体旅融合
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以新场景释放消费新动能
Hai Nan Ri Bao· 2025-12-10 01:15
Core Viewpoint - The Hainan Provincial Committee emphasizes the development of various economic models, including night economy, instant economy, first-release economy, and "Guzi economy," to enhance the international tourism consumption center's capabilities and promote new consumption scenarios [1][6][11][14]. Night Economy - Hainan has significant advantages for developing the night economy, including a favorable climate, a large tourist market, rich culinary resources, a strong commercial atmosphere, and mature coastal landscapes [3][4]. - The province received 84.93 million tourists from January to October 2025, marking an 8.3% year-on-year increase, providing a robust market flow for the night economy [3]. - The government has introduced supportive policies, such as the "Hainan Free Trade Port Tourism Regulations," to enhance the night economy's development [4]. Instant Economy - Instant economy is characterized by meeting consumer demands in real-time through digital platforms, enhancing user experience and efficiency in tourism consumption [6][7]. - The instant retail market in China reached 650 billion yuan in 2023, with a projected growth to over 2 trillion yuan by 2030, indicating a significant market opportunity [7]. - Hainan aims to leverage its policy advantages to foster the instant economy, enhancing the overall competitiveness of its tourism sector [8][10]. First-Release Economy - The first-release economy is identified as a key strategy for Hainan to enhance its international tourism consumption center, capitalizing on unique local advantages [11][12]. - The fifth Consumer Expo showcased nearly 100 new products, demonstrating the potential of the first-release economy to stimulate market engagement and consumer interest [11]. - A comprehensive policy support system is essential for the first-release economy, including streamlined customs processes and intellectual property protections [12][13]. Guzi Economy - The "Guzi economy," derived from the English word "goods," focuses on emotional consumption linked to cultural IPs, with a market size projected to reach 168.9 billion yuan in 2024 [14][15]. - Hainan's free trade policies provide a conducive environment for developing the Guzi economy, attracting top-tier IP companies and fostering local cultural integration [14][15]. - The province aims to create immersive consumer experiences by leveraging its unique tourism resources and developing original IPs that resonate with local culture [15][16].
新疆民间足球赛事出圈 绘就体旅融合“新景”
Zhong Guo Xin Wen Wang· 2025-12-02 12:53
新疆素有浓厚的足球氛围,截至2024年,当地拥有各类足球场地4595个,平均每万人拥有足球场数量位 居全国前列。同时,新疆已创建全国、自治区足球特色学校959所,占中小学校总数的20%以上。 巴楚胡杨足球队参加了此次"喀什杯",球队曾在2025年贵州村超"一带一路"国际友谊赛中战胜巴西教练 团队足球队。球队队员阿卜杜拉·阿布都外力说:"球队里有农民、外卖员、教师等不同职业的业余爱好 者,也有退役球员。赛事为我们提供了竞技和交流的平台。" 中新社新疆岳普湖12月1日电 题:新疆民间足球赛事出圈 绘就体旅融合"新景" 作者 胡嘉琛 绿茵场内,来自不同城市、职业的足球爱好者切磋竞技;赛场外,匠人手工制作的奖杯模型引人称奇; 社交媒体上,博主热情洋溢地介绍着当地风土人情……近期,在新疆举办的两个民间足球赛事,勾勒出 新疆文体旅融合发展的新场景。 2025年"喀什杯"足球超级邀请赛(简称"喀什杯")正在岳普湖县举办。连日来,能容纳约1.7万名观众的体 育场几乎座无虚席,看台上男女老幼的呐喊声此起彼伏。40岁的岳普湖县业余足球选手凯赛尔·塔依尔 说:"在这里,足球就是最受欢迎的运动。" 11月29日,2025年"喀什杯" ...
