文旅融合
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新疆秋冬季旅游推介会走进常州,深化对口援建共绘“冰雪新疆”新画卷
Yang Zi Wan Bao Wang· 2025-11-13 08:03
11月12日,2025年第三届新疆秋冬季旅游推介会在常州举办。本次推介会以"冰雪新疆温暖世界"为主题,通过资源展示、产品发布、合作洽谈等多元形 式,全方位展现新疆秋冬季旅游的独特魅力,并深化新疆与常州基于对口援建背景的文旅合作,为两地协同发展注入新动能。 活动现场 常州作为新疆克州等地的重要对口援建城市,多年来在产业协作、民生改善、人才交流等领域为新疆发展提供了坚实支持。本次推介会选址常州,正是两 地援建成果的延伸与拓展。通过文旅融合进一步串联市场资源,常州成为新疆开拓长三角客源市场的重要枢纽。活动现场,新疆文旅部门代表特别感谢江 苏省及常州市长期以来的无私援助,并强调:"以文旅协作为媒介,两地的情感联结与经济合作将迈向更深层次。" 现场推介 本次推介会不仅提升了"冰雪新疆"品牌的知名度,更通过搭建景区、文旅企业与旅行社的对接平台,推动旅游产业链上下游协同发展。此次推介会的成功 举办,标志着新疆与常州在对口援建框架下的合作迈向新阶段。以冰雪为媒、以文化为桥,两地正携手书写区域协同发展的生动篇章。扬子晚报/紫牛新 闻记者马奔 推介会现场通过精美PPT、旅游宣传片轮播、文创产品陈列、特色特产品鉴等形式,打造沉浸式 ...
安徽淮南:文旅融合绘就城市转型新画卷
Xin Hua Wang· 2025-11-13 07:14
"自去年底开业以来,街区总营业额已突破1.2亿元,带动就业超过3000人次。"春申里文旅街区相 关负责人介绍,作为淮南首个文旅街区,项目融合"文化""会客""活力"三大主题,涵盖主题文化区、精 致餐饮区、品质生活区、城市会客区、休闲娱乐区五大功能区,已成为城市文旅新地标。 春申里的繁荣是淮南市推动文旅产业高质量发展的一个缩影。近年来,当地依托丰富的历史文化资 源,系统构建"一线、三区、十节点"旅游空间格局。其中,"一线"聚焦打造寿州古城至八公山的"古城· 名山"旅游主线,"三区"涵盖历史文化、生态文化和休闲度假三大功能区,"十节点"则包括武王墩考古 遗址公园、九龙岗历史文化街区、春申里文旅街区等特色项目,推动旅游资源从分散走向整合。 11月11日,"皖美十四五 再启新征程"2025网聚美好安徽网络主题活动采访团走进安徽省淮南市。 在该市春申里文旅街区,楚汉风韵的建筑与现代商业业态相映成趣,游客们在古朴街巷中流连忘返,感 受着这座资源型城市转型升级的勃勃生机。 业态创新持续释放消费活力。安徽楚文化博物馆"文博游"、八公山"奇幻夜游"、寿县古城沉浸式光 影秀等新业态备受游客青睐。借电视剧《六姊妹》热播契机打造的九 ...
