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0人付款!美国人买美国货还是中国货?结果扎心了……
Guan Cha Zhe Wang· 2025-04-29 04:29
► 文 观察者网 阮佳琪 同样品质,价格翻倍,消费者会选择"美国制造"还是"中国制造"?美国民众"用脚投票"的测试结果,令 小企业主们大惊失色。 据加拿大《环球邮报》29日报道,在美国总统特朗普大打关税乱锤,吹嘘制造业回流之际,美国淋浴花 洒品牌阿菲娜(Afina)的老板范·米尔(Ramon van Meer),在自家网店设计了一项商业实验,试图揭 开美国民众是否愿意为昂贵的"美国制造"慷慨解囊的谜底。 他为同一款产品设置了两个标价:一个是在中国制造的售价,另一个则是全流程美国制造、价格近乎翻 倍的高价选项,将选择权完全交给消费者。 经过多次重复测试,范·米尔得到的结果都是同一个:美国制造,0人购买。 | Visitors | 25,650 | | --- | --- | | Add-to-Carts (Asia) | 3,560 | | Add-to-Carts (USA) | 24 | | Purchases (Asia) | 584 | | Purchases (USA) | 0 | "结论就是,人们嘴上说的、宣称会做的,和他们实际掏钱购物时的行为,其实是天差地别的。" 范·米尔在社媒X上公开了本次实验 ...
产品出海→品牌出海 “风浪”中的义乌如何破局?
浙江义乌,全球最大的小商品集散中心,汇集210万种商品,每天超3000万件快递发往全球,涵盖日用消费品全链条。"卖全球、买全球"的义乌,一头连着 230多个国家和地区,一头连着210多万家"中国制造"企业,3200余万名工人。 毛业强介绍他目前一半的销售市场主要集中在东南亚国家。 "关税战"来袭,被称为"世界小商品之都"的义乌遭遇了正面冲击。近日,总台记者来到浙江义乌调研,走访了对美方市场依存度占比不同的多家外贸企业。 面对美国的"关税大棒",这些企业是否受到影响?影响几何?面对贸易壁垒,他们如何应对?地方职能部门又如何与企业携手共渡难关? 来到义乌商贸城,目光所及之处都是不同肤色、不同语言的外商在店铺里挑选商品,几步一个外国人的密度,让人感受到了作为"世界小商品之都"的流量。 义乌国际商贸城有7万多家商户,其中有3000多家参与对美贸易。根据对美市场依存度占比的不同,对一些对美商户做了访问。主营电子产品的毛业强,美 国市场大约占到他每年销售额的10%左右。 义乌商户 毛业强:库存其实也还好,因为其他地区的订单量能消化美国这一部分订单,美国关税形成不到什么威胁。东南亚还有非洲以前就可能一次下单 几十个,但是现 ...
最近,欧美消费者在疯抢这款“东方神器”......
Nan Fang Du Shi Bao· 2025-04-28 09:16
Core Insights - The article discusses the success of Youchang Technology's nut milk machine, which has gained popularity through TikTok, highlighting the effectiveness of influencer marketing in driving sales [1][4][10]. Company Overview - Youchang Technology, a small appliance company from Guangdong, has successfully entered the European and American markets with its nut milk machine, leveraging TikTok for marketing [1][4]. - The company was founded in late 2021 by a team experienced in home appliances and cross-border e-commerce [4]. Market Trends - The global plant-based milk market is projected to reach $12.2 billion by 2024, with a compound annual growth rate (CAGR) exceeding 11% from 2024 to 2029 [5]. - The demand for nut milk is driven by health-conscious consumers, particularly in regions with high lactose intolerance [5]. Marketing Strategy - Youchang Technology adopted a strategy of "premium planning" and "premium operation" to adapt to changing market dynamics, moving away from a broad product approach to a more targeted one [5][10]. - The company utilized TikTok's platform to showcase the nut milk machine, which was previously unknown to many consumers, leading to increased visibility and sales [8][10]. Product Development - The nut milk machine's design and functionality cater to the convenience sought by overseas consumers, aligning with their lifestyle preferences [9]. - Youchang Technology has also focused on continuous product improvement based on consumer feedback, enhancing the machine's usability [11]. Operational Efficiency - The company benefits from a full-service model on TikTok Shop, which simplifies operations and reduces trial-and-error costs for merchants [11]. - Youchang Technology emphasizes the importance of localizing operations in overseas markets, combining Chinese manufacturing with local marketing strategies [12][13].
