观察 | 广东这场 大会，为农文旅 融合发展打开哪 些新思路？_南 方+_南方plus 乡村价值如何重 塑？广东以整县 推进农文旅融合 作答，从"沉睡 资源"到"活力资 产"的蜕变正在 南粤各地发生。 岭南的十月，依 旧绿意盎然。在 江门开平市，赤 坎华侨古镇的骑 楼街角飘着咖啡 香，石板路上来 自海内外的游客 流连忘返。10月 17日，全省农文 旅融合发展专题 会议在此召开， 省领导、市县负 责人、企业和专 家代表齐聚，共 同探寻广东农文 旅融合的下一步 发展方向。 这场会议是广东 推动农文旅融合 发展迈向提质增 效的关键一步。 与此同时，刚刚 过去的国庆黄金 周，广东接待游 客6517.6万人 次，同比增长 11.5%，其中乡 村旅游表现尤为 抢眼。 从广东现象级IP 看农文旅融合多 元路径 夜幕下的赤坎华 侨古镇，骑楼的 流光与碉楼的剪 影交织成画，咖 啡馆与酒吧透出 的暖光里人影绰 绰，而最令人瞩 目的，是大型演 艺"水火秀"—— 非遗打铁花的灼 热铁水击向夜 空，化为漫天星 辰照亮古镇。一 场场由光影、演 艺与市集共同写 就的夜经济大戏 正在这里上演。 赤坎华侨古镇大型演艺"水火秀"。（赤坎华侨古镇 ...

Core Insights - The 2025 China Chengmai International Economic and Trade Fair Agricultural, Cultural, and Tourism Promotion Conference was held to showcase the integration of agriculture, culture, and tourism in Chengmai, highlighting its economic potential and brand influence [2][3] Group 1: Event Overview - The conference focused on five key themes: agarwood, agricultural seed industry, fishery, under-forest economy, and the integration of agriculture, culture, and tourism [2] - The event aimed to build a high-end platform for external cooperation and to display the achievements and potential of Chengmai's agricultural and cultural tourism integration [2][3] Group 2: Industry Significance - Chengmai is recognized as an important industrial base in northern Hainan, with a solid agricultural foundation and notable brands such as Fuxian oranges and Qiaotou sweet potatoes [2] - The region's unique products and industries, including the under-forest economy and aquaculture, provide rich content and consumption scenarios for the integration of agriculture and tourism [2][4] Group 3: Engagement and Promotion - The conference included various activities such as entrepreneur sharing, policy promotion, keynote speeches, and project presentations, which generated significant interest among investors [3] - A showcase area featuring local products and tourism resources attracted considerable attention, allowing attendees to experience the region's rich resources and cultural heritage [3]

Core Insights - The 2025 China·Chengmai International Economic and Trade Fair achieved a record signing amount of 20.518 billion yuan, with both the amount and project quality reaching historical highs [3] - A total of 77 major projects were signed, covering areas such as tropical characteristic efficient agriculture, deep processing of agricultural products, and cultural tourism [3][4] - Notable projects include the modern breeding and processing complex by Charoen Pokphand (CP) Group, which aims to enhance local pig self-sufficiency and establish a traceable supply chain [4] Group 1: Project Details - The signed projects include the Yuhui Horse Racing Project, Hainan Zhimeng Industrial New City, and CP Group's 300,000-head pig industry chain project [3] - CP Group plans to build a pig breeding farm with an annual output of 30,000 pigs, a specialized feed factory with a capacity of 200,000 tons, and a slaughterhouse with a capacity of 500,000 pigs per year [3][4] - The projects are expected to significantly contribute to the optimization and upgrading of Chengmai's agricultural and cultural tourism industry structure [6] Group 2: Strategic Importance - CP Group's investment in Chengmai is part of a strategic layout aimed at increasing local pig self-sufficiency and aligning with high-end consumer markets in Hainan [4] - A joint venture, Star Dream Box (Hainan Economic Special Zone) Investment Co., focuses on agricultural digital technology, red tourism, and agricultural project incubation, leveraging Hong Kong's capital advantages [4] - Chengmai County has been recognized for its efforts in integrating agriculture and tourism, receiving multiple national honors for its agricultural innovation and tourism development [6]

