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中国“最牛”小镇,一年狂赚300亿
创业邦· 2025-08-21 10:14
Core Viewpoint - The article highlights the remarkable growth and transformation of the toothbrush manufacturing industry in Hangji Town, Jiangsu, which has become a global leader in toothbrush production, accounting for 80% of China's toothbrush market and 30% of the global hotel supplies market [8][20]. Historical Background - The toothbrush manufacturing history in Hangji dates back to the Qing Dynasty, with the first toothbrush made by Liu Wanxing in 1826, marking the beginning of the town's association with toothbrush production [10][12]. - The evolution of toothbrushes in China can be traced back over 2000 years, with various materials and designs used throughout history, including the use of willow branches and bronze during different dynasties [10][11]. Industry Development - Hangji Town has over 4000 toothbrush and hotel supplies manufacturers, generating annual sales exceeding 30 billion yuan, establishing a complete industrial chain [8][20]. - The town was officially recognized as "China's Toothbrush Capital" in 2003, following significant growth and international attention from major brands like Colgate [20][21]. Challenges and Innovations - The industry faced challenges such as low profit margins and intense competition, leading to a need for new standards and quality improvements [20][21]. - In response, Hangji manufacturers began to innovate by adopting smart manufacturing technologies and focusing on eco-friendly materials, such as biodegradable plastics [22][26]. Future Directions - The article outlines a five-step strategy for the industry’s transformation, including upgrading traditional manufacturing processes, fostering digital transformation, and enhancing the overall industrial ecosystem [22][30]. - The establishment of the Hangji E-commerce Industrial Park has facilitated the integration of traditional industries with modern technology, creating new employment opportunities and boosting local economic growth [31][32]. Cultural Significance - The establishment of the China Toothbrush Museum in 2011 serves as a cultural and educational platform, showcasing the history and evolution of toothbrush manufacturing in Hangji [34][39]. - The museum features unique exhibits, including the world's largest toothbrush and historically significant artifacts, reinforcing Hangji's identity as a center of toothbrush production [35][37].
全链条助外贸企业增产稳岗
Jing Ji Ri Bao· 2025-08-06 21:55
Group 1 - JD.com has launched a 200 billion yuan support plan to help foreign trade enterprises transition to the domestic market, thereby stabilizing employment and growth [2] - Nearly 2 million foreign trade products are showcased in JD.com's "Foreign Trade Quality Products" section, covering various categories such as daily necessities, home appliances, 3C digital products, and cosmetics [2] - The company has facilitated over 10,000 merchants to enter substantive negotiation stages, aiding foreign trade enterprises and their employees [2] Group 2 - JD's self-operated model, Jingxi, allows merchants to focus on production while JD handles sales, marketing, logistics, and customer service, addressing the sales and online operation capabilities of export-oriented manufacturers [3] - The goal for Shuguang Toothbrush is to increase domestic sales orders to over 100 million yuan, with e-commerce channels being the primary focus [3] - Jingxi's support has helped stabilize production scales, production cycles, and wage income for factories in regions like Ningbo, Linhai, and Cixi, which have faced reduced foreign trade orders since last year [3] Group 3 - JD.com will continue to subsidize businesses in industrial belts to help them achieve profits and development through quality products, thereby ensuring a better life for more employees [4]
外贸品转内销,如何卖得好?(中国消费向新而行·稳外贸扩消费) ——三家江苏企业拓展国内市场的探索
Ren Min Ri Bao· 2025-06-12 21:53
Group 1 - The article highlights the shift of foreign trade enterprises in Jiangsu towards domestic markets, leveraging innovation and e-commerce to meet consumer demands and achieve balanced development [1][2][4] - Companies are focusing on innovative designs to cater to the upgrading consumption needs, as seen with the unique tent designs that appeal to families and children [2][3] - The rapid growth of the domestic camping economy has led to a significant increase in sales for companies that adapt their products to local preferences [3][4] Group 2 - The article discusses the challenges faced by companies transitioning from export to domestic sales, particularly the need for certifications like 3C to access the domestic market [4][6] - Government support has been crucial in facilitating this transition, helping companies navigate certification processes and connect with e-commerce platforms [5][6] - The success of live-streaming sales on e-commerce platforms has proven effective for companies like the toothbrush manufacturer, which saw significant sales boosts through innovative marketing strategies [6][7]
全新尝试→难得机遇!从“断链”到“上架” 企业168个小时完成“赛道”转换
Yang Shi Wang· 2025-05-07 05:21
Core Viewpoint - The article highlights the challenges faced by Chinese foreign trade enterprises due to the imposition of tariffs by the United States, prompting companies to seek new opportunities in domestic and non-U.S. markets [1][4]. Group 1: Company Challenges - The company, located in Yangzhou, is known as the "toothbrush capital," producing over 35% of the global toothbrush supply, and is experiencing significant disruptions due to U.S. tariffs [1]. - The foreign trade proportion of the company is as high as 80%, with the U.S. market accounting for 20% of its business, leading to a critical situation as orders from U.S. customers have not materialized [3][4]. - The company faced a situation where one-fifth of its machinery was at risk of idling due to the lack of new orders, highlighting the urgency of finding alternative markets [3]. Group 2: Strategic Shifts - In response to the tariff situation, the company began actively developing non-U.S. markets and secured over 5 million RMB in orders from Brazil [8]. - The company initiated a shift towards the domestic market, responding to an export-to-domestic sales initiative, which led to rapid engagement with local retailers [10][12]. - The company successfully transitioned its products for domestic sales within just seven days, a process that typically takes a month, showcasing its agility in adapting to market changes [13]. Group 3: Future Outlook - The company is currently focused on accelerating the development of new products and integrating advanced technology into its domestic offerings, aiming to enhance consumer recognition and market presence [14]. - The company is also exploring collaborations with both offline and online platforms for contract manufacturing, indicating a strategic diversification of its business model [14]. - The leadership emphasizes resilience and the potential for growth even in challenging times, reflecting a commitment to showcasing the strength of Chinese products [16].
