Core Insights - The "Hometown Flavor Experience Center" has opened its first national store in Shenzhen's Luohu Dongmen area, aiming to establish a sustainable new model for consumer assistance by launching the "2025 Shenzhen Consumer Assistance Product Marketing and Cultural Design Competition" [1][5] Group 1 - The opening event was attended by officials from the Shenzhen Rural Revitalization and Cooperation Exchange Bureau, Luohu District Government, and representatives from various industries, channels, and design sectors across the country [1] - A significant highlight of the event was the signing of the "Industry Covenant," which aims to streamline the entire supply chain from the origin of assistance products to the consumer end, creating an efficient collaborative ecosystem that integrates procurement, exhibition, logistics, and online promotion [3] - The strategic location of the "Hometown Flavor Experience Center" in the traditional core business district of Dongmen is intended to leverage the area's substantial foot traffic and historical significance, exploring a new consumption model that combines experience, cultural tourism, and public welfare [5] Group 2 - The center is designed to provide a continuous showcase and stable sales channel for high-quality agricultural specialty products from across the country, contributing positively to regional coordinated development and rural industry revitalization [5] - The competition will engage top domestic design talents and professional institutions, driving design innovation to enhance the added value and market competitiveness of assistance products through brand building and cultural empowerment [3]

Group 1 - The "2025 Shenzhen Consumption Assistance Product Marketing and Cultural Design Competition" aims to enhance the market competitiveness of assistance products through cultural design, with the theme "Design Empowering Rural Areas, Consumption Illuminating Life" [1] - The competition addresses the market pain points of high-quality but weakly branded agricultural products from assistance areas, collaborating with top design forces and professional institutions to encourage low-carbon packaging design and overall branding solutions [1] - A "One County, One Product" strategy will be implemented, involving a think tank of marketing, branding, design, and retail experts to provide on-site guidance and promotional activities [1] Group 2 - The competition collaborates with companies like China Resources Vanguard, Tianhong, and Shenzhen Agricultural Investment to facilitate a complete "design-production-sales" process for assistance agricultural products [2] - A partnership with the "Peregrine Award," a core award of Shenzhen's "Design City," allows winning designs to qualify for the award and participate in related exhibitions and industry matchmaking events [2] Group 3 - A strategic cooperation agreement was signed among Shenzhen Media Group, major retail companies, and various industry associations to create a comprehensive ecosystem for assistance products covering procurement, exhibition, logistics, and online promotion [4] - The "Hometown Flavor Experience Center" was inaugurated in the core business district of Dongmen, providing a stable sales channel for high-quality agricultural products and promoting regional development and rural industry revitalization [4] - The center aims to explore new consumption models that integrate experience, cultural tourism, and public welfare, revitalizing the Dongmen business district [4]

Core Insights - The "Hometown Flavor Experience Center," the first of its kind, was inaugurated in Shenzhen's Luohu District, aiming to create a multifunctional platform for product display, cultural experience, brand release, and transaction services [1][4] - The event included the signing of the "Industry Covenant," which involves strategic partnerships with major retail companies and platforms to enhance the supply chain for agricultural products from production to consumption [3][4] - The launch of the "2025 Shenzhen Consumption Assistance Product Marketing and Cultural Design Competition" aims to improve the market competitiveness of agricultural products through design innovation and brand building [3][4] Group 1 - The center is positioned in a traditional commercial area to leverage high foot traffic and historical significance, creating a new consumption model that integrates experience, culture, and public welfare [6] - The center will serve as a permanent showcase and sales channel for high-quality agricultural products from across the country, contributing to regional development and rural revitalization [6] - The event also featured a promotional meeting for Shantou's specialty lychee, resulting in three annual purchase agreements totaling 1,800 tons, marking a significant breakthrough for Shantou's lychee in the Bay Area market [6]

Core Viewpoint - The article highlights the successful implementation of a three-pronged strategy involving consumption assistance, technological empowerment, and brand development to modernize the lychee industry in Maonan District, particularly in Yangjiao Town, contributing to rural revitalization and economic growth [6][7][8]. Group 1: Lychee Production and Yield - In 2025, Yangjiao Town is expected to harvest 34,500 acres of lychee, with 468 ancient lychee trees yielding a significant output [3][4]. - The total lychee production in the town is approximately 13,500 tons, accounting for 51% of the lychee output in Maonan District [4]. Group 2: Technological Empowerment - The local work team has implemented smart management for 343 ancient lychee trees, utilizing pest control systems and a 5G irrigation system to enhance fruit-bearing rates [15][16]. - The team plans to continue providing standardized production training and protective development guidance for lychee farmers to improve quality and efficiency [18][19]. Group 3: Sales and Marketing Initiatives - The work team has collaborated with local government to create customized procurement plans for lychee, promoting a "purchase instead of assistance" model [24]. - Agreements have been signed with various organizations to include Yangjiao lychee in employee welfare purchasing systems, significantly expanding the consumer base [25][26]. - The sales initiatives have generated over 388,500 yuan in revenue, alleviating sales pressure on farmers and effectively increasing their income [29].