蜀地新韵:文旅融合绘就消费“立体画卷”
Jin Rong Shi Bao· 2025-11-13 02:05
Core Insights - Sichuan's consumption market is a significant driver of regional economic development, with a retail sales total of 2.8 trillion yuan, serving nearly 400 million people [1] - The province's retail sales are projected to grow by 4.2% in 2024, surpassing the national average by 0.7 percentage points, ranking fifth in the country [1] - In the first half of this year, Sichuan welcomed 682 million tourists, generating a total expenditure of 912.5 billion yuan [1] Group 1: Transformation of Consumption Spaces - The Dongjiao Memory International Fashion Industry Park in Chengdu has transformed from an old electronic factory into a cultural and fashion hub, blending industrial heritage with modern trends [2][3] - The park's management shifted from a traditional property management model to a professional commercial management approach, focusing on content and quality over mere rental income [2][3] - After the transformation, visitor numbers surged to over 10 million in 2023, with revenue exceeding 900 million yuan, and projections for 2024 indicate 17.8 million visitors and over 1.4 billion yuan in revenue [3] Group 2: Rural Tourism and Economic Development - The Hailong Village in Suining has successfully integrated agriculture and tourism, with local entrepreneurs like "Auntie Xie" turning their businesses into popular attractions [5][6] - The village has adopted a comprehensive development model that includes community involvement and profit-sharing mechanisms, leading to significant increases in local income [7] - Since its opening, the Hailong Kai Ge Cultural Tourism Park has received 3.64 million visitors, generating a total tourism revenue of 310 million yuan [7] Group 3: Ecological and Cultural Integration - The Fengyi Bay Agricultural Science and Technology Park has transformed from a simple sightseeing destination to a complex consumer experience hub, emphasizing ecological preservation and cultural integration [8][9] - The park features diverse attractions, including a smart greenhouse and various recreational activities, contributing to its status as a "flow high ground" for cultural tourism in the Sichuan-Chongqing region [10] - In 2024, Fengyi Bay is expected to attract over 1.2 million visitors, generating a total tourism revenue of 800 million yuan [10]
屯昌启动“寻味屯昌 共享食光”美食评选活动
Hai Nan Ri Bao· 2025-11-13 01:42
通过此次活动,屯昌将整合传统媒体与新媒体资源,邀请文旅博主、美食达人实地探店,通过"线 上种草+线下体验"等形式,不断丰富屯昌美食的传播维度。接下来,还将更新《屯昌美食旅游地 图》,推出"美食打卡路线",组织获奖商户参与各级展销活动,让"名菜、名店"成为吸引游客、提升文 旅消费活力的金字招牌,活动将持续至今年底。 海南日报屯城11月12日电 (海南日报全媒体记者 曾毓慧 见习记者 祁夏 通讯员 唐晓云)11月12日, 以"寻味屯昌·共享食光"为主题的屯昌县美食评选活动启动,将采用"全民参与、公开评选"方式,挖掘 藏于街巷、源于民间的"屯昌记忆"特色美食,最终形成权威部门认证的"屯昌宝藏美食"与"屯昌宝藏小 吃目录",持续擦亮"跟着美食游屯昌"的文旅IP品牌影响力。 屯昌县旅文局有关负责人介绍,此次活动以美食为纽带,既是对文化根脉的守护传承,也是"以美 食聚人气、以人气兴文旅、以文旅促发展"的有力尝试,邀请广大游客走进屯昌生态农庄、探访文化村 落,体验民俗风情,助力文旅融合与乡村产业实现双赢。 ...
呼伦贝尔机场联合市文旅局开展“歌游内蒙古 愉悦随心飞”主题活动
Zhong Guo Min Hang Wang· 2025-11-12 08:01
Core Viewpoint - The event "Singing and Traveling in Inner Mongolia, Enjoying a Free Flight" at Hohhot Airport showcased unique cultural experiences, enhancing the understanding of Northern Border culture among travelers [1] Group 1: Event Overview - Hohhot Airport collaborated with the Municipal Cultural and Tourism Bureau to host a cultural performance in the airport terminal [1] - Performers in traditional ethnic costumes entertained travelers with lively songs and dances, creating an engaging atmosphere [1] - The event attracted many travelers, including children who participated in the dancing, resulting in a joyful and interactive experience [1] Group 2: Cultural Promotion - The cultural performance is part of a series of initiatives to promote the "Singing and Traveling in Inner Mongolia" brand, with five similar events held this year, all receiving positive social feedback [1] - The airport aims to serve as a cultural showcase and enhance the city's image through ongoing collaboration with cultural and tourism departments [1] - Future plans include regular, diverse cultural promotional activities to deepen the integration of culture and tourism, expanding the reach of Northern Border culture through the aviation network [1]
文化赋能推动高质量发展 江苏文旅融合成果丰硕
Jiang Nan Shi Bao· 2025-11-12 07:07
