对此极光月狐认为，2025年文旅产业处于转型节点，与情绪消费等趋势及技术变革并行，各地方更需坚 持长期主义才能顺应转型浪潮、避免流量昙花一现。特别是在战略层面，需以长远眼光和可持续发展为 核心理念，关注可持续价值创造而非短期利益，通过系统规划、持续投入、文化深耕与创新，打造文旅 IP项目的长期价值和持久影响力。 【环球网财经综合报道】2024年，随文旅行业与自媒体深度融合，催生现象级小众旅游目的地涌现，文 旅市场进入 "流量即王道" 的时代。 极光月狐近日撰文认为，旅游行业从流量追逐到精细运营，结合长期主义和差异策略避免"千城一面"； 特别是2025年以来，当旅游目的地营销同质化竞争愈演愈烈，文旅热点转移迅速、游客审美疲劳加剧， 旅游目的地从只看"流量"到追求"留量" 的变革中，精细运营成为破局关键。 以2023年"网红"城市淄博为例，凭借独特美食吃法和社交媒体传播快速出圈，成为热门旅游地；但热度 维持约三个月后，便出现公共设施承压、游客体验滑坡等问题，叠加文旅新热点持续涌现导致流量分 散、竞争加剧，淄博经历热度下滑、客流暴跌。 在充分汲取了经验教训之后，淄博通过发力城市治理、补齐旅游配套短板、打造齐风文化等 ...

推动产业深度融合，促进海洋休闲消费。坚持以文塑旅，以旅彰文，宣传推广优质海洋文旅融合产品， 推动海洋文化产业和海洋旅游产业及相关产业融合发展，增强海洋文旅产业质量效益和核心竞争力。引 导邮轮旅游、海岛度假、海洋运动、休闲渔业等业态健康发展，丰富"音乐演出+海洋旅游""体育赛事 +海洋旅游""艺术展览+海洋旅游"等业态。因地制宜培育海洋旅游演艺新业态、新模式、新空间，鼓励 打造中小型、主题性、特色类海洋旅游演艺项目。打造特色海洋文化品牌，以琅琊台遗址、海上丝绸之 路、妈祖文化等特色海洋文化生态为依托，培育开展文艺演出、非遗展示、民俗展演等特色活动，创新 发展海洋特色民宿、夜间经济、老字号传统技艺体验等新型业态，促进海洋休闲娱乐消费。 日前召开的中央财经委员会第六次会议强调，打造海洋特色文化和旅游目的地。这为做强做优做大海洋 产业提供了新增长点。海洋是高质量发展战略要地，大力发展海洋文旅产业，对于推进沿海地区经济转 型升级、建设海洋强国具有重要意义。 近年来，我国海洋文旅产业增加值持续走高，产业的特色化不断彰显。《中国海洋经济统计公报》显 示，2024年我国海洋生产总值首次突破10万亿元，占国内生产总值的比重达到 ...

调研中，刘宁听取汤阴县、安阳县经济社会发展情况汇报，强调要深刻领悟"两个确立"的决定性意义，坚决做到"两个维护"，深学细悟习近平总书记在河南 考察时重要讲话精神，按照省委十一届九次全会部署，聚焦"1+2+4+N"目标任务体系，着力抓项目、扩投资、稳增长，构建体现县域特点、具有比较优势的 现代化产业体系，推动乡村全面振兴，不断增进民生福祉，扎扎实实加强社会治理，统筹好发展和安全，因地制宜推动兴业强县富民一体发展，抓紧抓细深 入贯彻中央八项规定精神学习教育后续工作，为奋力谱写中原大地推进中国式现代化新篇章贡献力量。 陈星参加调研。（记者 刘婵 张笑闻/文 董亮 蔡迅翔/图） 责任编辑： 张家祺 近年来，安阳市大力发展优势主导产业，以科技创新引领产业转型升级。位于安阳县的河南旭阳光电科技有限公司生产的高端显示材料处于行业领先地位， 刘宁察看展厅和生产线，对企业创业创新创造的实践表示赞赏，鼓励他们继续发挥技术优势，推进"链主+产业链"集群建设，围绕上下游延链补链强链，推 动创新链和产业链深度融合。河南铭镓半导体有限公司生产的新型半导体材料应用于航空航天、新能源汽车等新兴产业领域，刘宁详细了解产品性能、制造 工艺等，希 ...

