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潮玩与国际网球赛深度融合 Letsvan奇梦岛与中网发布联名产品
Zhong Zheng Wang· 2025-08-23 07:25
中网赛事组委会秘书长陈杰表示,头部赛事与新锐潮玩携手合作,是一次极具前瞻性和创新性的跨界联 动,既为观众和消费者带来新体验,也给中网赛事和Letsvan奇梦岛进一步发展创造新契机,对于推动 文商旅体深度融合,大力发展赛事经济,具有重要的作用。 首创集团副总经理、中网公司董事长孙宝杰表示,中网始终以推动网球普及、服务首都高质量发展为己 任。Letsvan奇梦岛作为中国原创潮玩领军品牌,其IP孵化能力与商业化经验已成为行业典范。旗下 WAKUKU所洋溢的青春活力,与中网"网动青春"的理念高度契合。此次"体育+文创"的创新实践,不仅 丰富了中网特许商品线,更将在年轻群体中扩大赛事影响力,为文商旅体融合发展探出一条新路径。 与Letsvan奇梦岛的合作,是中网拥抱Z世代的关键一步,也是中网赛事商业化路径的全新探索。2025年 中网赛事官方商品迎来全面升级,覆盖运动装备、生活周边、时尚潮玩等7大品类,单品数量突破240 款,较2024年增长近100个。与Letsvan奇梦岛联名开发的限定潮玩系列,将成为本年度最受期待的焦 点,赛期WAKUKU将化身"赛场氛围官",通过线下快闪活动、人偶互动表演等与观众互动,传递赛事 温 ...
文旅体验、消费市集、体育赛事、交流酒会……2025年服贸会将营造轻松开放的洽商氛围
Group 1 - The 2025 Service Trade Fair will be held from September 10 to 14 at Shougang Park in Beijing, featuring diverse service consumption scenarios and a series of activities integrating culture, commerce, tourism, and sports [2] - Over 40 supporting activities are expected to take place citywide during the fair, with Shougang Park as the core venue, utilizing its unique blend of industrial heritage and modern fashion [2] - The fair aims to showcase new scenarios of cultural, commercial, tourism, and sports integration, organizing activities such as cultural tourism experiences, consumer markets, sports events, and networking parties [2] Group 2 - The Beijing Municipal Bureau of Culture and Tourism will host a "Camping & Art Life Fair" themed "Tourism Lights Up a Beautiful Life," combining tent camping, art performances, and a goods market [3] - Various districts will organize unique events, such as "Tea Charm of the Service Trade Fair" and "Old City Memories - Sharing the Unique Charm of Time-Honored Brands" [3] - The Capital Convention and Exhibition Group will set up nearly 50 online and offline check-in points to create an immersive interactive atmosphere for the service trade [3] Group 3 - The fair will enhance the "ticket economy" by linking movie viewing with consumption scenarios, promoting consumer activities in key districts [4] - Major shopping areas in districts like Shijingshan, Fengtai, Haidian, and Chaoyang will utilize large screens to promote the fair, creating a vibrant atmosphere [4] Group 4 - The fair will unlock new vitality for the Shougang Exhibition Town by hosting night activities that promote consumption, facilitate business negotiations, and create a relaxed environment for exhibitors and visitors [5] - Approximately 10 business investigation routes will be launched, focusing on technology empowerment, investment promotion, industrial tourism, cultural heritage resources, and night tourism economy [5]
科技办会、花样活动 2025年服贸会“焕新”亮相
Bei Jing Shang Bao· 2025-08-11 15:28
Core Points - The 2025 Service Trade Fair (STF) is set to showcase significant international participation, with nearly 70 countries and organizations expressing intent to exhibit, and over 800 companies planning to participate in person [5][6] - The event will emphasize technology empowerment, interactive experiences, and cultural creativity, with a focus on the "Beijing Service" brand [5][12] Group 1: Event Overview - The STF will feature over 800 companies, including more than 330 Fortune 500 and industry-leading firms, with an overall internationalization rate exceeding 20% [5][6] - Australia will be the guest country, with nearly 60 institutions and companies participating, marking the largest representation from a guest country in the event's history [6] Group 2: Technological Integration - The event will incorporate advanced technologies, including real-time traffic monitoring systems and smart service robots, to enhance operational efficiency [7][8] - A total of 50 intelligent products will be showcased, integrating into various service scenarios to improve the overall experience [8] Group 3: Venue and Infrastructure - The Shougang Park will undergo significant renovations, including a nearly 10,000 square meter upgrade to the main venue, accommodating large-scale meetings and forums [10] - The venue will feature a centralized service system for real-time data management, enhancing visitor experience through a unified app for various services [10] Group 4: Supporting Activities - The STF will host around 20 supporting activities, including cultural performances and sports events, to create a vibrant atmosphere [11][12] - A variety of activities will be organized across the city, focusing on the integration of culture, commerce, and tourism, with over 40 planned events [12][13]
首钢园变身“会展小镇” 服贸会解锁文商旅体融合新场景
Zhong Guo Jing Ji Wang· 2025-08-11 07:05
