自美国挥舞关税大棒以来，我国部分外贸企业受到了一定冲击，与此同时，各方的帮扶举措也如"雪片般"涌向这些企业。 证券时报记者近期走访多个"出口转内销"展销会以及对接会获悉，国内大型商超、电商平台正积极帮助外贸企业拓宽内销渠道，"出口转内销""内外贸一体化"等举 措的成效初步显现。不过，帮扶仅是短期纾困下的"救急"之举，从长远看，"出口转内销"是一项系统性工程，需要外贸企业在产品适应性、品牌建设等方面开展系 统性变革，从"救急"转向常态化运营，以适应国内市场需求。 多方助力解燃眉之急 4月27日，大润发上海大宁店的一楼中庭，正在举行一场百货"外贸优品中华行"巡展销售活动，涵盖厨具、锅具、整理收纳、户外用品等商品，不少消费者正在选 购。大润发全国百货商品部总监秦聪接受证券时报记者采访时透露，因受顾客欢迎，原本计划4月25日就结束的巡展销售活动，延期到5月3日，后续还有望在大润 发其他门店开展。 秦聪向记者透露，截至4月27日，大润发自4月13日启动"外贸优品中华行"项目以来，共收到157家外贸企业的提报，目前达成意向合作的有91家，其中52家已经达成 立项合作。 京东出口转内销扶持计划深圳负责人介绍，京东预计一年投 ...

Group 1 - The core viewpoint is that there is a rising trend of American consumers purchasing goods from China, driven by lower prices and the convenience of "reverse purchasing" [1][2][3] - Alipay data shows that in the first half of April 2025, the spending of tourists in China increased by 150%, with American users spending twice as much compared to the previous year [1] - The trend reflects a shift from Chinese consumers buying global products to foreign consumers increasingly purchasing Chinese goods, indicating new vitality and opportunities in international trade and consumption [1][2] Group 2 - The growth of "reverse purchasing" is attributed to advancements in China's manufacturing sector, including improvements in product quality, technological innovation, and design capabilities [2] - The introduction of an upgraded tax refund policy for outbound tourists, allowing immediate refunds at the point of purchase, has further stimulated shopping enthusiasm among foreign visitors [2] - The changing international trade environment, particularly the imposition of tariffs by the U.S. government, has made Chinese products more appealing due to their competitive pricing and quality [3] Group 3 - China's economic report for April indicates a stable start to the year, with a 4.6% increase in retail sales of consumer goods, accelerating by 1.1 percentage points compared to the previous year [4] - Policies aimed at integrating domestic and foreign trade are being implemented, facilitating connections between supply and demand, and promoting the expansion of domestic markets for foreign trade enterprises [4] - The comprehensive industrial system in China enhances the competitive advantage of Chinese products, while diverse consumption scenarios highlight the potential of the Chinese market [4]

Core Insights - The article discusses the impact of U.S. tariffs on Chinese foreign trade enterprises and the subsequent support measures being implemented to help these companies transition from export to domestic sales [1][2][3] - It highlights the initial success of initiatives like "Export to Domestic Sales" and "Integration of Domestic and Foreign Trade," while emphasizing the need for long-term systemic changes within foreign trade enterprises to adapt to domestic market demands [1][5] Group 1: Support Initiatives - Major domestic supermarkets and e-commerce platforms are actively assisting foreign trade enterprises in expanding their domestic sales channels, with initiatives showing early positive results [1][2] - The "Export to Domestic Sales" project by RT-Mart has received proposals from 157 foreign trade companies, with 91 expressing intent to cooperate, and 52 already establishing partnerships [2] - JD.com plans to invest 200 billion yuan in domestic procurement of export products over the next year, providing various support measures to facilitate the transition for foreign trade enterprises [3][7] Group 2: Market Adaptation - Foreign trade enterprises are facing challenges in adapting their products to meet domestic consumer preferences, necessitating changes in product design and marketing strategies [5][8] - Companies like Zhejiang Wei Laoda are adjusting their product lines to better align with domestic market demands, indicating a shift from a focus on export markets to local consumer needs [6][8] - The need for foreign trade companies to familiarize themselves with domestic market rules and enhance their online operational capabilities is emphasized as a critical factor for successful market entry [7][8] Group 3: Sales Performance - The "Export to Domestic Sales" initiatives have led to significant sales successes, such as the rapid sale of 9,000 units of a ceramic product within 11 hours on JD's platform [4] - Companies like Qingdao Litai Agricultural Products have successfully sold 1.2 tons of ginger on the first day of their product launch in RT-Mart, showcasing the effectiveness of these initiatives [2][4] Group 4: Long-term Strategy - The article stresses that transitioning from export to domestic sales is not a short-term endeavor but requires sustained investment and continuous transformation [7][8] - Companies are encouraged to develop a comprehensive understanding of domestic consumer preferences and to innovate in product design and branding to ensure long-term success in the domestic market [7][8]

