Core Insights - The "Media+" initiative in Lai County is successfully empowering rural revitalization through e-commerce training and live streaming, enhancing local product sales and creating job opportunities for residents [1][2] Group 1: E-commerce Training and Impact - Lai County has conducted over 100 e-commerce live streaming training sessions since August last year, training more than 27,000 individuals and directly or indirectly creating over 15,000 jobs [2] - The initiative has transformed local farmers into "new farmers" and "live streaming talents," improving the sales channels for local specialties and boosting employment in surrounding villages [2] Group 2: Success Stories - Farmers like Sun Li and Zhang Deqiu have successfully adopted live streaming to sell their products, leading to increased visibility and sales for their businesses [1][2] - The initiative has particularly benefited older residents, providing them with local employment opportunities that were previously unavailable [1]

Core Viewpoint - Shanghai Aiyingshi Business Service Co., Ltd. (referred to as "Aiyingshi") has been recognized for its outstanding public relations strategies and corporate social responsibility practices, winning two awards at the "Baiyu Cong Cup" event, highlighting its commitment to sustainable development and social issues [2][5][10] Group 1: Awards and Recognition - Aiyingshi's projects "Supporting Farmers and Sustainable Development" and "Old Clothes for New Children" both received the "Demonstration Award" at the event, showcasing the company's innovative public relations efforts in the maternal and infant industry [5][10] - The "Baiyu Cong Cup" event coincided with the 40th anniversary of the Shanghai Public Relations Association, marking a significant milestone in the industry with a record number of 212 case submissions [8][10] Group 2: Case Studies - The "Supporting Farmers and Sustainable Development" project innovatively combines geographical indication agricultural products with deep processing and brand support, addressing food safety and consumer trust in the maternal and infant industry [10][12] - Aiyingshi's initiative to select high-quality agricultural products from certified geographical areas and implement a model of "enterprise funding + technical management" effectively supports farmers while ensuring the purity and safety of ingredients [12][14] - The "Old Clothes for New Children" project addresses the rapid iteration and waste of children's clothing by establishing convenient recycling points through its nationwide store network, transforming consumers into partners in environmental action [14][16] Group 3: Future Directions - Aiyingshi aims to integrate ESG (Environmental, Social, and Governance) principles into its corporate strategy, continuing to engage with consumers and partners to create a healthier and more sustainable future [16]

点击收听音频 山中犬吠 作者：符纯荣 在山中行走，翻过一道山梁，穿过一片丛林，背塆处总会出现一两户翠竹掩映的人家。随着贸然闯入者惊起一声狗叫，邻近院落里，吠声接力般此起彼伏， 仿佛一颗石子掷入宁静的水塘，转瞬间，涟漪便在山塆间荡漾开去。 这是巴河流域插旗山中一个普通的村落，房屋散落于山间河谷，白墙灰瓦，质朴宁静。放眼望去，群山连绵，满目苍翠，一条细若游丝的溪涧挤出山的缝 隙，若隐若现地流过村前山谷，最后汇入那条丰沛而秀美的巴河。 近年来，随着乡村振兴的推进，一条条水泥路早已通达家家户户。这次进山，为了欣赏美景、呼吸山野气息，我们特意舍弃车辆，选择步行。借一条野草丛 生的石梯路爬坡上坎，远远便望见几棵高大的柿子树、核桃树，守护着依山而建的农家院子。受地势局限，一小片平地容不下所有屋舍，院后坡地分布着一 些由石坎撑持起来的砖瓦房。当然，这些民居多已翻修一新，外墙亮堂而时尚，只剩下几堵暗褐色的老土墙夹杂其间，就像时光尚未缄口的淳朴诉说。 时值初冬，山中雾重霜冷。阳光照射下，经霜的白菜愈发青翠。走到第一户人家院墙外，一只半大黄狗察觉动静跃上院坎"汪汪"吠叫。当我们走近并轻声呼 唤，它的尾巴却又摇得颇为欢快。见它如此温 ...

Core Viewpoint - The company, Aiyingshi, has been recognized for its innovative public relations strategies and corporate social responsibility practices, winning awards for two projects that address social issues and promote sustainability in the baby food and clothing sectors [1][9]. Group 1: Award Recognition - Aiyingshi's projects, "Protecting Babies' First Taste of Fresh Fruit Puree" and "Old Clothes for New Children Plan," received the "Demonstration Award" at the 12th Excellent Public Relations Case Release Conference [1]. - The awards highlight Aiyingshi's ability to stand out among 212 submitted cases, showcasing its effective handling of social issues and building public trust [1]. Group 2: Agricultural Support and Food Safety - The project "Protecting Babies' First Taste of Fresh Fruit Puree" integrates the supply chain with the national rural revitalization strategy, selecting high-quality geographical indication products [2]. - Aiyingshi employs a model of "enterprise funding + technical management," addressing farmers' financial and technical challenges while ensuring the purity and safety of ingredients [2]. Group 3: Circular Economy and Green Consumption - The "Old Clothes for New Children Plan" addresses the fast iteration and waste of children's clothing by establishing convenient recycling points through its nationwide store network [5][6]. - This initiative transforms consumers from mere buyers into partners in environmental action, promoting a green lifestyle and solidifying Aiyingshi's position as a leader in the circular economy within the maternal and infant industry [6][9]. Group 4: Commitment to ESG Principles - Aiyingshi aims to further integrate ESG (Environmental, Social, and Governance) principles into its corporate strategy, focusing on creating a healthier and more sustainable future through meaningful public relations practices [9].

