Worldpanel中国区总经理李嵘指出："据我们的观察，促销对于消费者行为的影响已经非常有限，现 在很多平台几乎是全年无休地搞线上促销，年轻的消费者已经不再被各类复杂的促销活动迷惑了，他 们会更清醒地从自身需求出发，考虑更高性价比的渠道，单一的促销对消费者的触动也越来越少。" 从这份最新报告来看，46岁以上中老年家庭的平均支出有显著增长，各级城市平均增长约2%，其中 三线城市增长3.3%，四线城市增长6.2%。 对此，报告作者、贝恩公司资深全球合伙人、大中华区消费品业务主席邓旻对第一财经记者分析，中 老年家庭消费支出增速更快的主要原因包括，此类人群在中国经济快速增长时期积累了大量财富，拥 有稳定的养老金；其次，他们的消费观念也在改变，愿意为高生活品质支付溢价。 李嵘表示："46岁以上的中老年人，也就是我们所称的'熟龄人群'或新时代的'银发一族'，非常好地享 受到了改革开放的红利。从我们观察数据来看，这群人是所有人群里面最愿意花钱，而且增速是更高 的。他们除了想要追求不输于年轻人的生活品质之外，还有自己非常特定的健康诉求，问题是如何找 到能够真正打动他们的产品。" 2025.06. 19 本文字数：1070， ...

Core Insights - The report highlights a significant increase in consumption among households aged 46 and above, driven by population aging and its impact on the fast-moving consumer goods (FMCG) market, particularly in third and fourth-tier cities [1] Consumption Trends - Average spending among households aged 46 and above has seen a notable increase, with an overall average growth of approximately 2% across all city tiers [1] - Third-tier cities experienced a growth rate of 3.3%, while fourth-tier cities saw an even higher increase of 6.2% [1] E-commerce Influence - Nearly 40% of senior households have begun utilizing interest-based e-commerce platforms for purchasing FMCG products [1] - The influence of platforms like Douyin and Kuaishou on senior households is increasing [1]

Group 1 - The core viewpoint of the articles highlights the increasing consumption expenditure of middle-aged and elderly households in China, driven by wealth accumulation during economic growth and changing consumption attitudes towards higher quality of life [1][2] - The average expenditure of households aged 46 and above has significantly increased, with an overall growth of approximately 2% across all city tiers, 3.3% in third-tier cities, and 6.2% in fourth-tier cities [1][2] - The report indicates that the population aged 60 and above in China has surpassed 300 million for the first time, leading to a more detailed classification of consumer groups, including "mature families" and "silver families" [2] Group 2 - Research shows that silver families exhibit diverse consumption needs, categorized into essential daily needs, health-related products, and self-care items, with a heightened focus on health as they age [3] - Nearly 40% of silver families have begun utilizing interest-based e-commerce platforms for purchasing fast-moving consumer goods, with platforms like Douyin and Kuaishou gaining influence among this demographic [3] - Brands are increasingly leveraging content marketing and live-streaming strategies on these platforms to engage middle-aged and elderly consumers, particularly by promoting health-related products to resonate emotionally and stimulate purchasing behavior [3]