海尔集团董事局主席、首席执行官周云杰荣获“全国劳动模范”称号
Group 1 - The core event is the celebration of the 100th anniversary of the All-China Federation of Trade Unions, where 2,426 national model workers and advanced workers were honored, including Zhou Yunjie, the Chairman and CEO of Haier Group, who received the title of "National Model Worker" [1][3] - The title of National Model Worker is awarded by the Central Committee of the Communist Party of China and the State Council to individuals who have made significant contributions to socialist construction, with evaluations conducted every five years [3] - Zhou Yunjie joined Haier Group in 1988 after graduating from Huazhong University of Science and Technology, starting from a production line role and progressively enhancing production efficiency and product quality through the establishment of detailed operational standards [3][4] Group 2 - Zhou Yunjie played a pivotal role in Haier's transformation from a traditional manufacturing company to an Internet of Things (IoT) ecological brand, embodying the "screw" spirit that drives the evolution of Chinese manufacturing from "usable" to "excellent" [4] - He emphasized that this honor serves as a motivation to resonate with the times, stating that "serving the country through industry is the greatest opportunity for workers," and he aims to continue promoting high-quality development in Chinese manufacturing [4]
中国“大量取消”美国订单!第一批美国关税受害者,正在喊投降
Sou Hu Cai Jing· 2025-04-27 16:48
Core Viewpoint - China has canceled a significant order of 12,000 tons of U.S. pork, marking the largest cancellation since 2020, alongside a sharp decline in soybean purchases from the U.S. [1] Group 1: China's Response to U.S. Market Dynamics - High Zhi Kai's confident statement about China not being concerned with losing 15% of the U.S. market reflects a strong national sentiment and historical confidence [1][19] - The reduction in negative perceptions of China among Americans, particularly among younger demographics, indicates a shift in international attitudes [4] Group 2: Impact of Trade Policies - The trade war initiated by Trump, intended to suppress Chinese manufacturing, inadvertently led to a global reevaluation of Chinese manufacturing capabilities [6][7] - The exposure of the high profit margins in luxury goods, where products made in China are sold at significantly inflated prices, has shocked many foreign consumers [11] Group 3: Comparative Manufacturing Strengths - The contrast between Chinese and American manufacturing is highlighted by the efficiency and collaborative nature of Chinese industry, which allows for profitability even with small orders [13] - The cultural and strategic differences between the U.S. and China in manufacturing are evident, with China focusing on product quality and functionality, while the U.S. often emphasizes branding and financial performance [15][17] Group 4: Long-term Strategic Vision - China's long-term strategic approach, supported by government policies and cultural values, has enabled it to transition from a manufacturing power to a manufacturing stronghold [17][19] - The historical confidence and strategic consistency of China are seen as key factors in its potential to prevail in the ongoing competition with the U.S. [19]
中国“智造”硬实力成就“百变”可能性 “小”鱼竿钓起百亿元“大”产业
Yang Shi Wang· 2025-04-27 08:02
央视网消息:近年来,随着越来越多的人走出家门,享受户外运动,垂钓这项原本小众的运动也逐渐走入大家的视野。享受垂钓的乐趣, 自然离不开一套合适的渔具,而在遍布全球的水岸边,每10支鱼竿里就有6支来自山东威海。下面,我们就跟随记者一起去看一看,小小的鱼 竿是如何走出威海成为全球爆品的。 一套完整的渔具不只有钓竿。这段时间,威海这家生产仿生饵的企业生产繁忙,他们的产品95%都销往海外。随着路亚垂钓——也就是通 过模拟水生生物的动态来吸引目标鱼的垂钓方式日渐流行,高仿真的打印式鱼饵市场需求快速增长。 据了解,一套渔具有一百多种零部件,在威海,一小时内,所有配件都能一站式配齐。凭借完备的全产业链发展体系,威海已经成为全球 最重要的渔具研发、制造基地。 记者手上的这支鱼竿就是视频中能够拉动3吨汽车的钓竿。这款为深海船钓而设计的钓竿,能够让钓手轻松驾驭100斤的蓝鳍金枪鱼。尽管 它的拉伸强度很高,但是重量却很轻,用手指就能轻松提起。 山东威海光威户外装备有限公司总经理苏屹告诉记者,他们的订单一半以上都来自海外,2024年出口的渔具达到860万支,出口额同比增 长18.7%。为了满足不同国家的消费需求,他们的生产工艺也在不断 ...
