主播&达人 1、一批涉企违法违规账号被处置 近日，西安市网信办积极组织开展"清朗·优化营商网络环境——整治涉企网络'黑嘴'"专项行动，督促属地重点网站平台强化涉企信息内容管理，从严从快处 置一批涉企违法违规账号。3起典型案例被通报。 1.短视频账号"XX说金融"为博眼球、吸流量，恶意蹭炒"房产""贷款"等金融领域热点话题，发布大量金融领域引流类及诱导性信息，误导公众认知，扰乱经 济社会秩序。西安市网信部门对账号持有人王某进行约谈，依据《中华人民共和国网络安全法》《网络信息内容生态治理规定》等法律法规，对王某予以警 告，责令清除违规信息，消除不良影响，对账号作出暂停内容更新处置。 2.短视频账号"XX子风"为博取流量，歪曲教育政策炒作"学区房"，发布涉"房产""房企"虚假不实信息，扰乱经济社会秩序。西安市网信、教育部门联合对账 号持有人张某进行约谈，依据《中华人民共和国网络安全法》《互联网用户公众账号信息服务管理规定》等法律法规，对张某予以警告，对账号作出暂停内 容更新处置。 3.短视频账号"XX古月"发布诋毁企业形象声誉的负面不实信息，唱衰经济社会发展，歪曲解读经济政策，扰乱市场秩序。西安市网信、公安部门联合 ...

据亚马逊中国副总裁李岩川介绍，"海折节"的推出旨在为中国消费者提供一个年中大促的绝佳平台。他 希望通过这一活动，能够树立起一个具有独特魅力的夏季促销品牌，逐渐培养中国消费者在夏季期待亚 马逊海外购大促的习惯。 亚马逊中国即将掀起一场夏日购物狂潮，一项专为中国消费者量身策划的购物盛宴——"海折节"即将于 7月8日至12日在亚马逊平台上拉开帷幕。此次活动汇聚了超过三万个国际知名品牌及两百万余件海外精 选商品，更有上百万款全球新品同步上线，力求为消费者带来一场前所未有的购物体验。 亚马逊海外购还持续强化其差异化优势，稳定提供众多在中国市场仍属小众的品牌与系列。同时，亚马 逊海外购能够同步亚马逊海外站点的全球折扣价格，并为中国消费者制定专属的本地化价格，确保在与 其他跨境购物平台的竞争中展现出明显的价格优势。 "进口超市"是"海折节"期间的一大亮点，展现了亚马逊在中国市场的家庭消费布局。这个涵盖母婴、食 品、保健品等品类的频道，将进口商品从轻奢货架引入家庭刚需清单，让消费者能够以更实惠的价格购 买到高品质的进口商品。 亚马逊在直播领域的布局也在不断深入。目前，亚马逊海外购微信小程序已经建立了成熟的直播体系， 并积极探 ...

Core Insights - The 2025 e-commerce mid-year promotion has set a new record in consumer spending, showcasing a significant increase in sales across various platforms [1][3] - Major e-commerce platforms, including traditional giants like Taobao and JD, as well as emerging players like Pinduoduo and Douyin, have all reported substantial revenue growth during this event [3] - The rise of live-streaming sales has transformed the shopping experience, with influencers achieving impressive sales figures, indicating a shift in consumer purchasing behavior [3] E-commerce Performance - The overall consumption scale during the promotion reached historical highs, with platforms experiencing explosive growth in sales figures [3] - Cross-border e-commerce has also seen a remarkable increase in order volume, reflecting consumers' eagerness to purchase international products from the comfort of their homes [3] Consumer Behavior - The promotion's success is attributed to improved consumer purchasing power, as individuals are willing to spend on both essential and luxury items [3] - The efficiency of logistics has enhanced the shopping experience, with rapid delivery times contributing to consumer satisfaction [3] Marketing Strategies - E-commerce platforms employed various promotional tactics, such as discounts and bundled offers, to attract consumers, demonstrating the effectiveness of these marketing strategies [3] - Despite some consumers expressing concerns about overspending, the overall sentiment remains positive, highlighting the appeal of these promotional events [3] Market Dynamics - The vibrant performance of the e-commerce sector during the promotion reflects the resilience and dynamism of the consumer market, indicating a strong demand for quality products [3] - The event not only benefited businesses but also provided consumers with a satisfying shopping experience, showcasing a win-win scenario for both parties [3]

