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晶采观察丨活力拉满!节前促消费热度提前升温
Yang Guang Wang· 2025-09-29 01:49
当国庆假期遇上中秋节,长达八天的"超级黄金周",相信大家已经非常期待了!最近,我看到很多网友 不仅晒出"拼假"、旅行计划的朋友圈,还分享了很多要给家人带回去的礼物。这几天我去了很多大型商 超、农贸市场,货品丰富、供应充足,看着很眼馋也很安心,当然还有不少促消费系列活动,这些都让 这股提前到来的消费热潮"烟火气"十足。 例如,继"苏超"爆火后,各地纷纷推出本地"草根赛事"吸引客流。四川将推出"跟着'川超'游四川"活 动,发放总价值超5000万元的"赛事门票+景区门票+住宿优惠"系列"大礼包",同时开设主题旅游巴士与 旅游专线,实现"一场比赛、多城联动"的无缝衔接;湖北推出省级常态化票根综合服务小程序,游客上 传高铁票、演出票、景区门票等票据即可兑换酒店优惠、文创礼品等;上海更是将"票根经济"写入《上 海市提振消费专项行动方案》。 无论是降低出行成本,还是提升游玩体验,最终目的都是为了让大家度过一个充实又快乐的假期。这一 目标的实现,离不开多部门协同发力——唯有通过精准补位、智慧赋能与细节优化,构建起全链条、高 品质的服务体系,才能切实保障大家安心回家、开心度假。 晶采观察,下期见! 编审:伍刚 统筹:王薇 赵净 ...
租车自驾游火爆,要努力让消费者无忧
Nan Fang Du Shi Bao· 2025-09-28 23:32
Core Insights - The rental car self-driving tourism market is experiencing significant growth, with expectations of double-digit increases in demand during the upcoming Mid-Autumn and National Day holidays [1] - The shift from a niche to a mainstream travel option reflects a strong public demand for personalized travel experiences, moving away from traditional group tours [1] - Improved transportation infrastructure, including high-speed rail and airport rental services, supports the growth of self-driving tourism [1] Group 1 - The rental car self-driving tourism has become a new pillar of the holiday economy, driven by the desire for deep experiences and flexible travel [1] - Popular self-driving routes, such as the Sichuan-Tibet line and Qinghai-Gansu loop, have contributed to the surge in rental demand in western regions [1] - The increasing density of the national highway network and the rapid deployment of electric vehicle charging stations alleviate range anxiety for travelers [1] Group 2 - The rental car market faces challenges, including poor vehicle conditions, discrepancies between booked and provided models, and difficulties in deposit refunds [2] - Regulatory oversight is fragmented, leading to unclear responsibilities and inconsistent standards across departments, which hampers effective market regulation [2] - To enhance the rental experience, measures such as reducing fees for returning vehicles in different locations and improving vehicle supply and safety management are necessary [2] Group 3 - Establishing a service rating system and promoting consumer-friendly service standards are essential for building a trustworthy consumption environment [3] - Collaboration between taxi companies and professional rescue organizations is crucial for improving emergency response capabilities [3] - The essence of the rental car self-driving trend lies in the public's expectation for quality experiences, necessitating a focus on market regulation and service optimization [3]
北京商业新地标抢滩“双节”消费
Bei Jing Shang Bao· 2025-09-28 15:23
随着国庆、中秋"双节"叠加的"超级黄金周"临近,北京消费市场逐渐升温。北京商报记者走访各大商圈 看到,新项目集中亮相为北京商业注入新鲜活力,成熟商圈中各类IP活动也相继在"双节"期间举办。同 时,北京市上百场促消费活动落地。从核心商圈到社区邻里,从实物消费到服务体验,多层次活动矩阵 全面激活消费潜力。 新项目扎堆入市 今年8天的"超级黄金周"即将来临,北京的新商业项目也加快入市步伐。据不完全统计,"双节"前夕, 北京迎来6个新商业项目入市,分别为房山瑞来广场、朝阳区大屯里、海淀区魏公·芳华里、大兴区世界 坊、东城区隆福寺二期以及上德银泰城。此外,10月1日,北京还将迎来小站公园STATION PARK(以 下简称"小站公园")、微博in等项目开业。 其中,朝阳区大屯里商业街项目总建筑面积约3万平方米,沿街面长300米,将满足周边居民、商务往来 和奥林匹克公园片区游客等各方消费需求;大兴区世界坊位于大兴机场临空区大兴片区,不仅引入吴裕 泰、紫光园、霸王茶姬、呷哺呷哺等品牌,还提供平价药房、快剪理发、皮具护理等便民服务;瑞来广 场为一座"院落式"综合体,首批亮相的商户包括翎动体育、北投瑞来酒店及部分商业。 同时, ...