黄奇帆新沪商大会最新演讲:主要观点以及对未来经济判断有哪些?
Sou Hu Cai Jing· 2025-04-27 04:17
Key Achievements of "Made in China 2025" - China has maintained its position as the world's largest manufacturing country for 14 consecutive years since surpassing the US in 2010, with a manufacturing value added accounting for 34% of the global total by 2024, which is twice that of the US and three times that of the EU [3] - The export structure has fundamentally transformed, with high-end products significantly increasing their share; automobile exports surged from under 1 million units in 2017 to 6 million units in 2024, making China the world's largest exporter [4] - Significant technological innovations have emerged in key sectors, with China capturing 55% of global shipbuilding orders and achieving a 90% localization rate for LNG carriers [5] - The resilience of the industrial chain has been notably enhanced, demonstrated by the rapid increase in mask production capacity from 20 million to 1 billion units per day during the pandemic [6] - Foreign investment has deeply integrated into the Chinese market, with an average annual foreign investment exceeding $120 billion over the past decade, doubling from the previous ten years [7] Future Economic Outlook - The core of future economic growth will be driven by disruptive innovations in five key areas: energy, materials, digital intelligence, biomedicine, and high-end equipment [9] - The "15th Five-Year Plan" will focus on three strategic directions for industrial upgrading, including a "1+10" industrial chain cluster model, green and intelligent transformation of traditional industries, and upgrading of productive service industries [10][11][12] - Strategies to address international changes include deepening open cooperation, strengthening independent innovation, and optimizing the business environment [13][14] Long-term Economic Projections - China's economy is expected to enter a "stable recovery" phase, with GDP growth projected at around 5% by 2025 and industrial output share of the global total expected to rise to 45% by 2030 [15] - The transformation driven by domestic demand will aim to increase the consumption rate to over 70% through income distribution reforms [15] - Institutional innovations will be crucial in addressing deep-seated reform challenges, with examples from local practices providing valuable insights for national implementation [16] Transition from "Manufacturing Power" to "Manufacturing Strong Power" - The speech summarizes the achievements of "Made in China 2025" and outlines future directions, indicating that China has moved from being a "big but not strong" manufacturing country to a "big and relatively strong" one [17] - The focus will be on new quality productivity through technological innovation, open cooperation, and institutional reform, aiming for China to become a global manufacturing powerhouse by 2040 [17]
从跟跑到领跑,中国制造靠的是什么?