Core Insights - Amazon China is launching a major summer shopping event called "Sea Discount Festival" from July 8 to 12, featuring over 30,000 international brands and more than 2 million overseas products [1][3] - The event aims to create a unique summer promotion symbol for Chinese consumers, enhancing their shopping experience and loyalty [1][3] Product Selection and Pricing - "Sea Discount Festival" focuses on summer needs of Chinese consumers, offering a carefully curated selection of products, including tech innovations and trendy items [3] - The pricing strategy combines overseas discounts with local exclusive offers, providing a transparent and simplified shopping experience [3] Logistics and Consumer Experience - Amazon has improved logistics efficiency with a "2-day delivery" from Ningbo bonded warehouse and 16-hour customs clearance via SF International, enhancing the shopping experience [5] - The "import supermarket" feature during the festival allows consumers to purchase high-quality imported goods at more affordable prices, targeting essential household needs [5] Technological Advancements - Amazon utilizes big data and AI for real-time trend analysis and product matching, significantly improving logistics efficiency through enhanced global infrastructure and local partnerships [6] - The company is expanding its presence in lower-tier cities, with a notable increase in the consumer base and spending power in the maternal and infant product categories [6] Strategic Market Positioning - The "Sea Discount Festival" marks Amazon's transition from a cross-border e-commerce platform to a global lifestyle operator, aiming to integrate overseas products into daily life for Chinese consumers [6]

以下文章来源于娱乐资本论 ，作者娱子酱团队 娱乐资本论 . 娱乐资本论隶属于界面财联社（上海报业集团主管主办），持有新闻牌照，是北京市文化产业投融资协 会会员单位，并与中国网络视听大会、北京国际电影节、上海国际电影节等行业大会展开了长期、深度 的合作，致力于独家报道，是泛文娱行业第一媒体。 来源丨 娱乐资本论（ID：yulezibenlun） 作者丨吴晓宇 中国潮玩的这把火，在海外越烧越旺。 上月中旬，韩国泡泡玛特停止了Labubu在线下店铺的销售，原因是担心潜在的安全事故。英国的盛 况也不遑多让。泡泡玛特门前多次发生斗殴，为的就是抢到一个小小的Labubu。 各种中国潮玩开售即秒光的情况下，海外的粉丝们也开始寻找一些新门路。线下店抢不到心爱的款 式，那就跑到国内的销售平台抢玩偶、抢配件甚至是抢娃衣。在这种狂热的氛围下，中国潮玩公司出 海抢地盘，几乎成为一种必然。 如果说2021年是潮玩出海的1.0时代，那么 今 年奔向海外市场的潮玩厂商正在实现几何倍数的增 长，步入了2.0时代。日韩、东南亚和欧美，这些地区的潮玩市场早已挤满了中国公司，各家厂商似 乎正在把国内激烈厮杀的故事重演一遍。 笔者与多家潮玩厂商交流 ...

中新网北京7月2日电(记者 王诗尧)近日，"晚晚直播卖卷发棒翻车"登上热搜榜，引发网友广泛讨论。这 场本意为带货的直播，因假发试用失败、产品效果翻车而变成"翻车事故现场"，不仅令"网红鼻祖"晚晚 口碑受损，也再度暴露出当前直播带货乱象中的诸多问题。 然而此次直播却让人看到了其带货内容与真实体验之间的断裂。在直播电商竞争白热化的今天，消费者 越来越不买"脸"更买"真"，一旦信任崩塌，再高冷的人设也可能"一夜归零"。 实际上，晚晚的失误并非个案。此前，网红带货"翻车"事件屡见不鲜：产品质量不过关、虚假宣传、售 后无保障……直播间里光鲜亮丽的滤镜背后，问题频发，已引起平台与监管部门的重视。 商家回应网友质询。 "人设"、"信任"是网红带货的基石，尤其是以"生活方式博主"起家的晚晚，其带货行为一度被外界看作 是"审美和生活品质"的延伸。 在这场直播中，晚晚因事先已做好发型，选择以假发代替亲自试用卷发棒。令人尴尬的是，产品在假发 上的效果为"卷一秒回直"，完全无法呈现应有的产品功能。 面对尴尬场面，晚晚坦言"这个假发真的不行……我们事先没有试"，一番"坦诚"发言反倒坐实了其团队 未做功课、带货流程不严谨的事实。 更令人 ...

