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中部雄起:武汉冲刺万亿消费城市,正打响新中产“逆袭”战!
Sou Hu Cai Jing· 2026-01-09 07:35
在最新的政府工作报告中,武汉市委副书记、代市长熊征宇宣布,2025年武汉地区生产总值预计增长6%左右,这将是近四年来的最高增速。同时,社会 消费品零售总额将突破9000亿元,增长约5%。这一数字不仅是一个"过万"的关口,更是向着更高目标迈出的坚定步伐。 日前,随着地方两会的陆续开幕,武汉率先亮出了令人瞩目的"成绩单"。在过去的四年里,武汉在万亿消费城市之争中不再"缺位",而是以一己之力挑战 长三角的消费霸主地位。 根据《武汉市创建国际消费中心城市三年行动方案(2025—2027年)》的规划,武汉设定了一个更具挑战性的目标:到2027年,全市社会消费品零售总额 超1.07万亿元。这一目标的背后,是武汉从"制造大市"向"消费强市"的彻底转型。 过去,武汉的消费标签往往与制造业高度绑定,鲜有"消费"二字。但近年来,武汉通过挖掘本土文化IP,正成为新的流量中心。 "蒜鸟"是其中的佼佼者。这个将蒜苗与武汉话"算了"结合的毛绒公仔,一经推出便成为现象级商品。单月销售额超百万,且在全网曝光量超过一亿,成为 追求"松弛感"年轻人的新宠。 同样,武汉的樱花季也从单纯的观光转向了全方位的消费体验。东湖樱花园的接待量首次突破百万, ...
2025年东盟六国电商交易破1800亿美元 视频电商成增长引擎
Sou Hu Cai Jing· 2026-01-08 07:12
2025年,东盟六国(印度尼西亚、马来西亚、菲律宾、新加坡、泰国与越南)的电子商务市场继续保持高增长态势,并呈现出明显不同于欧美与成熟市场的 发展轨迹。 根据谷歌、淡马锡与贝恩公司联合发布的《e-Conomy SEA 2025》报告,预计2025年东盟六大核心市场的电商交易总额(GMV)将达到约1810亿美元,较 2024年的1560亿美元增长16%。若将食品配送、网约车与在线旅游等纳入统计,东盟数字经济整体规模有望同比增长15%,达到2990亿美元,连续第二年保 持两位数扩张。 比数字本身更值得关注的,是增长动力的结构性变化。东盟电商正在从早期依赖补贴、低价和促销的粗放增长阶段,转向以内容、互动和算法驱动为核心的 新消费模式。 人口红利仍在但释放方式已经改变 东盟拥有接近7亿人口,智能手机和移动互联网的普及率持续提升。与欧美市场不同,东盟年轻消费者几乎没有经历"PC电商时代",他们的购物行为从一开 始就深度绑定手机、社交平台和短视频内容。 "刷视频—被种草—即时下单"并非平台刻意塑造的路径,而是用户行为自然演化的结果。这种高度移动化、碎片化的使用场景,使得传统以搜索和比价为核 心的电商逻辑,在东盟并不占据绝 ...
2025年前11个月我国航空货运整体形势持续向好
Yang Shi Wang· 2026-01-07 00:05
记者从民航局了解到,2025年以来,我国航空货运整体形势持续向好,业务规模不断扩大。1—11月, 全行业共完成货邮运输量924.3万吨,同比增长13.6%。其中,国际航线货邮运输量同比增长21.8%,成 为推动航空货运市场较快增长的主要驱动力。 转自:央视网 2025年前11个月,我国货运航班持续增长,目前已累计通航70个国家、170个城市,相较去年分别增长8 个国家、27个城市,周均航班量较去年增加15.7%。网络直播、即时零售等新消费模式快速发展,为航 空货运的稳定需求提供了重要来源。 ...
