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丹凤持续拓宽文旅消费市场
Sou Hu Cai Jing· 2025-08-12 05:32
在文旅消费方面,丹凤通过举办特色美食大赛和"名店""名菜""名厨"评选活动,推出美食地图小程序, 改进推广商芝肉、牛筋面、竹林关十三花、峦庄天麻宴等特色美食,打造白老二泡馍、熊家牛筋面等网 红门店18家,推出特色美食52种,以"吃在丹凤"吸引回头客;实施"特色民宿"提质工程,推动民宿建设 与特色产业深度融合,创新"旅游景区+民宿""文化民俗+民宿""产业园区+民宿""镇村建设+民宿"模式, 建成三里栈、伯牙山居、南山院子、不晚庭院等特色民宿35家,形成差异化旅居民宿发展格局,以"住 在丹凤"感受慢生活。实施"美丽农村路"建设行动,通过提升干线路、建好产业路、美化旅游路、畅通 村组路等措施,开展全域路网改造,推动农村公路与康养旅游相配套,新改造提升农村公路40公里,创 建市级美丽乡村路62公里,新增智慧停车场6个、骑行驿站14处、健身步道2公里,以"行在丹凤"领略新 风貌。 本报讯 (通讯员 樊利仁 杨俊)今年以来,丹凤县围绕"吃、住、行、游、娱、购"全要素发力,丰富文 旅多元供给,积极拓宽文旅消费市场,促进文旅消费稳步发展。 丹凤县持续推动棣花古镇、桃花谷、鱼岭水寨等景区提档升级,加快推进商山云栖、武关古城保 ...
三亚“海陆空”三维发力激活文旅消费市场
Hai Nan Ri Bao· 2025-08-11 01:14
三亚"海陆空"三维发力激活文旅消费市场 这里的消费场景有七十二变 7月27日,德国神鹰航空运营的 "法兰克福⇌曼谷⇌三亚"第五航权航线首航航班成功抵达三亚凤凰国际 机场。 8月6日晚,2025年(第二十六届)海南国际旅游岛欢乐节活动之一无人机花火大会《魔童闹海岛》在三 亚璀璨上演。 在三亚国际免税城内,众多市民游客前来购买免税商品。(资料图) 今年初,中国旅游集团所属星旅远洋邮轮"鼓浪屿"号停靠在海南三亚凤凰岛国际邮轮港。(资料图) 本 版图片除署名外均由海南日报全媒体记者 王程龙 摄 海南日报全媒体记者 李梦楠 在三亚消费,藏着多少精彩可能? "洋面孔"安娜走出凤凰国际机场,称赞通关快捷,支付顺畅,第一时间感受到这座城市的友好与便利。 第一次来三亚的"新朋友"上海游客黄悦沉浸在三亚琳琅多样的免税购物场景里,从国际大牌到特色好 物,品类丰富,价格优惠。 来过三亚多次的"老朋友"游客张晨则惊喜于快闪店和IP联名商品的更新,让他每次来都有新收获。 消费是拉动经济增长的强劲引擎。三亚第三季度将聚力打造国际旅游消费中心核心区,"海陆空"三维发 力,进一步激发旅游消费活力;消费场景"七十二变",让老地方焕发出新面貌;政 ...
顶级演唱会轮番登场 “来武汉看演出”成文旅消费新热潮
Chang Jiang Ri Bao· 2025-08-11 00:43
在打造世界知名文化旅游目的地的战略版图中,武汉正以"演艺经济"为支点撬动城市能 级提升。继王力宏、刘宇宁等演出成功举办后,这座城市再度迎来现象级演艺盛事——今年 8月至12月,顶级演唱会将轮番上演,形成贯穿全年的文化消费热潮。 据悉,鹿晗、黄子弘凡、胡海泉、周杰伦等歌手已排定8月、9月档期,11月的武汉演出 市场将形成邓紫棋、陈小春、张震岳"三强争霸"格局,摇滚传奇伍佰则锁定12月登场。 从盛夏到岁末,武汉将持续沉浸在音乐的海洋中。这些密集的演出安排展示了武汉强大 的演出承载能力和市场吸引力,也表明武汉在打造"演艺之都"的道路上不断迈进。"来武汉 看演出"正在成为文旅消费新热潮。 近年来,全国演出市场持续升温,其中演唱会更是独占鳌头。相关统计数据显示,2024 年,全国演出市场销售票房达216亿元,其中演唱会票房高达179亿元。"为一场演出奔赴一 座城"成为新消费潮流。例如,今年3月底,刀郎演唱会在武汉举办期间,武汉体育中心所在 的商圈酒店预订量比前一周猛增550%。刀郎演唱会"引客入鄂"约10万人,人均在武汉停留 两天半,文旅综合消费比平时增长3倍。 作为武汉演艺产业发展的见证者和参与者,武汉华耀广丰文化发 ...
