本报记者 寇佳丽 2月5日，国务院新闻办公室举行新闻发布会，介绍市场监管服务经济高质量发展情况。国家市场监督管理总局（以下简 称"市场监管总局"）副局长、国家标准化管理委员会主任邓志勇表示，2025年，全国市场监管系统坚持"讲政治、强监管、促 发展、保安全"，着力提升市场综合监管能力，有力维护和促进形成强大国内市场，支撑经济增长和推动高质量发展取得明显 成效。 具体表现有以下几点：一是经营主体发展质量不断提升，二是消费者权益保护更加有力，三是公平竞争市场环境持续优 化，四是质量基础设施建设更加适配产业需求，五是平台经济生态治理取得重要进展，六是市场监管领域安全形势总体稳定。 2025年2月份，市场监管总局、商务部等五部门联合发布《优化消费环境三年行动方案（2025—2027年）》，提出"深入开 展优化消费环境三年行动"。邓志勇透露，2025年启动了优化消费环境三年行动，目前已取得了阶段性成效。 例如，在破解消费痛点方面，市场监管总局部署开展守护消费"铁拳"行动，重点查处群众反映强烈的儿童玩具质量安全、 非法改装电动自行车、电商领域商标侵权、霸王条款、幽灵外卖等违法行为，大力查处羽绒服以次充好、制售伪劣燃器具、 ...

Core Insights - The National Market Supervision Administration (NMSA) has reported significant progress in market regulation and consumer protection, highlighting the importance of maintaining a high-quality economic development environment [2][3][5]. Group 1: Market Regulation Achievements - In 2025, 25.745 million new business entities were established, with active enterprises increasing by 9.8% year-on-year, raising their share of total enterprises by 4.7 percentage points [2]. - The NMSA received 26.46 million complaints and reports, recovering economic losses of 4.35 billion yuan for consumers, and recalled 8.236 million consumer goods [2]. - A total of 14,600 cases of unfair competition were investigated, and 21 key technological bottlenecks in the industrial chain were overcome [2]. Group 2: Governance of Unreasonable Charges - The NMSA has intensified efforts to combat unreasonable charges affecting enterprises, with 5,918 cases of illegal fees investigated, resulting in fines of 347 million yuan and refunds of 1.35 billion yuan to businesses [3][4]. - A comprehensive directory of enterprise-related charges has been established to ensure transparency and compliance, while new policies are being evaluated to prevent future unreasonable charges [4]. Group 3: Platform Economy Regulation - The NMSA has made significant strides in regulating the platform economy, addressing issues such as unreasonable fees and unfair competition practices [5][6]. - Specific actions include rectifying platform rules and charging practices, and implementing guidelines to ensure compliance in the live-streaming e-commerce sector [6][7]. Group 4: Consumer Environment Optimization - The NMSA has launched a three-year action plan to optimize the consumer environment, resulting in the establishment of over 21 national standards for major consumer goods and services [8]. - The "Iron Fist" campaign has targeted consumer safety issues, leading to the investigation of 72,000 cases related to product quality and safety [8][9]. Group 5: Credit Supervision Reform - Credit supervision has been enhanced through data sharing and risk classification, with over 154.6 billion credit information records collected and shared across departments [12]. - The NMSA has implemented measures to improve credit services, assisting over 45.79 million business entities in credit restoration [12][13].

