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全国各地迎“夜体验”热潮 探索“日游园+夜观演”全时文旅新生态
Yang Shi Wang· 2025-08-07 07:30
Group 1 - The article highlights the growing trend of nighttime fitness and leisure activities, which is driving a new wave of consumer spending in various cities [1][7] - In Huangshi, Hubei, a sports center is experiencing increased popularity, with over 300 sports enthusiasts attending nightly, doubling the numbers from previous months [3] - The sports center has tailored its offerings to meet diverse community needs, organizing events like a basketball challenge with over 500 participants and providing various training courses, which has successfully converted foot traffic into consumer spending [4] Group 2 - In Yiyang, Hunan, the lakeside area becomes lively in the evenings with water sports activities, attracting both locals and tourists [6] - In Hangzhou, the night economy is thriving, with tourists enjoying boat rides on West Lake and engaging in cultural performances that showcase local heritage [9] - Various regions are enhancing nighttime cultural and tourism experiences, such as in Wuyuan, Jiangxi, where new night tour projects are boosting related industries like dining and accommodation, creating a comprehensive day-and-night tourism ecosystem [11]
夏日经济新活力系列报道 新“夜”态解锁文旅新玩法
Ren Min Wang· 2025-08-07 05:23
夜游锦江,泛舟江上,看万家灯火;拙政问雅,灯光泼墨,赏吴门书画;深夜食堂,美食琳琅,品九州 风味…… "把夜间的消费场景营造好了,能够有效延长消费者的停留时间,从而带动当地经济效益的提升,打造 可持续发展的旅游产业体系。"南开大学旅游与服务学院院长徐虹在接受记者采访时表示。 夜幕降临,北京一家烧烤店内座无虚席,店外也排起了"长龙"。"夏季是烧烤行业的'旺季',顾客集中在 夜间消费,几乎每晚都要排长队,夏天一来,我们就要调整为24小时营业。"店老板向记者介绍。 据外卖平台数据显示,7月以来,提供24小时餐饮服务的门店数同比增长48%;目前,全国超11万家餐 饮门店在该平台点亮了"全天营业"标识。 太阳落山,华灯初上,今年夏夜,大街小巷烟火气满满,多元的夜间消费形式让夜晚热闹非凡。"夜经 济的发展丰富了旅游市场供给,为消费注入了不竭动力,是扩大消费、促进内需的重要一环,未来还需 创新形式,持续助力文旅市场高质量发展。"徐虹说。 (文章来源:人民网) 入夏以来,河南开封的游客数大幅增加。凭借深厚的文化底蕴,开封整合文旅资源,抓住夜间旅游热 度,集表演观赏、人物互动、游戏体验于一体,营造了独特的夜间消费场景。景区相关 ...
上海给夜经济加了什么“猛料”?
Di Yi Cai Jing Zi Xun· 2025-08-07 01:56
Core Insights - The article emphasizes the importance of night economy as a key driver for urban consumption growth, particularly highlighting Shanghai's initiatives to enhance its night economy [2][3][4] Group 1: Night Economy Initiatives - Shanghai's night economy index for 2024 predicts 4.03 million active night trips, with 75% of the city illuminated at night and 264,900 night movies screened [2] - The "Exciting Night Shanghai" series was launched with 10 new measures to support night economy, including 4 new initiatives and 6 optimized ones [2][13] - The introduction of night economy CEOs signifies a structured approach to enhance night consumption and improve operational efficiency [3][4] Group 2: Business Adaptations - Businesses are actively extending operating hours and creating new night consumption scenarios, with some restaurants reporting over 15% increase in night sales after extending hours [3][6] - The integration of cultural and entertainment activities, such as rooftop events and themed markets, is driving foot traffic and sales in commercial areas [9][10] - The collaboration between government and businesses is crucial for the success of night economy initiatives, with a focus on balancing economic benefits and policy implementation [7][8] Group 3: Economic Impact - Shanghai's night economy is projected to contribute significantly to overall consumption, with a reported night consumption total of 88.01 billion yuan, reflecting a 3.3% year-on-year growth [12] - The overall retail sales in Shanghai have stabilized, with a 1.7% year-on-year increase in the first half of the year, indicating a recovery in consumer spending [12] - The introduction of new night activities and improved infrastructure aims to create a safer and more appealing environment for night consumers [13]
上海给夜经济加了什么“猛料”?
