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“资产提升战”打响!工、农、中、建等齐下场,有人薅到上万元“羊毛”
Zhong Guo Ji Jin Bao· 2026-01-12 12:29
中国银行表示,1月5日至1月31日,月日均金融资产较上月提升1万元及以上最高可抽取600万尊享积分;月日均金融资产晋级为理财、财富、私行、企业 家私行等级客户,最高可获赠550元微信立减金权益。 新年伊始,银行业掀起新一轮零售领域的"资产提升战",部分银行的最高奖励超过3000元。同时,微信、小红书等平台也出现了不少"薅羊毛"相关帖子, 甚至有网友透露去年薅到的"羊毛"价值2万多元。 业内人士认为,零售AUM已成为衡量银行零售业务竞争力与未来盈利潜力的关键指标。用户"薅完一家换一家"的现象频发,说明短期激励难以转化为长 期黏性。为了有效提升零售AUM,银行需摒弃短期活动思维,多举措构建以专业服务和长期信任为核心的综合能力。 部分奖励超3000元 银行"资产提升战"打响 开年以来,多家银行密集推出新一期"资产提升活动",用户参与活动达标后可获得相应的积分、微信立减金等权益,涉及国有大行、城商行等。 国有大行中,工行、农行、中行、建行等目前均发布了"资产提升活动"介绍,其中农业银行表示,即日起至1月31日,月日均金融资产(包括:存款、理 财、基金、保险、国债、存金通)提升至相应档位的客户,最高可获得240万小豆的 ...
2026年热销榜单:TOP3高口碑SCRM系统推荐,赋能企业管理新方式
Sou Hu Cai Jing· 2026-01-10 11:07
在2026年,SCRM系统正在成为企业管理的新宠。这些系统不仅帮助企业更好地管理客户关系,还提供了一种全新的私域营销 方式。通过高效的数据分析,企业可以精准洞察客户需求,优化服务流程。无论在零售、金融还是教育等行业,SCRM系统都 发挥着重要作用。它能够整合客户信息,帮助团队做好分类和沟通,让每一次互动都更具针对性和效果。同时,SCRM的灵活 功能让企业得以快速应变,根据市场变化实时调整策略。这种数字化转型不仅提升了运营效率,更有助于增强客户的忠诚度, 使企业在竞争中立于不败之地。 快鲸SCRM是基于企业微信的一款创新型系统,它让私域营销和客户管理变得更简单、更高效。这款系统不仅能进行私有化部 署,还是开源的,允许企业根据自己的需求进行二次开发。无论是央企、国企,还是金融证券和上市公司,快鲸SCRM都能够 提供量身定制的解决方案,帮助企业提升管理效率。 在实际应用中,快鲸SCRM支持多种业务场景,可以极大地优化客户关系管理。通过灵活的工单管理功能,企业可以轻松创建 和跟踪客户服务请求。这让售前、售中和售后的服务变得更加顺畅。此外,它的项目库和备件库功能,使得价格设置和服务收 益变得一目了然,对安装人员的支持也 ...
企业微信SCRM是什么?它的主要优势与作用是什么?
Sou Hu Cai Jing· 2026-01-08 08:47
企业微信SCRM作为一种现代化的客户关系管理工具,正在各行业受到广泛关注和应用。这款工具通过与企业微信的紧密结 合,能够有效提升企业在客户管理和沟通方面的效率。同时,企业微信SCRM的功能也让企业能够更好地满足客户需求,实现 个性化营销。通过实时数据分析,企业能够快速了解市场动态,从而制定灵活的营销策略。无论是零售、教育还是服务行业, 特别在推广产品时,各类企业都能从中获益。它不仅帮助降低了营销成本,还促进了客户关系的长期维护和转化,让每一次互 动都有实质性的成果。因此,了解和运用企业微信SCRM,对于现代企业来说至关重要。 企业微信SCRM是一款专为企业设计的客户关系管理工具,能够将企业的业务发展与微信生态紧密结合。它不仅促进了团队间 的沟通效率,还能帮助企业更好地管理客户关系,提高转换率。通过与个人微信互通,企业可以通过更高频的互动和信息交流 来吸引客户,提高转化效果。 这款工具具备多种实用功能,比如私域流量管理、客户数据分析以及营销自动化等。企业借助这些功能,可以对客户进行精准 划分,更有针对性地推送产品和服务。此外,SCRM还能帮助企业实时监控市场动态,灵活调整营销策略。在各行各业中,无 论是零售、服 ...