全球贸易壁垒高筑、关税战硝烟弥漫之际，我国外贸企业出口转内销已从"选择题"变为"必答题"。这不 仅是应对外部冲击的权宜之策，更是顺应国内国际双循环新发展格局的战略抉择。 对外贸企业而言，当下最需要做的是拿出"中国制造"的硬核底气，将深耕国际市场积累的经验，比如精 益化的生产能力、全球化供应链的整合能力以及精准市场定位的分析能力等，化作开拓内销市场的有力 武器——借"外贸之石"，雕内销市场的"美玉"。 眼下，国内大型商超、电商平台纷纷抛出"橄榄枝"，通过展销、采购计划等方式助力外贸企业去库存。 这些雪中送炭的帮扶，让困境中的外贸企业获得喘息的机会。但外贸企业必须清醒地认识到，去库存只 是转型的起点，要想真正扎根国内市场，还需在市场定位、产品策略、品牌建设等领域开展系统性变 革。 当务之急是转变思维，在内销产品适配方面下功夫。长期以来，外贸企业依据出口订单进行标准化、规 模化生产，生产模式与国内市场差距较大。转战内销，要打破固有思维，捕捉国内消费者的消费习惯， 从产品的本土化改造着手，实现从"按单生产"到"按需定制"的转变。 再者，品牌建设不可或缺。不少外贸企业尤其是中小外贸企业，多从事贴牌代工，品牌建设意识淡薄 ...

4月25日，宿迁市携手京东集团举办2025京东京喜产业带发展大会，同步启动京东集团2000亿元出口转 内销宿迁计划，这也是京东集团在全国地级市首次正式发布出口转内销计划。 4月以来，面对瞬息万变的外贸形势，不少外贸企业已逐渐从"暂时观望"转为"灵活应变"，把目光投向 国内市场，在电商企业的帮扶下积极拓展出口转内销渠道。 本次活动组织宿迁500家企业参加，帮助企业对接平台资源、拓展国内市场。京东集团也带领3000多家 优质商家走进宿迁，促进采销对接，助力拓销路、降成本、创品牌，为宿迁发展带来更多商机。 作为本次大会核心亮点，京东集团2000亿元出口转内销宿迁计划依托京东电商平台全渠道供应链能力、 大数据精准匹配技术、数亿活跃用户流量等优势，组建"京东出口转内销服务团"，为外贸企业定制"出 口转内销一站式解决方案"，涵盖品牌孵化、渠道拓展、物流保障、专业培训等全流程服务，帮助外贸 企业快速打通国内市场。 "我们将依托京东电商平台的流量优势和资源支持，全面打通国内线上销售渠道，加速外贸产品转内销 进程。"江苏富诺新材料有限公司相关负责人表示。 随着"内外贸一体化"趋势越来越明显，宿迁帮扶外贸企业"转内销"的措施也越 ...

