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北京力争到2030年市场总消费额年均增长5%左右
Zhong Guo Xin Wen Wang· 2025-07-11 05:27
Core Viewpoint - The "Beijing Deepening Reform to Boost Consumption Special Action Plan" aims to achieve an average annual growth of around 5% in total market consumption by 2030, establishing 2-3 new consumption landmarks worth over 100 billion yuan, and enhancing Beijing's role as an international consumption center [1] Group 1: Promoting Income Growth and Reducing Burdens - The plan emphasizes implementing an employment-first strategy to drive income growth for urban and rural residents, particularly focusing on supporting college graduates and flexible employment [2] - Measures will be taken to improve the minimum wage standards and promote agricultural income through modern agriculture and rural tourism [2] - A public service guarantee mechanism will be established to enhance elderly care services and support for child-rearing, alongside improving financial services for the elderly [2] Group 2: Optimizing Service Consumption Experience - The plan aims to explore new cultural and entertainment consumption by revitalizing historical cultural sites and supporting online performances and exhibitions [3] - It includes initiatives to develop new tourism consumption scenarios and promote major projects like the second phase of Universal Studios [3] - The focus will also be on enhancing sports consumption by cultivating high-value international and local events [3] Group 3: Enhancing Product Consumption Momentum - The plan seeks to elevate the "Jingcai Four Seasons" city consumption brand and promote themed consumption activities monthly [5] - It encourages the development of international food brands and supports the establishment of flagship restaurants in Beijing [5] - The initiative includes creating unique dining experiences and promoting the integration of dining with various public spaces [5] Group 4: Creating Diverse and Integrated Spaces - The plan emphasizes revitalizing commercial spaces through innovative operational models and mixed-use developments [7] - It aims to enhance the consumption capacity of the "dual hubs" by leveraging airport resources and expanding international passenger services [7] - Support will be provided for the expansion of duty-free shops and cross-border e-commerce initiatives [7]
(经济观察)以票根为线,上海织密文旅消费网
Zhong Guo Xin Wen Wang· 2025-06-18 07:30
于女士在社交平台看到优惠信息后,特意带着朋友来打卡:"因为有这个活动,想着不要浪费电影票, 就过来吃吃看,正好可以在周边拍照。" "虽然优惠活动才开始两三天,但最近店里每天都有10%的食客是拿着电影票来的,来观光打卡的游客 也挺多。"椿方圆是乍浦路沿街的一家上海本帮面馆,店主虞健告诉记者,对比几十年前父母从事的餐 饮行业,他觉得现在做餐饮生意最大的不同是必须要线上营销,"流量是吸引客流的王道"。地处热播影 片的取景地,叠加票根兑换的优惠活动,面馆毫不意外迎来了可观的客流。 上海社会科学院文旅研究中心副主任于秋阳接受中新社专访时表示,目前,票根不再只是入场的门槛凭 证,而已转型为文旅新消费的流量入口、体验载体和融合媒介。门票经济向票根经济转型的背后,实际 是文旅市场需求和消费结构的变化,"当前,文旅消费已经从传统的单一化、观光型向复合化、场景化 和综合体验跃升;从基础的商品购买和单次交易上升为多元价值和情感共鸣,票根经济不仅增加了文旅 消费的'留量',也丰富了文旅消费的体验层次和附加值"。 记者发现,近期参与票根兑换福利的主体除了影院附近商户、相关文创产品店外,大多仍是上海热门景 点。于秋阳表示,票根经济的长期 ...
潘家园何以悄悄成为年轻人心头好?
Bei Jing Qing Nian Bao· 2025-06-11 08:18
华灯初上,北京潘家园旧货市场的夜市逐渐热闹起来。随着周六非遗主题夜市的正式开放,潘家园 实现了"全年365天每天开市,每周三、五、六都有夜市"的运营新模式。这个曾经以古玩交易闻名的地 方,如今为何能吸引大量年轻人的目光,成为争相打卡的时尚地标?北京青年报记者日前进行了探访。 文化IP创新 用现代视角重新诠释传统文化 30块可以买到300块的"平替",100块可以实现手串儿自由……最初,吸引年轻人走进潘家园的可能 是雍和宫同款手串。渐渐地,万物皆可盘的精神状态,像一块巨大的磁铁,吸引着越来越多年轻人来到 这里。 沉浸式体验感强是不少人在潘家园走走停停过程中的一大感受。 在新增的周六非遗主题夜市中,这种体验感尤为明显。夜幕下,潘家园旧货市场里人头攒动。市场 上,一排排的摊位处熙熙攘攘,叫卖和讨价还价声不绝于耳。久违的烟火气在这里苏醒,不断升腾,蔓 延到市场的每个角落。在这里,非遗的活态展示构筑起年轻人与传统文化交流互动的桥梁,也成为沉浸 式体验的核心。 潘家园旧货市场的夜场可以追溯到早年间的"鬼市"。经过时间的洗礼后,文化范儿逐渐成为这里的 主色调,不仅是文玩爱好者,许多年轻人也开始走进潘家园,体验地摊文化,从而 ...
鲁闻道丨加快核心商圈升级,提升消费市场活力
Sou Hu Cai Jing· 2025-05-21 12:39
强化品牌引进与培育 近年来,潍坊市聚焦城市商业年轻态、时尚化,不断优化完善商业网点布局,丰富消费服务供给,打造了一批消费新场景、新业态、新模式。目前,中心城 区已经形成世纪泰华商圈、谷德广场商圈、新华路商圈,面向全市和外来商旅人群提供高端购物、特色餐饮、休闲娱乐等多元化服务,以及以谷德锦、银座 商城、万达广场、中百大厦、坊子泰华城、高新谷德茂、吾悦广场、经济区谷德茂、新辰天地为中心形成的区域商圈,满足周边区域购物餐饮、文化休闲等 综合性消费需求。 优化商业布局与业态 优化打造多层次商圈。引导城市核心商圈特色发展,泰华商圈聚焦年轻时尚消费,打造以新天地为中心的"一体两翼""三街四巷""十大主力店"的商业格局; 谷德广场聚焦"休闲、购物、娱乐、儿童、餐饮、文创艺术"为一体城市生活,打造消费者家庭、工作之余的第三生活空间;谷德锦商圈聚焦益家园家居博览 中心、中百奥莱、谷德锦街、康养文旅大厦四大板块,打造西部消费新地标;鼓励各商圈在原有基础上进行硬件升级,引入多样化服务业态,满足消费者品 质消费需求。同时,推动弘阳广场、利丰和平广场等商业项目建设,填补区域商业空白。 推动特色商业街完善提升。目前,全市商业街(步行街) ...