伊春市首届冰雪森林穿越超级联赛开赛 “体旅融合”打造冬季新体验
Zhong Guo Xin Wen Wang· 2025-11-30 03:28
伊春市首届冰雪森林穿越超级联赛开赛 "体旅融合"打造冬季新体验 中新网伊春11月30日电(记者 刘璐)11月29日,伊春市首届冰雪森林穿越超级联赛鸣枪开跑,300名参赛 选手走进黑龙江省伊春铁力市,在2.5公里森林步道上展开激烈角逐,于林海雪原间感受运动激情与自 然之美。 游客体验冰上活动。 赵宇航 摄 当日,铁力年货大集也同步开幕,汇聚特色农产、传统小吃、手工文创等多元展区,集中呈现伊春"九 珍十八品"特色商品与浓厚年味,让游客在畅享冰雪运动之余,体验一场融合购物、民俗与娱乐的冬日 盛宴。 据悉,此次活动汇集了"开赛""开游""开集"的丰富元素,全面拉开了伊春冬季旅游的大幕。国际奥委会 委员、冬奥会冠军张虹表示,作为"伊春冬季冰雪旅游形象大使",她诚邀全国乃至全球的体育爱好者来 到伊春,共赏冰雪之美,共享运动之乐。(完) 来源:中国新闻网 编辑:郭晋嘉 近年来,伊春市全力打造"国际森林冰雪运动目的地""国际森林冰雪旅游度假胜地"。今年冬季,该市 以"体旅融合"为重点,打造"伊春冰雪超级联赛"IP,推出"冰雪森林穿越、冰壶、冰上龙舟、雪地足 球"四项精品赛事。铁力市作为伊春冬季冰雪旅游"百日行动"的区域联动首 ...
海港赛季总结会再现温馨一幕,将打造更具影响力的城市名片
Xin Lang Cai Jing· 2025-11-30 01:07
直升机带着奖杯入场 2025赛季,上海海港队以20胜6平4负、积66分的战绩,继2024赛季蝉联中超冠军后,再度捧起火神杯,达成了"三连冠"的成就。赛季当中,蒋光 太、李帅达成代表俱乐部出战百场的里程碑,门将颜骏凌更是以五百场的记录诠释了"一人、一城、一队"的坚守。一路走来,海港大家庭同心同 行,守望相助,共同铸就了2025这个充满汗水与荣光的冠军之年。 激动人心的夺冠视频过后,大家的目光被静候在内场的临港捷运纪念版直升机吸引,仪式开始前,这架直升机载着王燊超和奖杯从川沙飞抵球 场。这一环节不仅是荣耀的展示,更是俱乐部积极探索"低空+足球"体旅融合新范式的生动实践。海港俱乐部与临港捷运本赛季已联合推出多次低 空游览活动,通过拓展城市空域观赛新场景,延伸球迷体验的维度。未来,双方还将继续推进更多融合项目,共同助力上海低空经济生态的创 新。 王燊超带着凝聚拼搏与信念的冠军奖杯,与俱乐部总经理沙良昌一同庄重地走向奖杯柱。两人协力将奖杯稳稳安放于柱顶之上,与台上三座往届 火神杯并肩而立,共同构筑起海港队的"冠军奖杯矩阵"。那一刻,荣耀与感动交织,如潮水般在全场涌动,正如那句歌词:"城墙也挡不住最狂热 的人",这一赛季 ...
三峡添“动”力 库区经济乘“赛”而上
Xin Hua She· 2025-11-22 07:17
沿着与汉丰湖一脉相连的长江往上,来到巫山县的红叶深处,可以感受到另一种运动风情。每年深 秋红叶渐染峡江两岸之际,中国长江三峡(巫山)越野赛都会吸引数千名选手从全国各地赶来。吸引他 们的不仅有国际越野跑协会(ITRA)和环勃朗峰越野跑(UTMB)两个全球知名平台对这一赛事品牌 的认证,更有蜿蜒于巫山山脉、累计爬升近3400米的独特赛道。 在现场观众的欢呼呐喊声中,广东选手黄学良划着桨板如箭般掠过开州汉丰湖上的终点拱门,拿下 他在2025年全国桨板锦标赛的第三块金牌。"我去年才接触桨板并爱上这项运动,连续两年专门来开州 参赛。"黄学良说,"这儿山好水好,在汉丰湖训练非常享受。" 为适应汉丰湖的水感,他提前4天就来试水。训练和比赛的间隙,他有充足的时间和队友一起体验 当地美食美景,"我喜欢吃开州粉蒸肉、香肠,这次还打算带点真空包装的特产回去。" 作为全国桨板锦标赛连续4年的举办地,开州已形成"周周有活动,月月有比赛"的常态化布局—— 除了桨板,摩托艇、龙舟、冬泳等赛事轮番上演,群众参与热情越来越高。在2025年全国桨板锦标赛 上,开州本地大众组参赛人数从首届的几十人增至170余人,最小的参赛者只有8岁。 赛事不仅点 ...