深度|外贸企业调研!“出口转内销”成效初显,迅速破局有“三点”……
证券时报· 2025-04-30 00:25
自美国挥舞关税大棒以来,我国部分外贸企业受到了一定冲击,与此同时,各方的帮扶举措也如"雪片般"涌向这些企业。 证券时报记者近期走访多个"出口转内销"展销会以及对接会获悉,国内大型商超、电商平台正积极帮助外贸企业拓宽内销渠道,"出口转内销""内外贸一体化"等举 措的成效初步显现。不过,帮扶仅是短期纾困下的"救急"之举,从长远看,"出口转内销"是一项系统性工程,需要外贸企业在产品适应性、品牌建设等方面开展系 统性变革,从"救急"转向常态化运营,以适应国内市场需求。 多方助力解燃眉之急 4月27日,大润发上海大宁店的一楼中庭,正在举行一场百货"外贸优品中华行"巡展销售活动,涵盖厨具、锅具、整理收纳、户外用品等商品,不少消费者正在选 购。大润发全国百货商品部总监秦聪接受证券时报记者采访时透露,因受顾客欢迎,原本计划4月25日就结束的巡展销售活动,延期到5月3日,后续还有望在大润 发其他门店开展。 秦聪向记者透露,截至4月27日,大润发自4月13日启动"外贸优品中华行"项目以来,共收到157家外贸企业的提报,目前达成意向合作的有91家,其中52家已经达成 立项合作。 京东出口转内销扶持计划深圳负责人介绍,京东预计一年投 ...
小牙刷里的大世界——建行扬州分行助力扬州杭集镇建设“日化之城”
Jiang Nan Shi Bao· 2025-04-29 03:41
Core Insights - Jiangsu Province's Yangzhou City, known as the "toothbrush capital of China," produces 7.5 billion toothbrushes annually, with a market value exceeding 13 billion yuan, capturing 90% of the domestic market and 35% of the global market [1] - The development of the toothbrush industry in Yangzhou is supported by local financial institutions, particularly the Construction Bank, which provides tailored financial products to assist local enterprises in upgrading equipment and expanding capacity [1][6] - Jiangsu Sanxiao Group, a prominent local company, has successfully transitioned from a struggling factory to a leading brand in the personal care sector, aided by financial support from the Construction Bank [2][5][6] Industry Overview - The toothbrush manufacturing industry in Yangzhou has evolved significantly since the reform and opening-up period, establishing a robust ecosystem characterized by large enterprises leading and small enterprises collaborating [1][7] - The local industry has seen a surge in small and micro enterprises, creating a unique model where large companies take orders while smaller firms handle production [7][9] Company Developments - Jiangsu Sanxiao Group, originally a struggling factory, was revitalized through a loan from the Construction Bank, allowing it to invest in semi-automated production equipment and expand its market presence [2][6] - In 2010, Sanxiao Group re-entered the toothbrush market with a new brand, leveraging patented technologies and innovative sales channels, leading to significant growth in sales [6] - The company has invested 1 billion yuan in building a green smart factory, further enhancing its production capabilities and aligning with national initiatives for digital transformation [6] Financial Support and Services - The Construction Bank has played a crucial role in supporting local enterprises by providing various financial products, including loans and trade financing, tailored to the specific needs of businesses in the toothbrush industry [6][10] - The bank's services include cross-border financial solutions, helping companies like Jiangsu Huateng Personal Care Products Co., Ltd. navigate international markets and manage currency risks effectively [10][16] - The bank has developed a comprehensive service matrix for small and micro enterprises, offering customized financial solutions that have resulted in significant credit support for local businesses [9][12]