Core Insights - Guangdong's rural areas are undergoing a transformation from "hollow villages" to vibrant tourist destinations, with a significant increase in visitor numbers during the recent holidays, indicating a 17% year-on-year growth in tourism [1] - The province has selected 19 regions as pilot areas for integrated agricultural, cultural, and tourism development, with a total of 109 key investment projects requiring 35.9 billion yuan, showcasing strong market confidence in this sector [1] Group 1: Agricultural and Cultural Tourism Integration - The integration of agriculture, culture, and tourism is a systematic project that involves resource reorganization and value co-creation, with a focus on sustainable development [2] - Pilot areas are seeing accelerated collaboration between rural tourism and other sectors such as agriculture, forestry, and commerce, creating a comprehensive development path [2] Group 2: Project Implementation and Investment - The Guangdong government has established a planning framework to systematically promote agricultural and cultural tourism projects, with resource surveys and value assessments being conducted [3] - Innovative funding models have been developed, such as the collaboration of various stakeholders in the Kaiping Chikan Overseas Chinese Town project, which has attracted over 6 billion yuan in investment [4] Group 3: Market Dynamics and Economic Impact - The integration of various industries in rural areas is leading to the growth of ecological industries, leisure industries, and modern service sectors, contributing to a larger economic impact [5] - Significant tourism infrastructure projects are underway, with investments exceeding 5.8 billion yuan in key areas, indicating a robust development strategy [6] Group 4: Talent Development and Digital Transformation - The development of agricultural and cultural tourism requires a focus on talent cultivation and digital operations, with professional teams being recruited to enhance operational efficiency [8] - Digital technologies are being leveraged to create new business models in rural areas, with initiatives to improve internet infrastructure and integrate various digital platforms [9] Group 5: Long-term Development Mechanisms - A long-term development mechanism is being established to ensure shared benefits among government, villages, and enterprises, transforming resources into assets and villagers into stakeholders [10] - The goal is to enhance the economic conditions of rural communities, with reported increases in collective income and individual earnings following the implementation of integrated projects [10]

央视网消息：10月17日，联合国旅游组织在浙江湖州举行"最佳旅游乡村"颁奖仪式。我国有4个乡村入选2025年"最佳旅游乡村"名单。目 前，我国获得的世界"最佳旅游乡村"总数达到了19个，继续位居世界第一。 中国新增入选的4个世界"最佳旅游乡村"分别是：保存着世界上最完整的"桑基鱼塘系统"，孕育了中国蚕桑丝织技艺的浙江荻港村；嘉绒东女 文化重要发源地，将川西高原民族文化与生态旅游融合的四川基卡依村；坐落于水上森林与千垛菜花景区之间，身处世界灌溉工程遗产——兴 化垛田核心区域的江苏东罗村；侗族古老"稻鱼鸭"生物工程农耕文化保留地，至今保存和延续着上千年的侗族传统生产生活习俗的贵州黄岗 村。 这4个乡村在自然地貌、文化形态与发展路径上各具特色，共同呈现了中国乡村旅游丰富多元的发展图景。它们以具象化的成功案例，为持续 释放乡村旅游消费潜力、培育乡村发展新动能提供了示范，也为全球可持续发展贡献了中国智慧与中国方案。 入选2025年联合国旅游组织"最佳旅游乡村"之一的贵州省黎平县的黄岗村是中国传统村落。这段时间，进入秋收时节，传统民居、传统生活方 式、传统农耕文化吸引不少游客前往这座侗族村寨，文旅融合发展让传统村落焕发新 ...