2025年焦作市冬季文旅促消费新闻发布会实录
Sou Hu Cai Jing· 2025-11-20 06:11
Core Viewpoint - The city of Jiaozuo is launching a series of winter cultural and tourism consumption promotion activities from late November 2025 to January 2026, aiming to stimulate the winter tourism market and boost local economic growth through various events and favorable policies [5][12]. Group 1: Winter Cultural and Tourism Activities - The theme for the winter activities is "Warmth in Huai Chuan, Winter Tour Jiaozuo," focusing on consumer promotion and aiming to attract 9.5 million visitors and generate 7.5 billion yuan in tourism revenue [5][6]. - Five major seasonal activities will be developed: Ice and Snow Fun Season, Warm Winter Food Season, Cultural Performance Season, Warm Accommodation Season, and Sports and Tourism Integration Season [6][12]. Group 2: Ice and Snow Fun Season - The Ice and Snow Fun Season will feature attractions like a 10,000 square meter ski resort and a 3,000-meter canyon ice hanging group, along with themed performances and interactive experiences [6][7]. - Various family-friendly snow activities will be organized, including ice sculpture dinosaur worlds and snow play areas [7][8]. Group 3: Warm Winter Food Season - The Warm Winter Food Season will highlight non-heritage cuisine and health-preserving dishes, with events like "Culinary Journey" and "Winter Art Carnival" to promote local food culture [8][9]. - Special food trails will be created to guide visitors to local delicacies, enhancing the winter dining experience [9][10]. Group 4: Cultural Performance Season - The Cultural Performance Season will include diverse performances, such as a KPOP fan meeting and various cultural events to enrich the winter tourism experience [9][10]. - Light shows and cultural exhibitions will be organized to create a vibrant cultural atmosphere [10][11]. Group 5: Warm Accommodation Season - The Warm Accommodation Season will focus on enhancing local boutique hotels and winter wellness offerings, promoting a complete experience of staying, dining, and exploring [11][12]. - Special winter packages will be introduced, including traditional food and wellness services [11][12]. Group 6: Sports and Tourism Integration Season - The Sports and Tourism Integration Season will host various sports events and fitness activities, encouraging participation from both locals and visitors [11][12]. - Special policies will be implemented for athletes participating in provincial and national competitions, including free admission to local attractions [11][12]. Group 7: Winter Travel Benefits - Various ticket discounts and promotional packages will be offered, including half-price tickets and bundled deals for multiple attractions [12][13]. - A "ticket root" economic model will be introduced, allowing visitors to redeem tickets based on their spending at local businesses [12][13]. Group 8: Marketing and Promotion Strategies - A comprehensive marketing strategy will be implemented, utilizing both online and offline channels to promote the winter tourism brand "Warmth in Huai Chuan, Winter Tour Jiaozuo" [13][14]. - Social media campaigns will be launched to engage potential visitors and promote local attractions and events [13][14]. Group 9: Future Plans and Developments - The city aims to enhance its cultural and tourism offerings through innovative events and collaborations, ensuring a memorable winter experience for visitors [19][20]. - New initiatives, such as the "Jiaozuo Gift" campaign, will be introduced to promote local products and cultural heritage [21][22].
以赛为媒释放消费潜力
Jing Ji Ri Bao· 2025-11-14 00:50
Core Insights - The integration of cultural, tourism, and sports activities in Zhuhai aims to leverage the momentum from the 15th Sports Games to boost local consumption and tourism [1][2] - Zhuhai has introduced four key initiatives to enhance the synergy between sports events and tourism, focusing on creating a vibrant atmosphere, offering attractive discounts, expanding new consumption spaces, and ensuring a high-quality travel experience [1] - The "Sports + Culture and Tourism" model in Jinwan District is being innovatively practiced, linking sports events with local economic growth through targeted development strategies [2] Group 1 - The core objective is to convert the event's traffic and festive market popularity into tangible increases in cultural and tourism consumption [1] - Zhuhai has designed multiple tourism routes themed around the 15th Sports Games, connecting major landmarks and event venues to promote cultural exchange in the Guangdong-Hong Kong-Macao region [1] - The initiatives are expected to further unlock Zhuhai's consumption potential, as stated by the local cultural and tourism authorities [1] Group 2 - Jinwan District is deepening the integration of sports and tourism by combining local agricultural specialties with sports events, creating new business models such as agritourism [2] - The district is also enhancing the brand influence of popular attractions through event promotion, thereby increasing their visibility [2] - The approach of "one event, one area, one specialty" is being explored to create a differentiated development pattern, aligning major events with specific local industries [2]
2025环山西自行车骑游大会阳曲站:用赛事撬动“体旅”融合发展
Zhong Guo Xin Wen Wang· 2025-11-03 12:52