美股2025年收官:道指累涨近13%,卡特彼勒以60%升幅领涨成分股,联合健康表现垫底
Ge Long Hui A P P· 2026-01-02 07:04
| 陸 | 个股名称 | 累计涨幅 | | --- | --- | --- | | 1 | 卡特彼勒 | 60.30% | | 2 | 高壁 | 56.64% | | 3 | 强生 | 47.48% | | 4 | 英伟达 | 38.92% | | 5 | IBM Corp | 38.23% | | 6 | 摩根大通 | 37.27% | | 7 | 思科 | 33.47% | | 8 | 安进 | 29.67% | | 9 | 3M | 26.36% | | 10 | 美国运通 | 25.99% | | 11 | 沃尔玛 | 24.49% | | 12 | 波音 | 22.67% | | 13 | 旅行者财产险集团 | 22.38% | | 14 | 可口可乐 | 15.60% | | 15 | 微软 | 15.58% | | 16 | Visa | 11.76% | | 17 | 雪佛龙 | 10.10% | | --- | --- | --- | | 18 | 默沙东 | 9.79% | | 19 | 苹果 | 9.05% | | 20 | Verizon | 8.86% | | 21 | 麦当劳 | ...
公司运营管理的五大战略!
Sou Hu Cai Jing· 2025-12-07 04:29
Core Objectives of Operations Management - The primary goal of operations management is to deliver the right quality of products or services to customers at the right time and cost while continuously optimizing processes [1] Core Modules of Operations Management - Strategic and goal setting involves translating the company's vision and mission into executable operational strategies such as cost leadership and differentiation [3] - Process management and optimization includes designing core business processes aligned with strategy, establishing standard operating procedures, and applying tools like Lean and Six Sigma for continuous improvement [3] - Resource management focuses on optimizing human capital, financial resources, physical assets, and information resources to enhance operational efficiency [3] - Quality and customer orientation emphasize comprehensive quality management and customer relationship management to improve satisfaction and loyalty [3] Operational Focus by Company Development Stage - Startups prioritize agility and survival, focusing on validating business models and building core teams [5] - Growth-stage companies emphasize scaling up by establishing standardized processes and introducing basic management systems [5] - Mature companies concentrate on efficiency and innovation, optimizing cost structures and driving organizational change [5] Current Trends in Operations Management - Digital transformation leverages big data, AI, and IoT for smart predictions and automated decision-making [7] - Agility and flexibility are emphasized to enable quick responses to market changes through small teams and cross-department collaboration [7] - Supply chain resilience shifts focus from efficiency to safety and robustness, promoting diversified supply chains [7] - Sustainable development integrates ESG principles into operations, focusing on green production and carbon footprint management [7] - A human-centered approach enhances employee experience and fosters a learning organization [7] Recommendations for Managers - A systems thinking approach is essential, recognizing the interconnections between processes [9] - Data-driven decision-making is preferred over intuition, necessitating robust data collection and analysis capabilities [9] - Customer-centric optimization of internal processes should aim to create more value for customers [9] - Investing in talent is crucial, as effective processes require skilled execution and optimization [9] - Cultivating a culture of continuous improvement encourages teams to adopt problem-solving and process optimization as habitual practices [9]
微信CRM是什么?其关键功能和优势有哪些?
Sou Hu Cai Jing· 2025-12-06 07:38
微信CRM是现代企业管理中不可或缺的工具,它以其贴近客户的特点,改变了企业与客户之间的互动方式。通过整合客户信息、订单状态和 数据分析,企业能够在日常运营中获得更高的效率。这种工具特别适合那些希望加强客户关系的企业,不论是零售、电商还是服务行业,都能 通过微信CRM提升营销效率,增强客户粘性。举个例子,餐饮行业可以利用微信CRM管理员工与顾客之间的沟通,及时反馈顾客需求,提高 服务质量。此外,通过分析客户消费习惯,企业还能够推出更有针对性的促销活动,实现精准营销。因此,微信CRM不仅仅是一个应用,更 是提升业绩和优化管理的重要战略工具。 微信CRM的嵌入式优势在于其紧密结合了企业日常运营与客户互动,让管理变得更为高效和便捷。通过微信平台,企业能够将客户信息、订 单状态及沟通记录整合到一个系统中。这种整合,不仅提升了数据的可访问性,也让员工能迅速获取所需信息,进行精准服务。比如,当客户 在微信上提出需求时,客服人员可以立即调出客户的历史订单和偏好,从而提供量身定制的解决方案。此外,借助微信自带的社交属性,企业 能够通过朋友圈、社群等方式,传播品牌信息和促销活动,使营销更为渗透、自然。 这种工具在实际应用中展现出 ...