Group 1 - The integration of agriculture, culture, and tourism is being promoted in Guangdong's counties, creating new development momentum for towns and villages [3][4][6] - Local councils are actively engaging in initiatives to enhance cultural brands and attract tourism, with significant visitor numbers and revenue reported, such as over 50 million visitors and more than 300 million yuan in tourism income [6][7] - The Guangdong provincial government is focusing on high-quality development in the forestry industry, aiming to transform ecological advantages into developmental benefits and improve livelihoods [8][10][12] Group 2 - New regulations for managing consumer assistance products in Guangdong have been introduced, aiming to facilitate the entry of these products into the Greater Bay Area market and promote rural economic growth [14][15][16] - The regulations will take effect from November 1, 2025, and will be in place for five years, emphasizing the importance of structured management in supporting rural revitalization [17] Group 3 - A marine economy event was held in Yantian to discuss high-quality development in the marine industry, aligning with national strategies and local initiatives [19][21][28] - The event focused on identifying new trends, opportunities, and challenges in the marine industry, with participation from experts and industry representatives [26][27] Group 4 - The Shoujia Agricultural Cooperative in Guangning County has achieved an annual output value exceeding 20 million yuan through innovative mobile technology for managing poultry farming [29][30][31] - The cooperative utilizes IoT sensors to monitor various environmental parameters, enhancing operational efficiency and productivity [31]

Core Viewpoint - The integration of agriculture, culture, and tourism (农文旅融合) is essential for promoting high-quality development in Guangdong, emphasizing the need for breakthroughs in industry, region, media, and governance [9][10][11]. Group 1: Industry Breakthrough - The integration should be led by new productive forces, utilizing a dual circulation model of "internal drive" and "external empowerment" to enhance resource allocation and value [16][17]. - It is recommended to deepen the "Agriculture, Culture, and Tourism +" value chain, focusing on modern agricultural parks to promote cluster, branding, and technological development [18][20]. - The development of new products, new business formats, and new scenarios in agriculture, culture, and tourism should be encouraged through cross-industry interactions [21][22]. Group 2: Regional Breakthrough - The traditional single-point development model should be transcended, promoting a comprehensive and systematic planning approach for agriculture, culture, and tourism [25][26]. - Strengthening county-level coordination and implementing a whole-county promotion mechanism is crucial [30][31]. - Collaborative models such as "flying land" and "reverse flying land" should be supported to enhance cooperation between regions, facilitating the flow of resources and capital [32][33]. Group 3: Media Breakthrough - New media platforms should be leveraged to break down barriers between resources and digital tools, transforming platforms like Douyin and Xiaohongshu into new tools for agricultural tourism [37][38]. - The development of live e-commerce and content creation through short videos and slow live broadcasts can enhance cultural value in urban and rural areas [39]. Group 4: Governance Breakthrough - A collaborative development model involving a proactive government, effective market, and organic civil society should be promoted [40][41]. - The shift from a "construction mindset" to an "operational mindset" in rural areas is necessary, with the government playing a guiding role and encouraging market vitality [42][43].

109个！广东省 农文旅融合发展 重点招商项目发 布_南方+_南方 plus 10月17日，在全 省农文旅融合发 展工作专题会议 上，广东省文化 和旅游厅副厅长 曾晓峰发布并介 绍了全省109个 农文旅融合发展 重点招商项目， 意向资金需求达 359亿元，旨在 深度挖掘农文旅 融合潜力，为全 省高质量发展注 入新动能。 显著，合作条件 优越。绝大多数 项目依托优质自 然与文化资源进 行开发，合作模 式灵活多样，约 六成项目开放合 资或股权合作， 三成支持全资运 营，一成提供土 地租赁。所有项 目均获地方政府 重点支持，已纳 入地方发展规 划，将在用地审 批、融资协调等 方面给予倾斜保 障。 下一步，广东省 将依托"南方 +"等平台推动项 （片区），占比 超过五成。珠三 角地区以60个项 目、238亿元的 意向资金需求领 跑，重点发力创 新创意与高科技 农业；粤东、粤 西、粤北地区则 分别聚焦海洋民 俗、热带滨海、 生态康养等特色 领域，形成区域 互补、协同发展 的良好格局。 在业态方面，项 目体系多元丰 富，涵盖田园农 业、创意农业、 休闲度假、传统 民俗、生态教育 及海洋经济六大 类型。展现出农 文旅融合广 ...