Group 1 - The local state-owned enterprises are focusing on key areas to support rural revitalization, aligning with the five-year transition period for consolidating poverty alleviation achievements [1] - Companies are actively collaborating with local governments to identify resource endowments and development needs, helping rural areas find suitable industrial directions [1] - The National Energy Group Ningxia Electric Power Co., Ltd. is investing in photovoltaic projects to create "sunshine savings" for villagers [1] Group 2 - Various enterprises are leveraging regional resource advantages to develop integrated business models such as "new energy + rural tourism + health care," enhancing income for farmers [1] - The Ningxia Agricultural Reclamation Group Co., Ltd. is creating "rural complex" projects that connect farmers through profit-sharing and guaranteed purchase agreements, steadily increasing farmers' income [1] - The state-owned enterprises in the region are using their market platform advantages to promote Ningxia's specialty agricultural products, facilitating a transition from "growing well" to "selling well" [1] Group 3 - The China Petroleum & Chemical Corporation has established a "Yijie·Ningxia Quality Products" section to directly reach national consumers with local specialties like goji berries and lamb [1] - A collaborative initiative involving major state-owned enterprises aims to enhance the market presence of Ningxia's specialty products, with over 30 central enterprises participating [1] - The National Grid Corporation is investing in rural power grid enhancement projects to support rural industrial development and improve living standards [2] Group 4 - By the end of 2024, nine central enterprises stationed in Ningxia have sent 46 cadres to assist, trained 24,600 individuals, and invested 156 million yuan [2] - The sales volume of Ningxia's "six special" products in central enterprises reached 373 million yuan, directly creating 552 jobs and facilitating the transfer of 1,106 jobs [2]

Core Points - The meeting focused on the achievements in poverty alleviation and rural revitalization efforts in Zhancheng District for 2024, highlighting significant financial contributions and project implementations [3][5] - The district received a total of 6.79 million yuan in donations and 4.5 million yuan in ceramic goods for poverty alleviation activities, with notable contributions from various organizations [3] - Zhancheng successfully attracted 27 enterprises to invest 856 million yuan in the Qiandongnan region, implementing 69 projects funded through East-West cooperation [3][5] Financial Contributions - In 2024, Zhancheng received donations totaling 6.79 million yuan, with 8 organizations contributing over 100,000 yuan and 3 organizations contributing over 500,000 yuan [3] - The district allocated 4.88 million yuan in targeted funding and 1.43 million yuan in non-targeted funding to support 46 projects aimed at education, healthcare, and improving living conditions [3] Employment and Economic Impact - Through labor cooperation, 1,805 local workers found stable employment in Foshan, with rural revitalization subsidies amounting to 681,000 yuan [3] - The district facilitated over 15 million yuan in agreements during procurement activities in Qiandongnan, leading to agricultural product sales of 762 million yuan and local consumption assistance of 239 million yuan [3] Future Plans - The meeting outlined key tasks for 2025, emphasizing the importance of connecting poverty alleviation efforts with rural revitalization, focusing on industry connections, consumer assistance, and social support [5] - The district aims to enhance enterprise services, optimize government-enterprise relations, and ensure effective supervision and social responsibility among businesses [5]

"平台沉淀的产供销全链条数据，是金融协同的导航图。"湖南独创的"组委会机制+数据共享池"实现了工会福利政策与银行信贷协同、平台交易数据直通金 融机构、物流信息纳入保险定价模型三大贯通。 在实践路径方面，湖南形成银企闭环模式，在15个重点县形成"白名单→数据贷→订单质押→冷链建设"闭环体系。"冷链贷"通过财政贴息和银行授信，使冷 库贷款审批效率提升40%。同时，推出供应链金融+特色产业模式，以"农小湘"品牌为链主，在湘西黄金茶产业创新"订单质押+价格指数保险"模式，茶农融 资成本降低2个百分点，融资满足率提高35%。 据悉，湖南经验已入选《金融帮扶特色产业案例集》，多家金融机构表示将赴湘考察。论坛与会各方就构建"产业数据共享-金融产品创新-风险多方共担"生 态闭环达成共识。(谢伟) 6月21日，第三届乡村特色优势产业发展大会暨消费帮扶产品展销会在北京举行。湖南省市场营销协会秘书长、湖南省消费帮扶活动组委会办公室主任刘坚 在第三届乡村特色优势产业发展大会金融帮扶论坛上亮出湖南解法。 活动现场。单位供图 金融赋能消费帮扶，核心在"以链聚需、以数赋信"。湖南省商务厅、省总工会等部门指导湖南省市场营销协会开发建设"湖南 ...

