文旅消费

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提质创新扩能 江苏文旅消费迸发新活力
Xin Hua Ri Bao· 2025-04-28 23:21
Group 1: Economic Growth through Cultural and Tourism Consumption - Consumption is a vital engine for economic growth, with Jiangsu's cultural and tourism consumption showing strong demand and supply, significantly contributing to the province's economic vitality [1] - In Q1 2025, Jiangsu's monitored tourist attractions received 256 million visitors, generating a total consumption of 110.609 billion yuan, reflecting year-on-year growth of 11.93% and 11.57% respectively [1] - Jiangsu's cross-regional tourism consumption reached 167.386 billion yuan, marking a year-on-year increase of 11.23%, accounting for 28.90% of the industry's cross-regional consumption and 10.59% of the national tourism consumption total [1] Group 2: New Consumption Growth Points - The launch of the first Michelin Guide for Jiangsu, featuring 74 restaurants across Nanjing, Suzhou, and Yangzhou, has attracted significant interest from diners [2] - The 2025 Galaxy Left Bank Music Festival in Yangzhou drew over 60,000 attendees, boosting local accommodation and tourism [2] - Cultural elements are being transformed into accessible experiences, expanding new avenues for cultural industries and consumption [2] Group 3: Integration of Cultural and Tourism Development - Jiangsu is enhancing its cultural and economic prosperity through a dual approach, weaving together cultural richness and economic growth [3] - The "Water Rhythms Jiangsu" themed tourist train has been launched, catering to diverse customer needs and promoting cultural tourism through unique routes and discounts [4] - The establishment of a low-altitude flight experience base in Nantong has attracted numerous tourists, contributing to local economic growth with projected revenues of 3.65 million yuan per village and over 40 million yuan in total agricultural tourism income by 2024 [4] Group 4: Cultural and Tourism Fusion - The Grand Canal in Jiangsu continues to thrive, with the integration of various industries and cultural tourism enhancing the quality of life in coastal cities [5] - The "Grand Canal Night Tour" project has become a cultural tourism hotspot, showcasing the historical significance and charm of the canal [5] Group 5: Expanding New Cultural Business Models - Government reports emphasize the need to unlock the potential of cultural, tourism, and sports consumption, accelerating the development of new cultural business models [7] - The influx of international tourists to Jiangsu has increased, with 1.186 million inbound visitors in Q1 2025, a year-on-year growth of 15.56% [7] - Inbound tourism consumption reached 6.547 billion yuan, reflecting a year-on-year increase of 21.69% [7]
新爆点、新业态、新体验、新场景 “五一”假期文旅市场热度攀升
Yang Shi Wang· 2025-04-28 09:43
