乡村振兴
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不到两年直播助农卖了600万元,“网红书记”包腾是怎么做到的?
Xin Lang Cai Jing· 2026-01-10 08:11
Core Viewpoint - The article highlights the efforts of Bao Teng, a village secretary and social media influencer, in promoting agricultural products from Yanglutang Village through innovative use of short video platforms and live streaming, significantly boosting local sales and community engagement [3][12]. Group 1: Background and Personal Journey - Bao Teng, a former soldier with a strong connection to his rural roots, returned to his hometown to help address local agricultural challenges after a decade of service in Tibet [5][15]. - He recognized the potential of new media to showcase and sell local products, leading him to create a Douyin account to document village life and promote agricultural goods [10][12]. Group 2: Social Media Impact - Since starting his Douyin account in 2024, Bao Teng's videos have garnered over 4 billion views, and his live streaming efforts have generated sales exceeding 600 million yuan [3][12]. - His first live stream resulted in sales of over 100,000 yuan within a few hours, demonstrating the effectiveness of his approach in converting online engagement into tangible income for local farmers [12][14]. Group 3: Community Engagement and Training - Bao Teng has actively engaged with the local community, identifying 161 impoverished households and documenting their agricultural challenges to better tailor his support [7][14]. - He has initiated training programs for villagers, enabling them to learn skills in short video production and live streaming, thus empowering them to participate in the digital economy [14][15]. Group 4: Future Plans and Challenges - Despite the successes, Bao Teng acknowledges ongoing challenges such as talent shortages, high logistics costs, and insufficient funding, which hinder further development [15]. - He is exploring new agricultural ventures, such as beekeeping, to diversify income sources for the village, aiming to enhance the collective economy and improve residents' livelihoods [15].
三河:“四季村晚”演绎乡土福韵
Xin Lang Cai Jing· 2026-01-10 08:10
"福启新程·同心筑梦"篇章将活动氛围推向高潮,朗诵《福山赋》字字铿锵,歌曲《万疆》《幸福中国一起 走》旋律昂扬,演员们用饱满的热情,唱出了三河群众对美好生活的向往。 本次活动同步开启多平台线上直播,让乡土风情与浓浓年味飘向更广更远的地方,真正实现文化惠民、文化 乐民。三河市文化广电和旅游局副局长宗玉杰表示,本次村晚不只是一场文艺演出,更是融合文化传承与农 产品推介的乡村盛会。下一步,将坚持以群众为主角,搭建专业院团与民间爱好者共同展示的舞台,促成老 技艺与新农人深度对话,激活乡村内生文化动力,全力绘就文化有温度、产业有活力、乡村有希望的乡村振 兴新画卷。 图为舞蹈表演。本报通讯员 彭友青 摄 本次活动紧扣"福"文化主线,以"福韵三河·非遗传情""福润乡土·好物飘香""福启新程·同心筑梦"三个篇章层层 递进,让乡土文化与时代新风在舞台上精彩碰撞。"福韵三河·非遗传情"篇章里,《福山谣》《报花名》等经 典曲艺节目轮番上演,婉转唱腔里唱出三河新风尚;舞台旁的非遗展示区中,錾刻、传统核雕非遗代表性传 承人现场亮绝活儿,精湛技艺引得村民驻足围观、近距离体验,让非遗在基层落地生根。 "在家门口就能看这么精彩的表演,还能带 ...