Citi Trends(CTRN) - 2026 Q3 - Earnings Call Transcript
2025-12-02 15:00
Financial Data and Key Metrics Changes - In Q3 2025, total sales reached $197.1 million, reflecting a 10.1% increase compared to Q3 2024. Comparable store sales grew by 10.8%, with a two-year stack growth of 16.5% [23][24] - Year-to-date comparable store sales increased by 10%, or 12.3% on a two-year basis, driven by a 6% increase in transactions [28][30] - Gross margin for Q3 was 38.9%, which is 90 basis points lower than Q3 2024 but aligned with expectations [24][25] - Adjusted EBITDA for the quarter was a loss of $2.9 million, an improvement from a loss of $3.3 million a year ago [28] Business Line Data and Key Metrics Changes - Strong performance was noted across all product categories, with particular strength in children's, men's, and basic apparel [5][6] - The children's division achieved double-digit growth, while men's and women's categories also showed positive momentum [12][13] - The company is focusing on expanding its best tier of products and enhancing its offerings in the footwear category [12][13] Market Data and Key Metrics Changes - Sales increases were observed across all store volume groups and geographies, indicating broad-based improvement [6][24] - The company is strategically positioned to capitalize on the African American consumer market, which is central to its business model [8][9] Company Strategy and Development Direction - The company aims to achieve approximately $45 million of EBITDA by 2027, representing a $60 million increase from 2024 levels, driven by consistent comparable store sales performance and strategic new store expansion [4][22] - A three-phased transformation strategy is in place, focusing on repair, execution, and optimization to drive sustainable growth [34][35] - The company plans to remodel 50 stores annually and open about 25 new stores in 2026, followed by at least 40 stores per year from 2027 onward [20][21] Management's Comments on Operating Environment and Future Outlook - Management expressed confidence in the turnaround strategy, highlighting strong customer traffic and positive sales momentum heading into the holiday season [6][8] - The company anticipates continued SG&A leverage and gross margin expansion, with full-year EBITDA expected to be in the range of $10-$12 million [31][32] - Management acknowledged the need for ongoing improvements in execution and inventory management to sustain growth [17][18] Other Important Information - The company has implemented AI-based allocation systems to enhance inventory efficiency and reduce markdowns [17][18] - A new CRM and loyalty platform is being developed to deepen customer engagement and enhance long-term value [10][52] Q&A Session Summary Question: Insights on merchandising opportunities for sales growth - Management highlighted broad-based growth across categories, with significant opportunities in young men's and plus-size women's segments, as well as in footwear [37][38][39] Question: Impact of government programs on consumer behavior - Management noted that consumer shopping patterns remained consistent despite macroeconomic changes, with strong performance in August and October [41][42] Question: Status of extreme value deals and future expectations - Current extreme value deals account for 2-3% of sales, with plans to increase this to about 10% as the company matures its offerings [43][44] Question: Store opening cadence for 2026 and beyond - The company plans to open stores in early spring, July, and October, with a balanced approach to new store openings [45][46] Question: Progress on shrink mitigation efforts - New AI-capable camera systems have been rolled out to enhance loss prevention, with expectations for a decrease in shrink rates in 2026 [48][49] Question: Details on the CRM and loyalty program - The CRM system is expected to launch in Q1 2026, aimed at enhancing customer engagement and providing exclusive access to deals [51][52]
微信CRM是什么?它的核心优势和功能有哪些?