Group 1 - The 2025 China International Service Trade Fair (CIFT) is set to take place in 30 days, focusing on the theme "Digital Intelligence Leading, Service Trade Renewed" with over 40 supporting activities planned across the city [1] - The event will utilize the Shougang Park as a core venue, featuring 11 unique locations for immersive and interactive activities, blending industrial heritage with modern fashion [1] - Activities will emphasize the deep integration of culture, commerce, tourism, and sports, showcasing new service trade scenarios through various events such as cultural tourism experiences, consumer markets, sports events, and networking parties [1] Group 2 - The "Ticket Economy" will be explored to drive new consumption momentum, with themed activities in Shijingshan aimed at enhancing consumer experiences for exhibitors [2] - The "Night Economy" will be enriched with diverse offerings, creating a multifunctional Shougang Exhibition Town that supports exhibitions, tourism, shopping, and accommodation [2] - Approximately 10 business investigation routes will be designed to showcase new landmarks and consumption scenarios in service trade, focusing on technology empowerment, investment promotion, industrial tourism, cultural resources, and night tourism [2] Group 3 - The event will feature a "Camping & Art Life Fair" under the theme "Tourism Lights Up a Beautiful Life," combining camping, art performances, and a marketplace [3] - Shijingshan will host a series of cultural tourism carnival activities titled "CIFT, Here I Come," while Xicheng will present events highlighting traditional tea culture and the unique charm of old brands [3] - The Beijing Exhibition Group will set up nearly 50 interactive check-in points both online and offline to create an immersive atmosphere for service trade [3]
上半年,全市文化、体育和娱乐业营业收入增长7.3%
Nan Jing Ri Bao· 2025-08-05 02:12
Core Insights - Nanjing has actively promoted the integration of culture, commerce, tourism, and sports, leading to a vibrant weekend experience for residents and visitors alike [1][3] - The city has introduced various discounts and packages for tourists, enhancing the appeal of attending events and exploring local attractions [2][4] - The "football economy" is emerging as a new engine for urban vitality, with significant increases in visitor numbers and spending during events [3][10] Cultural and Sports Events - Nanjing has hosted numerous cultural and sports events in the first half of the year, contributing to a 7.3% increase in revenue for the cultural, sports, and entertainment sectors [1][11] - The city ranked among the top destinations for domestic travel, with "Nanjing 3-day tour" becoming a popular group travel product [3][11] - The introduction of the "Follow the Performance (Event) to Tour Nanjing" initiative has attracted more visitors, with positive market feedback [4][5] Economic Impact - During the Dragon Boat Festival, Nanjing's attractions received 1.712 million visitors, showcasing the impact of sports events on tourism [3] - The sports industry revenue grew by 19.3% in the first half of the year, driven by events like the "Su Super" league [10] - Overall, Nanjing welcomed 116 million domestic and international tourists in the first half of the year, achieving a 10.1% increase in tourism revenue to 148.3 billion yuan [11] Consumer Engagement - The city has developed a variety of promotional activities, including the "1+3" discount program for event attendees, which has seen participation from 323 businesses [4][5] - On July 5, the "Su Super" match attracted 1.425 million visitors across various viewing locations, generating 340 million yuan in sales [7][10] - The integration of sports and cultural events has created new consumption scenarios, enhancing the overall visitor experience and driving economic growth [8][11]
拱墅 青春武林起新声
Hang Zhou Ri Bao· 2025-07-28 02:36
Core Viewpoint - The integration of sports, culture, and commerce in the Wulin Square area is driving economic growth and enhancing the consumer experience, particularly through events like the street basketball competition and themed markets [9][10][11]. Group 1: Event Impact - The Hangzhou Business Community Street Basketball Championship, referred to as "楼BA," has attracted numerous teams and spectators, significantly boosting the local economy, particularly in restaurants and cafes [9][10]. - The event has transformed Wulin Square into a vibrant hub, with various themed consumption scenarios like "运閤集" and "武林吨吨冰饮节," featuring over 60 types of ice drinks and desserts [10][11]. Group 2: Cultural and Commercial Integration - The integration of cultural performances and sports events is enhancing the consumer experience, with regular performances at key locations to fill waiting times and extend visitor stays [11][12]. - The "运閤集" market features unique sub-brands and has nearly 400 stalls, with a significant portion dedicated to original brands, including intangible cultural heritage products [12][13]. Group 3: Economic Growth Metrics - The Wulin commercial area has seen a 30% increase in foot traffic and over 1.1 billion yuan in sales during major events, indicating a strong correlation between cultural events and economic performance [14]. - The area is projected to host 115 consumer promotion activities in the second half of the year, further stimulating local commerce [11]. Group 4: Future Developments - The Wulin commercial area aims to attract 108 new stores by 2024, enhancing its status as a premier shopping destination in Hangzhou [16][17]. - Upcoming high-end commercial projects like Hangzhou Hang Lung Plaza are expected to reshape the regional commercial landscape, focusing on youth, trends, and sports [17][18].