Youth乡村计划来了!十所院校发起调研 追踪青年入乡
Nan Fang Nong Cun Bao· 2026-01-10 08:06
Core Viewpoint - The "Youth Rural Co-creation Research Program" aims to track and analyze the trend of youth moving to rural areas, providing empirical evidence to optimize rural revitalization policies in China [3][5][11]. Group 1: Program Overview - The program is initiated by ten universities and research institutions, including Shanghai Jiao Tong University and Sun Yat-sen University, focusing on rural research [2][3]. - It will set an annual theme during the 14th Five-Year Plan period, with the 2026 theme being "Youth in Rural Areas: Industrial Innovation" [4][5]. - The program seeks to document the vibrant practices of youth entering rural areas and bridge academic research with practical exploration [5][11]. Group 2: Context and Background - Since the implementation of the rural revitalization strategy in 2017, there has been a significant increase in talent flow between urban and rural areas [6][7]. - Continuous support policies from central and local governments have created a solid platform for youth entrepreneurship in rural areas [7]. - The rise of digital infrastructure in rural areas has reshaped the social landscape, facilitating the movement of resources and talents between urban and rural settings [7][8]. Group 3: Youth Involvement - A growing number of young individuals, referred to as "new farmers," "rural creators," and "rural CEOs," are moving to rural areas with innovative ideas and skills [8][9]. - These youth are revitalizing agricultural production, leveraging digital technologies, and enriching rural cultural ecosystems, thus becoming key drivers of rural industrial upgrades and improved living standards [8][9]. Group 4: Research and Reporting - The first report under this program is scheduled for release in 2025, which will outline the current landscape and development trends of youth moving to rural areas [10]. - The report will emphasize that this migration is not merely a reversal of urban-rural population movement but a complex process driven by national strategies, social needs, and individual choices [10][11]. Group 5: Participation and Benefits - The program invites various stakeholders, including village committees, youth entrepreneurs, academic teams, and organizations involved in rural revitalization, to participate [22][23]. - Participants will gain access to exclusive resources, support from academic teams, and opportunities for collaboration and promotion through annual conferences [27][29][30].
广州数科集团赴平远县大柘镇调研驻镇帮镇扶村工作
Nan Fang Nong Cun Bao· 2026-01-10 06:53
Group 1 - The core focus of the news is the implementation of rural revitalization initiatives through the "Hundred Million Thousand Project" and the support for towns and villages by Guangzhou Digital Technology Group [1] - The research team conducted a meeting at the Dazhe Town government to discuss the progress of the rural support work, highlighting the importance of local government support and the work team's achievements [3] - The work team is encouraged to develop replicable and promotable industrial support models, enhance the connection between farmers and the market, and shift from short-term assistance to long-term win-win strategies [3] Group 2 - The research team visited the blueberry planting base in Tianxing Village to assess the scale of cultivation and discuss industry planning and yield with the base manager [5] - The team emphasized the importance of standardized and large-scale planting to improve the quality and brand value of blueberries, aiming to make them a key product for rural revitalization and farmer income increase [5] - During the visit, the team also provided support and encouragement to the members of the rural support work team [6]
(走进中国乡村)“金饭碗”盛满全球订单 山西祁县下申村玻璃“出海记”
Zhong Guo Xin Wen Wang· 2026-01-10 06:06
Core Insights - The article highlights the transformation of Xiaoshan Village in Shanxi Province into a global hub for glassware production, showcasing how traditional craftsmanship has evolved into an international industry cluster that drives rural revitalization [1][2]. Group 1: Industry Development - Xiaoshan Village, known as the "Glassware Capital of China," has developed a glass industrial park with over 60 enterprises, accounting for a quarter of the county's glass businesses [1]. - The aggregation of enterprises has led to reduced production costs and enhanced order-taking capabilities, making the glass industry a solid income source for villagers [2]. Group 2: Employment and Economic Impact - More than 2,000 people are employed in the park, representing 85% of the village's labor force, with income from glass manufacturing being the primary economic source for most families [2]. - The village collective has increased its income through land leasing and park services, which supports infrastructure improvements and community welfare initiatives [2]. Group 3: Product and Market Reach - The products are primarily exported to Europe, the Middle East, and Africa, with items like wine glasses and cold drink cups being particularly popular among overseas customers [2]. - The competitive edge lies in the decades of craftsmanship, high-quality production, and the cost advantages of clustered manufacturing [2]. Group 4: Innovation and Future Plans - The village is attracting young talent, such as design graduates, who are contributing to product design and new sales channels, including e-commerce and live streaming [4]. - Future plans include upgrading the industry with standardized factories and automated production lines, as well as creating a "Glass Cultural and Creative Park" to integrate industrial tourism and innovative design [4].