2025南阳市文旅消费季正式启动
Sou Hu Cai Jing· 2025-08-10 14:04
Core Points - The 2025 Nanyang Cultural Tourism Consumption Season was officially launched on August 7, marking a significant milestone for the development of Nanyang's cultural tourism industry [1] - The launch ceremony featured a theme of "Now Departing to Nanyang," showcasing a series of cultural performances that highlighted Nanyang's rich historical and cultural heritage [3][4] - The event aims to attract visitors by promoting diverse tourism activities such as family tours, educational trips, and summer vacations, along with various ticket discount policies [5] Group 1 - The launch ceremony served as an important platform to display Nanyang's unique charm to the outside world [1] - Performances included traditional dances and fashion displays that emphasized Nanyang's status as a significant birthplace of Han culture [3] - The event created a vibrant atmosphere, encouraging visitors to explore and experience Nanyang's beauty and culture [4] Group 2 - Nanyang plans to leverage its rich cultural tourism resources to offer a variety of tourism activities [5] - The initiative includes implementing substantial discount policies and high-quality tourism products to enhance service offerings [5] - The goal is to invite tourists from all directions to visit, understand, and fall in love with Nanyang [5]
可互动、可触摸、可共情——夜宿博物馆一票难求
Core Viewpoint - The rise of overnight museum activities is becoming a popular choice for summer cultural tourism consumption, driven by high temperatures and government encouragement for extended museum hours [2][5][12]. Group 1: Popularity and Experience - Overnight activities in museums, such as sleeping next to dinosaur skeletons, provide unique experiences that attract families and children [2][5]. - The National Natural History Museum has been hosting overnight activities since 2006, initially aimed at providing unique nighttime experiences for children [5][6]. - The activities include interactive elements like 4D movies, hands-on workshops, and storytelling, enhancing the educational experience [5][8]. Group 2: Economic Impact and Trends - The overnight museum activities are seen as a way to boost nighttime economy and cater to the high tourist demand during summer [5][12]. - These activities are characterized as a composite cultural tourism product, emphasizing immersion and interaction, which aligns with current consumer trends [9][14]. - The National Natural History Museum generates revenue through these activities, contributing to its sustainable development as a self-financing institution [14]. Group 3: Challenges and Innovations - The overnight activities face challenges such as safety concerns, operational standards, and the need for content innovation [12][13]. - There is a call for comprehensive safety management systems and operational guidelines to ensure the safety of participants and artifacts [12]. - The need for innovative talent capable of planning and executing these new types of activities is highlighted as a critical factor for success [12][13]. Group 4: Future Outlook - The overnight museum experience is expected to evolve from a novelty to a regular cultural tourism offering, reflecting the deep integration of culture and tourism [14]. - Future activities will focus on balancing educational value with entertainment to enhance participant experience [14]. - The trend indicates a significant potential for overnight museum activities to become a normalized part of cultural tourism consumption [14].
暑期文旅市场亮点纷呈:从清凉游到主题展 消费潜力持续释放
Xin Hua She· 2025-08-07 08:25
Group 1 - Hunan Loudi is promoting "Cool Summer Tours" to boost summer cultural tourism consumption [1] - The Longshan National Forest Park in Lianyuan City has created various water-related activities, attracting visitors seeking relief from the heat [1] - The Sanlian Cave Scenic Area in Xinhua County has opened a new "Green Wild Fairyland" theme area, quickly becoming a popular spot for tourists [1] Group 2 - The 2025 PTS Beijing International Trendy Toy Expo will be held from August 1 to 3, featuring major international IPs like Disney and Universal [3] - The expo serves as a global platform for the exchange of trendy toy IPs, attracting both well-known and emerging domestic brands [5] Group 3 - The 2025 China International Digital Interactive Entertainment Expo was recently held in Shanghai, themed "Gathering What You Love" [7] - The event attracted over 800 well-known companies from 37 countries, showcasing a vibrant cultural symbol of Shanghai's gaming industry [7] - The expo highlights the evolution of Shanghai's gaming industry and its integration of "Haipai culture" into digital entertainment [7] Group 4 - The inaugural "Millet Carnival" coincided with the China International Digital Interactive Entertainment Expo, themed "Illuminate Dimensions, Enjoy Passion" [9] - The event featured role-playing characters and a "Pain Car" art exhibition, creating an immersive experience for attendees [11] Group 5 - The "Hello! Giant Panda" themed art exhibition in Hong Kong celebrates the 28th anniversary of Hong Kong's return to China, showcasing panda-themed artworks [13] - The exhibition uses art as a bridge to convey the charm and cultural significance of the giant panda [15] Group 6 - Urumqi, Xinjiang is enhancing its "night economy" with vibrant nightlife and diverse entertainment options in the Tianshan Mingyue City area [17] - The area features various performances and activities, stimulating consumer spending and enriching cultural experiences for residents and tourists [19] Group 7 - Hangzhou's Lin'an District is attracting tourists with its natural summer retreat, characterized by beautiful mountain and water landscapes [21]