第一财经· 2025-08-07 01:50
Core Viewpoint - The article emphasizes the importance of night economy as a key driver for urban consumption growth, particularly in Shanghai, which is leading the way with various initiatives and support measures to enhance nighttime activities and consumer engagement [2][3]. Summary by Sections Night Economy Initiatives - Shanghai's night economy is projected to see 4.03 million active nighttime trips in 2024, with 75% of the city illuminated at night and 264,900 night movies screened [2]. - The "Exciting Night Shanghai" series was launched in late July, introducing 10 new support measures to enhance the night economy, including the establishment of popular night economy landmarks [2][8]. Role of Businesses and Market Adaptation - Businesses are actively innovating and adapting to the night economy, with examples like the Universal Port extending operating hours and introducing special nighttime events, resulting in over 15% growth in nighttime customer traffic and sales [5][7]. - The article highlights the collaborative efforts between businesses and the government to create a vibrant night economy ecosystem, with businesses taking the lead in innovation [3][7]. Leadership in Night Economy - Newly appointed CEOs for night economy landmarks are tasked with enhancing nighttime consumer activities, introducing new business models, and fostering a collaborative environment among various sectors [5][11]. - The responsibilities of these CEOs include promoting local cuisine, establishing merchant self-governance, and facilitating communication between government and businesses [11][12]. New Measures and Regulations - The new measures include optimizing outdoor seating arrangements, enhancing nighttime safety, and improving the quality of nighttime lighting to create a more inviting atmosphere for consumers [9][17]. - The government aims to encourage businesses to operate until midnight or later, expanding the variety of nighttime offerings [8][9]. Economic Impact and Consumer Behavior - The night economy is expected to significantly boost consumer spending, with Shanghai's nighttime consumption totaling 88.01 billion yuan, reflecting a 3.3% year-on-year increase [16]. - The article notes that the revival of tourism and the introduction of new consumer experiences are driving growth in nighttime activities, with a notable increase in foreign and young visitors [13][16]. Challenges and Future Directions - While the night economy presents opportunities, it is noted that not all retail sectors may benefit equally, with food and beverage industries being more suited for nighttime operations [14]. - The article suggests that continuous innovation and adaptation to consumer preferences will be crucial for the sustained growth of the night economy in Shanghai [15].
威海暑期旅游市场显现新趋势,多元需求驱动行业创新
Qi Lu Wan Bao Wang· 2025-08-07 01:12
Group 1 - The core viewpoint of the articles highlights the evolving trends in the tourism market for the summer of 2025, emphasizing the importance of deep cultural experiences and high-quality services as key attractions for tourists [1] - A significant focus on educational and cultural aspects in family travel is noted, with 66.7% of respondents prioritizing the educational value of itineraries, and a willingness to pay a premium for high-quality family travel products [2] - The demand for immersive cultural experiences in study tours is underscored, with 83.3% of respondents valuing deep cultural engagement and integration of local culture in their travel experiences [3] Group 2 - Graduating students prioritize relaxation and broadening their horizons during their travels, with 100% indicating a need to relieve stress and 80% seeking to gain new experiences [4] - Innovations in consumption models are emerging, with 60.3% of respondents showing interest in multi-day tickets and night economy activities becoming a new growth point for the summer market, attracting significant interest from 90.6% of respondents [5]
绥阳:夜经济璀璨绽放 点燃消费新热潮
Sou Hu Cai Jing· 2025-08-06 22:05
Core Viewpoint - The article highlights the vibrant development of the night economy in Suiyang County, showcasing various activities and attractions that enhance nighttime consumer engagement and tourism [1][19]. Group 1: Night Economy Activities - Suiyang County is actively exploring diverse integrations of night economy formats, creating a lively consumer environment that attracts both tourists and locals [1]. - The evening atmosphere in public squares is characterized by lively activities such as group dancing, which has become an essential part of local life, with hundreds of participants enjoying the experience [3]. - Food streets along the river are bustling with activity, offering a mix of dining, shopping, and entertainment, featuring a variety of local delicacies and cultural products [5][9]. Group 2: Consumer Engagement - The night market scene is vibrant, with various food stalls and restaurants catering to different tastes, enhancing the overall experience of the night economy [5][11]. - Local residents express satisfaction with the increased nighttime activities, enjoying the opportunity to relax and socialize while indulging in local cuisine [7][11]. - The return of university students during the summer has added creativity and energy to the night economy, with many engaging in entrepreneurial activities such as setting up small stalls [13][17]. Group 3: Economic Impact - The popularity of local food brands, such as "Chengsan Ice Powder," continues to thrive, with daily sales reaching significant figures, indicating a robust demand for local culinary offerings [11]. - The night economy is contributing to the overall vibrancy of Suiyang, with various locations showcasing unique attractions and activities that enhance the local economy [19].
主动求变的CEO们“赶上了”时候:上海再次加码夜经济
Di Yi Cai Jing· 2025-08-06 13:58
夜经济只是支点之一,创新是全方位的。 在提振消费为经济重中之重的当下,夜经济作为推动城市消费增长的关键引擎,不仅引领着商业空间的创新发 展,也成为了各地持续加码的重点。"夜上海"自然当仁不让。 第一财经·新一线城市研究所发布的"2025中国城市夜经济指数"显示,2024年上海的夜间活跃出行人次403万次, 夜间灯光覆盖全市75%的面积,上映夜场电影26.49万场,夜间公交活跃范围1975平方公里,夜间经济综合指数位 列全国第一。 CEO们履新 在7月26日的启动仪式上,上海官方为首批"上海夜间经济人气地标首席执行官"及"上海夜生活好去处首席执行 官"颁发了证书,也意味着这些CEO正式走马上任。 作为上海夜生活好去处之一,上海环球港负责人用"赶上了时候"形容自己的心情。她告诉第一财经,早在今年4 月,环球港就开启了"环球不夜港"夜生活模式,通过免费停车、延长营业时间、推出夜间专属活动等一系列举 措,组织近30家商户共同打造夜间消费新场景。其中,以巴奴为典型的餐饮品牌更是率先开始了24小时全天候的 超长服务模式,并主动接洽歌迷会,收获了客流与销售额的显著增长——自延长营业时间以来,其门店夜间时段 的客流量、销售额 ...
