2月18日，人们在宁夏吴忠市盐池县一家餐厅聚餐。服务员端上当地特色美食——鸡肉摊馍。 春节假 期，各地的传统年货与新潮餐饮交融，各色美食荟萃飘香，"舌尖上的经济"持续释放蓬勃活力，一道道 新春佳肴让年味更浓、更暖、更甜。 新华社记者冯开华摄 根据国家税务总局数据，这个春节假期餐饮消费升温，零售服务为百姓购物提供便利。春节假期，餐饮 消费市场火热，不少地方推出特色餐饮活动，饭店家宴订单火爆，餐饮收入同比增长31.2%。其中，正 餐服务同比增长26.5%，为家庭团聚增添浓浓年味，小吃服务增幅走高，同比增长42.1%，彰显出地域 特色风味。百货零售同比增长39.3%，互联网零售在去年高基数基础上同比增长10.4%，为新春佳节购 物提供便利。 同时，文旅市场火热，冰雪游、海南游持续释放消费活力。超长春节假期促进居民旅游消费需求释放， 旅游相关服务销售收入同比增长39.6%。在冬奥会带动下，冰雪经济快速发展，黑龙江、吉林、辽宁、 新疆等冰雪经济核心发展地区旅游相关服务销售收入合计同比增长62.4%。海南自贸港迎来"封关"后的 首个长假，吸引大量游客前往购物旅游，海南景区服务销售收入同比增长70.9%。春节假期，传统文化 ...

在建设博物馆的同时，固镇县将文旅项目发展与乡村全面振兴有效衔接，申报"村落江淮"项目，配套打 造特色餐饮、民宿和文化演出等业态。 走进博物馆餐饮区，汉代风格的建筑内，可容纳数百人同时就餐。而民宿区内，12个院落各有特色，每 个院落内有多间客房，一步一景……"这几天还有公司来组织团建，假期客房很紧俏。"郭勇说。 春节假期，安徽省固镇县濠城镇街头车流涌动，返乡的人们让这座皖北小镇热热闹闹。与往年不同的 是，今年在家乡可以逛博物馆、住精品民宿、看文艺演出。"我们民宿的主题是'戎马归来'，不少外地 返乡的人来体验。"一家民宿的相关负责人左信铎说。 固镇县濠城镇垓下居委会所在地，是历史上楚汉垓下之战的发生地，早些年，几乎家家户户都见过箭 镞、瓦砾等汉代遗存。后来考古部门在当地又发现了保存完好的大汶口时期史前古城。2025年，垓下遗 址博物馆正式建成，展示大汶口文化和垓下之战历史。"博物馆以史前夯土墙为灵感，采用围合式布 局，让游客沉浸式感受历史文化魅力。"垓下遗址管理中心主任郭勇说，博物馆开放后，迅速成为网红 打卡地，吸引了大量游客来参观游览。 濠城镇居民刘颖现在是垓下景区的一名物业人员，"以前在城里打工，如今在家门口 ...

戎装虽卸，军人的担当早已刻入骨髓。上任之初，杜刚用了一个月的时间走遍全村200余户，炕头唠家 常、畜圈看实情，把村民的期盼记在心头，立下"让猎民村富起来"的军令状。他从村集体农机合作社破 局，敏锐抢抓农业机械化趋势，先后引进30余台（套）大型农机设备，推行"耕、种、管、收"全程托管 服务，覆盖周边5村1.2万亩耕地，让玉米亩产提升10%、每亩成本降低80元，累计为农户节本增效300 余万元，合作社也成为当地农业现代化的"助推器"，每年为村集体增收约5万元。 封山禁牧政策落地，杜刚又嗅到新机遇。他四处奔走筹措149.2万元，建成标准化肉羊养殖基地，摸索 出"分群牧养、科学防疫"管理法，实现生态与经济双丰收，基地年产值达50万元，带动15户村民户均年 增收2万元。2025年，他再拓新赛道，带领村民尝试养鹿，深加工鹿肉干制品，拓宽增收路。 （来源：内蒙古日报） 转自：内蒙古日报 □本报记者 于欣莉 在呼伦贝尔市阿荣旗查巴奇鄂温克族乡猎民村，退役军人杜刚是村民们心中的乡村振兴"排头兵"。脱下 橄榄绿、扎根黑土地，从2021年当选猎民村党支部书记、村委会主任起，杜刚带着军人的拼劲、闯劲与 韧劲，带领村民们深耕农业产业、 ...

