新华社北京2月12日电 题：老字号闯新路 新华社记者董素玉、叶前、赵旭 腊月的街巷，年味渐浓。酱菜醇香、点心酥甜，历经岁月沉淀的老字号，在寻常烟火里焕新。 2月10日，丙午马年春节即将来临之际，习近平总书记在北京考察时，走进一家稻香村糕点店，了解糕 点品类和特色，观看糕点现场制作，希望店主把这一北京老字号传承发展好。 老字号藏于市井，载着文脉，用时光镌刻着属于国人共同的味道、牵挂与记忆。从北京稻香村的焕新体 验店到古都西安的陕菜文化体验博物馆，从津门故里的非遗工坊到扬帆出海的东方匠品，在古法技艺与 时代新潮之间，老字号穿越百年，依然滚烫。 每一块金字招牌都藏着一份坚守 岁月不语，匠心留痕。 走进北京隆福寺街区的稻香村零号店，展示柜里的各色点心，一下子就把许多人儿时的滋味、团圆的记 忆勾了出来。 创立于1895年，跨越三个世纪，以"一块糕点"守着北京城的烟火气。北京稻香村糕点师谢道云说，枣花 酥要手工翻扭出十几个花瓣，牛舌饼要用"酥皮八擀法"，一碰就掉渣。"捏制"环节依赖师傅的手工经 验，靠的是口传心授。 "我们借着零号店项目，恢复了一批已消失多年的传统产品，例如老北京人比较喜欢的眉毛肉饺、眉宫 饼等，还在糕点 ...

老街底蕴藏匠心，好物甄选迎新春 "模式口年货"暖心上线 模式口联合街区多家优质店铺 严选各店复购TOP爆款好物 精心集结成 「模十件」传统糕点礼盒 京西美食模式口经典卤味礼盒等 年味好物 每一块点心，每一口卤味 稳居前列的老北京经典 都藏着新春最真挚的美好期许 模式口年货上新，快来把年味带回家！ 十味匠心·解锁京西风味 模十件由牛舌饼、老山楂酥皮 伍仁酥皮、糖火烧、萨其马 雪花酥、枣花酥、蛋黄酥 玫瑰卷与咖啡饼干构成 精选全金斋、幸福蛋糕房 羊阿羊、磨山咖啡 四家口碑门店的招牌点心 牛舌饼、老山楂酥皮、糖火烧、枣花酥等 都是店内复购与好评 既有地道传统风味 也有年轻化创新口感 日常解馋、走亲访友皆宜 是自带模式口印记的贴心好礼 每一款都藏着满满用心 全金斋 全金斋专属风味 以酥皮手艺见长 牛舌饼咸香适口、层次分明 老山楂酥皮酸甜解腻、入口即化 伍仁酥皮料足味正 每一口都是老北京人钟爱的经典口感 更是街坊们反复回购的心头好 幸福蛋糕坊 幸福蛋糕坊网红款 作为石景山人熟知的网红点心铺 他家的糖火烧裹着浓郁的黑芝麻香气 绵密不腻、越嚼越香 萨其马松软筋道、甜而不齁 雪花酥脆软交织、果香浓郁 每一款都藏着童年的年味记 ...

这些年，吴克辉争取各级政府专项资金改造集市。市场被划分为美食街区、农产品交易区、牲畜家禽交 易区等8个经营区。通过硬化路面、加装手机信号塔等一系列基础设施提升工程，曾经"下雨一身泥，刮 风一身土"的金贵大集焕然一新，成为周边农户购销农产品的重要集散地。 "90后"冯育垚从小就爱赶集，如今他已经成为大集上的商贩。"这是我小店开业后的第8个赶集日，每个 集日的营业额能上万元，热闹又有奔头。"他介绍，今年1月17日，他在大集上开了一家主营当季鲜米、 农村自磨面粉、纯粮酿造手工醋等农产品的店铺。线下生意红火的同时，他还计划拓展线上渠道，"现 在年轻人喜欢网上赶集，我打算线上线下同步推进，让大家无论在哪都能享受赶集的乐趣。" 春节将至，宁夏银川市贺兰县的金贵大集张灯结彩、人头攒动，这座拥有近70年历史的大集，满目热闹 和喜庆。 "有序又热闹，才是乡村大集该有的模样。"金贵大集负责人吴克辉介绍，几年前，这里设施落后、摊位 杂乱，少有年轻人愿意来赶集。"让集市活起来，就得既有烟火气，也有时尚感。" 临近中午，美食区的特色摊位前已排起长队。"赶集的人们买完年货，吃上一碗热乎乎的特色饭菜，才 算圆满。"吴克辉介绍，为改善用餐环 ...

