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看夜色下的消费力:各地围绕夜间消费创造经济增长点
Ren Min Ri Bao· 2025-08-22 23:47
Core Insights - The "night economy" is emerging as a new hallmark of urban vitality, with various cities showcasing vibrant night markets, scenic spots, and bustling commercial areas as consumer potential unfolds [1][3] Group 1: Night Economy Trends - Approximately 60% of domestic residents' consumption occurs at night, with large shopping malls seeing over 50% of their daily revenue generated between 6 PM and 10 PM [3] - Nighttime tourism spending is projected to reach around 1.91 trillion yuan in 2024, indicating a significant increase in demand for night tourism [3] Group 2: Local Initiatives and Events - Cities are actively creating consumption growth points through events such as concerts and sports, with initiatives like "ticket root economy" in Beijing encouraging spending in nearby businesses during events [4] - The Shanghai Night Life Festival, running from June to September 2025, features a variety of activities that highlight the city's vibrant 24-hour culture [4] Group 3: Technological Integration - Cities like Kaifeng are integrating digital technologies into their night economy, enhancing experiences through interactive performances and digital engagement [6][7] - Innovations such as AR landscapes in Taiyuan and smart tourism ecosystems in Wuhan are being developed to improve consumer experiences and operational efficiency [7]
看,夜色下的消费力(锐财经)
Core Viewpoint - The development of "night economy" is becoming a new hallmark of urban vitality, with diverse consumption scenarios emerging at night, including night markets, cultural experiences, and entertainment options [2][4]. Group 1: Night Economy Growth - Approximately 60% of domestic residents' consumption occurs at night, with large shopping malls seeing over 50% of their daily revenue generated between 6 PM and 10 PM [4]. - Nighttime tourism spending is projected to reach approximately 1.91 trillion yuan in 2024, indicating a significant increase in demand for night tourism [4]. Group 2: Local Initiatives and Events - Various cities are actively promoting night consumption through events such as concerts and sports, with Beijing implementing "ticket root economy" to encourage spending in nearby businesses during events [5]. - In Shanghai, the 2025 Shanghai Night Life Festival features a carnival showcasing diverse activities, enhancing the city's vibrant night culture [5]. Group 3: Technological Integration - Cities like Kaifeng are integrating digital technologies into their night economy, enhancing visitor experiences through interactive performances and smart tourism solutions [7][8]. - The use of AR technology in places like Taiyuan and Wuhan is aimed at improving consumer engagement and driving offline spending [8].
用门票撬动更多场景消费
Jing Ji Ri Bao· 2025-08-22 22:11
Core Viewpoint - The introduction of the "one ticket for multiple days" system in domestic tourist attractions represents a significant shift in tourism development philosophy, aiming to enhance visitor experience and stimulate the entire tourism industry chain [1][2]. Group 1: Ticketing System Changes - The traditional single-day ticketing system has limitations, particularly in large attractions where visitors cannot fully appreciate the site, leading to a diminished experience and limiting the development of surrounding industries [1]. - The new "one ticket for multiple days" system allows visitors to explore attractions more deeply, transforming them from "transient visitors" to "deep participants" in cultural tourism [1]. Group 2: Economic Activation - The "one ticket for multiple days" initiative aims to activate the multiplier effect of the "ticket economy" by extending ticket validity and integrating various tourism-related services, such as dining, accommodation, and entertainment [2]. - Enhancing product and service quality is essential for transitioning from a "ticket economy" to a "diversified consumption" model, encouraging attractions to offer more engaging and thematic cultural tourism products [2]. Group 3: Night Economy and Surrounding Industry Collaboration - The night economy is identified as a significant opportunity for tourism, with attractions encouraged to create new nighttime consumption scenarios and leverage technology to enhance visitor experiences [2]. - The integration of surrounding industries, including dining, shopping, and entertainment, into the ticketing system is crucial for achieving a synergistic effect, promoting a collaborative approach that benefits both attractions and local businesses [3].