Core Insights - Jiangsu Province has made significant achievements in integrating culture and tourism, enhancing economic development through cultural empowerment [1][5][6] Group 1: Cultural Achievements - Jiangsu has established a human-centered cultural construction approach, leading to a robust artistic creation system and notable works, including five award-winning performances at the 14th China Arts Festival, achieving a historic breakthrough with the highest number of national awards [1][2] - The province has implemented the "Double Thousand Plan" for public cultural services, resulting in the cultivation of 1,009 excellent community cultural teams and the establishment of 1,156 small theaters, significantly increasing the average number of cultural venue service visits per person from 4.76 to 7.64 [2] Group 2: Archaeological and Heritage Initiatives - Jiangsu has rich cultural heritage resources and has launched the Jiangsu Regional Civilization Exploration Project, with over 220 archaeological findings supporting its historical significance [2] - The province has identified 4,312 new cultural relic sites through the fourth cultural relic census and has enacted regulations for the protection and utilization of red resources [2] Group 3: Museum Development - The number of registered museums in Jiangsu has increased to 367, including 26 national first-class museums, with visitor numbers projected to exceed 139 million in 2024, maintaining the highest attendance in the country [3] Group 4: Economic Impact of Cultural Tourism - Cultural tourism is becoming a new engine for economic growth in Jiangsu, with projections of 1.091 billion domestic and international tourists and a total tourism expenditure of 1.34 trillion yuan in 2024 [3] - The province has introduced over 50 cross-regional themed routes and more than 2,800 special activities to enhance tourism, demonstrating a successful integration of events and cultural tourism [3][4] Group 5: Policy and Strategic Initiatives - Jiangsu has implemented a comprehensive policy framework to promote high-quality service consumption, focusing on innovative consumption scenarios and enhancing the international influence of local brands [4] - The province emphasizes its unique "water + culture" characteristic, enhancing the "Water Charm Jiangsu" brand and achieving significant recognition in tourism, including the selection of Dongluo Village as a UNESCO "Best Tourism Village" [4]
这个“音乐艺术小村”缘何昙花一现(来信调查)
Ren Min Ri Bao· 2025-11-11 22:40
Core Insights - The article discusses the decline of the Shangen Music and Art Village in Wenzhou, which was once a promising rural tourism project but has faced significant operational challenges leading to its deterioration [1][2][3]. Project Background - The Shangen Music and Art Village was developed from an old village as part of a city renovation project initiated in 2016, with a total investment of 2.5 billion yuan planned for the project [3][4]. - The project was expected to cover an area of 613 acres, but only 174 acres have been developed, with significant delays in the second phase of construction [4][11]. Initial Success and Decline - The village experienced initial success, attracting over 300 million visitors and generating more than 1.2 billion yuan in revenue by June 2023 [3]. - However, after just over a year of operation, the village has seen a drastic decline, with most shops closed and only a few restaurants and guesthouses remaining open [2][10]. Infrastructure Issues - Merchants reported numerous infrastructure problems, including blocked sewage systems, insufficient public restrooms, and inadequate electrical supply, which have negatively impacted the tourist experience [5][9][10]. - Many merchants had to invest their own money to repair and upgrade the properties they rented, leading to dissatisfaction and financial strain [6][7][8]. Investment and Management Concerns - There are discrepancies in reported investment figures, with claims ranging from 11.5 billion yuan to 890 million yuan, raising concerns about the actual financial commitment to the project [11][12]. - The management of the project has been criticized for a lack of oversight and accountability, with conflicting statements from the involved parties regarding their responsibilities [12][13]. Market Competition and Positioning - The village has struggled to differentiate itself in a competitive market, with many merchants noting a lack of focus on its musical and artistic branding, leading to a diluted appeal to tourists [10][13]. - The rapid rise of similar tourism projects in the area has further exacerbated the challenges faced by Shangen Village [12][13].
