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从破浪到“破圈”,海南龙舟赛会是下一个“村VA”吗?
Hai Nan Ri Bao· 2025-06-01 23:34
Core Viewpoint - The Hainan Dragon Boat Festival has transformed from a traditional cultural event into a phenomenon-level cultural IP, attracting significant public interest and participation, similar to the "Village VA" trend [2][8][10] Group 1: Event Popularity - The Dragon Boat races in Hainan have become a focal point of community engagement, with events attracting large crowds, such as 219,000 attendees in Haikou, generating an economic impact of 60.64 million yuan [2][3] - The 2024 Haikou Dragon Boat Race marked a resurgence after a 20-year hiatus, drawing massive crowds and showcasing the event's potential for growth [3][9] - The participation scale has expanded significantly, with the number of teams increasing from 12 in 2024 to nearly 40 in 2025, including teams from other regions and countries [3][4] Group 2: Cultural Significance - The Dragon Boat race is a prominent cultural symbol of the Dragon Boat Festival, embodying traditional Chinese values and community spirit [5][6] - The event incorporates various cultural rituals, enhancing participant engagement and fostering a sense of pride among attendees [6][7] - The integration of modern experiences with traditional practices has attracted younger audiences, facilitating the cultural transmission in a contemporary context [6][7] Group 3: Future Potential - The Hainan Dragon Boat Festival has the potential to become the next major cultural phenomenon, akin to "Village VA," due to its deep-rooted historical significance and strong community support [8][10] - The event's evolution into a multi-faceted cultural experience aligns with current trends in sports and tourism, positioning it as a vibrant representation of Hainan's cultural vitality [10]
“石景山礼物”上新,承恩寺壁画龙、法海寺荷花冰箱贴来了
Xin Jing Bao· 2025-05-15 13:25
Core Points - The event "5.19 China Tourism Day" was held in Shijingshan District, promoting a new tourism route themed "Two Parks and One River" [1][3] - The new tourism route includes attractions such as Beijing Garden Expo Park, Shougang Park, and various cultural sites, making it suitable for both tourists and children [3][9] - Four new "Shijingshan Gifts" were introduced, featuring traditional Chinese cultural elements and craftsmanship [3][4][6] Group 1 - The "Two Parks and One River" theme includes Beijing Garden Expo Park, Shougang Park, and Yongding River, with three specific tour themes: "Garden Landscape and Camel Bell Journey," "Railway and Code Fantasia," and "Family Fun 2-Day Adventure" [3] - The new gifts include metal fridge magnets inspired by the murals of Cheng'en Temple and Fahai Temple, which can be creatively assembled into a pen holder [4][7] - The "Five Blessings" series of sachets combines traditional Chinese auspicious culture with Jing embroidery, showcasing the heritage and innovation of Chinese craftsmanship [3][5] Group 2 - During the "5.19 China Tourism Day," Shijingshan District's cultural tourism bureau launched five themed activities, including health exercises and cultural exploration tours [9] - From May 17 to 19, scratch-off maps and souvenirs will be distributed at various locations, enhancing visitor engagement [9]
“绿洲泼水传说特别秀”引爆西双版纳泼水节文化狂欢
Jin Tou Wang· 2025-04-28 03:36
Core Viewpoint - The event "Oasis Water Splash Legend" is a cultural performance celebrating the Water Splash Festival in Xishuangbanna, showcasing the integration of traditional and modern cultural expressions [1][3][4]. Group 1: Event Overview - The "Oasis Water Splash Legend" performance took place on April 13, 2025, during the Xishuangbanna Dai New Year Water Splash Festival, attracting significant attention [1][3]. - The event is part of a series of activities aimed at reinforcing the awareness of the Chinese national community and promoting themes of ethnic unity [3][4]. Group 2: Cultural Significance - The performance features a blend of traditional ethnic music and dance, reinterpreted through modern artistic expressions, utilizing advanced narrative techniques involving "water, fire, light, and shadow" [3][4]. - It serves as a sensory feast that aims to inherit and promote the valuable Bay Leaf culture of the Chinese nation [4]. Group 3: Audience Engagement - The show incorporates animation and visual effects on a large screen, allowing for interactive experiences between performers and the audience, appealing to a wide age range [6]. - Various performance styles, including ethnic bands, rap, dance, and electronic music, have been creatively integrated into the storyline, enhancing the overall aesthetic experience [6]. Group 4: Future Plans - The "Oasis Water Splash Legend" will embark on a multi-city tour as part of an interactive water splash music festival, aiming to revitalize traditional and ethnic cultures [8].