83天,潍坊凤溪地万物集夜市总营业额突破5320万元
Qi Lu Wan Bao Wang· 2025-08-22 15:39
Core Insights - The 2025 Fourth Fengxidi Wanwuji Night Market successfully concluded on August 17, after 83 days, significantly enhancing the "night economy" in Weifang and creating a vibrant new brand for the night market [1] Group 1: Event Overview - The night market featured 262 stalls and created 832 job opportunities, with operational data surpassing previous years [2] - The total foot traffic reached 2.97 million, averaging 42,000 visitors per day, which is a 75% increase compared to the previous year [2] - The total revenue exceeded 53.2 million yuan, with an average daily revenue of 720,000 yuan, marking a 26% increase from the previous year [2] Group 2: Highlights and Engagement - The peak day for foot traffic was May 31, with 98,000 visitors, while June 1 recorded the highest single-day revenue of 890,000 yuan [2] - The event generated significant online engagement, with over 65 million views on Douyin and more than 200 million clicks on related topics across platforms, indicating a positive public response [2]
国网漳县供电公司:“电力医生”护航夜市烟火气
针对夜市摊点"小散多"特点,创新建立"一摊一档"用电档案,重点整治地爬线、漏保缺失等7类风险,现 场处理插座松动、线路过载等问题。同步组建夜市用电服务群,15名电力管家24小时在线响应需求,实 现"用电问题30分钟到场"。 下阶段,漳县公司将运用红外测温仪对夜市供电设备进行特巡,实时监控负荷变化,以可靠电力保障点 亮城市"夜名片"。(李晓霞) 8月以来,国网漳县供电公司组建"夜市保电专班",对城区4个相对集中夜市开展专项治理,累计消除私 拉乱接等隐患28处,发放安全手册500余份,点亮城市夜经济。 ...
北京平谷大兴庄“桃源不夜坊”夜市火热开市
Bei Jing Shang Bao· 2025-08-22 13:01
Core Insights - The "Taoyuan Night Market" in Pinggu District has successfully launched, featuring a blend of food, entertainment, and culture, running until August 31 [1][2] - The night market has attracted significant crowds, with over 35 vendors offering more than 60 unique food items, including popular dishes that have generated long queues [1] - The event utilizes a "offline experience + online traffic" model, with over 30 popular streamers promoting the market, resulting in over 700,000 online interactions [2] Group 1 - The night market is designed to enhance the night economy, serving as a new consumption engine for the city [2] - The event features four main areas: food, cultural creativity, music, and amusement, creating a comprehensive night experience [1] - The music area is particularly popular, with four hours of continuous performances each night, elevating the atmosphere [1] Group 2 - The market's opening day included a promotional offering of 400 kilograms of free craft beer, showcasing a variety of regional flavors [1] - The initiative aims to further develop the night economy in Daxingzhuang Town, with plans to create more distinctive nighttime consumption brands [2] - The event's concept emphasizes using music to enhance the experience and food to retain visitors, with live streaming to engage a broader audience [1][2]
北京夜游新线路串起热门场景
游客乘坐北京朝阳美食观光巴士观看"鸟巢"夜景。 北京市文化和旅游局供图 本报电(记者赵 珊)北京市文化和旅游局近日发布了10条"漫步北京—追光夜游"主题游线路,涵盖光 影打卡地、夜间文化市集、主题夜游活动等热门场景,全面展现北京夜游消费新地标。 新推出的10条北京夜游线路各具特色:"夜中轴"线路贯穿正阳门箭楼与前门老字号,游客可尽享京城夜 游一站式消费新体验;"夜巴士"线路全长40公里,游客乘坐北京朝阳美食观光巴士,在移动中感受城市 的历史脉动与时代变迁;"夜奥园"线路包括奥林匹克森林公园骑行、漫步和泛舟,"鸟巢"的演唱会,蓝 色港湾的美食和购物,游客可感受京城夜晚的活力与惬意;"夜亮马河"线路从三里屯潮玩店启程,游客 乘游船穿越亮马河光影画卷,终抵朝阳公园星空草坪派对;"夜京西"线路包括探索硬核工业风的首钢 园,看工业遗存与科技体验的酷炫空间,去新首钢大桥沉浸式骑行等场景;"夜大运河"线路包括夜逛月 亮河艺术小镇感受古今交融的烟火气等;"夜五棵松"线路将听演唱会与夜游西山国家森林公园组合,让 游客沉浸式体验星光与霓虹交织的都市夜魅力;"夜长辛店"线路为游客提供在国潮时尚街区体验国潮文 化的混搭生活场景;"夜 ...