自媒体如何赋能城市文商旅体融合?听听大V的“成都论道”
Mei Ri Jing Ji Xin Wen· 2025-07-25 14:35
Group 1 - The emergence of phenomenon-level products like "Nezha 2" and the ongoing popularity of "Suhou" are driving the deep integration of culture, commerce, tourism, and sports, becoming a significant engine for high-quality urban economic development [1] - The launch event of the "Self-Media V Release" platform in Chengdu focused on how self-media can empower the deep integration of urban culture, commerce, and tourism, aiming to convert urban traffic into economic growth [1][4] - A roundtable discussion featured representatives from various self-media platforms exploring how self-media can assist in urban governance and development through cultural and tourism integration [1][4] Group 2 - The core issue in urban digital culture and tourism is not the availability of resources but how to activate new scenarios and drive consumption, as stated by the head of Zhengjieju [4] - Self-media plays three key roles in urban digital culture and tourism: as a "spark plug" to ignite local interest, a "connector" to facilitate social engagement, and an "amplifier" to enhance visibility [4] - Examples include the promotion of the "eating shrimp capital" in Bengbu and the social media-driven success of the "Black Myth: Wukong" art exhibition in Hangzhou [4] Group 3 - The impact of films and games on tourism has been validated, with significant increases in tourist numbers following the release of popular series like "Game of Thrones" [9] - The suggestion to organize self-media to promote tourism in Shanxi and to develop comprehensive tourism products at historical sites was made [9] - The potential of popular films and IPs like "Nezha 2" to enhance tourism in Chengdu was emphasized [9] Group 4 - Chengdu's cultural and creative industry is being innovatively communicated through platforms like Tianfu Cultural Cloud, which has conducted in-depth interviews with over 30 industry entrepreneurs [11][14] - The use of "jianghu narrative" in short videos to reconstruct industry communication logic was highlighted, making the cultural industry more relatable [11][14] - The importance of building a content co-creation mechanism and supporting a closed-loop system of content, scenarios, and consumption was suggested [14] Group 5 - The unique urban fabric of Chengdu, with its 159 museums and over 4,000 cafes, provides rich material for ecological storytelling [14][15] - The proposal for a "City Species Atlas" and the development of AR experiences to visualize Chengdu's ecological resources was presented [14][15] - The idea of making every citizen and visitor a "Park City ambassador" through active participation in content creation was discussed [15] Group 6 - The global recognition of Chengdu's cultural content, driven by creators like Liu Yu, has surpassed traditional tourist destinations [18][23] - The trend of shortening video lengths to capture user attention was emphasized, with a focus on delivering content quickly [18] - The potential for Chengdu's cultural soft power to grow as China's economic strength increases was noted, with an emphasis on attracting more tourists through optimized visa policies [23]
体育赛事为夏夜“充电”
Nan Jing Ri Bao· 2025-07-24 02:46
Core Viewpoint - The "Super Burning Football League" held around Xuanwu Lake aims to integrate culture, commerce, tourism, and sports, enhancing the local economy and community engagement through sports events [1][2]. Group 1: Event Overview - The football league commenced on July 23, featuring 23 teams primarily from the Xuanwu Lake Cultural and Tourism Consumption Development Alliance, including representatives from various sectors such as finance and telecommunications [1][2]. - The league consists of five-a-side matches, running from July 23 to 27, with daily matches scheduled from 5 PM to 10 PM, culminating in a championship match on the evening of July 27 [2]. Group 2: Objectives and Impact - The event is designed to foster communication and friendship among teams, while also promoting enthusiasm for sports and collaboration among businesses within the Xuanwu Lake commercial circle [1][2]. - The league is part of a broader initiative, "Follow the Chinese Characters to Tour Xuanwu," which aims to enhance cultural tourism and community spirit, reflecting the "Ning" spirit of perseverance and excellence [2]. Group 3: Additional Activities - During the league, the Nanjing Commercial Center will host various activities, including a food market and a starlit cinema, alongside the launch of "super burning" consumption vouchers covering dining, tourism, and retail sectors [2].
