Core Insights - Hema is focusing on a diverse range of health-oriented beverages rather than just creating viral products, launching nearly 20 new health water products in collaboration with traditional Chinese medicine brand Li Liang Ji [1][3] - The market shows a demand for health-oriented "water substitutes," with mixed consumer feedback on taste, leading Hema to develop a lighter health water series that has already surpassed popular products in sales [3][4] - The collaboration aims to modernize traditional recipes to better suit contemporary consumer preferences, emphasizing the importance of taste alongside health benefits [4][6] Product Development - Hema has introduced various health water products, including sugar-free teas and health waters, to cater to consumers who may not prefer plain water [1][3] - The new products, such as the Five Juice Drink and Summer Vitality Water, are designed to reduce medicinal flavors while enhancing palatability [4][6] - The company is planning seasonal health water products targeting different demographics, with summer offerings focusing on cooling and autumn/winter products aimed at nourishment [6] Consumer Trends - There is a growing consumer awareness and confidence in traditional Chinese medicine, leading to increased interest in health products that incorporate these principles [6] - Consumers are shifting from basic food and medicine supplementation to a more scientific understanding of traditional Chinese health practices, seeking products with cultural significance and professional backing [6] - Social media plays a crucial role in disseminating knowledge about traditional Chinese medicine, influencing consumer perceptions and experiences with health products [6]

Core Viewpoint - The article emphasizes the importance of health maintenance and disease prevention during the "Lixia" solar term, which marks the beginning of summer, highlighting the need to adapt to rising temperatures and increased humidity through traditional Chinese medicine practices [1][4]. Group 1: Health Recommendations - As temperatures rise and humidity increases, traditional Chinese medicine suggests focusing on "nurturing yang" during spring and summer, particularly by caring for the heart and spleen, clearing heat, and dispelling dampness [1][4]. - Dietary recommendations include consuming sour foods like ume and hawthorn to help with sweating and thirst, and bitter foods like bitter melon and lotus seeds to clear heart fire. Fresh vegetables should be prioritized while oily and spicy foods should be minimized to reduce the burden on the spleen and stomach [4]. - It is advised to avoid excessive consumption of cold drinks and ice products to prevent damage to spleen yang, which could lead to diarrhea [4]. Group 2: Lifestyle Adjustments - The article suggests maintaining a balanced lifestyle by going to bed early and rising early, taking short naps during the day to nurture heart energy, and ensuring good indoor ventilation [4]. - Mental well-being is also emphasized, with recommendations to practice calming activities such as sitting quietly, listening to soothing music, and engaging in gentle exercises like Tai Chi, Ba Duan Jin, walking, or jogging to avoid excessive sweating that could deplete body fluids [4][5]. Group 3: Preventive Health Practices - The concept of "preventing disease before it occurs" is highlighted, with suggestions for home-based traditional Chinese medicine practices. For instance, lightly tapping the "Dantian" area for five minutes each morning can help alleviate internal heat and insomnia [5]. - A specific abdominal massage technique is recommended to help eliminate dampness and improve digestive health, which involves circular motions on the abdomen for a total of 49 repetitions daily [5].