赛事、演唱会助燃“夜北京”
Bei Jing Shang Bao· 2025-08-21 16:18
中赫工体商业负责人王辰亮表示,比赛当日,以工体为核心的周边2公里内,三里屯商圈各大商场、餐 饮店、零售店都会迎来大量球迷客群,上客时段约为下午4点至晚10点。"不少球迷会在晚9点半比赛结 束后,选择就近的餐饮店夜宵,所以周边餐饮门店的带动相对显著。"上述负责人透露。 除工体的比赛如火如荼外,"鸟巢"的演唱会也一票难求。刚刚结束五月天连开13场的演唱会,"鸟巢"即 将在8月29日和30日迎来王源的两场演唱会。公开数据显示,今年以来,汪苏泷、张惠妹、张杰、凤凰 传奇相继在"鸟巢"开唱,总观演客流接近110万人次,带动场馆周边消费增长约三成。今年,"鸟巢"将 举办50多场演唱会,场馆档期目前已排满,预计到场观众将达280万人次。 各大赛事和明星演唱会8月中旬在工体、"鸟巢"、五棵松轮番上演,周边商圈在下午至夜间迎来大客 流。仅以8月20日2025中国足协杯半决赛为例,当晚工体上座超4.8万人。北京商报记者根据各大商圈及 场馆负责人提供的数据粗略统计,每场比赛和演唱会对于商圈,引入至少6万客流,部分餐饮业态在比 赛日的营业额增长超30%。随着一系列精品赛事和演唱会的持续举办,以及相关配套政策的不断完 善,"赛事+"" ...
赛事、演唱会热力全开 夜经济点燃北京商圈活力
Bei Jing Shang Bao· 2025-08-21 10:07
Core Viewpoint - The combination of sports events and concerts is significantly boosting the night economy in Beijing, with substantial increases in foot traffic and sales for surrounding businesses [4][10][11]. Group 1: Event Impact on Night Economy - The 2025 Chinese Football Association Cup semi-final at the Workers' Stadium attracted 48,099 attendees, demonstrating the potential for large crowds to enhance local commerce [4][10]. - On match days, surrounding areas see an influx of at least 60,000 visitors, with some restaurants reporting sales increases of over 30% [4][8]. - The "Bird's Nest" has hosted numerous concerts this year, drawing nearly 1.1 million attendees and boosting nearby consumer spending by approximately 30% [5][10]. Group 2: Business Strategies - Businesses near major venues are adapting by increasing inventory and staffing on event days to capitalize on the surge in customers [8][9]. - The "Pet Fan Bus" initiative and ticket-based discounts at North Star Mall have successfully attracted concert-goers, leading to significant increases in evening foot traffic and sales [9][10]. Group 3: Policy Support - Beijing's government has supported the night economy by facilitating the safe hosting of 1,314 large events this year, resulting in a 23.6% increase in event count and a 13.5% rise in visitor numbers compared to the previous year [10][11]. - Plans for over 1,280 sports events, including 196 premium events, aim to create a continuous stream of activities that enhance consumer engagement and spending [10][11]. Group 4: Future Developments - Businesses are looking to deepen collaborations with venues like the "Bird's Nest" to explore new economic models that integrate concert and sports event experiences [11]. - The New Workers' Stadium aims to merge cultural elements with consumer experiences, creating a comprehensive "watch-experience-consume" model to stimulate regional economic growth [11].
暑期经济多元业态观察:文旅融合激活消费新引擎
Xin Hua She· 2025-08-21 09:58
Group 1 - The summer consumption market in China is experiencing a new wave of cultural and tourism integration, showcasing the vitality of the Chinese economy [2] - Various regions are innovating business models and deeply exploring resources to enhance the quality and upgrade of the summer consumption market [2] Group 2 - In Taibai County, Shaanxi Province, the "cool economy" is driving the development of the homestay industry, with a forest coverage rate of over 93.36% and an average summer temperature of 19 degrees Celsius [4] - The transformation of "cool resources" into a "hot industry" is attracting more tourists to Taibai for summer relaxation [4] Group 3 - In Puyuan, Zhejiang, a unique "origami camp" has been launched, featuring 29 origami masters from 8 countries, attracting around 400 origami enthusiasts [7] - This initiative highlights the revival of traditional intangible cultural heritage through innovative activities [6] Group 4 - Yiwu, known as the world's largest small commodity distribution center, is witnessing a surge in cross-border shopping, with an increasing number of foreign tourists attracted by the "tourism + shopping" model [10][12] - The expansion of China's visa-free "circle of friends" is facilitating easier entry for foreign businesspeople seeking opportunities in Yiwu this summer [12] Group 5 - In Ningbo's Jiangbei District, the "Midsummer Cihu Night" theme event is revitalizing the night economy by extending the consumption chain through cultural empowerment [15] - This initiative creates a positive cycle of attracting visitors, retaining them, and converting their presence into economic benefits [15] Group 6 - The summer cultural and tourism market has delivered impressive results, with innovative practices breathing new life into traditional culture and the night economy enhancing consumer experiences [16] - The integration of unique features, deep collaboration, and innovative supply can continuously inject momentum into high-quality development while meeting the needs of people's better lives [16]