Jing Ji Ri Bao· 2025-04-27 00:40
正在举行的第137届广交会上,中国制造业的创新成果吸引了全球采购商的目光。从五金工具到高端机 床,从传统制造到智能升级,中国产品不仅在技术上实现了质的飞跃,更在理念上完成了华丽蜕变。这 些令人瞩目的创新产品,不仅是中国制造业实力的生动展现,更是中国从"制造"迈向"智造"的有力见 证。 创新技术,中国制造实现了从跟跑到领跑的跨越。本届广交会期间,中国制造业的创新成果不仅提升了 中国制造业的国际形象,更为全球制造业发展提供了新的思路和解决方案。五金工具行业企业通过细节 创新和性能提升,逐渐摆脱了低价竞争的困境,开始向高端化、标准化迈进。宁波得力集团有限公司推 出的工具产品B系列全钢卷尺,新增底刹功能,耐磨度提升60%,精度从2级跃升至JIS 1级。这种技术 突破不仅延长了产品的使用寿命,提高了测量精度,更将普通工具提升到高端水准。 机床行业企业推出的创新产品不仅体现了技术实力,也为中国制造业在全球市场赢得了更多商机。在本 届广交会上,杭州大天数控机床有限公司推出的柔性复合高档数控机床系列产品受到了来自欧洲、东南 亚等地区采购商的青睐。 机床行业也在产品应用理念上实现了突破。广东省鑫全利激光智能装备有限公司以市场需 ...
恒林股份:智能按摩人体工学椅亮相广交会,新老客户热情爆棚,开辟全新市场
(原标题:恒林股份(603661):智能按摩人体工学椅亮相广交会,新老客户热情爆棚,开辟全新市场) 近日,中国办公椅制造与出口的领军企业恒林股份,首次以拉美市场为核心战略方向亮相137届广交会第二期。在"品质家居"主题展区掀起热潮,吸引了来 自不同国家的采购商,成为了热销的焦点。 科技新品推出,引爆市场 展会首日恒林发布了智能按摩人体工学椅,售价虽为普通椅子的4倍,但该产品在工学椅的基础上加入了腰部按摩功能,变得更加人性化和智能化,而且续 航长达4小时,因此吸引采购商排队体验。 "能做出这种产品的企业,我们信得过!"乌拉圭的Duncan在试坐后当场敲定试单,他来自一家有着50多年历史的贸易企业,旗下运营25个家具品牌,与恒林 的合作不仅基于对产品力的认可,更因恒林已是乌拉圭头部零售商Divino的长期供应商。一方面,这展示了中国制造在科技创新方面的追求,另一方面,也 为海外客户提供了具有竞争力的选择。 新兴市场引领外贸新趋势,恒林股份开启新机遇 拉美有超过6亿的人口和逐渐提升的高端消费需求,成为了众多企业关注的新风口,新技术所赋予的产品不仅仅是实用,更是对生活品质的提升。 "过去,我们的重心在欧美,但拉美市场 ...
这几天,老外集体破防
投资界· 2025-04-21 07:59
世界奢侈品祛魅运动。 来源 | 凤凰网财经 (ID: finance_ifeng) 2万美元的名牌包只要不到1 0 0 0美元就能买到?中国代工厂的Ti kTo k爆料,让全球奢侈 品消费者集体破防——原来自己一直在为"品牌故事"支付天价智商税。 外国网友集体"破防" 那些标价几千甚至上万美元的奢侈品大牌,竟然大多是中国制造的,而实际成本低得离 谱。 当特朗普政府无理对中国商品加征关税,中国工厂主们在 Ti kTo k 上掀起了一场"奢侈品 祛魅"运动,直接把大牌背后的真相扒了个底朝天。 有工厂主透露,他们能以 5- 6 美元 的价格出售和 Lul ul emon 同厂同款 的瑜伽裤,而这 条裤子在美国专柜的售价高达100 美元,而两者"面料和工艺基本完全相同"。 更夸张的是,有声称代工多年名牌包的厂家,直言某款售价 2 万美元 的奢侈品牌包包, 从代工厂直接拿货的价格,竟然不到原价的 二十分之一!甚至还在视频上配上"中国制 造业进入美国可以让美国人生活得更好"的文案。 这些视频向全球网友传递了一个颠覆性的信息:许多国际大牌在中国以极低成本生产出 优质商品,再通过品牌包装和营销手段,以天价转售给海外消费者。 ...