新华视点|暑期文旅市场亮点纷呈:从清凉游到主题展 消费潜力持续释放
Xin Hua She· 2025-08-06 08:28
Group 1: Summer Tourism Activities - Hunan Province's Loudi City is promoting "Cool Summer Tours" to boost the summer cultural tourism market [1] - In Lianyuan City, Longshan National Forest Park has created various water-related consumption activities, attracting visitors seeking relief from the heat [1] - Xinhua County's Sanliandong Scenic Area has opened a "Green Wild Fairyland" forest oxygen bar, quickly becoming a popular spot for tourists [3] Group 2: Cultural Consumption Trends - The 2025 Beijing International Trendy Toy Expo will be held from August 1 to 3, featuring major international IPs like Disney and Universal, alongside emerging domestic IPs [4] - The 2025 China International Digital Interactive Entertainment Expo showcases a variety of fields including games, anime, and smart entertainment, attracting tens of thousands of visitors [7] - The expo has participation from 800 well-known companies across 37 countries, highlighting Shanghai's growth in the gaming industry and its cultural inclusivity [9] Group 3: Night Economy Development - Urumqi City is experiencing a vibrant night economy, with various entertainment and dining options attracting large crowds [19] - The Tianshan Mingyue City in Urumqi features a mix of dining, leisure, and performance activities, enhancing cultural engagement and stimulating consumer spending [23] Group 4: Thematic Art Exhibitions - The "Hello! Giant Panda" themed art exhibition in Hong Kong celebrates the 28th anniversary of Hong Kong's return to China, showcasing panda-themed artworks [16][20]
哈尔滨小龙虾批发销量激增|夜市、饭店迎来“麻辣消费季”
Sou Hu Cai Jing· 2025-08-06 06:44
哈尔滨进入8月,夜幕降临后,各大夜市开始热闹起来。烧烤摊的炭火滋滋作响,啤酒杯碰撞的声音此起彼伏,而最引人注目的,莫过于一盆盆红彤彤的 麻辣小龙虾。今年夏天,小龙虾成为冰城夜经济的"主角"之一,批发市场销量激增,餐饮商家创新菜品,消费者大快朵颐,共同推动着"麻辣消费季"的热 潮。 批发市场:日均交易量达15吨,价格更亲民 晚上8点,道外区北七道街夜市人声鼎沸。一家主打麻辣小龙虾的摊位前围满了食客,老板王师傅一边翻炒着锅里的小龙虾,一边招呼客人:"今天的小龙 虾特别新鲜,麻辣、蒜蓉、椒盐三种口味,随便挑!" "夏天晚上和朋友出来,啤酒配小龙虾是标配。"正在大快朵颐的市民张先生说,"今年感觉小龙虾的店更多了,口味也丰富,吃起来更过瘾。" 除了传统的麻辣、蒜蓉等做法,今年哈尔滨的餐饮市场还涌现出不少小龙虾创新菜品。在中央大街附近的一家餐厅,厨师正在制作"小龙虾拌面"——鲜嫩 的小龙虾肉铺在劲道的面条上,再淋上特制酱汁,香气扑鼻。"这道菜特别受欢迎,很多年轻人来打卡。"餐厅经理李女士说,"我们还推出了小龙虾盖浇 饭、小龙虾比萨等,销量都不错。" 消费升级:需求增长推动市场繁荣 小龙虾的热销,不仅体现在夜市和大排档,也 ...
鲍鱼丰收 海洋牧场一片繁忙
Yang Shi Wang· 2025-08-06 06:24
Group 1 - Fujian is a major production area for abalone in southern China, with over 10,000 tons expected to be harvested in Xiapu County this year, generating a value of 2 billion yuan [1][3] - More than 90% of the abalone in Xiapu County comes from Beibi Township, where fishermen are actively harvesting fresh abalone daily [3] - The abalone farming industry has become a significant source of income for local residents, contributing to their wealth and economic growth [3] Group 2 - Xiapu's annual seafood output ranks among the top in Fujian, benefiting from rich marine resources, which also fuels the local night economy [4] - The seafood market in Xiapu features over 700 species of marine fish and 300 species of intertidal organisms, showcasing the area's diverse aquatic life [4] - Freshly caught abalone reaches the seafood market within an hour, and the variety of cooking methods available enhances the culinary experience, making Xiapu a popular food destination [6]