Group 1 - The second live e-commerce competition in Tibet successfully concluded, focusing on the theme "Tibetan products go out, good goods from Tibet come online" [1][2] - The competition attracted over 140 hosts from seven prefectures in Tibet, achieving a total sales revenue of 13.8588 million yuan, with 8.8166 million yuan in the preliminary round and 5.0422 million yuan in just two hours during the finals [1] - The Director of the Tibet Autonomous Region Commerce Department announced that the online retail sales of physical goods in Tibet are projected to reach 19.47 billion yuan in 2024, a year-on-year increase of 79.8%, accounting for 20.6% of total retail sales [1] Group 2 - The competition recognized 11 "excellent hosts," 6 "Tibetan product star promoters," and 1 "retired military Tibetan product star promoter" [2] - Future plans include enhancing e-commerce logistics infrastructure, strengthening live e-commerce talent training, and promoting the integration of live e-commerce with cultural tourism and specialty agriculture [2]

中国物流与采购联合会29日发布数据显示，1-5月，全国社会物流总额138.7万亿元人民币，按可比价格 计算，同比增长5.3%，显示物流需求恢复态势趋稳。 进入5月，中国物流运行总体平稳。物流需求增速稳中趋缓但结构优化，工业品物流增势平稳，民生消 费物流加速恢复。1-5月，工业品物流总额同比增长5.6%。在产业升级与政策发力的双重驱动下，5月绝 大多数行业物流需求仍保持韧性增长。1-5月，单位与居民物品物流总额同比增长6.4%，显示消费品以 旧换新政策、假日经济带动下单位与居民物品物流需求扩大。直播带货、即时零售等消费新业态日趋成 熟。 5月份，物流服务价格总体趋稳。主要快递企业5月速运业务量均有较快增长，但单票收入普遍同比下 降。1-5月，重点调查物流企业业务收入同比增长6.5%。物流微观主体盈利基本平稳，主要经营指标运 行稳定。 （文章来源：中国新闻网） 综合来看，进入5月份物流需求增速虽边际趋缓，但工业品物流韧性支撑、民生消费回升与绿色物流扩 张形成新动能基本对冲进口国际物流的影响。从物流供给看，运输结构优化，仓储物流周转提效，国际 跨境物流稳定运行，系统性、协同性提升了综合物流运行效率。 分析认为，在设 ...

以下文章来源于华商韬略 ，作者华商韬略 华商韬略 . 聚焦标杆与热点、解构趋势与韬略 ---------------------------------- 作者：达斯 来源： 华商韬略 4月29日，国美车市北京西坝河店正式开业。 在国美创办后的第38年，黄光裕再次把未来押在了北京——这座他熟悉的城市上。 此时距他出狱重新掌舵国美并放话"18个月复兴国美"，已经过去了将近四年。 四年间， 黄光裕带着国美好似回到世纪初那样南征北战，但计划中的"复兴"未能完成，却累计净 亏损高达388亿。 然而，这位曾以枭雄闻名的商界老兵，仍然不愿意就此认输。 01 互联网、新零售、短视频、直播带货、区块链……在他失去自由的这些年，国美错过了数不清的 汹涌风口，到他出来之时，市场也已换了模样。 尽管如此，但在黄光裕看来，自己手上的牌依然很大，重新再起也不是没有可能。 于是，过了不久，他就立下了"要让国美在未来18个月恢复原有的市场地位"的军令状，国美的股 价也从1港元直线跃升到2.5港元。 翻盘失败 "我做事的习惯，方向一旦明确，大概都想好，应该有三分把握，我就敢去做。" 这句话完美地诠释了黄光裕的做事风格：雷厉风行，一手梭哈。 ...

Core Viewpoint - The "2025 Hong Kong Good Goods Festival" is set to enhance brand exposure for Hong Kong businesses and expand their presence in the mainland e-commerce market through a series of promotional activities, including a live-streaming sales event starting in August [1][4]. Group 1: Event Overview - The event, organized by the Hong Kong Trade Development Council, attracted over 40 popular live-streaming hosts and their professional teams for product selection [1][9]. - This year's festival will feature a month-long promotion on major mainland e-commerce and social media platforms, focusing on the theme "Hong Kong Good Goods, Shop Online" [4][16]. - The introduction of an offline product selection event aims to match suitable products with the audience of live-streamers based on the actual needs of mainland consumers [4][14]. Group 2: Product Selection and Quality - More than 160 unique products from Hong Kong businesses were showcased, covering various categories such as food and beverages, health care, clothing, personal care, household items, and digital products [4][6]. - Live-streaming teams emphasized the importance of product quality, with one team noting the rigorous standards maintained by Hong Kong companies in product sourcing and manufacturing [6][10]. - The selection process included evaluating product details and market potential, ensuring that only high-quality items were chosen for live-streaming [6][10]. Group 3: Marketing and Promotion Strategies - The event served as a communication bridge between Hong Kong businesses and live-streamers, facilitating a positive commercial cycle of selection, promotion, and consumption [12][14]. - Customized marketing strategies were employed, including inviting social media influencers to promote products through "planting grass" and "check-in" activities [12][14]. - The festival aims to provide a diverse shopping experience for mainland consumers by highlighting products with brand stories and local characteristics [10][14].