站在今天的角度 ...

Group 1: Retail Developments - JD Fresh opened two new stores in Beijing and Shanghai, focusing on 24-hour fresh products and private label gift boxes, attracting significant customer interest during the New Year season [1] - Starbucks plans to open at least four new stores in Hong Kong within the next six months, capitalizing on the recovery of the local economy and increased foot traffic [4] - Yonghui Supermarket's Beijing Hongkun Plaza store has officially resumed operations, ensuring sufficient product supply and staff readiness [3] Group 2: Company Performance Forecasts - Wanchen Group anticipates a substantial increase in revenue for 2025, projecting between 50 billion to 52.8 billion yuan, with net profit expected to rise by 319.05% to 376.97% year-on-year [6] - Three Squirrels expects a significant decline in net profit for 2025, forecasting a drop of 57.08% to 66.89% due to structural issues during the sales peak and rising raw material costs [7] - Encountering a positive outlook, "Encounter Little Noodles" predicts a net profit of 100 million to 115 million yuan for 2025, marking a growth of 64.7% to 89.5% compared to 2024 [8] Group 3: Market Trends and Strategies - Maimai Hen Mang's CEO emphasized that the growth potential in the snack retail sector far exceeds existing competition, focusing on untapped markets in lower-tier cities [4] - Dali Food is leading the New Year gift box market by leveraging its core competitiveness and effective supply chain management, ensuring high demand and quick product turnover [8] - Zara has closed five stores in mainland China, reducing its presence to 59 stores, reflecting a strategic retreat from rapid expansion [10]

三只松鼠主营业务净利润下跌超79% 三个月内两次涨价 同样是卖零食，三只松鼠是零食品牌商，同时兼营零售渠道；万辰集团则是量贩零食渠道商，同时也有 一些自有品牌。对比往年，三只松鼠去年的净利润水平已经低于2024年、2023年，而万辰集团净利润则 与前两年一样，仍在快速增长。 除了披露净利润外，业绩预告显示，三只松鼠预计，2025年，其扣除非经常性损益的净利润为4500万元 至6500万元，同比下降了79.64%至85.91%。也就是说，其主营业务净利润下降得更快。 同样是卖零食，同一天发布业绩预告的三只松鼠和万辰集团，业绩冰火两重天。 对于业绩变动，三只松鼠称，2025年度，公司坚定贯彻"高端性价比"总战略，并向品质化和差异化持续 升级。由于2025年度销售旺季（年货节）结构性错档、坚果原料价格较大幅度上涨、主动调整销售结构 （优化传统店型、整合渠道资源、缩减低效品类等），综合导致利润下滑。与此同时，公司抢抓社区零 售新赛道机遇，推出全品类自有品牌"生活馆"新店型，配套打造基于生鲜和现制的"中央厨房"，聚焦长 期高质量增长，前期战略性投入进一步影响阶段利润产出。 1月29日，三只松鼠发布业绩预告称，2025年 ...

Group 1 - The company expects a net profit attributable to shareholders of between 135 million and 175 million yuan for the year 2025, emphasizing a commitment to a "high-end cost-performance" strategy and a deep transformation into a comprehensive self-owned brand retailer [1] - The founder has stated that the ultimate goal is to become a super supply chain company, integrating various products through a core supply chain construction system [2] - The company has established several supply chain bases across China, focusing on efficient collaboration among resources, management, and business to create a comprehensive supply chain layout from nuts to snacks [2] Group 2 - The retail channel is a critical factor affecting the development of retail enterprises, with offline retail holding nearly 70% of the market share in China's consumer goods retail sector [3] - The company is seizing opportunities in community retail by launching a new store model called "Life Hall," which focuses on high-quality growth through fresh and prepared food offerings [3] - The company has opened 22 Life Hall stores in key areas of Anhui and Jiangsu provinces, including flagship, standard, and mini stores, aiming to optimize its channel structure for sustained leadership in the snack industry [3]

Group 1 - The core viewpoint of the articles highlights the strong performance of the food and beverage sector, particularly driven by the recent policy initiatives and market dynamics [1][2] - The Tianhong Food and Beverage ETF (159736) saw a significant increase of 5.58% in its index, with a trading volume of 73.1867 million yuan, indicating robust investor interest [1] - Major stocks within the ETF, including Wuliangye, Luzhou Laojiao, and Shanxi Fenjiu, reached their daily limit, while Kweichow Moutai, Shunxin Agriculture, and Huanleji rose over 8% [1] Group 2 - The State Council's recent policy aims to accelerate the cultivation of new growth points in service consumption, which is expected to inject strong policy expectations into the food and beverage sector [2] - Industry leaders are showing positive signals, with the price of Feitian Moutai significantly rising in a single day, boosting overall confidence in the sector [2] - Current valuations in the food and beverage sector are at relatively low historical levels, providing a notable margin of safety, as highlighted by industry analysts [2]

Core Viewpoint - The company, Three Squirrels (300783.SZ), expects a significant decline in net profit for 2025, projecting a range of 135 million to 175 million yuan, which represents a decrease of 57.08% to 66.89% compared to the previous year [1] Financial Performance - The net profit attributable to shareholders is forecasted to be between 135 million and 175 million yuan for 2025, indicating a substantial decline [1] - The net profit after deducting non-recurring gains and losses is expected to be between 45 million and 65 million yuan, reflecting a decrease of 79.64% to 85.91% year-on-year [1] Strategic Initiatives - The company is committed to its "high-end cost-performance" strategy and aims to upgrade its offerings towards quality and differentiation [1] - In response to the challenges, the company is seizing opportunities in community retail by launching a new store model called "Life Hall," which features a full range of private label products [1] - The company is also developing a "central kitchen" focused on fresh and made-to-order products to support long-term high-quality growth [1] Market Challenges - The decline in profit is attributed to several factors, including a structural mismatch during the sales peak season (New Year Festival), significant increases in nut raw material prices, and proactive adjustments in sales structure such as optimizing traditional store types and consolidating channel resources [1]

（编辑 丛可心） 证券日报网讯 1月29日，三只松鼠发布公告称，公司预计2025年度归属于上市公司股东的净利润盈利 13，500万元-17，500万元，比上年同期盈利40，773.60万元，同比下降57.08%-66.89%。 ...

三只松鼠(300783.SZ)披露2025年度业绩预告，公司预计归属于上市公司股东的净利润1.35亿元至1.75亿 元，同比下降57.08%至66.89%;扣除非经常性损益后的净利润4500万元至6500万元，同比下降79.64%至 85.91%。 ...