“螃蟹马拉松”,跑出一条文旅融合新路子
Xin Jing Bao· 2025-11-11 04:01
Core Insights - The integration of sports vitality and regional characteristics has led to vibrant cultural tourism development, with marathons becoming a preferred method for cities to enhance their cultural tourism IP and stimulate economic growth [1][3] Summary by Sections Sports and Cultural Tourism Integration - Various cities are leveraging local natural and cultural features to create unique tourism destinations, with marathons serving as a key driver for cultural tourism and economic activation [1] - The 2024 China Road Running Report indicates that 749 road running events will be held nationwide, attracting a total of 7.0486 million participants [1] Case Study: Gaochun District, Nanjing - Gaochun District has effectively combined its renowned "crab culture" with marathon events, establishing a distinctive "sports + cultural tourism + industry" development path [1][2] - The recent Gaochun Marathon featured over 10,000 runners and incorporated crab-themed activities, enhancing the cultural experience for participants [2] Brand Development and Recognition - Since its inception in 2015, the Gaochun Marathon has evolved into a significant economic and cultural connector, receiving multiple accolades such as the Gold Medal Event from the Chinese Athletics Association [3] - The event has helped elevate the profile of Gaochun's unique crab products, leading to the establishment of national-level recognitions and eco-friendly farming initiatives [3] Broader Trends in Regional Integration - Other cities, such as Chongqing and Yinchuan, are also integrating local culinary and cultural elements into marathon events, demonstrating a successful model of regional特色 and sports event synergy [4][5] - The success of these events highlights the importance of aligning regional culture with sports events to create unique and sustainable tourism experiences [5]
延安精神润初心 革命圣地换新颜
Jin Rong Shi Bao· 2025-11-11 01:05
Core Viewpoint - The article highlights the integration of red culture and financial innovation in Yan'an, showcasing how historical financial practices are revitalizing local industries and tourism, ultimately contributing to high-quality development in the region [1][2][8]. Financial Support and Development - The People's Bank of China Yan'an Branch has leveraged red financial history to enhance local financial services, creating a "red financial study route" that connects over 20 red tourism sites, thus supporting the development of diverse financial service scenarios [2][3]. - As of June 2025, the loan balance for the cultural and tourism industry cluster in Yan'an reached 38.2 billion, marking a year-on-year increase of 7.2%, indicating a significant boost in the red tourism sector [3]. Agricultural Development - The apple industry in Yan'an has transformed from a scattered "lifesaving tree" to a large-scale "money tree," supported by financial initiatives. The loan balance for the apple industry surpassed 10 billion, with a year-on-year growth of 22.49% [4]. - The People's Bank of China Yan'an Branch has implemented policies to support the apple industry's high-quality development, resulting in a total of 42 billion in loans issued for apples in the current year [4]. Technological Integration - The bank has utilized financial information technology, including big data and blockchain, to enhance service levels, collecting over 596.25 million rural resident records and 51,600 new agricultural operator records, improving credit assessment and agricultural productivity [5][6]. Diverse Industrial Growth - Financial support is driving a comprehensive industrial transformation in Yan'an, with significant growth in technology enterprises, inclusive small and micro businesses, and consumer loans, which increased by 22.7%, 19.1%, and 9.45% respectively [7]. - The introduction of "trademark pledge loans" has enabled local products like "Yan'an rice" and "Yanchuan red dates" to gain market traction, with successful examples of businesses expanding production lines and achieving substantial sales [7].
青春视角激活西藏文旅新魅力
Zhong Guo Xin Wen Wang· 2025-11-11 00:55
Core Perspective - The event "A Glimpse of Tibet, A Lifetime of Remembrance" successfully bridges the gap between youth and Tibetan culture through cultural tourism integration and youth engagement, showcasing a model for regional cultural tourism dissemination [1][2] Group 1: Event Overview - The event was co-hosted by the Tibet Autonomous Region's Culture and Tourism Department and the Education Department, culminating in a series of activities aimed at deepening youth dialogue with Tibet [1] - A youth exploration team consisting of 20 representatives from 14 universities, including Peking University and Fudan University, engaged in a five-day immersive experience in Lhasa and Shannan [1] Group 2: Environmental Initiatives - The exploration team leader initiated the "Leave No Trace in Tibet" campaign, promoting environmental guidelines such as not leaving trash, preserving vegetation, and avoiding vandalism [1] - The campaign emphasizes four dimensions: respecting nature, following rules, taking action, and spreading awareness, aiming to instill ecological protection values [1] Group 3: Cultural Promotion - The "A Glimpse of Tibet, A Lifetime of Remembrance" photography and video collection received over a hundred submissions from university students, highlighting Tibet's ecological, intangible cultural heritage, customs, and cuisine [2] - The "Tibetan Culture Goes to Campus" initiative reached 16 universities, featuring cultural promotions, performances, and interactive experiences to engage students who have not visited Tibet [2] Group 4: Media Outreach - The event achieved extensive media coverage, with over 250 million people reached through various platforms, including CCTV and social media, and over 86 million exposures through targeted advertising [2] - This initiative not only served as a cultural experience but also fostered a deep dialogue between youth and the Tibetan plateau, contributing to high-quality development in Tibetan cultural tourism [2]