Core Insights - The event "Charming Tianfu Brand Night" in Chengdu marks the ninth China Brand Day, focusing on the theme "Charming Tianfu · Brand Power" and launching the "Sichuan Brand Development Report 2025" [1][3] - The report aims to provide a comprehensive overview of Sichuan's brand development, highlighting emerging "new force" brands in various sectors such as humanoid robots, manned aircraft, smart connected vehicles, satellite networks, and innovative pharmaceuticals [1][3] Sichuan Brand Development Report 2025 - The report includes sections on Sichuan's rooted industrial cluster brands, the new strength of Tianfu brands, a comprehensive survey of Sichuan enterprises, and a focus on supporting characteristic brands [1][3] - It emphasizes the importance of brand building for enterprises of all sizes, aiming to create a brand innovation ecosystem that supports large enterprises, small and medium-sized enterprises, and micro-enterprises [1][3] Technological Innovations - Sichuan is accelerating the development of key industries, showcasing high-profile technological innovations such as humanoid robots, rehabilitation robots, hydrogen drones, electric vertical take-off and landing aircraft, remote sensing satellites, and LED roll screens at the "Sichuan-made Technology Zone" [3] - Longzhong Zhongjiu Flash Medical Technology Co., Ltd. introduced the e-Flash radiotherapy device, which significantly reduces treatment time and side effects, currently in clinical trial [3] Support for Underdeveloped Areas - The "bottom-line support" initiative aims to assist 39 underdeveloped counties in Sichuan, showcasing over 1,100 characteristic products from these areas at the "39 Market" [3][4] - The agricultural sector in areas like Abuluoha Village has seen significant growth, with orange planting expanding from 60 acres in 2020 to 370 acres, projecting a yield of over 550,000 pounds by 2028 [4][5] Tianfu Brand Recognition - The event also announced 31 products that received the "Tianfu Famous Brand" certification, which represents the highest quality standards in Sichuan [5]

第一，强化品牌塑造。中国企业的品牌出海已从早期的1.0阶段演进至如今的3.0阶段：1.0阶段是供应链 出海，二十年前中国供应链开始全球化布局；2.0阶段是优质产品出海，高性价比产品走向全球；而3.0 阶段则更注重全球化品牌建设，即如何在场景与内容中与全球消费者建立信任感，这对品牌塑造至关重 要。 作为全球最大的程序化广告平台，TTD（The Trade Desk）的业务覆盖全球225个国家和地区。在当前关 税风暴席卷全球的背景下，中国企业出海有何新动向？从服务中企出海的第三方角度，TTD给出一些观 察。 "关税冲击以来，没有品牌的商家受影响最大。"TTD中国区资深业务拓展总监吴昱霖日前受访表示，和 TTD合作的基本上都是根基比较稳定的注重塑造品牌的企业，他们就比较有战略定力，没有立马调转船 头。 据吴昱霖观察，近年来，中国品牌的全球化意识显著提升，越来越多的品牌展现出充分的自信，主动选 择在海外主流媒体展示品牌形象，这种转变体现在：从单纯追求销售转化到注重长期品牌建设；从产品 功能宣传到品牌价值传递；从短期营销到百年品牌的战略规划。 "我们欣喜地看到，中国品牌正逐步建立起全球消费者信任的品牌力。"吴昱霖称，中 ...

"2025中国上市公司经典品牌案例及首席品牌官"评选活动自2024年12月初启动以来，吸引超百家上市公司激烈角逐。评选采用"公开征集＋初步筛选＋在线 投票＋专家评分＋综合评估"的多项评审机制，历经5个月，最终评选出一批代表中国品牌建设的高水准案例和首席品牌官。 该评选体系设置了严格标准：经典品牌案例需兼具对企业成长的价值性、对其他企业可推广的典范性及品牌实践上的创新性；首席品牌官则要展现其对内品 牌管理的专业度、对外品牌推广的影响力以及对企业品牌价值的成长性。 每经记者｜黄博文 每经编辑｜文多 5月9日，第九个中国品牌日前夕，由每日经济新闻主办、清华大学经济管理学院中国企业研究中心提供学术支持的"2025第九届中国上市公司品牌价值榜发 布会"在上海举行。 发布会上，"2025中国上市公司经典品牌案例及首席品牌官"评选结果揭晓。 农业银行（SH601288）、伊利股份（SH600887）、古茗（HK01364）等30家上市公司的企业案例被评选为年度经典品牌案例。奥雅股份（SZ300949）联合 创始人、董事、总裁李方悦，诺泰生物（SH688076）董事长兼总裁童梓权，全聚德（SZ002186）集团总经理周延龙等 ...