Core Insights - The State Administration for Market Regulation (SAMR) reported significant growth in the number of active enterprises, with a projected 25.745 million new business entities by 2025, reflecting a 9.8% year-on-year increase and a 4.7 percentage point rise in their share of total enterprises [2] Group 1: Optimizing Consumer Environment - The SAMR has prioritized optimizing the consumer environment as a key strategy to boost consumption, with over 210 national standards for major consumer goods and services established since the launch of the three-year action plan in 2025 [3] - Infrastructure improvements include the establishment of 19.325 million charging stations and 30,000 rural commercial logistics distribution points, enhancing consumer accessibility [3] - The "Iron Fist" action has led to the investigation of 72,000 cases related to consumer safety and quality issues, including the recall of 8.236 million consumer products [3][4] Group 2: Enhancing Consumer Experience - Initiatives such as the "Inter-city Return and Exchange" proposal have been launched, with 214,000 offline units now publicly listed for no-reason returns, improving consumer rights protection [4] - The public complaint platform's disclosure rate has reached 98.4%, with efforts to reduce consumer disputes through enhanced transparency [4] Group 3: Addressing Economic Circulation Barriers - The SAMR is focused on dismantling local protectionism and administrative monopolies to facilitate market integration, with a 34% increase in investigations and a 32% rise in case resolutions over the past year [5] - Over 12,000 local government policy measures have been reviewed to ensure compliance with national market standards and fair competition [5] Group 4: Strengthening Compliance and Fair Competition - The SAMR plans to enhance compliance through the implementation of the Fair Competition Review Regulations, focusing on preventing policies that restrict competition [6] - There will be increased training and digital technology integration to improve the standardization and regulation of policy reviews [6]

Group 1 - The core viewpoint of the news is the significant progress made in market regulation and consumer protection in China, highlighting the achievements in enhancing the quality of business entities and consumer rights [1][2][3] Group 2 - In 2025, the number of newly established business entities reached 25.745 million, with active enterprises increasing by 9.8% year-on-year, raising their proportion of total enterprises by 4.7 percentage points [1] - The market regulation system received 26.46 million complaints and reports, recovering economic losses of 4.35 billion yuan for consumers [2] - A total of 823.6 million consumer goods were recalled, and 3,683 tons of counterfeit and substandard goods were destroyed [2][4] Group 3 - The "Three-Year Action Plan to Optimize the Consumption Environment" initiated in 2025 has shown positive results, with over 210 national standards for major consumer goods and services released [3] - The food safety supervision and inspection non-compliance rate was reported at 2.74%, with a 57% year-on-year decrease in the number of non-compliant enterprises [6] Group 4 - A total of 14,600 cases of unfair competition were investigated, addressing "involution" competition and promoting fair market practices [7] - 14,900 severely untrustworthy enterprises were placed on a "blacklist," with over 85% of high-risk enterprises identified through credit risk classification management [8] Group 5 - The market regulation authority handled 5,918 cases of illegal charges, returning 1.35 billion yuan to enterprises [9] - A special action was launched to rectify the abuse of power and limit competition, with a 34% increase in case investigations [10] Group 6 - In 2025, 4,929 national standards were published, marking a 56% year-on-year increase, and 21 key technological bottlenecks in the industrial chain were broken through [12] - The overall international standard conversion rate in China reached 88.9%, with specific sectors achieving a 100% conversion rate [13]

在激发消费潜能方面， 部署开展"守护消费"铁拳行动，重点查处群众反映强烈的儿童玩具质量安全、非法改装电动自行车、电 商领域商标侵权、"霸王条款""幽灵外卖"等违法行为。 大力查处羽绒服以次充好、制售伪劣燃气具等，开展加油站计量作弊集中执法行动，查办相关案件7.2 万件。 聚焦减少消费风险，召回消费品823.6万件、充电宝139.8万台。 查办网络不正当竞争案件1932件，罚没7152.9万元。 经济观察网 据央视新闻客户端消息，在今天（5日）国务院新闻办公室举行的新闻发布会上，市场监管 总局相关负责人介绍，市场监管总局始终把优化消费环境作为提振消费的重要抓手。2025年启动优化消 费环境三年行动以来，已取得阶段性成效。 发布家电、家具、服装等大宗消费品及体育健身、文化旅游、餐饮等服务消费国家标准210余项。 制定和推广养老服务标准体系、旅游服务质量评价体系、汽车维修服务质量评价模型、家政服务信用体 系，提升服务品质。 相关部门建成充电基础设施1932.5万个、县乡村商业物流配送网点3万个，一刻钟便民生活圈8132个， 不断丰富消费场景。 在破解消费痛点方面， 联合发起异地异店退换货倡议，在"消费查"平台公示线 ...