Core Insights - The article emphasizes the dual challenges and opportunities presented by the impact of artificial intelligence on employment and productivity, advocating for proactive capability building and institutional innovation to address these issues [1] Structural Employment Contradictions - The main contradiction in China's employment has shifted from total and cyclical issues to structural ones, necessitating adjustments in policy concepts, orientations, tools, and practices [1] - The natural unemployment rate in urban areas was estimated at approximately 5.05% before the COVID-19 pandemic, but the actual urban survey unemployment rate has frequently exceeded this level post-pandemic, indicating a higher natural unemployment rate [2] - Both urban unemployment rates and job vacancy rates have increased simultaneously, with the urban survey unemployment rate rising from 5.00% to 5.14% and the job-seeker ratio increasing from 1.04 to 1.37 between 2008-2016 and 2016-2024 [3] - The informalization of urban employment is evident, with private and non-unit employment rising from 53.0% in 2013 to 65.2% in 2023, and approximately 200 million people engaged in flexible employment in 2023 [4] - Labor mobility between urban and rural areas has become increasingly inward, with a slowdown in the transfer of agricultural labor to non-agricultural sectors, negatively impacting productivity [5] Causes of Structural Employment Contradictions - Structural employment contradictions are primarily driven by technological advancements leading to automation, which often results in job displacement [6] - Population factors, particularly aging, have contributed to a shortage of middle-aged workers, leading to increased automation in sectors where they were predominantly employed [7][8] - Institutional barriers, such as the household registration system, hinder effective labor market matching, with a significant proportion of the labor force being non-local residents [8] Addressing Structural Employment Contradictions - To tackle structural employment contradictions, there is a need for enhanced human capital development and a robust social protection system [9] - Emphasis on improving education and skill training to meet the demands of the AI era is crucial, with suggestions for extending compulsory education and establishing a lifelong learning system [9] - The social protection system should be improved to ensure equitable support for workers facing job displacement, with recommendations for increasing benefit levels and expanding public services [10] - Macroeconomic policy tools need to shift focus from aggregate measures to individual and structural aspects, enhancing coordination among government departments to improve labor market outcomes [11]

越南的人口红利，正在加速消失。 近日，越南通过了《人口法令》第十条修正案，立即生效。新法规规定： 每对夫妻及个人可基于平等原则，依据年龄、健康状况、学习条件、工作性质、收入水平及育儿能力等因素，自主决定生育时间、子女数量及生育间隔。 也就是说，此前的规定限制"夫妻及个人仅允许生育一至两个孩子"彻底作废了。 这是一个很不寻常的动作。要知道，中国在2015年放开"二孩"政策时，总和生育率已经下降到1.54。而越南目前的生育率水平，仍然为1.91，在全世界处 于中下游水平。 为什么还处在人口黄金期，被很多人视为下一个"世界工厂"的越南，居然开始"招工难"，突然拉响了人口警报？ 事实上，越南如果再不扭转人口结构，恐怕连"下一个世界工厂"的影子都要看不见了。 越南的生育率的快速下降，其实非常令人意外。 众所周不知的是，越南其实从未严格执行计划生育政策，甚至还是一个"生育友好型社会"—— 此前的计划生育政策，只对公务员群体严格执行，超生只罚几百元人民币；在民间，男性娶好几个老婆是常态，所谓"大婆""二婆"，甚至能和谐相处。 因此，虽然越南从80年代起号召"每对夫妻生育1至2个孩子"，但是从2002年到2021年，越南的总 ...

Core Viewpoint - The article emphasizes the urgent need for optimizing pension finance policies in response to the unprecedented wave of global population aging, highlighting the importance of developing a robust pension finance system to support social security and economic stability [2][3]. Group 1: Current Status of Pension Finance in China - The pension finance system in China is entering a critical phase of quality improvement, with a projected 15.6% of the population aged 65 and above by the end of 2024 [4]. - China has established a three-pillar pension finance system, which includes basic pension insurance, enterprise occupational annuities, and personal pensions, with a growing variety of pension financial products available [4]. - As of June 2024, there are 762 personal pension products available, including 465 savings products, 192 fund products, 82 insurance products, and 23 wealth management products, indicating a rapid increase in product diversity [4]. Group 2: Challenges in Pension Finance Development - The third pillar of personal pension finance needs faster development, as it currently covers less than one-tenth of the national population, with a phenomenon of "hot openings but cold contributions" [5]. - The shift from "intergenerational support" to "self-reliance" in pension finance is evident, with 61.64% of respondents in a survey considering "self-reliance" as the most reliable pension model [6]. - The current pension finance system shows a significant imbalance, with basic pension insurance achieving full coverage while personal pension systems lag behind [7]. Group 3: Government's Role in Pension Finance - The government should strengthen the third pillar by expanding the audience for pension finance, addressing the low coverage of personal pensions, and enhancing the system's multi-tiered development [8]. - There is a need to leverage the long-term and stable advantages of pension funds to reduce risks and increase returns by encouraging pension investments in capital markets [8]. - Establishing a robust risk management system and enhancing transparency in information disclosure are crucial for improving public trust in pension finance [9]. Group 4: Policy Improvements for Family Pension Finance - Current pension finance policies lack coordination and precision, with only 15.9 million employees covered by enterprise annuity plans, representing less than 20% of urban employment [10][11]. - Expanding tax incentives for low- and middle-income families could enhance participation in pension finance, as current tax benefits are limited [11]. - Diversifying pension financial products to meet various family needs and improving market regulation to increase awareness and trust in pension products are essential [12]. Group 5: Regional Development and Support for Underdeveloped Areas - There is a regional imbalance in pension finance, with a need for targeted policies to support underdeveloped areas, including the issuance of special pension bonds [14]. - Differentiated policies should be designed based on regional and urban-rural disparities, such as developing small-scale inclusive pension insurance products for rural areas [14]. Group 6: Integration of Technology and Pension Finance - Promoting the integration of technological innovation with pension finance and the pension industry is essential for optimizing the structure and enhancing development [15]. - The government should encourage social capital participation in the pension service industry, utilizing financial tools to support the development of diverse pension services [15]. - Effective management of pension assets and risk control is vital for ensuring the sustainable growth of the pension industry and meeting diverse social needs [16].