当前，随着全球经济格局调整，海外市场的不确定性增加，外贸企业正面临前所未有的挑战。而国内市场随着消费升级、国产品牌自信崛起，展现出巨大的 发展潜力。近日，南方网记者在采访时发现，不少外贸企业对回归国内市场充满信心，纷纷"转舵"，将目光放在"出口转内销"。 通过短视频和直播带货打造本土品牌，让国内更多消费者认识到，国产品牌正在从中国制造走向中国质造。 从出口到内销 外贸企业重新了解市场，敢于做出改变 "2023年，受到大环境与海外市场的影响，出口生意缩水三分之一，面对如此严峻的考验，我们主动调整策略。" "真的没想到，国产数码产品发展得那么快。这个耳机与鼠标，竟然拥有出乎意料的惊艳设计与体验。"一位抖音直播间的消费者向记者表示。 在交谈中，SHINECON千幻品牌的创始人严真与记者说道，回归国内市场，重点发力国内电商版块，是公司转型最重要，最成功的一步。 而早在这之前，该公司还是一家承接全球多个大品牌的线下OEM（原始品牌制造商）/ODM（原始设计制造商）业务的企业。据悉，SHINECON千幻的工厂 位于广东东莞凤岗千幻产业园，拥有以智能穿戴、智能音频、个人护理与生产研发为一体的综合供应链，产品端实现了集研发、 ...

Core Insights - The article discusses the shift of export-focused companies towards the domestic market in response to international trade uncertainties, highlighting the role of "one product, one code" technology and interactive models in this transition [1][3]. Group 1: "One Product, One Code" Technology - "One product, one code" serves as a new identification technology that connects export-to-domestic companies with local consumers, enhancing transparency and trust in products [3][4]. - This technology allows consumers to access comprehensive information about products, from raw material sourcing to quality control, thereby increasing consumer confidence [3][4]. - An example is provided where a high-end home goods exporter successfully established a premium brand image in the domestic market by showcasing its use of eco-friendly materials and strict quality control through this technology [3][4]. Group 2: Interactive Model - The interactive model leverages "one product, one code" to create deep engagement between companies and consumers, enabling personalized marketing and insights based on consumer behavior [4][6]. - Companies can collect data on consumer preferences and behaviors, allowing them to tailor marketing activities and product offerings, such as limited edition products based on identified consumer demand [4][6]. - An example includes a beauty company that launched targeted marketing campaigns based on insights gained from consumer scanning data, enhancing consumer participation and loyalty [4][6]. Group 3: Brand Building - The interactive model empowers companies to build influential domestic brands by facilitating effective and creative brand communication strategies [6][7]. - Companies can engage consumers through online activities, fostering word-of-mouth marketing and adjusting brand strategies based on consumer feedback [6][7]. - An example is given of a sports equipment company that increased brand awareness and reputation through a consumer engagement campaign that encouraged sharing of personal fitness experiences [6][7]. Group 4: Market Expansion - The combination of "one product, one code" and the interactive model aids companies in rapidly entering the domestic market by analyzing regional consumer data to inform marketing strategies [7]. - Companies can optimize supply chain collaboration through data sharing with distributors and retailers, enhancing product distribution speed and market coverage [7]. - The article emphasizes that transitioning from export to domestic sales is essential for companies to address external challenges and achieve sustainable growth, advocating for the adoption of new technologies and consumer-centric approaches [7].

会上，深圳市商务局进行了相关政策宣讲。4月27日，深圳发布"2025年深圳服务企业拓展国内市场支持 政策要点"，涵盖以旧换新补贴、支持商贸企业数字化升级、国货潮品品牌培育、网络零售扩容提质等 十大方面，真金白银助力企业稳订单开拓国内市场。深圳市福田区商务局也在会上介绍了《福田区打 造"外贸优品在福田"12条措施》。 【深圳商报讯】（首席记者刘琼）4月28日，"外贸优品中华行"——深圳产销对接会暨"京东2000亿采购 第一站"活动在深圳会展中心举办。活动共吸引了300余家外贸、工贸一体和跨境电商企业参与。活动现 场，产销对接双方互通需求、洽谈热烈。 本次活动由深圳市商务局、福田区人民政府主办，通过政策宣贯、平台对接、采销洽谈等形式，多措并 举为外贸企业、工贸一体企业多措并举稳订单稳市场，帮助出口产品拓展内销渠道。 （文章来源：深圳商报） 京东出口转内销扶持计划深圳负责人黄钰婷介绍，京东预计一年投入2000亿元采购全国出口转内销产 品，并推出了专属招商团队对接、搭建出口转内销专区、全渠道营销提升曝光资源等一系列优惠政策与 服务措施，为外贸企业提供一站式的解决方案，全方位支持企业拓展内销市场。黄钰婷认为，深圳产业 ...

