Core Viewpoint - Heilongjiang Province is transforming its winter landscape into an economic powerhouse through extensive ice and snow activities, showcasing its rich heritage in winter sports and tourism potential [1][22]. Group 1: Ice and Snow Activities - The province is hosting over a thousand ice and snow events during the winter season, which is a unique achievement compared to other regions [3]. - The "Ice Super" series, which includes various competitions and community activities, is significantly boosting winter sports enthusiasm in Heilongjiang [4][5]. - Diverse ice and snow sports such as snow kiting, ice sledding, and winter swimming are featured in the "Ice Super" events, appealing to a wide audience [7]. Group 2: Integration with Tourism - Events are strategically combined with tourism initiatives, promoting a "travel with the events" concept that connects unique local tourism resources [9]. - During the "Ice Super," cities like Mudanjiang are organizing cultural festivals and photography competitions to enhance visitor engagement and showcase local culture [11]. Group 3: Historical Context and Development - Heilongjiang has a deep-rooted history in winter sports, with Harbin being the birthplace of modern ice and snow sports in China, establishing multiple ski resorts over a century ago [13]. - The province has hosted significant events like the first National Ice Sports Games in 1953 and has produced numerous world champions, contributing to its reputation in winter sports [15]. Group 4: Economic Impact - The ice and snow economy in Heilongjiang is projected to reach a total output of 2,661.7 billion yuan by 2024, highlighting the substantial economic value of winter sports [22]. - The 2026 Harbin International Ice and Snow Economic Expo is set to showcase advancements in ice sports, culture, and equipment, attracting global attention and fostering local industry growth [17][19].

Core Insights - Zhejiang province is experiencing a strong recovery in tourism and consumption trends, particularly in sports-related activities, as highlighted by data from various travel platforms for the New Year holiday in 2026 [1] Group 1: Sports and Tourism Integration - The "Zhejiang BA" theme market in Shaoxing attracted significant consumer interest, with over 60 stalls offering local specialties and products, enhancing the experience for sports fans [2] - The "Zhejiang BA" city competition held from December 28, 2025, to January 3, 2026, included 10 events and generated a total consumption of 1.28 billion yuan, supported by the distribution of 63.87 million yuan in consumer vouchers [2] Group 2: Winter Sports and Economic Impact - Despite limited natural snow resources, Zhejiang has 18 ski resorts, leading to a notable increase in winter sports consumption, with Anji's tourism orders rising by 930% year-on-year [5] - The Daming Mountain ski resort reported a 49% increase in visitors compared to the previous year, with ticket revenue accounting for 50% of the total revenue for the area during the holiday [5] Group 3: Community Engagement through Sports - The New Year "Walking Fortune" event in Hangzhou and the Ningbo City Football League have fostered community participation and consumer enthusiasm, with various sports events scheduled throughout the region [7] - The Jiangshan New Year climbing event, now in its 11th year, has expanded to multiple days, integrating sports with local tourism and generating approximately 10 million yuan in direct economic benefits [7]

Core Viewpoint - The 2026 Nanning Winter Swimming event successfully gathered over 3,000 swimming enthusiasts, marking a significant start to the new year and highlighting the city's rich history in winter swimming [1][3]. Group 1: Event Overview - The event took place on January 1, 2026, at the Yongjiang River, attracting over 3,000 participants from various regions, including Nanning, Liuzhou, Baise, and even cities like Fujian, Jiangxi, and Shanghai [1][3]. - The age range of participants spanned from 4 to 86 years old, showcasing the inclusive nature of the event [3]. Group 2: Participant Experience - Participants entered the water in an organized manner, creating a colorful spectacle as they swam from the north bank to the south bank, celebrating the experience with joy and enthusiasm [5]. - A 61-year-old participant expressed that winter swimming in Nanning is an enjoyable experience compared to the more challenging conditions in northern regions [5]. Group 3: Community Engagement - This year's event featured a new segment for participants to express their New Year wishes, enhancing community engagement [7]. - A special formation of popular local event IPs, such as "Yong BA" and the Nanning Marathon, participated in the swim, reflecting the growing sports culture in Guangxi [7]. Group 4: Future Developments - The Nanning Sports Bureau emphasized the importance of the winter swimming event as a blend of historical tradition, public fitness, and urban vitality, with plans to enhance public fitness services and promote the integration of competitive sports and tourism [7].