(乡村行·看振兴)“蜂”舞山乡 江西赣县酿就乡村振兴“甜蜜路”
Zhong Guo Xin Wen Wang· 2026-01-10 06:06
近年来,留田村依托村内1568亩乌桕、赤楠、野桂花等天然蜜源植物优势,联合专业合作社打造村级养 蜂基地,并将养蜂产业与旅游产业有机融合,探索出一条"小蜜蜂引领甜蜜致富"的特色发展路径。 "我们这的蜂蜜品质高,但是销量却很一般,以前养蜂全靠老法子,一年下来收入也很有限。现在跟着 村里搞品牌、拓销路,不但蜂蜜不愁卖了,还能发展旅游产业增加收入。"谈起养蜂带来的好处,何章 明笑得合不拢嘴,"我现在养的蜂一年可以产6000多斤蜜,产值能达到十多万元,现在靠养蜂就能把日 子过好,比外出务工好多了。" "为了让'长洛蜂蜜'走出大山,我们村玩起了'新花样'。"留田村党支部书记何小红介绍,村中蜂农会直 播摇蜜全过程,让网友观看"从花到蜜"的全过程,既满足了顾客的好奇心,也保证了蜂蜜的品质。此 外,留田村还会不定期举办短视频大赛,发动村民讲述养蜂故事,提高"长洛蜂蜜"知名度。"我们推出 了'认领一箱蜂'活动,让居住在城市的顾客也能体验养蜂乐趣。每年我们还会举办蜜蜂文化活动节,活 动期间上千名游客慕名而来,为村里的餐馆、民宿带来了新的商机。" (乡村行·看振兴)"蜂"舞山乡 江西赣县酿就乡村振兴"甜蜜路" 中新网赣州1月10日电 ...
古厝新生 新路“串景”
Xin Lang Cai Jing· 2026-01-10 06:06
2025年6月,古厝改造工程正式动工并于年底完工投用。"我们把这里打造成红色文化教育基地,同时融 入村民休闲泡茶、民俗活动举办、邻里议事交流等功能。"洪志谦介绍,村委会还同步将古厝附近的土 路改造成一条长200多米的休闲步道,串联起大新溪与周边稻田,让村民散步休闲线路更连贯、沿途风 光更惬意。 与此同时,村里的交通基础设施也迎来升级。近日,大新村马鞍格至草埔内水库道路全线贯通。这条长 约1公里的道路,不仅方便了周边1000多名群众出行,还将串联起大新公园、九座岩杜鹃花观赏园、石 泉院、大富琅山庄、新枫洋红色教育基地等旅游景点,打通大新村乡村旅游"微循环"。 古厝新生 新路"串景" 东南网1月10日讯(福建日报通讯员 黄钊伟 赖香珠 李想)闲置废弃的古厝,变身集休闲、娱乐、议事 于一体的乡村文化活动中心;一条新铺设的道路,串联起乡村旅游景点;昔日土路变成村民休闲步 道……走进南安市英都镇大新村,随处可见乡村振兴的鲜活场景。 "以前这座古厝摇摇欲坠,早就闲置废弃了,听说要改造成文化活动中心,村民可积极了。"看着村容村 貌逐渐焕新,村民洪阿伯一脸笑意。 这处700平方米的古厝,承载着大新村新枫洋自然村几代人的记忆, ...
