如何大力提振消费 图片来源/第12届世界运动会官方网站 ■中国经济时报记者 王彩娜 增强"第一拉动力" ■韩清华 张丽 张正美 8月17日，成都2025年第12届世界运动会圆满落幕，这场全球盛会不仅创下参赛规模与市场开发收入的历史新高，更以庞大人流带动了餐饮、住宿、文旅 市场供需两旺，引爆消费热浪。 从"村BA"到世运会，为加快建设世界文化旅游名城和国际消费中心城市，四川正以赛事为纽带，勾勒文商旅体融合的经济图景。今年以来，四川省调度 各类赛事1838场，吸引1142万人次参与，实现经济效益达60.86亿元。以赛为媒提振消费、扩大内需，走出了一条"以赛惠民、以赛促消、以赛招才、以赛 兴城"的特色路径。 政策筑基： 构建赛事经济生态圈 今年上半年，四川省消费品市场同比增长5.6%，回升向好的态势离不开政策支持与创新赋能。四川省出台《关于支持文化和旅游深度融合发展做大做强 文化旅游业的若干政策》，明确打造演艺赛事产业高地，鼓励承办国际国内顶级体育、电竞等赛事，为赛事经济发展明晰航向。 成都世运会正是政策落地的生动实践，不仅实现城市功能品质、经济发展动能、全民健身服务的"三个提升"，更联动政策工具释放消费潜力。比赛 ...

在城市的版图中，农贸市场宛如一颗独特的明珠，散发着浓郁的生活气息。它承载着人们对新鲜食材的期待，是一日三餐美味的源头。但你是否想过，为 什么如今各地都在大力推进农贸市场改造？改造后的农贸市场，其生命力又体现在何处？这背后，蕴含着城市发展、民生改善与商业变革的诸多奥秘。 以上是杭州尚策专业设计的分享，如果您对这方面感兴趣，可以咨询我们，希望对大家有所帮助。(本文禁止任何转载、摘录行为，违者必究其法律责任) 改造后的农贸市场，购物环境焕然一新。地面干净整洁，摊位布局合理，通风、照明条件良好。智能管理系统的引入，让消费者可以轻松获取食材的检验 信息，购物更安心。市场还增加了休息区、公共卫生间等配套设施，为消费者提供更多便利。 业态多元化为农贸市场注入了新的商业活力。除了传统的农副产品销售，许多市场引入了特色餐饮、文创产品、手工艺品等摊位。同时还设置了自产自销 区，减少中间环节，让消费者能买到更实惠、更新鲜的农产品，同时也增加了农民收入。这些新变化吸引了更多消费者，提升了市场的人气和销售额，促 进了区域经济增长。 在农贸市场改造中融入了地域文化元素，打造出具有独特风情的市场空间。将当地传统建筑风格、民俗文化与现代设计 ...

Group 1 - The 33rd basketball competition in Xiaoshan District's Louta Town concluded successfully, with the Yanshan Village team winning the championship and set to represent Louta Town in the "Village BA" event [1] - The tournament attracted 12 village-level teams and featured 33 exciting matches, showcasing the tactical skills of the teams and igniting the summer passion of the local community [1] - Louta Town is known for its strong basketball culture, with notable teams such as the first "Village BA" champion Yanshan Village team and the runner-up of the Hangzhou "He Mei Xiang Cun" basketball tournament, Luying Village team, participating [1] Group 2 - The "Village BA" event has stimulated the rural night economy, with the "Village Tide Wonderful Market" being held every night, featuring local heritage displays and interactive activities [2] - The basketball tradition in Louta Town dates back to the 1950s and has evolved over the decades, with the town planning to continue leveraging sports to enhance cultural tourism [2] - The local hospitality sector, including farm stays, experienced a surge in popularity during the event, contributing to the vibrant summer night scene [2]