（来源：中国消费者报） 本报长沙讯（记者余知都）近日，湖南省启动2026年消费维权 【下载黑猫投诉客户端】年主题宣传创 意大赛，深入推进"提升消费品质"消费维权年主题宣传活动。 本次年主题宣传创意大赛由湖南省市场监管局、省消费者权益保护委员会联合主办。大赛主题为"优化 消费环境 提升消费品质"，涵义是：为强化消费者权益保护，更好地满足人民群众日益增长的高品质生 活需求，立足消费升级趋势，聚焦"提升商品服务质量、筑牢消费品质基础，提升消费维权效能、增强 消费品质保障，持续优化消费环境、涵养消费品质生态"，深挖消费特色，倡导科技向善，以高品质消 费助推高质量发展，不断增强人民群众的获得感、幸福感、安全感。 参赛作品分为平面类、视频类（含动画）两大类别。作品必须符合国家法律法规、政策要求及社会主义 核心价值观，紧扣大赛主题，思想健康、积极向上，兼具思想性、艺术性与观赏性，创意新颖独特；作 品必须包含大赛主题文字"提升消费品质"或"优化消费环境提升消费品质"。获奖名单将在3月上旬公 布，并在湖南省"3·15"国际消费者权益日大会活动现场为获奖代表颁奖。届时，将从等级奖项作品中挑 选部分作品作为今年湖南省消费维权年主题 ...

北京商报讯（记者 胡永新）1月28日，深圳市市场监督管理局等五部门印发的《深圳市优化消费环境三年行动计划（2026—2028年）》提出，支持保险机构 优化产品和服务，在依法合规、风险可控的前提下探索开发无理由退换货服务的保险产品。 ...

宋丽博认为，无论是青年群体还是中老年消费者，都更倾向于透明、直接的消费模式。"现在的消费套 餐太复杂，返券、满减、叠加规则……消费者要花很多精力才能搞明白，这实际上为消费行为设置了障 碍。"她以通信、保险、加油等日常生活必需消费为例指出，此类基础性消费尤其应当做到公开透明、 流程简化。 她观察到，不少中老年人因不熟悉数字消费模式、难以理解复杂规则而"不敢消费"，而年轻消费者同样 希望获得清晰、高效的消费体验。"年轻人并非都喜欢'算计式'消费，他们同样追求简单、直接的消费 方式。"宋丽博代表说。 对此，她建议推动企业优化消费服务模式，减少不必要的营销"套路"，在通信、能源、保险等基础消费 领域推行标准化、透明化的定价与服务流程，让消费者能够"一眼看懂、放心消费"，真正实现"物有所 值"。她还呼吁在政策层面加强对消费领域的规范引导，营造更友好、更可信的消费环境，提振社会消 费信心。 （来源：千龙网） 千龙网讯（记者 刘美君）"消费方式越简单透明越好，不能让消费者感觉'被设计'。"1月24日，北京市 人大代表宋丽博在谈及优化消费环境时表示，当前消费领域存在套餐设计复杂、营销方式过度包装等问 题，不仅影响中老年群体消 ...