Group 1: Tourism Trends - The implementation of visa-free policies for countries like Japan and South Korea has made Shandong a preferred destination for inbound travelers during the "May Day" holiday [1][3] - Shandong's border inspection station predicts over 76,000 inbound and outbound travelers during the holiday, with significant Korean tourist groups expected at the Shidao port [3] - In Fujian, the "May Day" holiday is expected to see over 125,000 inbound and outbound travelers, with a daily average of about 25,000, marking a growth of over 14% compared to April [5] Group 2: Innovative Tourism Experiences - The domestic tourism market is experiencing a rise in popularity, with new immersive experiences being introduced, such as the night tours and themed light shows in Ningyuan Ancient City, Liaoning [6][8] - The immersive performance at Ningyuan Ancient City features nearly 100 performers and covers an area of 13,000 square meters, enhancing visitor engagement [8] - In Zhejiang, the Qing Shan Lake cycling route has become a popular destination, with 12 new cycling routes introduced to connect various cultural landmarks and enhance consumer experiences [11][15] Group 3: Wildlife Interaction - Shanghai Wild Animal Park is preparing a series of interactive activities for visitors, including the "Spring Awakening: Cute Animals Out of the Box" theme event [16][18] - The park features a meet-and-greet with popular animals like chimpanzees and spider monkeys, enhancing visitor interaction [18] - New residents, such as two-toed sloths, have been introduced to the park, attracting visitor interest due to their unique behaviors and characteristics [20]
我省各地备好丰盛文旅盛宴,各类活动丰富多彩
Hai Nan Ri Bao· 2025-04-28 02:28
Group 1 - The article highlights the diverse and vibrant cultural tourism activities planned across various regions in Hainan to stimulate consumer enthusiasm during the "May Day" holiday [2][3] - Haikou will host over 70 specialized events covering music, sports, food, and culture, including performances by the Central Ballet Troupe and themed activities at local attractions [3] - Sanya will introduce a "Coconut Carnival" with free coconuts distributed at designated points, alongside various engaging activities and a total of 16 million yuan in consumer vouchers for tourists [4] Group 2 - Danzhou is set to launch customized cultural tourism activities from April 30 to May 5, focusing on urban micro-travel, rural fun, and unique experiences to attract visitors [5][6] - Tunchang will offer new family-friendly experiences at the Dreamy Fragrant Mountain Cultural Park and the newly opened water park at Vandi Farm, featuring interactive activities and local delicacies [7]
璀璨夜景+特色美食 在古老驿站邂逅绝美“陇上江南”
Yang Shi Xin Wen Ke Hu Duan· 2025-04-27 23:38
陇南位于甘肃东南部,是陇蜀道上的古老驿站,也是连接甘肃、陕西与四川的重要节点城市,素有"陇上江南"之称。这两天,当地一条主题文化街区正式开 街运营,璀璨夜景与陇南文化在这里浪漫邂逅,吸引了不少游客前来打卡消费。 0:00 在甘肃陇南武都区的万象街区,这里灯火璀璨、热闹非凡。万象街区位于陇南市武都区南部,是一条全长将近1000米,占地65000多平方米的文化街区。从 25日开始,万象街区就推出了情景演绎、古风表演、乐队演出等众多活动,为游客带来了视听盛宴,也成为这个五一假期当地文旅消费新场景。 这两天在街区采访,记者也摸索出了一套打卡万象街区的旅游攻略。首先,吸引游客"看过来"。看什么,当然是街区上丰富的文化展演。从25日开始,至五 一假期结束,街区核心地带的广场上都会上演古风迎宾仪式。在袅袅鼓乐声中,身着古装的演员登场献礼,霓裳舞动,衣袂飘飘,展现盛世愿景。 待夜色渐浓,还有一场情景演绎等着与游客见面。在街区中段的环形舞台上,演员们将《诗经·蒹葭》具象化呈现。"蒹葭苍苍,白露为霜;所谓伊人,在水 一方"。据考证,诗中的"水"正是流经陇南礼县的西汉水。演员们飘逸、灵动的演出为观众再现了古诗的浪漫与唯美。 第二步 ...