Core Viewpoint - The article discusses the declining birth rates in Japan, South Korea, and globally, highlighting the economic and social factors contributing to this trend, and suggests measures to create a more supportive environment for families [1][2][4]. Group 1: Declining Birth Rates - Japan's newborns in 2024 are projected to be approximately 686,000, a decrease of 41,200 from 2023, marking the first time since 1899 that the number falls below 700,000, 14 years earlier than expected [1] - South Korea has declared a "population emergency" due to its own declining birth rates, reflecting a broader trend across many countries [2] - The UNFPA reports that the global average fertility rate has dropped from 3.31 children per woman in 1990 to 2.3 in 2024, with 55% of countries below the replacement level of 2.1 children [2] Group 2: Economic Factors Influencing Birth Rates - Economic constraints are a significant factor in declining birth rates, with 39% of surveyed individuals citing "financial limitations" as the primary reason for having fewer children than desired [5] - In South Korea, 58% of respondents identified financial constraints as a key reason for their reluctance to have more children [5] - Other economic concerns include job security (21%), housing issues (19%), and lack of quality childcare services (12%) [5] Group 3: Recommendations for Supporting Families - The report emphasizes the need to alleviate economic burdens to enhance fertility intentions, suggesting measures such as paid parental leave, affordable healthcare, and supportive partnerships [7] - Sweden's new law allowing grandparents to receive compensation for childcare is highlighted as an innovative approach to reduce the burden on young parents [7] - The article advocates for equitable parental leave policies to encourage shared parenting responsibilities, which can improve women's workforce participation and men's involvement in childcare [7] Group 4: Government Initiatives - Japan's government aims to increase the male parental leave rate from 30.1% in 2023 to 50% by 2025 and potentially 80% by 2030, with new benefits for immediate paternity leave [8] - South Korea has seen positive changes in birth rates due to government policies such as extended leave, tax reductions, and housing support, with a notable increase in monthly births for nine consecutive months [9] - The report calls for governments to transform into "fertility enablers" to create an environment where individuals can realize their family planning desires [9]