Core Insights - The integration of agriculture, culture, and tourism in Huizhou has led to a 15.3% increase in collective operating income for 1,043 administrative villages and a 6.2% rise in per capita disposable income for rural residents in the first half of the year [2][3][6] Group 1: Development Initiatives - Huizhou is leveraging the "Hundred Counties, Thousand Towns, and Ten Thousand Villages High-Quality Development Project" to explore a new path for the integration of agriculture, culture, and tourism, focusing on cultural enrichment, market-driven approaches, and community prosperity [4][5][6] - The city has created one national key rural tourism town and three key villages, with 21 national and provincial-level rural tourism routes, ranking high in the number of provincial cultural tourism characteristic towns and villages [8][9] Group 2: Infrastructure and Projects - Huizhou has implemented a comprehensive planning strategy, achieving recognition as a provincial all-region tourism demonstration zone and launching pilot projects for agricultural and cultural tourism integration in various counties [10][12] - The construction of a 218-kilometer "most beautiful tourism road" connects 54 villages and approximately 200 tourism resources, facilitating the integration of agriculture, culture, and tourism [12][13] Group 3: Industry Upgrades - The introduction of major cultural tourism projects, such as the Litiang Dream City Resort and Aofei Entertainment, along with top-tier homestay brands, has contributed to the upgrade of Huizhou's agricultural and cultural tourism industry [17][18] - The city currently has 1,495 rural hotels and homestays, with five boutique homestays recognized on the Black Truffle list, indicating a growing scale of Lingnan-style homestays [18][19] Group 4: Aesthetic and Cultural Enhancements - Huizhou has initiated the "Architectural Art Plan," engaging top architects to enhance the appearance of 17 hollow villages, while also establishing the province's first village-level craftsman association to involve villagers in aesthetic improvements [20][22] - Plans are in place to construct 16 beautiful rural corridors, covering 93 administrative villages, to enhance the overall appearance of towns and villages [23] Group 5: Cultural and Sports Integration - The city is actively promoting the integration of culture, tourism, and sports, with upgrades to various cultural sites and the establishment of outdoor sports towns, attracting major outdoor sports brands and associations [25][33] - Future plans include deepening pilot projects for agricultural and cultural tourism integration, focusing on red culture, traditional Chinese medicine, Hakka customs, and Daoist culture from the Luofu Mountain area [36][38]

Core Viewpoint - The development of livable and workable beautiful rural areas is essential for building a strong agricultural nation, emphasizing the integration of agricultural modernization and rural revitalization [1] Group 1: Rural Development Initiatives - Gansu Province's Zhangchuan County is focusing on "comprehensive rural complexes" to enhance village construction, transitioning from isolated beauty to an overall improvement in rural aesthetics and quality of life [1] - The establishment of the rural revitalization talent training base in Zhangchuan County aims to equip local farmers with essential agricultural skills through practical training led by local experts [2] Group 2: Agricultural Production and Economic Growth - The Dabaizi Industrial Training Base in Jiahe Township has been developed on 25 acres, featuring 20 double-layer steel frame greenhouses and a high-efficiency solar greenhouse, supporting the cultivation of various vegetables and fruits [2] - The collaboration between local farmers and the training base has led to increased vegetable production, with successful yields of tomatoes and cucumbers, contributing to local economic growth [2] Group 3: Tourism and Community Engagement - The "San Yue Jian" farmhouse in Dabaizi Village combines leisure, dining, and tourism, attracting many visitors and enhancing the local economy through improved service quality [3] - Infrastructure improvements in Dabaizi Village, including road hardening and the creation of recreational spaces, have significantly enhanced the village's environment and attractiveness for tourism [3][5] Group 4: Environmental and Ecological Projects - New projects in Shen Zha Village focus on ecological preservation and the development of rural tourism, including the construction of a water conservation park and the hardening of roads for better access to medicinal herb planting areas [4] - The implementation of environmental enhancement projects in nearby villages has led to increased green spaces and improved living conditions, contributing to the overall aesthetic and functional quality of the rural areas [4][5] Group 5: Future Development Plans - The local government plans to leverage the training base and comprehensive rural complexes to further integrate agriculture, culture, and tourism, aiming for high-quality development in the region [5]