多地以“船”为媒“上新”消费新场景新业态 文旅市场潜力不断激活
Yang Shi Wang· 2025-04-27 08:02
Group 1 - The upcoming "May Day" holiday is expected to boost tourism in Tianjin, with local specialties like traditional breakfast and crosstalk performances being popular attractions [2] - A new tourism project combines crosstalk performances with boat rides on the Haihe River, allowing visitors to enjoy both the scenic views and the charm of traditional art [4] - Various themed boat tours, including breakfast and music themes, are enhancing the sightseeing experience along the Haihe River, with local businesses offering services and discounts to attract holiday visitors [6] Group 2 - The passenger boats on the Songhua River in Harbin have resumed operations as temperatures rise, leading to a surge in river tourism in Heilongjiang and Jilin provinces [9] - The Harbin section of the Songhua River has reopened with 18 passenger routes planned for the year, ensuring a connection between urban landscapes and natural scenery [12] - In addition to boat tours, cultural districts are being developed in local parks, offering traditional food and cultural experiences to enhance the nighttime atmosphere of the city [14]
多地“上新”新场景、新产品 不断激活“五一”文旅消费市场潜力
Yang Shi Wang· 2025-04-27 02:45
Group 1 - The upcoming "May Day" holiday is prompting various regions to launch new cultural and tourism consumption scenarios and products to stimulate market potential [1] - Beijing is initiating the "2025 Grand Canal Cultural Series Activities" from April 26 to May 5, featuring immersive performances and cultural activities along the Grand Canal [2] - Sichuan has introduced 10 low-altitude tourism routes, connecting major cultural and natural heritage sites, and is promoting over 730 cultural tourism consumption activities during the holiday [4] Group 2 - Hubei Yidu is transforming abandoned factory buildings into new cultural tourism landmarks, integrating agriculture, culture, tourism, and education for rural revitalization [6] - Shaanxi Huashan is preparing for visitors by upgrading safety measures and introducing exoskeleton assistive equipment to enhance the climbing experience [8] - Hebei Shijiazhuang is experiencing a rise in night tourism, with new immersive theatrical performances in ancient towns attracting visitors [11]
首季中国经济观察|听,文旅消费迸发新活力
Xin Hua She· 2025-04-27 01:13
春兴万物生。明媚的春日带动人们出游的热情。文化和旅游部发布的2025年一季度国内出游数据显示,一季度,国内出游人次17.94亿,比上 年同期增加3.75亿,同比增长26.4%;国内居民出游总花费1.80万亿元,比上年同期增加0.28万亿元,同比增长18.6%。 春日里的中国在流动和忙碌中尽显生机,汇聚出一幅活力四射的经济图景。 芦笙村头响,侗家迎客忙。在位于广西柳州市三江侗族自治县的程阳八寨,侗族的阿哥阿妹身着民族盛装,吹着芦笙,跳起踩堂舞,迎接八方 游客的到来。 广西旅游发展集团有限公司程阳八寨景区办公室主任黄能盛表示,今年一季度,景区的旅游接待量大约为23万人次,整个景区的旅游综合收入 约为2800万元,同比增长约15%—20%。"村寨里面一些集体经济经营的百家宴服务项目,平时来说可能每一餐会有两三百人用餐,但是一到 节假日就是每一天每一餐都有六七百人用餐,完全是供不应求的。"黄能盛说。 暮春时节,云南弥勒太平湖森林公园内千亩木春菊迎来盛放期,金黄花海与蓝天白云相映成趣,宛如宫崎骏动画中的梦幻场景,吸引了大批游 客。 弥勒太平湖国际生态旅游度假区总经理陈思廷告诉记者,"从开年到现在,我们已经累计接待游客将 ...
【省文化和旅游厅】“五一”假期陕西将开展2000余场文旅活动
Shan Xi Ri Bao· 2025-04-26 22:36
好戏连台精彩不断。全省"五一"假期将举办216项2439场次营业性演出。5月4日至5日,宝鸡将举办 宝鸡银杏音乐节,为广大观众奉上激情澎湃的音乐盛宴。《长恨歌》《赳赳大秦》《无界·长安》等精 品旅游演艺将增加演出场次。各地还将组织举办草坪音乐会、群众大合唱、广场舞展演等活动,持续开 展文艺进景区、进街区、进社区和送戏下乡演出活动。 文化活动丰富多样。全省图书馆、文化馆、美术馆将举办主题展览、学术讲座、艺术培训、图书推 广、亲子阅读等活动700余场。宝鸡市西府老街、长乐塬抗战工业遗址等景区将举办游园集市、创意展 览、手工体验等活动;延安市将推出"黄龙+壶口瀑布""洛川+黄帝陵"等精品旅游产品;榆林市将推 出"塞上墨韵·山河书魂"等13条精品旅游线路。 4月25日,记者从省文旅厅举办的新闻发布会上获悉:为满足广大群众假期文化旅游需要,全省文 旅系统"五一"假期将组织开展625项2000余场丰富多彩的活动。 多彩非遗魅力无限。各地文旅部门将举办非遗展览展演展销活动300余场。咸阳市将举办"大地欢歌 非遗同行"2025年陕西省关中五市联盟非遗展演展示活动,集中展示西安鼓乐、黄河老腔、陕北民歌、 陕南民歌、华山戏法、西 ...