Core Insights - The article discusses the transformation of movie tickets into a new economic model known as "ticket root economy," which connects various consumer experiences beyond just viewing films [1][3] - The Shanghai International Film Festival is showcasing over 400 films, and during this event, movie tickets are being utilized as a means to access discounts and experiences in dining, tourism, and cultural activities [1][2] Group 1: Ticket Root Economy - The ticket root economy allows consumers to enjoy discounts and benefits in subsequent purchases by presenting their movie tickets, thereby extending the consumption chain [1] - Starting in 2024, Shanghai plans to develop the ticket root economy and include it in six major consumption expansion initiatives by 2025, indicating a strategic focus on enhancing consumer engagement [1] Group 2: Consumer Engagement and Experience - During the film festival, movie tickets can be exchanged for various benefits, including customized deep-dive tours, hotel discounts, and dining offers, which aim to increase consumer retention [1] - Local businesses, such as restaurants, are experiencing a notable increase in foot traffic, with around 10% of customers visiting due to the ticket root promotions, highlighting the effectiveness of this marketing strategy [2] Group 3: Cultural and Economic Impact - The shift from traditional ticketing to ticket root economy reflects changes in consumer demand and the structure of the cultural tourism market, moving towards a more integrated and experiential consumption model [3] - The long-term value of the ticket root economy lies in its ability to showcase urban culture and contribute to the city's image and value, linking cultural symbols and enhancing the overall consumer experience [3]

Core Insights - The article highlights the transformation of Panjiayuan Market into a trendy destination for young people, featuring a new operational model with night markets and cultural experiences [1][2][4]. Cultural IP Innovation - The introduction of the IP character "Panyuanyouyou," inspired by a weasel, has successfully attracted young consumers through its fashionable design and relatable persona [2][3]. - The emergence of "pocket museums" has redefined traditional cultural experiences, making them more accessible and appealing to the younger demographic [2][3]. Immersive Experience - The Saturday night market offers a strong immersive experience, allowing young people to engage actively with traditional culture rather than being mere observers [4][6]. - Activities such as DIY workshops in pocket museums provide hands-on experiences that enhance the enjoyment and understanding of traditional crafts [5][6]. Integration of Culture, Commerce, and Tourism - Panjiayuan Market has created a comprehensive cultural consumption scene that aligns with young people's habits, including shopping, dining, and entertainment options [7]. - The market's extended operating hours and support for independent designers contribute to its appeal among younger consumers, fostering a vibrant cultural ecosystem [7].

Core Viewpoint - Weifang City is focusing on creating a vibrant and fashionable urban commercial environment by optimizing commercial layouts and enhancing consumer services, resulting in the establishment of several new consumption scenarios and business models [1][3][5] Group 1: Optimization of Commercial Layout and Business Types - The city is developing multi-layered commercial circles, with the Taihua Circle targeting young and fashionable consumers, and the Gude Plaza focusing on leisure, shopping, and entertainment [3] - There are currently 36 commercial streets in the city, including one provincial-level demonstration pedestrian street, which are being enhanced to attract more visitors and boost night economy [3][9] - The city encourages hardware upgrades in existing commercial areas and the introduction of diverse service formats to meet quality consumption demands [3][5] Group 2: Brand Introduction and Cultivation - Policies are in place to attract well-known domestic and international brands to establish flagship and experience stores in Weifang, enhancing the quality of consumer offerings [5] - The city is actively promoting the development of local brands, including the addition of eight new "Weifang Time-honored Brands" this year [5] Group 3: Environmental Quality Improvement - The public transportation network has been optimized to support the commercial development, with 136 routes covering core commercial areas [7] - Night transportation services are being expanded to facilitate night economy activities, with new routes established in high-traffic areas [7] - Efforts are being made to enhance the cleanliness and aesthetic appeal of commercial areas, including improved sanitation and lighting [7] Group 4: Cultural and Leisure Atmosphere Enhancement - Various cultural activities are regularly organized to engage citizens and elevate the cultural quality of commercial areas [9] - The city is promoting the development of unique street characteristics and enhancing public spaces to create a comfortable leisure environment [9] - New consumption formats such as digital and green consumption are being encouraged to innovate diverse consumption scenarios [9] Group 5: Smart Commercial Circle Development - Weifang is advancing the smart commercial circle initiative, with a focus on innovative applications in management, services, and marketing [11] - The city is supporting the smart upgrades of key commercial areas, including the establishment of digital infrastructure for enhanced consumer experiences [11]