Core Points - The "3·15 Golden Autumn Shopping Festival" is a public welfare activity launched by the Long'an Law Enforcement Team to stimulate consumer vitality and confidence, starting from September 15 for one month [1][3] - The event shifts from traditional discount-driven models to a focus on public welfare, quality assurance, and voluntary participation from merchants, emphasizing integrity, quality, cost-effectiveness, shopping experience, after-sales service, and complaint handling [1] - The initiative aims to provide consumers with comprehensive protection from selection to after-sales, ensuring a trustworthy and comfortable shopping experience [1] Summary by Categories - **Consumer Confidence and Market Activation** - The event serves as a practical measure to activate the autumn consumer market and support local economic development [3] - It is also a significant step towards promoting merchant integrity and enhancing consumer confidence [3] - **Operational Mechanism** - Long'an Team has established a "regulatory guidance + merchant interaction" mechanism to ensure effective implementation of the event [1] - Law enforcement teams actively engage with local "reassuring consumption" merchants and rights protection service stations to encourage participation [1] - **Promotional Activities** - During the event, law enforcement personnel and merchants collaboratively display promotional posters in prominent locations to attract consumers [1]

Core Viewpoint - The cultivation of trustworthy consumption entities is a foundational aspect of building a favorable consumption environment and is a key measure in the "Three-Year Action Plan for Optimizing the Consumption Environment (2025-2027)" [1] Group 1 - The State Administration for Market Regulation (SAMR) has initiated pilot tasks for cultivating trustworthy consumption entities, with recent research conducted in Chongzuo, Guangxi [1] - The research team, led by Deputy Director Tong Bo, assessed the overall situation of optimizing the consumption environment in Guangxi and discussed the progress and challenges faced by pilot cities [3] - The team acknowledged the achievements made in Guangxi's efforts to optimize the consumption environment and recognized the accomplishments of Chongzuo in advancing innovative pilot work [3] Group 2 - Following the meeting, the research team conducted field investigations in Pingxiang City, focusing on mediation work related to foreign tourism consumption disputes and visiting several trustworthy consumption commitment units [4] - The team utilized a combination of meetings and on-site visits to gain a comprehensive understanding of the cultivation of trustworthy consumption entities and the mediation of foreign consumption disputes [4]

Group 1 - The Shanghai Jinshan District Fengjing Market Supervision Bureau is enhancing services to ensure the orderly operation of a commercial street by implementing a "Jinshan Plan" that focuses on optimizing the consumer environment [1] - The bureau conducted on-site inspections for over 100 merchants, emphasizing compliance in key areas such as inventory records, labeling of perishable goods, and timely after-sales service [1] - Enforcement personnel demonstrated a full traceability process for products, ensuring that consumers can confidently make purchases by scanning items for information on origin, inspection reports, and logistics [1] Group 2 - The bureau organized offline seminars to translate the "Three-Year Action Plan for Optimizing the Consumer Environment" into practical guidelines for merchants, promoting compliance and responsibility [2] - Merchants, including representatives from brands like Miniso and Pop Mart, signed a "Consumer Assurance Commitment," pledging to address complaints promptly and improve customer retention [2] - A mechanism for rapid response to complaints has been established, allowing for immediate rectification of issues such as non-compliant food labeling and delayed after-sales service [2] Group 3 - The Fengjing Market Supervision Bureau plans to continue monitoring merchant operations to prevent risks and effectively utilize online dispute resolution mechanisms for consumer complaints [3] - The Shanghai Jinshan District Market Supervision Administration intends to replicate the commercial street model in other key business districts, aiming to enhance consumer protection and regulatory oversight [3]

Group 1 - The event held on August 7-8, 2023, in Xining, Qinghai Province, focused on optimizing the consumer environment and promoting healthy consumption within the direct selling industry [2][4] - The participation included representatives from 56 direct selling companies and various provincial market supervision departments, indicating a collaborative effort to enhance the industry [2][4] - The theme of the event emphasized the necessity of optimizing the consumer environment and promoting healthy consumption as essential for the high-quality development of the direct selling industry, which is crucial for stabilizing the economy [4] Group 2 - Xu Yixin, Deputy General Manager of Legal and Public Affairs at Perfect (China) Co., Ltd., delivered a keynote speech analyzing the current state and future trends in the health consumption sector [6] - The event featured twelve representatives from health community service consumer cases, highlighting the importance of sharing experiences and case studies to foster a better understanding of consumer rights [8] - A total of 78 case studies were submitted for the learning exchange activity, with 66 selected as typical cases, showcasing the industry's commitment to improving consumer rights and health consumption practices [8] Group 3 - The discussions included various dimensions such as experience sharing, case studies, and cultural development, particularly focusing on boosting health consumption and innovation in the health industry [8] - Participants expressed their intention to translate the outcomes of the discussions into actionable steps to enhance the consumer environment and promote healthy consumption, aiming to create a safe, convenient, and trustworthy consumption landscape [8] - The initiative is seen as a potential "new engine" for economic growth, contributing to the sustainable development of the direct selling industry [8]