（来源：中国体育报） 转自：中国体育报 "发球要稳，注意落点。"在省级决赛气排球赛场，68岁的西安选手李荣强正给队友们鼓劲。作为一名"老健将"，他所在的队伍从社区选拔赛一路闯进省级决 赛。"以前总觉得体育比赛是年轻人的事，没想到五健会专门给我们老年人设了活动组，还有专业裁判和场地，这待遇真没得说。"李荣强抹了把额头的汗 水，眼里满是笑意。 本届运动会最鲜明的特色，便是实现了从"竞技主导"到 "全民友好"的彻底转变。运动会创新设置市（区）竞赛组、市区活动组和社会组三大组别，采 用"43+X"项目设置模式，既涵盖篮球、乒乓球等传统项目，又引入匹克球、轮滑等新兴时尚项目，更有广场舞、广播体操等群众喜闻乐见的展演活动。特 别值得一提的是"银发优先"理念的落地，市（区）活动组专门设置 12 个适合老年人的项目，让老年健身群体真正成为赛事主角。 在商洛市商南县的乡村赛场，一场别开生面的"乡村快乐跑"点燃了山间的热情。"以前农闲时大家要么打牌要么闲聊，现在村里修了健身步道，还有了县 级赛事，年轻人回来都愿意凑凑热闹。"组织这场比赛的负责人介绍，仅商南县就举办了286场基层赛事，参与群众超过1.2万人次。 赛场之外，线上赛事 ...

Core Viewpoint - The first Winter Sports Games in Shaanxi Province will be held in Yulin City from January to February 2026, marking a significant event for promoting winter sports and integrating tourism and sports in the region [1][6]. Group 1: Event Overview - The Winter Sports Games will feature youth and mass categories, covering 11 events including skiing, skating, and ice hockey, with 1,655 participants registered [1]. - The theme of the event is "Ice and Snow Passion, Vitality of Shaanxi," incorporating local cultural elements in the opening and closing ceremonies [2]. - The torch relay will take place from January 8 to 18, 2026, across six locations, showcasing Yulin's diverse cultural imagery [2]. Group 2: Community Engagement - Yulin has already hosted the 8th Winter Ice and Snow Sports Games and organized various community activities, attracting over 10,000 participants [2]. - Upcoming events like the Shaanxi Skiing Conference and youth winter camps aim to further stimulate public interest in winter sports [2]. Group 3: Economic Development - The Winter Sports Games serve as a catalyst for transforming ice and snow resources into an ice and snow economy, with over 30 ski venues established in Yulin [3]. - The Yulin Water Sports Center has hosted approximately 120,000 visitors since 2024, generating over 1.5 million yuan in revenue from ice and snow events [3]. - The integration of ice and snow sports with local culture is being pursued through the development of creative products and a planned sports and wellness tourism resort [4]. Group 4: Future Prospects - The local team has achieved notable success in preliminary events, winning 5 gold, 3 silver, and 1 bronze medal, indicating the potential for ice and snow sports in the region [5]. - The Winter Sports Games are expected to enhance regional economic development and attract more tourists, enriching the cultural experience of winter sports in Shaanxi [5][6].

原标题：云南施甸"村BA"总决赛 化石化身冠军奖牌 12月20日，一场根植乡土、连接山海、贯通古今的体育盛事在云南施甸拉开帷幕。2025年"村BA· 福彩公益行"云南省总决赛暨施甸县"哲宁杯"职工篮球赛，吸引了63支队伍参与竞技。 本届赛事最具创意之处莫过于首次在国内篮球赛事中推出"化石奖牌"。奖牌原石取自施甸何元乡 ——云南首个"地质文化之乡"，其天然纹理封存着3.6亿年前古特提斯洋的生命遗迹。组委会在化石表 面精心镌刻"村BA"与篮球标识，使奖牌超越竞技范畴，成为一件"可触摸的时间艺术品"，也让深邃的 地质遗产转化为鲜活的文化符号。 赛事积极践行"跟着赛事去旅行"的体旅融合思路。持参赛证件即可兑换"施甸文旅体验券"，引导运 动员与观众探野鸭湖、泡娲女温泉、游清平洞、品地方风物。为期九天的赛事，不仅点燃了篮球热情， 更带动了当地观光、休闲与消费，有效将体育"热度"转化为发展"温度"。 作为一项"不设门槛"的全民健身活动，赛事吸引了来自各行各业的参赛者。从12月20日至28日， 168场激烈对决轮番上演，球场成为汇聚群众活力、凝聚社区情感、践行健康中国理念的生动舞台。 ...

Group 1 - The NBL league's opening match for the 2025-2026 season took place in Zunyi, Guizhou, featuring the new team Guizhou Long Dragons against the defending champions Hong Kong Flying Bulls, with an attendance of approximately 6,000 fans, achieving an 89.3% occupancy rate [1] - The establishment of Guizhou Long Dragons is recognized as a significant step in the professionalization of basketball in Guizhou, transitioning from grassroots phenomena to a more systematic development [1] - The "Village BA" phenomenon, which originated from a popular basketball event in Taipan Village, has evolved into a national competition, showcasing the growth of local basketball culture [1] Group 2 - The NBL league has integrated local agricultural product markets into the event, aiming to convert spectators into consumers and create a local economic cycle through "event-driven consumption" [3] - The new season features a notable integration of sports and tourism, with three clubs having deep involvement from local cultural and tourism departments, indicating a trend towards leveraging local resources for economic development [3] - Guizhou Long Dragons have engaged with multiple villages in Taijiang County prior to the season, promoting ongoing interaction between professional teams and grassroots events to foster the integration of sports, culture, and rural revitalization [3] Group 3 - The Jiaozuo Cultural Tourism Men's Basketball team has introduced promotional policies, offering free entry to 12 A-level scenic spots and discounts at over 40 dining and hotel establishments for ticket holders [4] - The league continues to promote the "Unlimited My City" brand slogan, aiming to strengthen the connection between sports events and urban communities, with plans to showcase the unique characteristics of the cities represented by the 14 clubs [4]