国家铁路局:统筹长短途旅客需求,及时向客流集中的车站投放票额
Sou Hu Cai Jing· 2025-09-28 11:27
第三是优化服务举措,进一步提升服务品质。全国铁路客运10月1日起全面使用电子发票,铁路部门将继续提 供纸质行程信息提示单,并增加线下电子发票申请渠道和购票人开具服务,旅客获取电子发票更加便捷。我 们将做好铁路畅行码、便捷换乘、互联网订餐等在途服务,加强老幼病残孕等重点旅客服务,努力满足旅客 多样化出行需求。加强铁路与公交、地铁、出租车等协同联动,畅通出行服务"最后一公里",用心用情让旅客 便捷出行、满意出行。 责编:陶纪燕 | 审核:李震 | 监审:古筝 首先是优化运力配置,最大限度增加运力保障。铁路部门将统筹高速铁路和普速铁路资源,用好新开通的铁 路线路、车站运能,动态优化列车开行方案,实时分析铁路12306售票大数据,在客流集中方向采取动车组重 联运行、普速列车加挂车厢等方式,及时安排加开临时旅客列车。9月29日至10月2日"双节"前半段、10月7日 至10月9日"双节"后半段,是铁路出发和返程的高峰时段,在确保安全前提下,将安排加开夜间高铁,特别是 在北京、太原至粤港桂云方向,上海至粤港方向,北京、上海至川贵方向安排加开高铁动卧。同时,开好跨 境旅客列车和旅游列车、银发专列,激活消费潜能,助力假日经济发 ...
国庆消费前瞻:小城住宿订单量增47%,地方菜堂食受欢迎
Yang Zi Wan Bao Wang· 2025-09-28 09:29
Group 1 - The core viewpoint highlights a significant increase in consumer spending during the upcoming National Day and Mid-Autumn Festival holidays, with various sectors experiencing substantial growth in sales and orders [1][4][5] - The group buying sales for clothing and home goods have doubled, with year-on-year increases of 198% and 152% respectively, indicating a strong demand for quality consumption [4][5] - The accommodation sector, particularly in lower-tier cities, has seen a 47% increase in orders, showcasing the vitality of the holiday economy in these regions [5][6] Group 2 - Local cuisine sales have surged, with overall group buying sales for regional dishes increasing by 45%, and specific cuisines like Yunnan-Guizhou cuisine seeing a remarkable 102% growth [2][4] - The demand for outdoor leisure activities, such as camping, has risen by 44%, while cultural experiences like traditional makeup services have grown by 49% [4][6] - Major cities like Shanghai, Zhengzhou, and Beijing are leading in merchant order volumes, indicating a robust online-to-offline consumption trend [7]
交通运输部:预计中秋、国庆假期自驾出行将达到18.7亿人次
Zheng Quan Ri Bao Wang· 2025-09-28 09:13
围绕上述特点,李扬披露了多组预测数据:预计自驾出行将达到18.7亿人次,占出行总量的八成左右; 高峰时段,高速公路车流量可能会突破日均7000万辆,其中新能源车有可能会达到1400万辆;预计第一 个高峰会出现在10月1日,单日客流量可能会超3.4亿人次,再次出现历史峰值;预计假期期间日均货车 流量会在550万辆—580万辆,和去年同期基本持平。 国家铁路局副局长吴德金表示,9月29日至10月2日"双节"前半段、10月7日至10月9日"双节"后半段,是 铁路出发和返程的高峰时段,在确保安全前提下,将安排加开夜间高铁,特别是在北京、太原至粤港桂 云方向,上海至粤港方向,北京、上海至川贵方向安排加开高铁动卧。同时,开好跨境旅客列车和旅游 列车、银发专列,激活消费潜能,助力假日经济发展。 国家邮政局副局长廖进荣通报了一组数据:截止到昨天,全国今年以来揽收的快递包裹已经达到了 1432.7亿件,日均5.3亿多件。随着两节的临近,进入9月份以来,快递的揽收量明显上升。9月份日均已 经达到了5.57亿件,高峰值单日超过了6亿件。预计节日期间快递量会有所回落,节日之后会迅速恢复 到常态化的水平,总体上呈现一个U字形。 李扬表 ...