昨天(2月6日),由国家电影局、商务部共同主办的2026年"跟着电影品美食"活动的全国启动仪式在浙江省绍兴市举行。 启动仪式上,围绕《惊蛰无声》《飞驰人生3》《镖人:风起大漠》《熊猫计划之部落奇遇记》《熊出没·年年有熊》《星河入梦》等即将上映的春节档新片,推 介全国多地的特色餐饮和美食文化。中国建设银行、中国银联等有关企业发布一系列"电影+餐饮"消费联动惠民举措。国铁集团、中航集团发布在高铁、航 班上开展"跟着电影品美食"春节档特别推荐计划,多点位、融合推进电影与餐饮消费联动、互惠互利,着力提振春节假期消费,为全年电影和餐饮市场蓬勃发展 注入新动能。 "观影+旅游+餐饮"多重消费联动 将公益电影带入市集 山东打造新型文化市集服务模式 今年春节期间,各地将结合自身特色,围绕"跟着电影品美食"活动推出多种形式的活动。在山东,黄河大集已经成了当地文化和旅游的重要目的地。 今年,山东临沂的"光影沂蒙·奇幻琅琊"数字文化体验月暨"黄河大集"新春季活动,将公益电影带入市集,让赶大集的人们看电影、品美食、办年货,感受不一样 的新春民俗。 电影放映区成了今年黄河大集人气最旺的展区之一,银幕上动画片的欢声笑语与主旋律影片的感人 ...

Core Viewpoint - The "Spring Tour Tonglu: Immediate Joy" New Year Consumption Carnival has been launched in Tonglu, aimed at stimulating local consumption through a variety of integrated activities and offerings [1][2]. Group 1: Event Overview - The carnival features eight themed activities designed to enhance the festive atmosphere and boost consumer engagement, including experiences related to local culture, real estate, and tourism [1]. - The event will run until March 31, covering key festive periods such as the Spring Festival and Lantern Festival, creating a comprehensive consumption model that integrates various times and locations [1]. Group 2: Attractions and Incentives - The event includes eight major scenic spots and offers ten types of free or complimentary tickets, along with a million yuan accommodation subsidy to encourage tourism [2]. - A "Travel and Film" map has been created, showcasing over 20 popular filming locations and providing a one-stop guide for visitors, combining local dining and photography services [2].

Core Insights - The article discusses the impact of popular TV dramas on tourism, highlighting how series like "The Untamed" and "The King's Avatar" have boosted visitor numbers to locations like the Qinhang Film City and Guizhou's scenic spots. However, it emphasizes the need for sustainable tourism strategies to convert transient visitor interest into lasting engagement [1][2]. Group 1: Tourism and Film Industry Integration - The "traffic" generated by film and television is significant but exhibits clear "tide-like" patterns, where interest wanes as the popularity of the series declines. This presents a challenge in transforming film locations into enduring tourist destinations [1]. - The article suggests that film cities should not be static backdrops but should develop immersive experiences, such as themed performances and interactive tours, to engage visitors more deeply [1]. Group 2: Local Cultural Integration - There is a call for the integration of local ethnic cultures and historical narratives into film IPs, enhancing the storytelling experience and making it more relatable for visitors. This includes creating original productions that reflect local cultures, such as Miao and Bouyei traditions [2]. - The article advocates for a systematic approach to developing the film and tourism industry, including the creation of high-quality cultural products, themed hotels, and unique dining experiences to enhance visitor retention [2].

Core Viewpoint - Beijing's parks are launching over 220 cultural activities and unique products to enhance the festive experience for residents and visitors during the Spring Festival, focusing on ecological beauty and vibrant consumption [1][2] Group 1: Cultural Activities - The 16th Taoranting Ice and Snow Carnival features ice cars, snow slides, and penguin walks, reviving winter memories of old Beijing [1] - The Tuanjiehu Park Ice and Snow Cultural Festival introduces a trendy night tour experience, allowing families to enjoy the park after work [1] - Daxing Niantan Park presents a large ice and snow scene titled "Snow Town + Amusement Park," inviting children to take on challenges [1] - Traditional customs such as temple fairs and lantern festivals are being revitalized, with the Ditan Temple Fair integrating ancient music culture with modern metaverse elements [1] - The 40th Longqingxia Ice Lantern Art Festival features a dreamlike landscape constructed from 5,000 cubic meters of pure ice and snow, in collaboration with the Beijing Garden Expo Park's "Heavenly Lantern Festival" [1] Group 2: Cultural and Culinary Offerings - Parks are deepening the "Cultural + Creative" model by launching various themed cultural products and specialty dining options, enriching the one-stop experience of "shopping, eating, and touring" [2]

Core Insights - The article highlights the transformation of the Shenyang Fangcheng cultural tourism area during winter, leveraging its unique ice and snow resources to create a vibrant winter tourism experience, resulting in significant visitor numbers and revenue growth [3][11]. Group 1: Visitor Statistics - During the New Year holiday, the Shenyang Fangcheng cultural tourism area received a total of 1.8731 million visitors, generating revenue of 211 million yuan, representing year-on-year increases of 18.49% and 13.44% respectively [3]. - The average daily foot traffic in the Fangcheng backstreet cluster during winter weekends increased more than threefold compared to regular days, with over 40% of visitors being from outside the region [6]. Group 2: Scene Innovation - The "Snow Fun Copper Lane" theme street, set to open by the end of 2025, combines Northeast ice and snow culture with 400 years of commercial heritage, creating an immersive winter experience that has quickly become a popular social media hotspot [4]. - The integration of ice and snow elements with local culture and community activities has significantly enhanced the attractiveness of the area, effectively extending visitor stay times [6]. Group 3: Business Upgrades - Local businesses, such as the pet-friendly "White Dog" bar, have adapted to winter tourism demands by innovating their offerings and creating interactive marketing strategies, resulting in over half of their clientele being tourists [7]. - Unique products like DIY snow house cakes and custom souvenirs have become popular among visitors, enhancing the overall experience and encouraging repeat visits [8]. Group 4: Economic Impact - The integration of various business models, including cultural, sports, and commercial activities, has stimulated economic growth in the Fangcheng area, with many merchants reporting increased sales and some even breaking seasonal sales records [11]. - The local government has played a crucial role in fostering a supportive ecosystem for winter tourism, promoting a collaborative approach among stakeholders to enhance the overall visitor experience [11].