Core Points - The first "Rural Encounter with All Things: Co-creating a Better Life" selection event by China Resources Vanguard was launched in Shenzhen, showcasing over a thousand specialty agricultural products from more than a hundred assisting farmers' enterprises across the country [2][5][19] - The event aims to connect high-quality agricultural products from various regions with the consumption market in the Guangdong-Hong Kong-Macao Greater Bay Area, promoting sustainable development in rural revitalization [11][21][34] - The selection event is part of Guangdong's 2025 "Consumption Assistance Summer Action," which focuses on helping rural areas and enhancing the market presence of local products [12][13][46] Company Initiatives - China Resources Vanguard has established a professional procurement team to facilitate direct connections with participating enterprises, exploring long-term cooperation opportunities [38][40] - The company emphasizes the importance of consumer feedback through tasting sessions, allowing for real-time market insights and enhancing product competitiveness [39][40] - The selection event will run until June 22, providing a platform for assisting farmers' enterprises to showcase their products and seek collaboration [46][48] Industry Impact - The initiative reflects a shift from short-term assistance to long-term wealth creation for rural areas, aiming to upgrade local specialties to renowned products [37][34] - The event is designed to enhance the market circulation capabilities of local enterprises, ensuring that regional specialties can compete effectively on a national scale [40][41] - By leveraging supply chain advantages and direct sourcing, the company aims to invigorate rural industries and contribute to national rural revitalization efforts [43][44]

Group 1 - The event "Rural Encounter with All Things: Co-creating a Better Future" organized by China Resources Vanguard aims to promote high-quality agricultural products from various provinces to consumers in Shenzhen [1][3] - The selection meeting is part of Guangdong's 2025 consumption assistance initiative, supported by local government departments to facilitate efficient connections between procurement teams and assisting enterprises [3][8] - Inner Mongolia's (Beijing) Shared Front Warehouse serves as a crucial hub for connecting high-quality agricultural products from Inner Mongolia to the national market, addressing logistical challenges and reducing operational costs [5][6] Group 2 - The exhibition showcased a diverse range of Inner Mongolian products, including grains, dairy, snacks, and beverages, highlighting the region's ecological and flavorful offerings [6][8] - The event significantly enhances the visibility and market influence of Inner Mongolian agricultural products in Shenzhen, a key city in the Guangdong-Hong Kong-Macau Greater Bay Area [8] - Future plans for the Shared Front Warehouse include optimizing supply chains and expanding market channels to integrate more Inner Mongolian products into the national consumer market [8]

2018年，540万株来自浙江的"白叶一号"白茶苗落地青川。截至目前，当地已累计建成标准化种植 基地7075.5亩，今年预计产鲜叶2.8万公斤，精制干茶6250公斤。 为了进一步提高白茶产品附加值，拓展销售途径，浙江天顺农业联合青川县茶产业发展事务中心研 发了白茶康普茶、白茶小麦啤酒两款"白叶一号"创新茶饮品，并于近期正式上市。 对口地区展位。 "白叶一号"创新茶饮品。 6月18日上午，杭州国际食品餐饮业创新博览会在杭州国际博览中心正式开幕。来自新疆阿克苏、 四川广元、安徽宿州等杭州对口地区的特色农产品与全国其他地区的上千款产品同台亮相，并推出了不 少新品。 提高附加值，青川"白叶一号"变身时尚茶饮 在B1展馆的杭州新时代消费帮扶研究院展区，两款印着"青西记"LOGO的茶饮吸引了记者的目 光。"'青'是指广元市青川县，'西'是指杭州市西湖区。这两款茶饮是西湖、青川'青西记'品牌的首发产 品，用的是浙江捐赠给青川的'白叶一号'白茶。其中一款是白茶康普茶，另一款是白茶小麦啤酒。"浙 江天顺农业副总裁韩梦莹介绍。 在滨江招兵买马后，这个只有十几人的初创电商团队创造了奇迹——到当年9月，"始祖黑鸡"便在 抖音和小红书 ...