新项目集中入市、火热IP扎堆上演 北京消费抢滩“黄金周”
Bei Jing Shang Bao· 2025-09-28 08:43
Core Insights - The consumption market in Beijing is heating up ahead of the Mid-Autumn Festival and National Day, with numerous new projects and promotional activities set to stimulate consumer spending [1][4][9] New Commercial Projects - Six new projects have launched in Beijing before the holidays, including Ruilai Plaza, Datuanli in Chaoyang District, and others, with a focus on meeting diverse consumer needs [3][4] - Notable projects include Datuanli's 30,000 square meters of commercial space and World Square in Daxing District, which features various brands and convenient services [3][4] - Upcoming openings during the National Day include Station Park and Weibo in, focusing on community and cultural experiences [3] IP Activities and Promotions - Established projects are also enhancing holiday consumption through various IP activities, such as exhibitions and pop-up stores in places like Chaoyang Joy City [5][6] - The integration of cultural and commercial activities aims to create a vibrant holiday atmosphere, with numerous events and promotions planned across major shopping areas [6][9] Holiday Economic Boost - The holiday season is expected to significantly boost consumption, with the Beijing Municipal Bureau of Commerce organizing over 500 unique consumer activities to enhance the shopping experience [9][10] - Initiatives include film subsidies and dining vouchers to encourage spending in various sectors, including restaurants and entertainment [9][10] Services for Tourists - Beijing is optimizing tax refund services for international tourists, enhancing their shopping experience with convenient refund points across the city [10]
抖音生活服务发布国庆消费前瞻:客栈民宿订单增长70%,个性化度假受欢迎
Sou Hu Cai Jing· 2025-09-28 08:35
国庆中秋双节假期临近,线下消费市场迎来预订高峰。9月28日,抖音生活服务发布国庆消费前瞻数据,9月15日 至24日期间,平台内服饰、家居、住宿、餐饮等多品类团购销售额显著增长,三线以下城市住宿订单量激增,洛 阳、邯郸、湖州、湛江等或迎高客流,露营、古风妆造等文旅消费受热捧。 为解决消费者假期出游可能遇到的各类消费体验问题,抖音生活服务上线"极速赔",全面升级消费者国庆出游权 益保障。"极速赔"将简化服务处理流程、提升服务效率,并对预约后酒店无房、商家不接待、演出票未出票等常 见问题进行赔付升级,力求"一次进线即解决、无法解决有赔付",努力让消费者的服务需求得到快速有效解决。 为此平台扩充了客服团队,提供"7*24小时客服服务"。 住宿、地方菜销售额显著增长,服饰、家居GMV翻倍 餐饮堂食同样迎来高消费需求。文旅消费推动地方菜系预订火爆,地方菜团购整体抖音销售额同比增长45%。其 中,云贵菜团购销售额增长达到了102%。其他菜系中,粤菜同比增长81%,徽菜、鲁菜、湖北菜、江浙菜分别同 比增长了69%、61%、59%和48%,消费者在旅行途中通过"味蕾"深度探索地方特色文化。此外,今年中秋节恰逢 国庆长假,双节叠 ...