Core Insights - The article emphasizes the importance of optimizing the consumer environment to boost consumer confidence and stimulate economic vitality, which is crucial for high-quality economic development and ensuring a high-quality life [2] Group 1: Consumer Environment Optimization - Various local governments are actively exploring ways to enhance consumer convenience, comfort, and satisfaction, as highlighted by the central economic work conference's call for actions to boost consumption and expand the supply of quality goods and services [2] - The three-year action plan led by market regulatory departments aims to address prominent issues and create a trustworthy consumer environment [2] Group 2: Innovative Consumption Scenarios - In Nanjing, the integration of art and commerce at Deji Plaza has created a vibrant shopping atmosphere, attracting significant foot traffic and enhancing the consumer experience [3][4] - Deji Plaza aims to become a cultural and tourism destination by leveraging diverse exhibitions and activities, projecting sales of 26.2 billion yuan and attracting approximately 66 million visitors by 2025 [3] Group 3: Policy Support for Consumption - The Nanjing government has implemented measures to promote the development of first-store economies, offering financial incentives for commercial entities that attract high-profile brands [4] - Many commercial complexes in Nanjing are innovating consumption scenarios, such as Huacai Tiandi's eco-art theme and the integration of traditional culture with modern trends in the Laomendong area [4][5] Group 4: Cross-Regional Return Policies - The introduction of cross-regional no-reason return services in Chongqing and Sichuan enhances consumer convenience, with approximately 85% of products in Chongqing's department stores now eligible for this service [6][7] - The initiative has facilitated nearly 8,000 cross-regional returns in the past two years, reflecting a growing trend towards consumer-friendly policies [7] Group 5: Trustworthy Consumption Initiatives - In Huangshan, the "True No. 2 Price" initiative aims to enhance consumer trust by ensuring fair pricing and quality service, with a significant increase in customer satisfaction and a reduction in complaints [8][9] - The initiative has expanded across various sectors, with 178 businesses recognized as trustworthy, leading to a 20% increase in repurchase rates and a notable improvement in online ratings [9][10]

Core Viewpoint - Optimizing the consumer environment is crucial for boosting consumption and stimulating economic vitality, which is significant for promoting high-quality economic development and ensuring a high-quality life [2] Group 1: Initiatives and Actions - In April 2025, the State Administration for Market Regulation launched a pilot program to optimize the consumer environment, with seven projects from Zhejiang Province included [2] - Zhejiang Province's Market Supervision Administration, in collaboration with five departments, issued the "Zhejiang Province Three-Year Action Plan for Optimizing the Consumer Environment" to implement five major actions: improving consumption supply quality, optimizing consumption order, enhancing consumer rights protection, co-governing the consumer environment, and leading the consumer environment [2] Group 2: Data-Driven Governance - Ningbo City focuses on "optimizing the consumer environment and boosting consumer confidence," enhancing data-driven governance and summarizing prior experiences to upgrade the governance mechanism in the consumer sector [3] - During the 2025 "Double 11" shopping festival, Ningbo's market supervision department received 13,000 complaints through the national 12315 platform, helping consumers recover economic losses of 928,000 yuan [3] - Ningbo has implemented a comprehensive complaint tracing governance plan that connects various business lines and levels, transitioning from "post-event relief" to "source rectification" [3] Group 3: Consumer Rights Protection - Jinhua City has improved consumer rights protection efficiency by separating consumer complaints from petition matters, streamlining the process through a unified platform [5] - As of now, Jinhua has handled 139,000 consumer complaints through the Zhejiang Consumer Protection platform, reducing waiting times by approximately 12,000 hours and increasing the success rate of complaint mediation by 23.25 percentage points [5] Group 4: Tourism Complaint Management - In November 2025, Quzhou City launched the "Global Free Tour Quzhou" initiative, leading to a significant increase in tourism-related complaints [6] - Quzhou's market supervision bureau established a rapid response mechanism for tourism complaints, integrating resources for efficient complaint handling and immediate resolution on-site [6][7] Group 5: Consumer Dispute Resolution - Zhuji City has created the "Zhushi He" consumer rights protection brand, integrating community governance, legal governance, and moral governance into the consumer dispute resolution process [8] - The brand employs innovative methods for legal education and has improved the success rate of consumer dispute mediation while establishing a comprehensive dispute resolution model [8] Group 6: Financial Empowerment for Consumer Confidence - The market supervision bureau of Daishan County collaborates with local banks to convert credit into tangible support for merchants, enhancing the consumer environment [9] - Daishan has provided credit support of 360 million yuan to 63 merchants and facilitated 317 merchants in opening payment processing services, benefiting from a subsidy of 407,900 yuan [9]