Group 1 - The central government emphasizes the need to effectively release domestic demand potential and implement actions to boost consumption, with optimizing the consumption environment as a key focus [1] - China is the world's second-largest consumer market, with the largest middle-income group, indicating significant investment and consumption potential [1] - The optimization of the consumption environment involves multiple departments, with market regulatory authorities playing a leading role in comprehensive supervision and collaboration with industry regulators [1] Group 2 - To optimize the consumption environment, businesses must fulfill their responsibilities, including establishing consumer rights protection compliance systems and improving safety guarantees and after-sales service responsibilities [2] - The market regulatory authorities are focusing on rectifying illegal advertisements, particularly in key livelihood areas and emerging internet media, targeting misleading health and financial advertisements [2] - China has been the largest online retail market for 12 consecutive years, prompting the need for policies to purify the online consumption environment, including the introduction of new regulations for live commerce and online trading platforms [2] Group 3 - Regulatory enforcement will be strengthened, with a focus on addressing issues in live commerce, ensuring platforms take responsibility for merchant qualifications and product information verification [3] - There will be increased frequency and intensity of quality inspections for products sold through live commerce, with strict penalties for false marketing practices to ensure consumer confidence [3]

Group 1 - The central government emphasizes the need to effectively release domestic demand potential and implement actions to boost consumption, with optimizing the consumption environment as a key focus [1] - China is the world's second-largest consumer market, with the largest middle-income group, indicating significant investment and consumption potential [1] - The optimization of the consumption environment involves multiple departments, with market regulation authorities playing a leading role in comprehensive supervision and collaboration with industry regulators [1][2] Group 2 - The market regulation department will guide businesses to establish consumer rights protection compliance systems and improve safety guarantees, quality assurance, and after-sales service responsibilities [2] - There is a focus on addressing illegal advertising that affects consumers, with a crackdown on misleading advertisements in key livelihood areas and emerging internet media [2] - China has been the largest online retail market for 12 consecutive years, and measures are being taken to purify the online consumption environment, including the introduction of new regulatory frameworks [2][3] Group 3 - The market regulation department will strengthen regulatory enforcement, focusing on rectifying issues in live e-commerce and ensuring merchants' qualifications and product information are properly vetted [3] - There will be an increase in the frequency and intensity of quality checks on products sold through live streaming, with strict penalties for false marketing practices [3]

Group 1 - The "Su Super" event has significantly boosted urban consumption, with summer homestay bookings in cities like Nanjing, Suzhou, and Xuzhou increasing by over 50% year-on-year [1] - The entire "Su Super" season is projected to generate over 300 million yuan in comprehensive economic benefits, serving as an excellent case of consumption driving economic growth [1] - In the first half of the year, domestic demand contributed 68.8% to GDP growth, with final consumption expenditure accounting for 52%, highlighting consumption as a stable anchor for economic growth [1] Group 2 - Enhancing consumer confidence is essential for boosting consumption, with measures including employment expansion, training programs, and increased social security support [2] - The "Special Action Plan to Boost Consumption" emphasizes the importance of ensuring workers' rights to rest and leisure, allowing them time to engage in shopping and tourism [2] - There is a shift in consumer preferences from purchasing products to seeking services, experiences, and cultural offerings, indicating a trend towards personalized and diverse consumption [2] Group 3 - Optimizing the consumption environment is crucial for stimulating consumption, addressing both hard and soft environmental shortcomings [3] - Key actions include improving logistics for rural areas, enhancing nighttime consumption facilities, and establishing a fair market governance system [3] - The "Three-Year Action Plan for Optimizing the Consumption Environment" in Jiangsu Province outlines 62 specific measures to create a safe, convenient, and high-quality consumption environment [3]