Core Insights - The report by KPMG China highlights that Chinese renewable energy companies face three main challenges when expanding into the European and American markets, including local barriers and policies, high entry costs, and insufficient local operational capabilities [1][2] Group 1: Market Opportunities - Europe is identified as the primary battleground for Chinese renewable energy companies due to its vast market and high profitability, particularly in solar and energy storage sectors [1] - The average price of energy storage systems in Europe is 1.2 RMB/Wh, significantly higher than the domestic average of 0.6-0.8 RMB/Wh, which is expected to attract more Chinese storage companies to Europe [1] Group 2: Driving Factors - Key driving factors for the European market include the acceleration of smart and digital upgrades in the power grid to accommodate clean energy, government incentives such as tax breaks and subsidies, and a high consumer willingness to pay for sustainable products [2] - The shift from "China +1" to "+N" strategy is recommended to mitigate systemic risks by diversifying production bases across Southeast Asia, Mexico, and Eastern Europe [3] Group 3: Strategic Recommendations - The report suggests four strategies for Chinese companies to address the challenges of going abroad: diversifying production locations, implementing a dual strategy of technology and brand development, vertically integrating the supply chain, and optimizing post-investment risk control systems [2][3] - Emphasizing core technology and brand building is crucial for establishing a high-quality brand image in the overseas market [3][4] Group 4: Industry Collaboration - Companies are encouraged to deepen their engagement in both vertical and horizontal dimensions of the supply chain, moving from manufacturing to service and consumption, particularly in large infrastructure projects like solar and wind farms [5] - Strengthening strategic partnerships with related industries and professional service providers is essential for navigating local regulations and enhancing operational stability in foreign markets [5]

来源：环球网 品牌是企业重要的无形资产，实现高质量发展呼唤品牌力量，创建世界一流企业也需要品牌加持。作为 推动经济社会发展的"主力军"、能源电力行业的"国家队"，中国大唐集团有限公司（简称中国大唐）坚 持把建设卓著品牌作为服务中国式现代化建设的重要使命，秉承"提供绿色能源、点亮美好生活"的企业 使命和"同心聚力、追求卓越"的企业精神，实施REDT（责任担当、生态友好、数字赋能、科技创新） 品牌战略，以"能动世界、共享美好"为价值追求，明确"世界一流能源供应商"品牌定位，"卓越、创 新、责任、温暖"品牌个性，"惟实惟新、共创共享"品牌价值主张，全面展现中国大唐能源保供"压舱 石"、绿色转型"国家队"、科技创新"排头兵"、价值创造"顶梁柱"、社会责任"领头雁"的五维形象，以卓 著品牌引领世界一流企业建设。 转型，厚植时代底色。绿色低碳是品牌卓著的鲜明底色。在绿色低碳转型的时代背景下，中国大唐持续 加大电源结构优化力度，基地化、集约化开发新能源，构建了陆上风光大基地落地、海上风电布局、集 中式与分布式并举的发展格局，清洁能源装机占比近50%。国家第一批大型风电光伏基地之一的大唐蒙 西托克托200万千瓦新能源外送项目 ...

南都讯 记者黄璐 5月9日，第九届"深圳（湾区）国际品牌周"暨2025年中国品牌日·深圳地方特色活动开 幕大会在深圳广电大厦举行。本届品牌周以"品牌引领未来，创新驱动湾区"为主题，"2025中国品牌价 值500强"中英文榜单独家发布，"国际信誉品牌""深圳（湾区）知名品牌"近400项品牌成果集中亮相展 示，国际品牌专家、知名企业领袖发表主题演讲，探索科技革命和产业变革时代品牌发展新路径。 深圳工业总会会长吴光权表示，本届品牌周旨在将深圳品牌建设的成功经验辐射至大湾区，推动湾区企 业共创国际化品牌。未来，将联合政产学研多方力量，为打造"更具时代引领性的深圳品牌"贡献智慧与 力量。 榜单独家发布，彰显品牌发展硬实力 每年在达沃斯世界经济论坛年会上发布全球品牌价值500强的国际著名品牌价值评估咨询机构Brand Finance，联合深圳工业总会在第九届"深圳（湾区）国际品牌周"上独家发布"2025中国品牌价值500 强"中英文榜单。 同时，Brand Finance中国公司联合创始人、总裁陈忆登对榜单进行解读。今年，粤港澳大湾区109个品 牌上榜"2025中国品牌价值500强"。深圳共有34个品牌上榜，其中，荣获" ...