前11个月 我国航空货运整体形势向好
● 本报记者王婧涵 12月21日,记者从中国民航局获悉,2025年前11个月,我国航空货运整体形势持续向好,业务规模不断 扩大。 据悉,网络直播、即时零售等新消费模式快速发展,为航空货运的稳定需求提供了重要来源。 为完善航空货物运输信息管理、规范信息备案活动,日前,民航局根据《民用航空货物运输管理规 定》,制定发布《民用航空货物运输备案事项实施办法》,系统性构建民航货物运输备案实施的制度框 架,将《规定》中原则性、概括性的备案义务转化为清晰、明确、可执行的具体规范,夯实了规章落地 的制度基础。《办法》自2026年1月1日起实施。 民航局运输司相关负责人表示,《办法》实施后将进一步推动行业运行透明化与规范化,增强市场透明 度。备案信息的真实性与及时性要求,也将倒逼企业完善内部管理、自觉合规经营。 前11个月,民航全行业共完成货邮运输量924.3万吨,同比增长13.6%。其中,国际航线货邮运输量同比 增长21.8%,成为推动航空货运市场较快增长的主要驱动力。 前11个月,我国货运航班持续增长,目前已累计通航70个国家、170个城市,较去年分别增长8个国家、 27个城市,周均航班量较去年增加15.7%。 ...
航空货运持续向好 前11月运输量同比增长13.6%
Jing Ji Ri Bao· 2025-12-21 01:18
记者从中国民航局获悉,今年前11个月,我国航空货运整体形势持续向好,业务规模不断扩大。 前11个月,民航全行业共完成货邮运输量924.3万吨,同比增长13.6%。其中,国际航线货邮运输量同比 增长21.8%,成为推动航空货运市场较快增长的主要驱动力。 前11个月,我国货运航班持续增长,目前已累计通航70个国家、170个城市,相较去年分别增长8个国 家、27个城市,周均航班量较去年增加15.7%。网络直播、即时零售等新消费模式快速发展,为航空货 运的稳定需求提供了重要来源。 为完善航空货物运输信息管理,规范信息备案活动,根据《民用航空货物运输管理规定》,民航局日前 制定发布《民用航空货物运输备案事项实施办法》,自2026年1月1日起实施。民航局运输司相关负责人 表示,《办法》实施后将进一步推动行业运行透明化与规范化,增强市场透明度。备案信息的真实性与 及时性要求,也将倒逼企业完善内部管理、自觉合规经营。(责任编辑:朱赫) ...
前十一月运输量同比增长13.6% 航空货运持续向好
Jing Ji Ri Bao· 2025-12-20 22:07
为完善航空货物运输信息管理,规范信息备案活动,根据《民用航空货物运输管理规定》,民航局日前 制定发布《民用航空货物运输备案事项实施办法》,自2026年1月1日起实施。民航局运输司相关负责人 表示,《办法》实施后将进一步推动行业运行透明化与规范化,增强市场透明度。备案信息的真实性与 及时性要求,也将倒逼企业完善内部管理、自觉合规经营。 (文章来源:经济日报) 记者从中国民航局获悉,今年前11个月,我国航空货运整体形势持续向好,业务规模不断扩大。 前11个月,民航全行业共完成货邮运输量924.3万吨,同比增长13.6%。其中,国际航线货邮运输量同比 增长21.8%,成为推动航空货运市场较快增长的主要驱动力。 前11个月,我国货运航班持续增长,目前已累计通航70个国家、170个城市,相较去年分别增长8个国 家、27个城市,周均航班量较去年增加15.7%。网络直播、即时零售等新消费模式快速发展,为航空货 运的稳定需求提供了重要来源。 ...
前11个月我国航空货运整体形势持续向好
Yang Shi Wang· 2025-12-20 12:19
央视网消息(新闻联播):记者从民航局了解到,今年以来,我国航空货运整体形势持续向好,业务规模不断扩大。1—11月,全行业共完成货邮运输 量924.3万吨,同比增长13.6%。其中,国际航线货邮运输量同比增长21.8%,成为推动航空货运市场较快增长的主要驱动力。 今年前11个月,我国货运航班持续增长,目前已累计通航70个国家、170个城市,相较去年分别增长8个国家、27个城市,周均航班量较去年增加15.7%。网 络直播、即时零售等新消费模式快速发展,为航空货运的稳定需求提供了重要来源。 ...