Group 1 - The article highlights the growing demand for high-quality cultural products that enhance people's spiritual and cultural experiences, reflecting a deeper and broader need for cultural exploration [1][2] - Recent cultural IPs, such as "Following Tang Poetry to Travel" and the documentary "Listening to China Along the Latitude," illustrate the trend of integrating cultural products with tourism, promoting the development of the cultural tourism industry [2] - The interaction between cultural products and tourism is emphasized, showcasing how screen content can effectively drive real-world tourism consumption and cultural dissemination [2] Group 2 - The article calls for creators to become interpreters and empathizers of local culture, encouraging a deeper exploration of cultural resources to produce innovative cultural products that resonate with contemporary audiences [2] - It suggests that high-quality geographical and cultural documentaries can serve as a substitute for physical travel, allowing individuals to gain knowledge and emotional experiences through visual storytelling [2] - The piece encourages travelers to utilize cultural products to enhance their journeys, suggesting that understanding local culture can add depth and richness to their travel experiences [2]

全国文旅融媒体海南行宣传推介活动启动 全景式展示琼岛避暑秘境 本报海口7月8日讯 (海南日报全媒体记者刘晓惠 实习生劳兰婷)"来海南之前做了很多的'抗热攻 略'，来了发现都用不上。"7月8日，甘肃卫视主持人韩君站在舞台上，和大家分享他来海南的"清凉心 得"。 这位"西北汉子"不是第一次来海南，但却是第一次夏季来到海南。他说，海南的夏天打破了他的刻 板印象，不仅有海风拂面的凉爽，还有到热带雨林、滨海沙滩游玩的清凉玩法。 当天，由海南省旅游和文化广电体育厅主办的2025海南"清凉海岛"旅游产品推介会暨全国文旅融媒 体海南行宣传推介活动启动仪式在海口举行。来自全国30家主流文旅融媒体的主持人、记者等媒体工作 者组成的"全国文旅融媒体矩阵"，在海南开启一场清凉之旅。 "统计数据表明，海南夏季平均气温28℃，滨海区域体感清爽，雨林核心区恒温22℃，是名副其实 的避暑康养胜地。"省旅文厅副厅长李海钢介绍，海南系统构建了以"上山、下海、入馆、悦文"四大维 度为核心的夏季旅游产品体系，旨在为全国的游客朋友提供层次丰富、内涵深厚的沉浸式避暑体验 ——"上山"游，深耕雨林生态，释放自然清凉价值;"下海"游，升级滨海度假，引领亲水 ...

Core Insights - The Sichuan Provincial Cultural and Tourism Industry Chain Conference and the launch of the 2025 Summer Cultural and Tourism Consumption Season were held to promote the integration of culture and tourism and invite domestic and international tourists and enterprises to invest in the region [1] Group 1: Industry Development - The cultural and tourism industry is one of the 15 key industry chains identified in Sichuan's "Building Circles and Strengthening Chains" initiative [2] - A total of 80.8 billion yuan worth of major cooperation projects were signed, injecting new momentum into the province's cultural and tourism industry [3] - The Sichuan Provincial Government is accelerating the introduction of a package of policy measures to enhance the high-quality development of the cultural and tourism sector across multiple dimensions [2] Group 2: Investment and Projects - Ten major cooperation projects in the cultural and tourism industry were successfully signed, with a total amount of 80.8 billion yuan, including projects like the Chengdu Red Textile Cultural Park and the Zui Mei Rong Xiang Wine and Tourism Integration Project [3] - The event featured representatives from industry-leading companies, such as Tencent, who emphasized the potential for esports and cultural tourism integration in Sichuan [3] Group 3: Consumer Engagement - The 2025 Summer Cultural and Tourism Consumption Season was launched with a total of 65.65 million yuan in consumption vouchers to stimulate tourism [4] - Over 150 promotional activities and more than 50 discount policies will be implemented in key cities to enhance consumer engagement [4] - The province will host several major events, including the 12th World Games and the League of Legends Global Finals, to attract tourists [4] Group 4: Tourism Offerings - Five selected cool summer travel routes were introduced to provide diverse options for tourists, including the Shu West Snow Mountain Road and the Sichuan Cloud Pastoral Journey [5]

Group 1 - The 2025 Zhanang County Investment Promotion and Cultural Tourism Industry Conference was held in Lhasa, attracting numerous enterprises to explore new cooperation opportunities [1] - Zhanang County is a key node in the "Lhasa-South Tibet Integration" and the "One Hour Economic Circle" of Lhasa-South Tibet, with rich cultural and historical significance [1] - The county has a favorable geographical location, being 72 kilometers from Lhasa and 45 kilometers from both the city of Shannan and Gonggar International Airport, with a well-developed transportation network [1] Group 2 - The establishment of the Tibet Nalan Ecological Industry Co., Ltd. in 2024 focuses on highland rapeseed development, enhancing the value of agricultural products and benefiting over 1,000 local farmers [2] - The CRRC Zhuzhou Electric Locomotive Co., Ltd. has set up the first clean energy equipment industrial park in Tibet, which is also the highest clean energy equipment base globally, with over 600 million RMB in orders signed since its establishment [2] - Zhanang County will focus on modern agriculture, clean energy, and cultural tourism as its three main industries, aiming to attract high-quality enterprises for mutual benefits [2]