暑期文旅消费何以火热
Jin Rong Shi Bao· 2025-08-05 02:29
Group 1 - The summer tourism market is experiencing a surge in consumer enthusiasm, driven by various promotional activities and events across regions [1][2] - The Ministry of Culture and Tourism is organizing over 43,000 cultural and tourism consumption activities during the summer season, with a total of 3.9 million events and over 570 million yuan in consumer subsidies [1][2] - The transformation and upgrading of the cultural tourism industry, along with the integration of culture and tourism, are creating more immersive consumer experiences and diverse consumption methods [1][2] Group 2 - Government policies aimed at boosting cultural and tourism consumption are playing a significant role, including measures to enhance product supply and financial support for key consumption areas [2][3] - Financial institutions are innovating products to meet the financing needs of cultural tourism enterprises, with initiatives like the "Su Travel Loan" in Jiangsu Province aimed at providing substantial financing [3][4] - The integration of cultural elements into tourism is enhancing consumer experiences, with new business models and collaborative efforts between banks and tourism sectors to support emerging tourism trends [4]
呼和浩特:暑期文旅市场“热”力全开
Group 1 - The tourism market in Hohhot is experiencing significant growth due to its unique natural scenery and rich cultural heritage, attracting a large number of visitors during the peak season [1][5] - Various tourism resources, such as the Chulu Ranch, are drawing crowds, with local businesses benefiting from increased foot traffic and sales [2][3] - Local food and cultural events, including concerts and food festivals, are enhancing visitor experiences and driving up food-related sales in the area [4][5] Group 2 - Local businesses, including photography studios and ethnic clothing rentals, are capitalizing on the influx of tourists, with some reporting daily customer volumes of around 10 groups for photo shoots [2][3] - The demand for local specialties, such as beef jerky and ethnic handicrafts, is high, with some stores experiencing long queues and frequent restocking [2][3] - The overall increase in tourist numbers and total tourism revenue indicates a robust recovery and growth in the tourism sector in Hohhot [5]
“好客山东·美食争霸赛”火热举办
Da Zhong Ri Bao· 2025-08-04 01:05
Core Viewpoint - The "Good Host Shandong · Culinary Competition" featuring the "Fish Jumping Over the Dragon Gate" event is a culinary festival focused on fish dishes, showcasing local ingredients and culinary skills from 16 cities in Shandong province [1] Group 1: Event Overview - The competition took place from July 30 to August 2, with teams from 16 cities gathering in Jinan to compete in a fish-themed culinary contest [1] - Jinan, Weifang, and Qingdao emerged as the top three winners of the event after four days of intense competition [1] Group 2: Culinary Focus - Participants utilized local ingredients such as Yellow River carp and Weishan Lake carp to create innovative dishes [1] - The judging process involved professional judges providing feedback on-site, while the public voted online to determine the winners [1] Group 3: Economic Impact - The "Good Host Shandong · Culinary Competition" will continue until November, promoting local culinary specialties and driving tourism and consumption in the region [1] - The event aims to stimulate summer economic activity by linking key tourist attractions, star-rated hotels, and unique guesthouses with various promotional measures [1] - Following the successful opening in Jinan, the competition will move to other cities such as Zibo and Jining [1]
扩大文旅消费要下绣花功夫
Jing Ji Ri Bao· 2025-08-03 21:58
Core Viewpoint - The summer season is a peak period for cultural and tourism consumption, showcasing consumer potential and the effectiveness of the business environment and government services [1] Group 1: Government Initiatives and Business Environment - Various regions are actively promoting cultural and tourism consumption through events, subsidies, and experiences, reflecting market recovery and government efforts [1] - Optimizing the business environment includes easing market entry, streamlining approval processes, and creating a stable legal environment [1] - Local governments are implementing targeted subsidies for cultural and tourism enterprises to support them during peak operational periods [1] Group 2: Enhancing Visitor Experience - Cities are focusing on improving visitor satisfaction by enhancing public services, such as optimizing transportation and extending public venue hours [2] - Digital tools are being utilized to improve service efficiency, with many tourism bureaus launching official apps for information and feedback [2] Group 3: Evolving Consumer Preferences - The core drivers of cultural and tourism consumption are shifting from material satisfaction to emotional recognition and social needs [3] - Innovative consumption scenarios are being developed to meet diverse consumer preferences, integrating cultural IP with experiential elements [3] - The combination of scene innovation and digital technology is essential for driving consumption upgrades [3] Group 4: Future Support for Consumption - Despite the current boom in cultural and tourism consumption, uncertainties still affect consumer behavior and business investment [4] - Measures such as tax reductions, consumption vouchers, and the cultivation of new consumption scenarios are necessary for sustained support [4] - Long-term institutional improvements, such as optimizing market access and enhancing consumer rights protection, are crucial for ongoing consumption growth [4]