老干妈不需要创新
Xin Lang Cai Jing· 2025-12-06 01:12
Core Viewpoint - Lao Gan Ma has maintained its dominance in the chili sauce market despite fierce competition from new brands and channels, achieving a revenue of 5.391 billion yuan in 2024, marking a continuous growth over the past three years [1][3]. Revenue Performance - Lao Gan Ma's revenue from 2021 to 2023 was 4.201 billion yuan, 5.26 billion yuan, and 5.381 billion yuan respectively, approaching its peak of 5.403 billion yuan in 2020 [1][3]. - The company has shown resilience in recovering market share after a significant drop in 2021 due to the emergence of new consumption models and brands [3]. Market Share - Lao Gan Ma holds a dominant market share of approximately 55% in the chili sauce category, with the second brand having a single-digit market share [3]. - In the broader category of Chinese condiments, Lao Gan Ma remains the market leader as of Q3 2025, followed by brands like Hai Tian and Xin He [3]. Marketing Strategy - The company has adopted a conservative approach to online marketing, with minimal presence on platforms like Douyin (TikTok), relying primarily on consumer repurchase rather than active promotion [4][9]. - Lao Gan Ma's official social media accounts have seen little to no updates, indicating a strategic retreat from aggressive online marketing [7][9]. Distribution Model - The traditional distribution model of Lao Gan Ma has been described as effective but may face limitations in the future due to shrinking profit margins for distributors [10]. - The company has made some adjustments to its distribution strategy by breaking down regions for more precise market management [10]. Product Range - Lao Gan Ma offers a variety of products beyond chili sauce, including spicy dishes, fermented tofu, and hot pot bases, but these products have lower market visibility and promotional incentives [10]. - The top three SKUs in the Chinese condiment category for Lao Gan Ma account for significant market shares, with prices ranging from 10 to 12 yuan [10]. Competitive Landscape - Newer brands like Hu Bang have successfully leveraged online channels and live streaming to grow their market presence, with Hu Bang achieving over 600 million yuan in revenue by October 2023 [11]. - Despite the rise of new brands, Lao Gan Ma's established reputation and solid offline distribution network provide it with a competitive edge in the current economic environment [11].
茉莉花开•与宁共赏丨南京赛虹桥街道“圆聚”烟火气 多元焕新消费力
Sou Hu Cai Jing· 2025-10-03 00:20
Core Insights - The article discusses the revitalization of the Saihongqiao area in Nanjing, highlighting the integration of traditional culture with modern consumer trends through innovative market practices and community engagement [2][14]. Group 1: Market Innovation - The "YUE·一π即合" Mid-Autumn Market showcased a blend of various business formats, enhancing consumer experience and acting as a micro-engine for regional economic development [3][12]. - The market emphasized experiential engagement, with food vendors offering free samples to attract customers, effectively converting market traffic into store sales [5][6]. - Cultural elements were deeply integrated into the market, transforming it into a vibrant platform for cultural dissemination, featuring traditional crafts and interactive experiences [5][9]. Group 2: Community Engagement - The market included performances by local artists, making high-quality cultural experiences accessible to the public, thus enhancing community engagement and cultural appreciation [9][14]. - Various business sectors, including sports, second-hand trading, and employment services, were incorporated into the market, creating a dynamic consumer ecosystem that supports new consumption models [12][14]. Group 3: Urban Revitalization - The revitalization strategy focuses on modernizing old commercial spaces to attract younger consumers, with initiatives like introducing popular brands and hosting community events [15][18]. - The transformation of the old Nanjing Fiberglass Research Institute into a multi-functional space is set to enhance the area's appeal, targeting young consumers and creative industries [19]. Group 4: Policy Support - The ongoing development in Saihongqiao is supported by local government policies aimed at enhancing the consumer environment and fostering new business opportunities [20][22]. - The success of local brands, such as "Mawuwang," illustrates the positive impact of targeted policy interventions in supporting business growth and differentiation in a competitive market [22][24].
【财经】(投资中国)专访欧莱雅兰珍珍:中国市场不仅是“支点”更是“窗口”
Zhong Guo Xin Wen Wang· 2025-07-17 16:29
Core Insights - The Chinese market is not only a "fulcrum" for L'Oréal's global supply chain but also a "window" for driving growth among global partners [1] - L'Oréal has been deeply engaged in the Chinese market for nearly 30 years, establishing strong connections with over 1 billion Chinese consumers through its 32 brands [1][3] - The rise of "self-value" among consumers indicates a shift from functional to emotional resonance in beauty product consumption, necessitating brands to enhance their supply chain capabilities [2] Industry Trends - The Chinese beauty market is becoming a significant force in leading global beauty transformations, with consumers increasingly seeking personalized, experiential, and sustainable products [3] - The digital ecosystem, social media environment, and e-commerce platforms in China are fostering new consumption models and accelerating industry changes [3] - L'Oréal is committed to long-term investments in China, having established two smart operation centers in Suzhou and Nantong, which emphasize automation, digitalization, and sustainability [3]