亲子游市场爆发式增长：千亿级消费蓝海催生文旅产业新动能 随着暑期旅游旺季的到来，亲子游市场正以惊人的速度重塑中国文旅产业格局。据美团与中国游艺机游乐园协会联合发布的《2025亲子度假发展报告》显 示，2025年中国在线亲子度假市场交易规模预计突破3000亿元，同比增长超20%，其中"五一"假期亲子游搜索热度同比上涨300%，亲子乐园订单量激增 124%。这一数据背后，是家庭消费理念从"物质刚需"向"情感刚需"的深刻迁移，以及政策、技术与市场需求的多重共振。 当前亲子游消费呈现显著代际差异。95后、00后父母占比持续攀升，其"野性成长"理念推动露营、徒步、溯溪等户外项目搜索量同比增长超100%。与之形 成对比的是，80后父母更倾向"安全私密"的私家团、包车游，2025年相关产品增速分别达100%和200%。需求分层催生产品创新：上海乐高乐园针对2-12岁 儿童设计分龄体验区，重庆欢乐谷引入"超级飞侠"IP打造沉浸式交互场景，哈尔滨融创乐园通过"奶龙考古营地"等打卡集章活动，使近四成游客为首次入园 的亲子家庭。 文化赋能成为竞争关键。非遗研学产品销售额同比增长55%，前门大街"漂漆扇"DIY、洛阳"唐三彩烧制"体 ...

Core Viewpoint - The event in Chengdu aims to promote the integration of culture and tourism in Sichuan, inviting both domestic and international tourists to experience the unique charm of the region and encouraging investment from cultural and tourism enterprises [1][2]. Group 1: Industry Initiatives - The cultural and tourism industry chain is one of the 15 key industry chains in Sichuan, with a focus on digital culture, performing arts, cultural creative design, film and television, leisure tourism, health tourism, and educational tourism [2][3]. - A special work plan has been jointly issued by 12 provincial departments to enhance the collaborative development of the cultural and tourism industry chain across the province [2]. Group 2: Investment and Projects - Tencent's Vice President highlighted the company's achievements in Sichuan, announcing a series of major esports events to be held in the region, which will further integrate esports with cultural tourism [3]. - Ten major cooperation projects in the cultural tourism industry chain were signed at the event, with a total contract value of 8.08 billion yuan [3]. Group 3: Summer Tourism Products - The 2025 Summer Cultural and Tourism Consumption Season will feature various unique cultural tourism products and experiences, inviting tourists to explore Sichuan [4]. - A summer consumption season package has been launched, distributing a total of 65.65 million yuan in cultural tourism consumption vouchers [6]. Group 4: Events and Promotions - A series of high-profile events, including the World Games and various sports competitions, are set to take place in Sichuan, enhancing the region's appeal as a tourism destination [5]. - The province will host over 150 key cultural tourism promotional activities and offer more than 50 discount policies to attract visitors [6].

河南日报社 中共河南省委党校联合课题组 在"十四五"规划圆满收官、"十五五"谋篇布局的历史交汇点，习近平总书记再次亲临河南考察，提 出"两高四着力"的重大要求，为河南指明了前进方向，成为统领全省各项工作的"纲"与"魂"。为将"两 高四着力"重大要求转化为生动实践，省委十一届九次全会强调，当前和今后一个时期，要抓好融入服 务全国统一大市场建设，抓好教育科技人才一体化发展，抓好产业转型升级和因地制宜发展新质生产 力，抓好乡村全面振兴，抓好以人为本的新型城镇化，抓好把文旅产业培育成为支柱产业，抓好民生实 事，抓好流域生态保护治理，抓好党建引领基层高效能治理，抓好防范化解重点领域风险。 这十项重点工作是河南立足省情、顺应大势、响应国需的战略谋划，精准靶向发展痛点，成为驱动高质 量发展、实现现代化目标的核心动能。十项工作环环相扣、协同发力，既聚焦当前破局攻坚，又着眼长 远蓄势赋能，构建起全方位、多层次的发展支撑体系，是推动"两高四着力"要求落地、谱写中原更加出 彩篇章的必由之路。 抓好融入服务全国统一大市场建设 融入服务全国统一大市场建设要全面落实"五统一、一开放"重点任务，打造全国统一大市场建设的改革 先行地，着力建 ...