Sou Hu Cai Jing· 2025-12-02 00:05
微信CRM作为一款创新的客户关系管理工具,正在各行各业中大展拳脚。它利用微信这一广受欢迎的平台,使得企业能够高效 地与客户沟通。通过集中管理客户信息,企业可以随时了解客户需求与反馈。这种透明度和即时性,不仅提升了服务质量,还 增强了客户的忠诚度。此外,微信CRM的智能数据分析功能,使企业能够更精确地制定营销策略,让每一项推广活动都能打动 目标客户。尤其在私域流量的运营上,这个工具能有效地帮助企业降低营销成本,同时提升品牌形象。在竞争日益激烈的市场 中,微信CRM无疑成为了企业提升业绩的重要利器。 微信CRM是一种为企业量身打造的客户关系管理工具,充分利用了微信这一流行社交平台的庞大用户基础。近年来,随着数字 化转型的加速,越来越多的企业意识到传统的客户管理方法已无法满足快速变化的市场需求。微信CRM通过整合客户信息、营 销资源以及社交互动,帮助企业更高效地管理客户关系。 在激烈的市场竞争中,企业对客户数据管理和分析的需求愈发迫切。通过微信CRM,企业能够实时获取客户反馈,从而快速调 整营销策略。这种工具不仅方便了与客户沟通,还提高了信息触达率,使得企业能够更好地了解和服务于客户。 随着消费者行为的改变,越来越 ...
成都CRM系统选择技巧与市场分析
Sou Hu Cai Jing· 2025-11-28 04:16
Core Insights - The selection of an appropriate CRM system in Chengdu is crucial for enhancing customer management efficiency and sales performance [8] Functionality - Key functionalities to consider include customer management, data analysis, and sales tracking, which are essential for meeting current and future business needs [2][6] - The ability to archive customer information effectively is vital for sales teams to quickly access and follow up on leads [3] - Data analysis features, such as visual performance reports and conversion rate analysis, help businesses understand market dynamics and customer needs [3][8] - Intelligent follow-up reminders can significantly improve sales efficiency by ensuring timely customer engagement [8] Usability - A user-friendly interface is critical, allowing users to quickly adapt and reducing training costs [4][5] - Clear menu navigation and simplified operational processes enhance user experience and workflow efficiency [4][5] - The availability of help documentation or online support is important for resolving user issues [4] Cost-Effectiveness - Companies should evaluate the cost versus functionality of different CRM systems to ensure they select the most cost-effective solution [5][6] - Different pricing models, such as one-time purchases or subscription plans, should be considered based on the company's budget and cash flow [5] Flexibility and Integration - The CRM system should offer customizable features and modules to adapt to the company's scale and business changes [6] - Integration capabilities with existing software are essential to avoid information silos and enhance overall efficiency [6] Market Trends - The demand for CRM systems in Chengdu is increasing, with a focus on data-driven and personalized customer experiences [7] - The integration of mobile functionalities is becoming a significant trend, allowing sales personnel to manage customer interactions on the go [7] - The application of artificial intelligence in CRM systems is expected to enhance predictive sales capabilities and automate workflows [7] Case Study - A Chengdu-based SME improved its customer management efficiency by integrating all customer information into a centralized system, enhancing service quality and enabling quick follow-ups on potential leads [7][8] - The use of intelligent follow-up reminders and data analysis tools has led to increased sales conversion rates and better strategic adjustments [8]
房企“客关”真正职责是什么?业内呼吁“以客户为中心”应成共识
Di Yi Cai Jing· 2025-11-18 09:28
Core Viewpoint - The incident involving the "Zhonghuan Zhidi Center Runfu" project by China Resources Land highlights the critical role of customer relationship management (CRM) in the real estate sector, especially in the context of increasing customer rights awareness and the need for effective crisis management [1][5]. Group 1: Customer Relationship Management - CRM is a frontline function in real estate companies, crucial for managing customer interactions from the signing of contracts to property delivery, especially in the pre-sale model [1][4]. - The role of CRM includes handling customer complaints, crisis management, and risk control, which are essential during the property delivery phase [2][4]. - Companies like Vanke have established dedicated CRM departments to enhance customer satisfaction and manage complaints effectively, indicating the importance of this function in maintaining brand reputation [4][6]. Group 2: Industry Challenges - The real estate market is shifting from "incremental" to "stock" phases, leading to heightened awareness among homeowners regarding their rights and increasing scrutiny on property delivery quality [5][6]. - Issues such as low delivery rates, quality problems, and frequent customer complaints are prevalent, making perfect delivery and after-sales care critical for competitive advantage [5][6]. - The industry is experiencing a trend of product homogenization, emphasizing the need for companies to respond promptly to customer demands and feedback to remain competitive [6].