(走进中国乡村)科技赋能 北方盐碱地变身“热带果园”
Xin Lang Cai Jing· 2026-01-10 06:06
Core Insights - The article highlights the transformation of saline-alkali land in northern China into a thriving tropical fruit farm through modern agricultural technology and practices [1][3][5] Group 1: Agricultural Innovation - The Xionglong Ecological Farm in Panjin, Liaoning Province, has successfully cultivated southern fruits like longan, mango, and guava in a previously barren area by utilizing advanced climate control systems [3][4] - The farm maintains optimal growing conditions with a temperature close to 28 degrees Celsius in winter, despite external temperatures dropping below zero [3][5] - The introduction of 16 types of southern fruits allows for nearly year-round availability of tropical flavors in the northern region [3][4] Group 2: Soil Improvement Techniques - The farm has transformed its soil from heavily saline and alkaline to a suitable environment for tropical fruit trees through the use of earthworm compost, which enhances organic matter and neutralizes salinity [4][5] - A dedicated 200-acre earthworm breeding base converts agricultural waste into valuable organic fertilizer for the farm [4][5] Group 3: Economic and Social Impact - The farm spans approximately 1,020 acres and features over 80 greenhouses, providing nearly 100 stable jobs and seasonal employment for over 200 individuals, with an average annual income increase of over 30,000 RMB per person [7] - The farm promotes rural tourism and educational activities through initiatives like "adopt-a-greenhouse" and study classes, contributing to local economic development [7] - Collaboration with research institutions aims to create a replicable model for high-value facility agriculture in similar northern regions, enhancing the overall agricultural landscape [7]
农贸大集里升腾乡村全面振兴的“烟火气”
Zhong Guo Jing Ji Wang· 2026-01-10 04:51
Core Insights - The rise of farmers' markets has transformed them into popular destinations for young people and tourists, driven by their accessibility, local culture, and authentic experiences [1] Group 1: Characteristics of Farmers' Markets - Farmers' markets offer essential goods such as fruits, vegetables, and local snacks, with high cost-performance ratios and no complex marketing [1] - The vibrant atmosphere includes freshly made local snacks and the sounds of bargaining, creating a warm and welcoming environment [1] - These markets serve as cultural windows, showcasing local specialties and traditional activities, enhancing their appeal [1] Group 2: Development Strategies for Sustainability - Upgrading the market experience through improved facilities and digital integration can enhance visitor satisfaction [2] - Addressing logistical challenges like parking and public transport can convert visitor traffic into repeat customers [2] - Strengthening regulatory oversight can build consumer trust regarding food safety and product quality [2] - Diversifying market offerings by integrating tourism and cultural experiences can expand the market's value chain [2] Group 3: Broader Implications - The popularity of farmers' markets reflects a shared aspiration for a better quality of life among urban and rural residents [3] - By leveraging this trend, there is potential for creating vibrant, unique markets that support rural development and enhance urban-rural circulation [3]
网评 | 用好用活乡土人才“生力军” ——乡村善治系列评
Xin Lang Cai Jing· 2026-01-10 04:04
习近平总书记强调,"激励各类人才在农村广阔天地大施所能、大展才华、大显身手,打造一支强大的 乡村振兴人才队伍"。推进乡村全面振兴,人才是关键。乡村本土人才生于乡土、扎根乡土,既懂村情 民意又有深厚情怀,是乡村全面振兴的"生力军"。用好用活乡村本土人才,让"老把式""土专家""乡创 客"各展其能、相互赋能,方能为乡村全面振兴注入源源不断的内生力量。 搭建平台,让"老把式"发光发热。"老把式"是乡土技艺的传承者、乡村秩序的维系者和文明乡风的守护 者。通过设立"老把式"工作室、非遗工坊等实体空间,支持其带徒授艺、开展创新。建设"线上技能 库",以数字化手段保存和传播技艺,并推动其与文创、旅游等产业融合,让传统技艺在现代生活中焕 发新生。完善乡土人才认定与激励机制,给予荣誉表彰和相应政策倾斜。积极引导"老把式"参与乡村治 理,在村民议事会、红白理事会等组织中担任重要角色。广泛征集他们的意见和智慧,使其在村庄规 划、矛盾调解、乡风引领中发挥实质作用,将乡土威望转化为治理效能。 精准培育,让"土专家"破土成长。"土专家"生长于田间地头,是衔接科技与生产的关键纽带。需紧贴乡 村产业发展实际,围绕品种改良、绿色种植、农机农艺 ...