深圳推出拓内销10条措施，对企业给予多种真金白银的支持。 为了应对外部挑战增多带来的外贸压力，多个外贸大省及重点城市密集出手，通过政策扶持、平台搭 建、渠道拓展等方式支持企业开拓国内市场。 第一财经记者从深圳市商务局获悉，当地近日推出2025年服务企业拓展国内市场系列支持政策，包括支 持企业参加消费品以旧换新补贴活动，支持商贸企业开拓国内市场，支持网络零售扩容等10条具体措 施，单项最高奖励达2500万元。 根据政策，深圳支持企业参加消费品以旧换新补贴活动，对个人消费者购买家电、数码产品，按照销售 价格给予最高2000元补贴。支持商圈、行业协会、企业举办系列促消费活动，对纳入"深圳购物季"市级 重点活动项目，按实际投入的50%给予最高200万元资助。 政策明确，帮助企业开拓国内消费市场，实施零售额增长奖励，对零售额每增长1亿元给予50万元奖 励，最高奖励1000万元。 在发展壮大支持电商平台企业方面，深圳实施电商平台营收增长奖励项目，对年营业收入达到一定规模 的电子商务平台主体按照营业收入增长额的0.5%给予奖励，每家企业最高奖励300万元；对首次纳 入"四上"企业库并于入库次年实现营业收入、零售额正增长的批 ...

Core Viewpoint - The article highlights the challenges faced by export-oriented companies in China due to U.S. tariffs and emphasizes the importance of transitioning from export to domestic sales as a long-term strategy for growth and resilience in the market [1][4][6]. Group 1: Challenges Faced by Export Companies - Export companies are experiencing significant financial strain, with 200 million pieces of clothing stuck in inventory and $6-7 million in receivables uncollectible due to halted orders [1]. - The transition to domestic sales requires companies to adapt their business models from bulk orders to direct consumer retail, addressing differences in market positioning, quality standards, and consumer preferences [1]. Group 2: Government Support and Initiatives - Various policies have been introduced to support domestic sales, including the "Foreign Trade Quality Products China Tour" event, which connects foreign trade companies with domestic buyers [3]. - Over 80 large supermarkets, e-commerce platforms, and retail enterprises participated in the procurement event, with intentions to stock foreign trade products [3]. - Six e-commerce platforms have established domestic sales zones, connecting over 6,000 foreign trade companies and facilitating more than 600 entries into the market [3]. Group 3: Market Potential and Future Outlook - The retail sales of consumer goods in China are projected to reach 48.8 trillion RMB in 2024, significantly surpassing exports to the U.S., indicating a vast domestic market opportunity [4]. - Approximately 85% of export-oriented companies are also engaging in domestic sales, with domestic sales accounting for nearly 75% of total sales [4]. - The domestic market, with over 1.4 billion people and a GDP per capita exceeding $13,000, is in a critical phase of consumption upgrade, presenting opportunities for product innovation and market adaptation [4]. Group 4: Resilience and Innovation - The transition to domestic sales is viewed as a crucial breakthrough for export companies to cope with external challenges, fostering innovation and resilience [6]. - Companies are encouraged to focus on product quality and consumer needs, with examples of successful adaptations such as coffee brewing cups and textile products tailored for domestic consumers [4][6].