Core Insights - The article emphasizes the importance of preserving and innovating traditional Chinese brands, known as "laozihao," which carry cultural significance and historical value [2][20]. Group 1: Brand Heritage and Innovation - The Beijing Daoxiangcun pastry shop, established in 1895, showcases traditional craftsmanship while reviving lost products and integrating cultural elements into their offerings [4][11]. - The Chinese government, including President Xi Jinping, has expressed support for the revitalization of these brands, highlighting the need for innovation while maintaining their core values [4][20]. - The article mentions various traditional brands, such as Tianjin's Yangliuqing woodblock New Year paintings, which are adapting to modern aesthetics and expanding their market reach [8][10]. Group 2: Cultural Significance and Community Engagement - Laozihao brands serve as living embodiments of Chinese culture, connecting generations through shared culinary experiences and memories [19][20]. - Initiatives like the Shaanxi Cuisine Cultural Experience Museum aim to engage younger audiences by making traditional culinary arts accessible and relatable [15][16]. - The article highlights the role of these brands in promoting Chinese culture internationally, with examples of products reaching overseas markets [19][20]. Group 3: Market Adaptation and Consumer Trends - Traditional brands are increasingly incorporating modern trends, such as health-conscious products and innovative marketing strategies, to attract younger consumers [12][20]. - The rise of e-commerce and social media has enabled these brands to reach a broader audience, breaking geographical barriers [12][20]. - The article notes that the integration of cultural elements into product design has resonated well with younger consumers, enhancing the appeal of traditional offerings [11][12].

Group 1 - The article highlights President Xi Jinping's visit to grassroots cadres and the public in Beijing before the Spring Festival, emphasizing the importance of ensuring a joyful and prosperous celebration for the people [3][24] - Xi Jinping visited various locations, including a technology innovation park and a senior care service area, to understand the implementation of public welfare measures and the supply situation for the festive market [3][4][5] - The focus on technological innovation is underscored by the establishment of the National Trust Innovation Park, which showcases a full-chain industrial cluster from hardware to applications, reflecting a robust development trend in China's AI sector [4][5][6] Group 2 - The article discusses the strategic positioning of Beijing as a technology innovation center, with Xi Jinping emphasizing the need for collaboration with Tianjin and Hebei to enhance innovation and industrial cooperation [7][8] - Beijing's educational and technological resources are highlighted, with over 90 universities and thousands of high-tech enterprises contributing to the city's development as a hub for strategic emerging industries [8][9] - The article mentions the importance of sustainable urban governance and public service facilities, with initiatives like the 12345 government hotline achieving high satisfaction rates among citizens [18][9] Group 3 - The article details the improvements in elderly care services in Beijing, showcasing community initiatives that cater to diverse needs, including meal services for seniors and the integration of modern facilities [11][12][13] - Xi Jinping's visit to a senior care facility emphasizes the government's commitment to the well-being of the elderly, highlighting the importance of respect and care for older generations as a societal responsibility [17][15] - The article also notes the cultural significance of traditional markets and local businesses, with Xi Jinping encouraging the preservation and promotion of Beijing's historical and cultural heritage [20][21][22]

Core Viewpoint - The article emphasizes the importance of technological innovation and collaboration in Beijing's development strategy, highlighting the need for a coordinated approach to enhance the city's role as a national technology innovation center [2][3]. Group 1: Technological Innovation and Development - Beijing is positioned as a national technology innovation center, with a focus on leveraging its resources to achieve strategic goals [2]. - The central economic work conference proposed the establishment of international technology innovation centers in Beijing, Shanghai, and the Guangdong-Hong Kong-Macau Greater Bay Area, aiming to accelerate original innovation [2]. - The city has over 90 universities, thousands of research institutions, and more than 30,000 national high-tech enterprises, contributing to a strong R&D investment intensity of 6% [3]. Group 2: Urban Development and Governance - The article discusses the ongoing efforts to optimize Beijing's capital functions, including the relocation of non-capital functions to promote coordinated development in the Beijing-Tianjin-Hebei region [4]. - The importance of a correct performance view among government officials is highlighted, emphasizing the need for effective governance and quality development [4]. - Beijing's urban governance has seen improvements, with initiatives like the 12345 government hotline achieving a resolution and satisfaction rate of over 97% [12]. Group 3: Community and Social Services - The article mentions the establishment of community services that cater to the elderly and young, emphasizing the need for a comprehensive social support system [5][11]. - The integration of traditional culture and modern services is showcased through local businesses, such as the revitalization of historical areas and the promotion of traditional food [14][15]. - The article highlights the importance of ensuring a harmonious living environment for all citizens, with a focus on community engagement and cultural heritage [12][13].