此外，据极目新闻报道，已有多家公司和店铺以"胖东莱"命名。包括山东省烟台市莱山区胖东莱板面店 （个体工商户）、福建省尤溪县胖东莱餐馆（个体工商户）、辽宁省辽阳市辽阳县胖东莱生鲜超市（个 体工商户）等。这样的现象引发关注和讨论。 碰瓷行为突破法律红线 山寨店名横行，近日频上热搜，在5月10日中国品牌日到来之际，这样的乱象更该得到重视。当嘉兴 的"胖都来"卖场以一字之差碰瓷"胖东来"时，这场看似荒诞的商业模仿秀，实则撕开的是中国知识产权 保护的深层隐痛。 "中国品牌日"设立的深层意义，正在于推动从"制造大国"向"品牌强国"的跃迁。而"胖都来""胖东莱"们 的疯狂，暴露出品牌建设中"形魂割裂"的危机。这些山寨者企图通过复制名称、装潢等"形"的层面走捷 径，却忽视了品牌真正的"魂"——以胖东来为例，其将大部分利润分配给员工等"人性化服务"，恰是无 法被山寨的"灵魂壁垒"。 网上不少声音将胖东来之困归咎于"法制不健全"，实则打错了靶子。"胖都来"在命名上的碰瓷行为，已 实质性突破法律红线。根据《企业名称登记管理规定实施办法》第十六条规定，企业名称不得"使用与 同行业在先有一定影响的他人名称（包括简称、字号等）相同或者近 ...

在当天的共创会上，新华社品牌工作办公室执行主任梁智勇表示，安徽既是徽风皖韵的灵秀之地，也是敢为人先的科创高地， 为品牌发展带来无限灵感与动力。本次共创会将聚焦安徽在新质生产力领域所取得的创新突破，生动呈现文旅融合的创新模式 与精彩实践，讲好安徽高质量发展故事。 2025世界品牌莫干山大会"皖美遇见"品牌共创会现场 转自：新华网 5月9日下午，在第九个中国品牌日即将来临之际，2025世界品牌莫干山大会"皖美遇见"品牌共创会在浙江德清举行。作为2025 世界品牌莫干山大会系列活动之一，本次共创会共吸引了来自社会各界近百位嘉宾参会。 亳州市委常委、宣传部长吉洪武致辞。 马鞍山市委常委、宣传部长陈永红致辞 马鞍山市委常委、宣传部长陈永红说，马鞍山是一座古今辉映的文明之城、左右逢源的开放之城、刚柔并济的产业之城和山水 相间的生态之城。近年来，马鞍山坚持以数字赋能制造业高质量发展为牵引性抓手，不断提升城市能级，持续擦亮城市品牌。 坚定不移吃改革饭、走开放路、打创新牌，高质量发展的动力和活力持续增强。真诚欢迎更多优秀品牌企业走进马鞍山，携手 同行，凝聚品牌共识，深化品牌合作，共享品牌成果，共创美好未来。 宣城市委常委、宣传 ...

Core Viewpoint - The Chinese sauce liquor industry is undergoing a deep adjustment, with leading brands like Moutai, Wuliangye, and Luzhou Laojiao accelerating expansion due to their brand and channel advantages, leading to a concentration of market resources among companies with core competitiveness [1] Group 1: Company Strategy - Nanjian Liquor Industry stands out through three definitive advantages, providing valuable cooperation opportunities for liquor merchants [3] - The company prioritizes quality as the core driving force for brand development, implementing full industry chain quality control from raw material selection to traditional brewing processes [3] - Nanjian Liquor Industry emphasizes long-term value in brand building, enhancing brand awareness and reputation through a comprehensive communication matrix [5] Group 2: Market Positioning - A complete channel system is key to Nanjian Liquor Industry's market growth, ensuring stable supply from production to consumption with guarantees of "no stockouts, no overstocking, and no price chaos" [7] - The development practices of Nanjian Liquor Industry reflect three major trends in the sauce liquor industry: competition has evolved into a contest of full industry chain control capabilities, brand building requires a blend of cultural depth and modern communication, and channel development is shifting from extensive expansion to refined operations [9] Group 3: Industry Trends - Nanjian Liquor Industry not only offers opportunities for short-term performance breakthroughs for liquor merchants but also represents a strategic choice to participate in industry value reconstruction and share in brand growth dividends [9] - Choosing Nanjian means aligning with high-quality industry development and embarking on a new journey of long-term win-win cooperation [9]

Core Viewpoint - The event "Seeing UHV" organized by State Grid Fen Yang Power Supply Company aims to enhance public awareness and recognition of the electric power brand through photography and knowledge dissemination [1][3]. Group 1: Event Overview - The "Seeing UHV" event took place on May 8, organized by State Grid Fen Yang Power Supply Company, inviting local photography enthusiasts to capture the beauty of UHV lines [1]. - The event included on-site explanations to educate participants about UHV technology and its significance in local economic development [3]. Group 2: Educational Impact - Participants gained a deeper understanding of UHV transmission technology and expressed high appreciation for the efforts of power workers [3]. - The photography captured the grandeur of UHV lines and the harmony between power facilities and the natural environment, highlighting the role of electric power in ensuring energy security and promoting green development [3]. Group 3: Corporate Responsibility - The "Seeing UHV" event is part of the company's commitment to social responsibility and the promotion of electric power culture [3]. - The company plans to continue leveraging brand building as an opportunity to conduct various social activities that contribute to local economic and social development [3].