Core Viewpoint - The primary focus is on enhancing consumer confidence and optimizing the consumption environment to transform China into a major consumer economy, supported by government policies and actions aimed at boosting domestic demand [1][3]. Group 1: Optimizing the Consumption Environment - Improving the consumption environment is crucial for enhancing consumer confidence and willingness to spend, which directly impacts economic growth and stability [4][6]. - Key strategies include strengthening consumer rights protection, enhancing regulatory enforcement, and creating a fair and safe consumption environment [5][6]. - The establishment of a long-term mechanism for consumption requires foundational systems for quality standards, credit constraints, and consumer rights protection [5][21]. Group 2: Addressing Consumer Pain Points - Current consumer pain points include high costs of rights protection, particularly in areas like cross-border e-commerce and pre-paid consumption, which need to be addressed to improve consumer experience [5][9]. - Issues such as counterfeit goods, inadequate after-sales service, and lack of transparency in product information remain prevalent, necessitating a focus on optimizing the consumption environment [5][9]. Group 3: Ensuring Fair Competition - The consumption market faces challenges such as unfair competition and market saturation, which can be mitigated by enhancing regulatory oversight and ensuring equal competition among market participants [6][9]. - Optimizing the consumption environment will encourage businesses to prioritize product and service quality, thereby improving the overall supply structure [6][9]. Group 4: Supporting Measures for Consumption Environment Improvement - Continuous improvement of the consumption environment requires the enhancement of supporting measures, including infrastructure, financial payment methods, and statistical monitoring [11][12]. - Development of urban and rural consumption infrastructure, leveraging new technologies like big data and AI, is essential for creating modern commercial spaces [11][12]. - Strengthening financial services and payment systems to cater to diverse consumer groups will enhance the overall consumer experience [12][13]. Group 5: Policy Coordination for Consumption Promotion - Coordinated policies across finance, taxation, and investment are necessary to effectively stimulate consumption and create a supportive policy framework [13][20]. - Initiatives such as fiscal subsidies and loan interest discounts can be employed to expand consumer demand [13][20]. - Enhancing the statistical monitoring system for consumption will help in understanding consumer behavior and improving policy effectiveness [13][20].

Core Viewpoint - Domestic demand is a fundamental driving force for China's economic development, and expanding domestic demand is essential to meet the growing needs of the people for a better life [1][2] Group 1: Improvement of Consumption Environment - The consumption environment in China has been continuously improving, with enhanced consumer experience and better infrastructure such as modern logistics and online payment systems [1][2] - Various measures have been implemented to protect consumer rights, including the introduction of the Consumer Rights Protection Law and the establishment of online dispute resolution mechanisms [1][2] Group 2: Economic Impact - In the first quarter of this year, China's total retail sales of consumer goods reached 12.47 trillion yuan, a year-on-year increase of 4.6%, with per capita consumer spending rising by 5.2% [2] - Final consumption expenditure contributed 2.8 percentage points to GDP growth, reinforcing its foundational role in economic development [2] Group 3: Policy Initiatives - The State Administration for Market Regulation and other departments have jointly issued a three-year action plan (2025-2027) to optimize the consumption environment, emphasizing the construction of a trustworthy, fair, convenient, and safe consumption environment [2] - A series of policy documents and measures have been introduced to improve quality standards, consumer rights protection, and address prominent issues raised by the public [2] Group 4: Collaborative Governance - Promoting a collaborative governance model involving businesses, social organizations, media, and consumers is essential for building a shared and well-managed consumption environment [5] - Strengthening industry self-regulation and enhancing the capabilities of consumer associations are crucial for improving consumer rights protection services [5]

Core Viewpoint - The implementation of the "Three-Year Action Plan for Optimizing the Consumption Environment in Shaanxi Province (2025-2027)" aims to enhance consumer confidence and market vitality through various initiatives [1][3]. Group 1: Quality Improvement Actions - The plan focuses on enhancing the scale and competitiveness of local specialty industries, establishing a one-stop service platform for quality assurance, and supporting the innovation of time-honored brands [1]. - It includes the release of local standards for government integrity evaluation and public credit information, as well as a supplementary list of measures for punishing dishonesty [1]. - The initiative aims to cultivate rural e-commerce leaders and establish 10 digital circulation leading enterprises and 10 live e-commerce centers in counties [1]. Group 2: Order Optimization Actions - The plan emphasizes strict adherence to food and drug safety regulations and improving the quality and safety risk warning system for import and export goods [2]. - It includes special actions to combat information leakage, resale, and misuse, as well as promoting transparency in tourism service quality [2]. Group 3: Consumer Rights Protection Actions - The initiative aims to implement guidelines for "seven-day no-reason returns" in offline shopping, targeting over 50,000 units by 2027 [2]. - It includes the establishment of provincial standards for consumer rights protection service stations to enhance their operational efficiency [2]. Group 4: Collaborative Consumption Environment Actions - The plan involves verifying the identity of online platform operators and enhancing monitoring of online trading behaviors [2]. - It aims to strengthen the regulation of single-purpose prepaid cards and establish a joint meeting system for their oversight [2]. Group 5: Leading Consumption Environment Actions - The initiative encourages financial support for boosting consumption in Shaanxi Province and promotes insurance products that support no-reason return services [2]. - It includes activities to promote trustworthy consumption and the development of reliable consumption stores and markets [2].