Core Insights - The traditional pigeon breeding industry in Pingyuan County is experiencing revitalization due to financial support from Pingyuan Rural Commercial Bank, which has been providing tailored loans to local farmers [1][2] - The bank's initiative to implement "village-wide credit" assessments has enabled farmers like Wang Hong'en to secure necessary funding for expansion, leading to increased production and quality in pigeon breeding [1][2] Group 1: Financial Support Initiatives - Pingyuan Rural Commercial Bank has been actively engaging with local farmers to understand their needs, particularly in the pigeon breeding sector, and has introduced tailored financial products such as "Rudang Huinong Loan" and "Family Affection Loan" to alleviate financing challenges [2] - The bank has provided credit support to 527 breeding entities in the county, amounting to a total of 301 million yuan, facilitating the growth of the local pigeon breeding industry [2] Group 2: Impact on Local Industry - The financial assistance has allowed pigeon breeders to expand their operations and improve the quality of their breeds, contributing to the overall economic upliftment of the region [2] - The success stories of local breeders, such as Wang Hong'en, highlight the positive impact of financial support on traditional industries, showcasing a blend of heritage and modern financial solutions [1][2]

清淤扩挖工程现场。 倪志浩 摄 连日来，景县紧紧抓住河流水位偏低、降雨较少的有利时机，在全县范围内掀起冬修水利的热潮，对 沟、渠、塘、坝的灌溉运行情况开展拉网式排查，加快实施堤防加固、清淤疏浚、农桥修建等工程。 图为清淤 后的坑塘。 倪志浩 摄 随着全县灌区建设和改造步伐不断加快，农田水利设施短板持续补齐，为春季灌溉和粮食丰产丰收打下 了坚实基础。 中新网河北新闻1月13日电 (崔志平 高雷 郑蕊)眼下正值冬闲时节，在河北省景县杜桥镇的田野间，却是 一派繁忙景象。挖掘机轰鸣作响，村民忙碌着清淤拓渠……该镇正抢抓冬季施工黄金期，全力推进 以"清理毛斗支渠、扩挖坑塘"为核心的农田水利建设，为春灌备足水源，助力农业增产、农民减负。 图为坑塘 支渠清淤疏浚工程现场。 倪志浩 摄 图为毛斗 支渠清淤疏浚工程现场。 倪志浩 摄 "我们统筹谋划了河渠连通、叶园引水枢纽、南水北调东线北延工程东西线连通等7个重点项目，总投资 达2.34亿元。"景县水利局副局长曹玉强说，这些工程竣工后，将有效打通输水"主动脉"，疏通田间"毛 细血管"，实现县域内河、湖、沟、渠、塘互联互通，构建起引、蓄、灌、排相结合的现代化水网体 系，全面提升水 ...

1月6日，一场"冬日送温暖"爱心慰问活动在新疆阿瓦提县拜什艾日克镇代热亚博依村举行。新疆新的社 会阶层人士联谊会常务理事、中介组织和社会组织从业人员分会副会长兼秘书长、新疆聚广律师事务所 党支部书记兼主任陈平律师，携手新疆农业大学驻该村工作队、拜什艾日克镇党委及代热亚博依村两 委，共同走访并慰问了当地困难群众。 合影留念 拜什艾日克镇党委副书记、镇长卡衣沙尔·吐孙、党委副书记张玉卿，新疆农业大学驻代热亚博依村工 作队第一书记晋瑜等领导参加了活动。 陈平副会长与受赠群众交流 陈平副会长与律师团队走进村民家中，细致询问他们的生活状况与实际困难，并与镇村干部一道，将大 米等生活物资及爱心善款逐户送到十几户村民手中，确保关怀精准落地、温暖落到实处。活动现场，受 助群众向陈平及律师团队回赠锦旗并献花表达谢意。村民吐鲁洪·阿巴斯表示："感谢工作队和律师事务 所的关心，这份心意让我们心里特别温暖，也更有信心把日子过得越来越好。 获赠锦旗 陈平副会长表示，作为长期深耕新疆的法律工作者，自己一直希望为乡村振兴和困难群众尽一份力，此 次能够如愿倍感欣慰。他强调，服务群众、增进民生福祉始终是中介组织分会的工作重点之一，今后将 继续 ...