Core Insights - The article discusses how cities can enhance their visibility and attractiveness in the context of increasing online cultural and tourism consumption, highlighting the successful case of Zhenjiang's "Slow Enjoy Life, Come to Zhenjiang" live streaming project, which was recognized as an excellent case in the "Hot Event Communication" category for 2024-2025 [1][2] Group 1: Live Streaming Strategy - Zhenjiang's cultural tourism live streaming goes beyond mere scenic display by restructuring resource integration and communication pathways, transitioning from being "seen" to being "chosen" [1][4] - The operation logic of Zhenjiang's live streaming features a dual-account collaboration, with "Zhenjiang Travel" serving as a service platform and "Hi! Zhenjiang" focusing on content dissemination, creating a clear division of labor and mutual traffic flow [4][9] Group 2: Consumer Engagement - The live streaming approach emphasizes "real-time explanation + immediate consumption," allowing viewers to make quick decisions about their travel plans, thus transforming the viewing experience into an immediate purchasing scenario [7][9] - During the Suzhou Super League events, the live streaming team offered exclusive tourism discounts, effectively converting sports traffic into tourism revenue, as evidenced by viewer comments expressing interest in visiting Zhenjiang after the matches [7][9] Group 3: Cultural Promotion - "Hi! Zhenjiang" plays a crucial role in breaking cultural barriers by combining local specialties with products from competing cities, creating engaging content that fosters cultural connections [9][10] - Since the launch of the live streaming initiative on May 19, 2025, the two accounts have conducted nearly 100 live streams, achieving approximately 1.5 million total exposures and nearly 2 million likes, indicating a growing online tourism consumption channel [9][10] Group 4: Future Directions - The recognition as a provincial-level excellent case is seen as a milestone and a new starting point, with plans to optimize live streaming content and product offerings, transitioning from event-driven to regular operations [10]

Core Viewpoint - The implementation of the visa-free policy for Russian tourists has significantly boosted the economy and tourism in the border cities of Heilongjiang Province, transforming them from a "transit economy" to a "destination economy" [2][8]. Group 1: Economic Impact - In the first half of the year, Heilongjiang's 18 border counties received 16.1 million tourists, with total spending reaching 9.544 billion yuan, marking year-on-year increases of 24.72% and 36.09% respectively [2]. - The city of Heihe has become the most popular border city for visa-free travelers, receiving 1.4076 million tourists during the National Day and Mid-Autumn Festival holidays, with tourism revenue reaching 1.043 billion yuan, up 55.8% and 59.43% year-on-year [4]. - The cross-border e-commerce "9610" model in Heihe saw exports of 29.596 million packages in the first half of the year, a staggering year-on-year increase of 4824.3% [17]. Group 2: Tourism Development - The Heihe International Night Market has seen daily visitor numbers exceed 30,000, with revenue increasing over sixfold compared to before renovations [7]. - The city of Suifenhe has experienced a surge in Russian tourists, with sales of winter clothing doubling and a significant increase in the second-hand car market due to high demand for Chinese electric vehicles [5]. - The city of Tiger Forest has developed unique border tourism products, including fishing and hunting tours, enhancing the cross-border travel experience [6]. Group 3: Infrastructure and Services - The Heihe water transport port has launched a hovercraft service for Russian tourists, facilitating seamless travel and boosting local consumption [4]. - Suifenhe has introduced a "smart customs clearance" service, significantly reducing the time required for customs checks and enhancing the overall visitor experience [5]. - The city of Jiamusi has established a comprehensive service network for tax refunds, with 23 refund points set up in key commercial areas [5]. Group 4: Cultural Exchange and Events - The "China-Russia Border Culture and Tourism Festival" has become a significant event, attracting over 100,000 participants and promoting cross-border tourism [14]. - The city of Mishan has developed unique cultural exchange programs, including winter fishing festivals and traditional Chinese medicine tourism, attracting international visitors [12][20]. - The integration of cultural and tourism activities has led to increased consumer spending and economic growth in border areas [13][27]. Group 5: Future Prospects - The Heilongjiang Province is focusing on enhancing its border tourism through various policies aimed at promoting cultural exchanges and economic cooperation [15]. - The province's border cities are transitioning from being seen as remote areas to becoming key hubs for international trade and tourism [27]. - The ongoing development of infrastructure and services is expected to further stimulate economic growth and enhance the overall visitor experience in the region [23].