上半年客流量突破800万,东郊记忆展演、文化、跨界共生激活消费|四川经济热观察
Sou Hu Cai Jing· 2025-07-20 11:12
Economic Performance - Sichuan Province's GDP grew by 5.6% year-on-year in the first half of the year, with an acceleration of 0.1 percentage points compared to the first quarter [1] - The service sector's value added increased by 6.0%, contributing 62.3% to the overall economic growth [1] Consumer Trends - Chengdu's Dongjiao Memory Park has seen a significant increase in visitor numbers, with over 800 million visitors in the first half of 2025, following a trend of rapid growth [1] - During the May Day holiday, the park received over 600,000 visitors, a year-on-year increase of 15.6% [1] New Consumption Models - The park has introduced over 300 businesses in music, fashion, and other sectors, contributing to a vibrant consumer environment [3] - The opening of the 3rd Warehouse has attracted a diverse range of niche brands, enhancing the park's appeal [5][8] Cultural Integration - Dongjiao Memory Park combines festival economies with public art, creating a unique cultural experience that attracts visitors [9] - The park's public music initiative has hosted 106 performances, expanding the cultural offerings available to the public [11] Real Estate and Commercial Development - The park is part of a broader trend in Chengdu's real estate market, with innovative commercial spaces that integrate various entertainment and leisure activities [13] - The local government emphasizes the development of distinctive commercial landmarks to enhance urban consumption [13]
让赛事经济新引擎动力澎湃
Jing Ji Ri Bao· 2025-07-18 22:02
Core Viewpoint - The economic impact of sports events is becoming a significant force in stimulating domestic demand and driving economic growth, with various local governments leveraging sports events to enhance consumption and extend economic benefits [1][2]. Group 1: Economic Impact of Sports Events - Events like "Su Super" are generating substantial economic benefits, with projections indicating over 300 million yuan in comprehensive economic benefits for the 2025 season, averaging over 20 million yuan in additional revenue per city [1]. - The marathon events are increasingly penetrating lower-tier cities, with the Wuxi Marathon generating 505 million yuan in surrounding industry benefits, a year-on-year increase of 78.2% [1]. Group 2: Integration of Culture and Sports - Local governments are integrating intangible cultural heritage, local culture, and specialty foods into event designs, enhancing participation and tourism, as seen in the Langfang wrestling event attracting 50,000 visitors and generating 20 million yuan in local product sales [2]. - The "Dragon Super League" in Foshan connects 12 industries, generating over 300 million yuan in revenue through a comprehensive economic model of "events + manufacturing + cultural tourism" [2]. Group 3: Targeting Young Audiences - New sports projects like esports and street dance are being introduced to attract younger demographics, with events like the Baoding street dance competition generating 20 million yuan in consumption, with over 60% of participants being young people [2]. Group 4: Enhancing Event Operations - There is a need to improve professional event operation capabilities and avoid homogenization by incorporating local characteristics into event themes, promoting a diverse "event + tourism + shopping + entertainment + wellness + learning" integration [3]. - Establishing a mechanism of "government guidance + market operation + social capital participation" is essential for clarifying responsibilities in event organization and enhancing operational efficiency [4]. Group 5: Policy Support and Regulation - Encouragement for provinces and cities to utilize sports industry funds and special investment funds to support event organizations, along with post-event rewards for benchmark events [4]. - Strengthening safety regulation capabilities and promoting the digitalization of regulatory tools to enhance the management of event flow and economic impact [4].