在山西省寿阳县，一颗小小的玉露香梨，正通过"深炖"工艺，"炖"出乡村振兴的共富滋味。孙凯 摄 "我们去年多次去山东等地对加工产品的机器设备进行实地考察，并与晋中市的专家请教、市场调 研，最终决定把品相不好的玉露香梨做成炖梨，这样既能提升附加值，也能实实在在壮大村集体经 济。"西洛镇上湖村驻村工作队队长肖灵艳说。 2025年，上湖村争取到县级扶持资金70万元，自筹8万元，将闲置校舍改建成标准化厂房，并引进 灌装、旋盖、杀菌等核心设备，建成年产能约20吨的炖梨生产线。项目预计每年可为村集体增收5万 元，带动农户人均增收300元，提供10多个就业岗位。同时，还可带动林果种植业、加工业、运输业等 多种相关产业的发展。 "地里不忙了，我就来公司打工，一个月能挣3600多元，还能照顾好家里。"工人郝巧变说。 新年伊始，山西省寿阳县乡村振兴一线已是一派热火朝天的景象。在当地一家食品加工企业，新落 成的生产线正开足马力试运行，工人们以"开年即冲刺"的劲头抢抓生产准备，为全年产业发展开好局、 起好步。 新年伊始，在山西省寿阳县一家食品加工企业，新落成的生产线正开足马力试运行，一派繁忙景象。孙 凯 摄 在寿阳县西洛镇上湖村的食品 ...

"冬季是暖身养生产品的销售旺季，今年这两款爆款的订单量同比增长120%，日均加工艾草30吨，月均 发货150吨，预计年产值能突破6000万元，订单已经排到了下个月。"公司负责人张飞介绍，随着产品生 产工艺和质量的不断提升，"独树艾草"的品牌知名度随之提高不少，产品不仅畅销国内各地，还通过直 播带货模式进一步拓宽了销售渠道。 乡村振兴，产业先行。作为独树镇回创企业代表，南阳立健生物科技有限公司的发展红利，正转化为带 动群众增收致富的有效动能。公司依托本地千亩艾田建立专属原料基地，以高于市场价10%的标准收购 村民种植的艾草，既保障了原料的新鲜度与品质稳定性，更让田间地头的艾草变身村民增收的"致富 草"；企业常年吸纳300余名周边村民稳定就业，人均月收入超3000元，不少村民实现"家门口挣钱、顾 家两不误"的心愿。当地党委政府借势发力，依托该公司推出的"工厂供货+个人网店"创业帮扶模式，组 织专业团队开展电商运营、直播技巧等培训，从店铺装修、产品上架到客户沟通全程指导，助力100余 户村民开启电商创业之路。 隆冬时节，由河南省南阳市方城县独树镇南阳立健生物科技有限公司生产的艾草暖身宝和艾草泡脚包， 凭借精准品控与 ...

Core Viewpoint - The "14th Five-Year Plan" emphasizes the cultivation of rural specialty industries, improving mechanisms to connect farmers, and promoting stable income growth for farmers, exemplified by the coffee industry in Nujiang Lisu Autonomous Prefecture, which has transformed the lives of local residents [1] Group 1: Coffee Industry Development - The coffee harvest season in Nujiang is marked by vibrant red coffee cherries, with local farmer Qiao Yuguang leading the way in coffee cultivation and processing [2][4] - Qiao Yuguang established a cooperative to support local farmers by providing coffee seedlings and promoting coffee cultivation, which has led to increased sales and enthusiasm among villagers [4][10] - The price of coffee has been rising annually, with farmers like Zuo Jie reporting earnings of over 40,000 yuan per year from coffee sales [6] Group 2: Branding and Market Expansion - Qiao Yuguang aims to create a brand for Nujiang coffee, moving beyond being a raw material supplier to establishing a unique identity for local coffee [6][10] - He actively participates in coffee exhibitions nationwide to expand market reach and has developed a "wall of honor" showcasing his participation [8] - The number of self-developed coffee brands in Nujiang has reached 16, with a focus on improving quality and brand recognition [10] Group 3: Economic Impact and Employment - The area under coffee cultivation in Nujiang has increased significantly, from 0.68 million mu to 61,000 mu, with total output value rising from over 40 million yuan to 576 million yuan, benefiting over 11,200 coffee workers [17] - The local coffee industry has created diverse consumption scenarios, with the number of coffee shops increasing to 62, and training programs for baristas being fully booked [17] - The integration of coffee production with tourism is attracting young people back to the region, contributing to local economic growth [13][19] Group 4: Technological Innovation and Future Plans - The coffee association plans to collaborate with research institutions to address processing challenges and implement AI algorithms for quality control [12] - The "15th Five-Year Plan" aims to enhance the quality and branding of Nujiang coffee, with a target of 80% of production focusing on premium coffee [10][28] - The coffee industry in Yunnan is projected to continue its growth, with a focus on technological innovation and collaboration with RCEP countries to establish a national coffee industry hub [28]