Core Points - The 2025 Shanxi Cycling Tour Conference (Yangqu Station) was held on November 2, attracting nearly 800 cycling enthusiasts to explore the beautiful Yangqu region [1][3] - The event aims to promote the integration of sports and tourism, showcasing the unique cultural and natural landscapes of Shanxi [5][7] Event Overview - The cycling event was themed "Traveling through Shanxi, Endless Cycling Fun" and was organized by various governmental bodies including the Shanxi Provincial Sports Bureau and the Taiyuan Municipal Government [3][4] - The competition featured three categories to cater to different skill levels: Elite Cycling Group (55 km), Challenge Cycling Group (55 km), and Public Cycling Group (40 km) [3][4] Safety and Logistics - Multiple support stations were set up along the route to provide energy supplements for participants, along with comprehensive medical, security, and traffic management plans to ensure safety [4] Cultural Integration - The event highlighted the integration of Shanxi's major tourism resources, including the Great Wall, Yellow River, and Taihang Mountains, along with red culture and ancient architecture [5] - The cycling tour is designed to create a unique experience that connects participants with Shanxi's historical and natural heritage [5][7] Future Development - The Shanxi Sports Bureau emphasized the need to deepen the "Sports + Tourism" innovation model, aiming to create a nationally influential cycling brand and improve infrastructure for better service [7] - The event serves as a platform to showcase classic cycling routes, contributing to the high-quality development of Shanxi's sports industry and promoting its unique tourism brand [7]
提振消费进行时 | 赛事“流量”变文旅“增量”
Guang Xi Ri Bao· 2025-11-01 02:53
Core Insights - The 2025 Yangshuo Triathlon, held from October 25 to 26, attracted 1,887 participants from nine countries, including 48 international athletes, showcasing a significant global interest in the event [1] - The event features an upgraded racecourse that integrates the scenic beauty of the Li River and Yulong River with modern triathlon standards, creating a "world-class golden course" [1] - Yangshuo County reported a 20% year-on-year increase in cultural tourism consumption during the triathlon, amounting to 14 million yuan, indicating successful conversion of event participation into tourism revenue [3] Event Highlights - The introduction of youth experience races and family relay races allows participants aged 6 to 17, promoting family engagement and expanding consumer opportunities [2] - During the event, family-oriented accommodation bookings in Yangshuo increased by 25%, and there was a notable rise in foot traffic at family-friendly venues [2] - Participants received 3,000 yuan in consumption vouchers, applicable to various local businesses, enhancing their experience and driving economic activity [2] Cultural and Economic Impact - The event included a food exhibition and cultural performances, enriching the experience for participants and promoting local culture [3] - Yangshuo's strategy to integrate tourism, shopping, and digital engagement aims to transform event attendance into sustained visitor engagement, contributing to high-quality economic development [3]
小小棒垒球 挥出新天地
Zhong Guo Qing Nian Bao· 2025-10-30 23:08
Core Points - The 2025 Cross-Strait and Hong Kong-Macau University Softball Cultural Exchange Event took place in Pingtan, Fujian, showcasing the growing popularity of softball among youth in these regions [1][4][10] - The event featured nearly 200 students from 10 teams, emphasizing teamwork and friendship through sports [1][4] - The China Softball Association is focusing on promoting slow-pitch softball in universities, with nearly 380 teams currently registered, indicating significant growth potential [5][8][10] Group 1: Event Overview - The event was held from October 24 to 27, 2025, in Pingtan, the closest point on the mainland to Taiwan [1] - It included a national slow-pitch softball championship with around 30 teams participating, highlighting the expansion of slow-pitch softball in Chinese universities [4][10] - The event served as a platform for cultural exchange and friendship among students from different regions [1][4] Group 2: Development of Softball in China - The China Softball Association has been promoting slow-pitch softball in universities since 2009, with a focus on making the sport more accessible [5][6] - The association has established a three-tier coaching management system and an amateur athlete certification system to encourage participation [6][9] - As of now, over 5,000 teams have emerged in primary and secondary schools, while university teams are expected to grow from 380 to over 500 or even 1,000 in the future [8][10] Group 3: Impact on Youth - Participation in softball helps students develop resilience and teamwork skills, which positively impacts their academic performance [9][10] - The sport is seen as a means to foster deeper connections and cultural exchanges between youth from the mainland and Taiwan [11][39] - The growing interest in softball is contributing to the overall development of sports culture in China, with increasing facilities and participation rates [10][15] Group 4: Pingtan's Role in Sports Tourism - Pingtan is leveraging sports to enhance its tourism appeal, aiming to become a vibrant destination for international sports events [14][15] - The region has hosted over 250 major sports events in the past five years, contributing to its recognition as a top sports tourism destination in China [15][18] - Future plans include elevating the quality of events and expanding the sports tourism industry, focusing on outdoor and marine sports [18][19]