新华社记者张晓松、朱基钗 人民日报记者杜尚泽、胡泽曦 立春刚过，气象正新，农历马年春节即将到来。 锐始者必图其终，成功者先计于始。"十五五"开局之年，这个春节在喜庆祥和之中，多了一份跃 马扬鞭、马不停蹄的澎湃活力。 2月9日至10日，习近平总书记在北京考察并看望慰问基层干部群众：在科创园区，看科技创新点 亮未来；在养老服务街区，关切便民惠民的民生举措；在古韵新潮的新春市集，深入了解节日市 场供应情况。 "确保广大人民群众开开心心、欢欢乐乐过好年"——习近平总书记春节前夕在北京看望慰问基层 干部群众纪实 习近平总书记代表党中央向全国各族人民和香港同胞、澳门同胞、台湾同胞、海外侨胞拜年！祝 愿海内外中华儿女在农历马年龙马精神、身体健康、事业有成、阖家幸福！祝愿伟大祖国山河锦 绣、风调雨顺、繁荣昌盛、国泰民安！ 创新之城的未来 北京亦庄，通明湖畔，一片科技创新引领产业创新发展的科创园区，从曾经的郊区原野拔地而 起。占地约600亩的国家信创园，构建了从底层硬件到上层应用的全链条产业集群，展现出蓬勃的 发展态势。 2月9日上午，习近平总书记来到国家信创园，察看科技创新成果展示。 过去一年，我国人工智能领域创新成果竞相涌 ...

Core Viewpoint - The article highlights the evolution of breakfast culture in Ningxia, showcasing traditional dishes and the emergence of new dining experiences that blend local flavors with modern aesthetics [8][12]. Group 1: Traditional Breakfast - Ningxia's traditional breakfast includes dishes like lamb offal soup, which is prepared with fresh ingredients and served with various types of bread [3][12]. - Popular breakfast items also feature a variety of fried dough snacks, such as fried dough sticks and pumpkin pastries, which are essential components of the local breakfast experience [5][12]. Group 2: Modern Breakfast Trends - There is a noticeable shift in Ningxia's breakfast scene, with new tea houses and breakfast spots emerging that offer a mix of traditional and modern culinary experiences [8][10]. - A popular new tea house in Yinchuan allows customers to enjoy a wide range of local breakfast options in a contemporary setting, emphasizing small portions and diverse selections [10][12]. Group 3: Cultural Integration - The integration of traditional breakfast with cultural tourism is being promoted, creating new opportunities for growth in the food and tourism sectors [14][21]. - Events like the breakfast food culture festival allow visitors to engage with local culinary traditions while enjoying cultural performances, enhancing the overall experience [21]. Group 4: Creative Products - Many breakfast establishments are now offering creative products, such as food-themed souvenirs, which serve as memorable keepsakes for tourists [17].

Core Insights - Douyin's "Food Power to Work" campaign aims to enhance weekday dining experiences for office workers in 19 cities, leveraging partnerships with various restaurant brands to attract young consumers [1][4] - The campaign has successfully increased user engagement, with a 22% month-on-month growth in transactions for co-branded products and 40% of new users being from Generation Z [1][4] Group 1: Campaign Overview - The campaign includes online and offline components, featuring a dedicated event page for users to access discounts and prizes, resulting in over 410 million views on related topics [2] - Offline promotions include a special subway line in Beijing, which has led to a 30% month-on-month increase in transactions for over 300 merchants along the route [2] Group 2: Brand Participation and Impact - Participating brands like Ubrew launched new products and promotional events, significantly increasing their online visibility and attracting around 400,000 online interactions [4] - Russian Kitchen introduced a special weekday meal deal that increased the proportion of Generation Z customers by 10% and boosted weekday sales by 8% [7] Group 3: Future Prospects - The campaign is expected to continue driving business growth, with plans for further collaborations, such as a co-branded gift box from Beijing Daoxiangcun featuring popular products and promotional items [7]