Core Insights - The long-term care insurance (LTCI) system in China is crucial for addressing the increasing demand for care services due to the rapid aging population, with the number of individuals aged 60 and above expected to rise from 300 million to 400 million in the next decade [1][2] Group 1: Aging Population Statistics - By the end of 2024, the population aged 60 and above in China is projected to reach 310 million, accounting for 22% of the total population, with those aged 65 and above reaching 220 million, or 15.6% [2] - The elderly population is expected to grow by over 20 million annually starting from 2022, with projections indicating that by 2035, the population aged 60 and above will exceed 400 million, representing over 30% of the total population [2][3] Group 2: Long-Term Care Insurance Development - The LTCI system, referred to as the "sixth social insurance," aims to provide essential support for the elderly, complementing existing systems like pension and medical insurance [8] - As of 2023, the number of participants in the LTCI pilot program has increased to approximately 183 million, with 1.34 million individuals receiving benefits [8] - The LTCI fund reported revenues of 24.36 billion yuan and expenditures of 11.86 billion yuan in 2023, indicating a growing financial base for the program [8][13] Group 3: Service Provider Shortage - There is a significant shortage of care service personnel, with only 302,800 caregivers available for the growing number of beneficiaries, highlighting a critical gap in service provision [9] - The number of designated LTCI service institutions has increased from 4,845 in 2020 to 8,080 in 2023, but the growth rate of service providers is lagging behind the demand for care services [9] Group 4: Policy and Future Directions - The Chinese government is accelerating the establishment of a nationwide LTCI system, with a focus on creating a unified policy framework that covers all citizens [1][18] - Experts emphasize the urgency of finalizing the LTCI system to ensure that all disabled elderly individuals can access necessary care services, as current pilot programs only cover about 5.8% of the demand [18]

Core Viewpoint - The article discusses the challenges and opportunities in achieving healthy family retirement finance in the context of an aging population and the changing family structure in China [2][4]. Group 1: Family Structure and Retirement Responsibility - The concept of "family" is dynamic, evolving from traditional extended families to modern nuclear families, single-parent families, and individuals living alone, complicating the role of families in retirement [4]. - Traditionally, families have three main functions in retirement: economic support, daily care, and emotional companionship, but the clarity of these responsibilities is diminishing [4]. - The essence of retirement issues is adapting to the increasing proportion of elderly individuals in society, necessitating a shift in how retirement is approached [4]. Group 2: Multi-Tiered Financial Security System - Elderly needs can be categorized into three levels: economic needs (stable income), service needs (medical, care, and daily services), and social needs (social interaction and emotional support) [5]. - China's pension system is multi-pillar, including basic pension insurance, urban and rural resident pension insurance, enterprise annuities, and personal pensions, which are crucial for wealth accumulation [5][6]. - In addition to pensions, financial products like commercial insurance, bank wealth management, and real estate are vital for retirement funding [5]. Group 3: Financial Tools and Wealth Accumulation - Personal income sources can be classified into four categories: labor income, asset income, transfer income, and gifts, with the importance of asset and transfer income increasing as individuals age [6]. - Financial tools play multiple roles in wealth accumulation, risk transfer, and intergenerational resource allocation, making them essential for retirement planning [6]. - A healthy family retirement finance system should focus on having adequate retirement wealth and ensuring quality of life in old age, requiring early planning and active participation in pension systems [6].

Group 1 - The core viewpoint of the articles highlights a significant global decline in birth rates, with the average number of children per woman dropping from 3.31 in 1990 to 2.3 in 2024, and over 55% of countries reporting fertility rates below the replacement level of 2.1 [1][3] - Japan's newborn population is projected to fall to approximately 686,000 in 2024, marking a decrease of 41,200 from 2023 and the first time it has dropped below 700,000 since records began in 1899 [1] - South Korea has declared a "population emergency" due to its declining birth rates, with the government implementing measures to encourage childbirth, including financial incentives for newlyweds [1][6] Group 2 - Economic factors are identified as the primary reasons for declining birth rates, with 39% of respondents in a survey citing financial constraints as the main barrier to achieving their desired family size [4] - The report emphasizes the need for governments to create supportive environments for families, suggesting measures such as paid parental leave, affordable childcare services, and equitable family leave policies [5][6] - Sweden's innovative approach to allowing grandparents to receive compensation for childcare is highlighted as a successful model to alleviate the burden on young parents and strengthen family support networks [5] Group 3 - The report indicates that global population growth will continue for the next 50 years, peaking at around 10.3 billion by the mid-2080s, followed by a slight decline [3] - The demographic shift is leading to larger elderly communities and smaller youth populations, presenting unprecedented challenges for societies [3] - The report calls for a transformation in government roles to become "fertility enablers," creating environments that support individuals' reproductive choices [7]