央广网北京12月10日消息 据中央广播电视总台中国之声《新闻和报纸摘要》报道，12月9日，中央 广播电视总台2026年体育资源发布，43项黄金赛事和11个特色项目精彩亮相。 2026年，总台将聚焦第25届冬季奥林匹克运动会、第23届国际足联世界杯、第20届亚洲运动会和 2026年达喀尔青年奥林匹克运动会，以及欧洲足球联赛、女篮世界杯、排球亚锦赛、世界乒乓球团体锦 标赛、世界羽联总决赛等贯穿全年的世界顶级职业联赛与单项世锦赛。 《CMG体坛盛典》《健康舞起来——首届CMG广场舞大赛》等一系列主题策划和精品节目全新启 航，打造体旅融合新场景。中华龙舟大赛、CMG超级杯民间足球争霸赛、环大美青海国际公路自行车 赛等既看顶级竞技，又览大好河山。 ...

Core Viewpoint - The Hainan Provincial Committee emphasizes the development of various economic models, including night economy, instant economy, first-release economy, and "Guzi economy," to enhance the international tourism consumption center's capabilities and promote new consumption scenarios [1][6][11][14]. Night Economy - Hainan has significant advantages for developing the night economy, including a favorable climate, a large tourist market, rich culinary resources, a strong commercial atmosphere, and mature coastal landscapes [3][4]. - The province received 84.93 million tourists from January to October 2025, marking an 8.3% year-on-year increase, providing a robust market flow for the night economy [3]. - The government has introduced supportive policies, such as the "Hainan Free Trade Port Tourism Regulations," to enhance the night economy's development [4]. Instant Economy - Instant economy is characterized by meeting consumer demands in real-time through digital platforms, enhancing user experience and efficiency in tourism consumption [6][7]. - The instant retail market in China reached 650 billion yuan in 2023, with a projected growth to over 2 trillion yuan by 2030, indicating a significant market opportunity [7]. - Hainan aims to leverage its policy advantages to foster the instant economy, enhancing the overall competitiveness of its tourism sector [8][10]. First-Release Economy - The first-release economy is identified as a key strategy for Hainan to enhance its international tourism consumption center, capitalizing on unique local advantages [11][12]. - The fifth Consumer Expo showcased nearly 100 new products, demonstrating the potential of the first-release economy to stimulate market engagement and consumer interest [11]. - A comprehensive policy support system is essential for the first-release economy, including streamlined customs processes and intellectual property protections [12][13]. Guzi Economy - The "Guzi economy," derived from the English word "goods," focuses on emotional consumption linked to cultural IPs, with a market size projected to reach 168.9 billion yuan in 2024 [14][15]. - Hainan's free trade policies provide a conducive environment for developing the Guzi economy, attracting top-tier IP companies and fostering local cultural integration [14][15]. - The province aims to create immersive consumer experiences by leveraging its unique tourism resources and developing original IPs that resonate with local culture [15][16].

新疆素有浓厚的足球氛围，截至2024年，当地拥有各类足球场地4595个，平均每万人拥有足球场数量位 居全国前列。同时，新疆已创建全国、自治区足球特色学校959所，占中小学校总数的20%以上。 巴楚胡杨足球队参加了此次"喀什杯"，球队曾在2025年贵州村超"一带一路"国际友谊赛中战胜巴西教练 团队足球队。球队队员阿卜杜拉·阿布都外力说："球队里有农民、外卖员、教师等不同职业的业余爱好 者，也有退役球员。赛事为我们提供了竞技和交流的平台。" 中新社新疆岳普湖12月1日电 题：新疆民间足球赛事出圈 绘就体旅融合"新景" 作者 胡嘉琛 绿茵场内，来自不同城市、职业的足球爱好者切磋竞技；赛场外，匠人手工制作的奖杯模型引人称奇； 社交媒体上，博主热情洋溢地介绍着当地风土人情……近期，在新疆举办的两个民间足球赛事，勾勒出 新疆文体旅融合发展的新场景。 2025年"喀什杯"足球超级邀请赛(简称"喀什杯")正在岳普湖县举办。连日来，能容纳约1.7万名观众的体 育场几乎座无虚席，看台上男女老幼的呐喊声此起彼伏。40岁的岳普湖县业余足球选手凯赛尔·塔依尔 说："在这里，足球就是最受欢迎的运动。" 11月29日，2025年"喀什杯" ...