宁夏银川:多业态融合打造假日消费新场景
Xin Hua Wang· 2025-09-28 07:37
Group 1 - The core idea of the articles is that Yinchuan City is launching a series of 159 unique activities to enhance holiday consumption and provide better services during the National Day and Mid-Autumn Festival [1] - During the holiday period, Yinchuan City will organize 42 promotional activities covering 12 major sectors, involving over 5,000 merchants and distributing more than 1 million various consumption vouchers [1] - The city has selected and announced 20 must-try restaurants, 10 affordable restaurants, and 10 authentic flavor restaurants, along with 10 restaurants with excellent service and environment, distributing 3 million yuan in dining vouchers [1] Group 2 - Yinchuan City is planning 67 cultural and tourism activities, including music festivals, concerts, and large-scale performances, to enrich the cultural tourism product supply [1] - The city will host various sports events such as the National Workers' Half Marathon, tennis open, and roller skating challenge, offering exclusive discounts to promote synergy between sports and commerce [1] - The "Yin Ticket Benefits" initiative allows visitors to enjoy discounts and benefits at 761 local businesses by presenting tickets from events or travel, enhancing the overall visitor experience [2] Group 3 - A "Scan and Complain" QR code system has been introduced to allow tourists to report issues encountered during their visits, ensuring prompt resolution by the scenic areas [2]
中秋国庆假期8天免收通行费,自驾出行或达18.7亿人次
21世纪经济报道· 2025-09-28 07:14
Core Viewpoint - The upcoming Mid-Autumn and National Day holiday period from October 1 to October 8 is expected to see a significant increase in travel demand, with a total of 2.36 billion people anticipated to travel, averaging about 295 million daily, which is a 3.2% increase compared to the same period last year [4]. Transportation Trends - Self-driving is projected to be the primary mode of travel, with an estimated 1.87 billion people traveling by car, accounting for about 80% of total travel. Peak traffic on highways may exceed 70 million vehicles per day, with 14 million being new energy vehicles [5]. - The first peak of travel is expected on October 1, with daily passenger flow potentially exceeding 340 million, marking a historical peak. A second peak is anticipated on October 7 and 8 [5]. - There will be a notable increase in medium to long-distance travel, particularly in major urban areas such as Beijing-Tianjin-Hebei, Yangtze River Delta, and Guangdong-Hong Kong-Macau Greater Bay Area [5]. - Domestic and international tourism is expected to be robust, with popular cities like Shanghai, Chengdu, and Beijing seeing increased tourist activity. Outbound travel to countries like Japan and South Korea is also expected to rise significantly [6]. Freight and Logistics - Freight transport is expected to remain stable during the holiday, with an average of 5.5 to 5.8 million trucks operating daily, which is about a 30% decrease from regular freight volume [6]. Aviation Insights - The civil aviation sector anticipates a total passenger volume of 19.2 million during the holiday, a 3.6% increase from last year, reaching a historical high for this period. Daily planned flights are set at 18,900, reflecting a 3.3% year-on-year increase [9][11]. - The second half of the holiday is expected to see a concentration of passenger flow, particularly on the last two days, with daily passenger numbers potentially reaching or exceeding 2.56 million [9]. - Popular domestic routes and smaller airports in tourist destinations are expected to experience significant growth, with major cities like Beijing, Shanghai, and Guangzhou projected to handle over 17 million passengers [10]. Railway Operations - The railway sector expects to send over 219 million passengers during the holiday, with an average of 13,000 trains operating daily, sending approximately 18.25 million passengers each day [14][15]. - The railway department plans to optimize capacity and service, including the addition of night trains and special tourist trains to meet the high demand during peak travel times [15][16]. - Enhanced ticketing and service measures will be implemented to improve the travel experience, including the use of electronic invoices and better coordination with other transport services [16].