四川将在“五一”和端午节假期推出730余场文旅消费活动
Xin Hua Cai Jing· 2025-04-21 16:34
(文章来源:新华财经) 据介绍,730余场活动主要包括聚焦"哪吒"热,推出一批国风国潮新产品、新线路,举办国风嘉年华、 2025阆中汉服纪等180余场活动。聚焦春晚走红的四川原创歌曲《玉盘》,推出一批民谣山水游新产 品,举办"你好,泸州"音乐节等80余场活动。围绕在四川拍摄取景的热播影视剧《熊猫计划》《家里家 外》等,首发文化光影、烟火都市穿越等一批影视打卡主题线路,举办乐山郭沫若戏剧文创园民俗展 演、雅安《熊猫归来》等180场"影视+"活动。聚焦夜间经济,持续丰富夜游、夜展、夜食、夜秀等产品 供给,不断提升"夜游锦江、夜游涪江、夜游嘉陵江、夜游釜溪"等文化内涵,举办恐龙灯会90场活动。 聚焦"一老一小",推出一批银发游、亲子游等特色产品,举办5·18博物馆日、自贡方特·经典动漫等140 余场活动。 同时,四川还将加力推出系列文旅惠民措施。"五一"假期,四川各地将通过"财政补贴+市场联动"发放 各类文旅专项消费券6800余万元。此外,还将联动中国银联四川分公司拟投入1100余万元权益资金,推 出"百城百区"金融系列惠民产品;联动中石化四川分公司,创新推出"百城千站"优惠政策,预计惠民补 贴1000万元;联动四 ...
“赏花+”“村超”“体育+”“夜游+” 文旅消费“多点开花”激活经济热引擎
Yang Shi Wang· 2025-04-21 06:19
Group 1: Tourism and Events - Various scenic spots across the country are launching flower viewing and night tour projects to attract tourists as temperatures rise with the arrival of spring [2] - In Hebei's Handan Peak Peak Mining District, over 300,000 peony flowers of more than 100 varieties are blooming in a 600-acre cultivation base, contributing to the local "flower economy" [4][6] - The third Peony Festival will be held in 2025, featuring traditional music, Hanfu flower goddess, and food markets to enhance the visitor experience [6] - In Jiangsu's Wuxi Huishan Ancient Town, a spring night tour season has commenced, highlighted by a large-scale water-themed performance titled "Mountain Lake Moonlight" [11] - The Fengcheng River Scenic Area in Jiangsu has seen a surge in visitors for night boat tours, with unique flower boats and animal-shaped lanterns enhancing the night scenery [13] Group 2: Sports Events - The 2025 Guizhou "Village Super" tournament has kicked off, featuring 20 teams competing in a series of matches despite inclement weather [14][16] - The tournament began in January 2025, with 20 teams emerging from 108 participants through 265 matches, showcasing local cultural elements during the opening ceremony [16] - The opening match featured the defending champion Party Xiang Village against a newcomer, drawing significant attention [18] - The match ended with Party Xiang Village winning 6-0, with a lively atmosphere maintained by enthusiastic spectators [20] - The tournament will continue for over two months, culminating in a championship decision by late July [25] Group 3: Marathon Events - Recent marathons in various cities have seen high participation rates, boosting local consumption across multiple sectors [26] - The 2025 Beijing Half Marathon attracted 20,000 participants, with pre-registration numbers reaching nearly 170,000, setting a historical record [28] - The marathon has positively impacted related industries, including sports equipment and hospitality, as participants flock to nearby restaurants post-race [30][32] Group 4: Cultural Events - A spectacular drone light show in Chongqing featured 5,000 drones, captivating many visitors and enhancing local tourism [33][37] - The performance showcased various local landmarks and cultural elements, leading to increased foot traffic in nearby shopping areas and restaurants [41]