来源 | 《财经》杂志 作者 | 《财经》记者 王静仪 编辑 | 王延春 预计2月7日将迎首个出行高峰，探亲依然是春运主流，而旅游出行量有明显增长 2月2日，2026年春运开启。 根据铁路购票大数据，北京、广深、沪宁杭是节前客流集中地区，成渝、武汉、南昌、湖南是节后客流 集中地区，同时，西安至成都、太原，大连至哈尔滨、青岛至上海是热门方向。针对热点线路，国铁集 团采取增开临时旅客列车、动车组重联、普速旅客列车扩编等手段，预计客流高峰期，全国铁路单日最 高可安排开行旅客列车超1.4万列。 为了满足庞大的出行需求，国铁集团在京广、京沪、沪昆等主要高铁干线通道开行夜间高铁近1000列， 在京津冀、长三角、粤港澳、成渝等城市群间大力开行夕发朝至动卧列车；同时用好2025年新开通的广 湛高铁、包银高铁、西延高铁等新线、新站能力和一批新投用的复兴号动车组，进一步加开旅客列车。 乘飞机出行的旅客同样规模庞大。东方航空地面服务部相关人员介绍："连日来，东航日均服务的进出 港旅客数量呈现持续增长态势，特别是随着上海市中小学放假，携带孩子出行的家庭旅客数量明显增 多。" 从出行目的来看，探亲依然是春运主流，但旅游出行量在2026 ...

Core Insights - The report by Tongcheng Travel indicates a significant increase in travel activity for the 2026 Spring Festival, driven by the longest holiday period in history and a trend of combining leave days for extended vacations [1] - The report highlights a shift in travel patterns, with a growing proportion of travelers opting for leisure and family visits, leading to a rise in "composite Spring Festival" experiences [1] Group 1: Travel Trends - The proportion of travelers during the 2026 Spring Festival is expected to increase, approaching the numbers of those returning home for family reunions [1] - Multiple travel peaks are anticipated during the holiday, particularly from the second to the third day of the new year [1] Group 2: Regional Highlights - Guangdong Province has seen a 169% increase in hotel bookings compared to the previous year, with cities like Guangzhou and Qingyuan leading the way [2] - The top destinations for cultural experiences include Guangdong, Fujian, and Sichuan, with unique local customs attracting significant tourist interest [3][4] Group 3: Popular Destinations - The top ten popular destinations for hotel bookings during the Spring Festival include major cities like Beijing, Guangzhou, and Shanghai, with Chongqing and Sanya also ranking high [6] - Hainan Province has experienced a 191% increase in hotel bookings, with Haikou and Sanya showing particularly strong demand [8] Group 4: Emerging Markets - Yunnan Province is emerging as a "dark horse" destination, with significant increases in hotel bookings in cities like Kunming and Dali [9][12] - The trend of "reverse Spring Festival" is noted, where young people bring their parents to urban areas for celebrations, leading to increased flight bookings from smaller airports to major cities [14] Group 5: International Travel - There is a notable increase in outbound travel demand, particularly to Southeast Asia, with destinations like Bangkok and Singapore being popular choices [15][18] - Non-first-tier cities are showing a growing interest in international travel, with cities like Chengdu and Chongqing making the top fifteen list of outbound tourist sources [18]

1月27日，同程旅行发布《2026年春节旅行趋势报告》(下称"报告")。报告显示，"史上最长春节假期"叠 加"请5休15"拼假小浪潮，积极提振新春文旅市场活跃度。同程旅行平台上，延续元旦"量价齐升"趋 势，近一个月来春节机票、酒店民宿、跟团游等主要产品预订热度不断走高。 春节不仅是返乡团圆重要时刻，更是国庆之外又一"超长黄金周"。《报告》显示，较长假期的推动下， 2026年春节出游人群比例有望进一步提升，占比上逐步追赶返乡大军。在休闲度假、探亲访友、返乡团 圆等多元需求的拼配组合下，"分段式过年"、"复合型春节"的特征将愈发鲜明。反映到出行趋势上，除 了假期首尾客流高峰外，节中也将掀起多个出行高峰。其中，大年初二至初三是用户切换模式、集中开 启新旅程的峰值时段。 多地文旅掀起"年味抢客潮"，哪里的年俗更特别？ | 热度排名 | 目的地 | 年味特色及亮点 | | --- | --- | --- | | TOP1 | 广东 | 岭南限定年味 | | TOP2 | 福建 | 过闽式福年 | | TOP3 | 四川 | 锦绣安逸川味年 | | TOP4 | 重庆 | 渝味新岁 | | TOP5 | 江西 | 福马贺 ...

Core Viewpoint - Brazil's President Lula announced a visa exemption for certain short-term visa categories for Chinese citizens, responding to China's similar policy for Brazilian citizens, aimed at enhancing bilateral exchanges and facilitating travel [1]. Group 1: Visa Policy Impact - The visa exemption is a significant decision in the context of deepening cooperation between Brazil and China, intended to promote bilateral exchanges and ease travel [1]. - The implementation date of the new visa policy is yet to be announced [1]. Group 2: Tourism Growth - Recent years have seen a notable increase in travel between China and South America, with Brazil being the largest country in the region, making the visa exemption particularly meaningful [1]. - Data from online travel platforms indicate a surge in searches for travel to Brazil, with cities like Rio de Janeiro, São Paulo, and Brasília experiencing over fivefold increases in search volume week-on-week [1]. - As of January 24, searches for flights to Brasília surged by 84% in one hour, while Rio de Janeiro and São Paulo saw increases of 27% and 22%, respectively, with major departure cities including Beijing, Shanghai, and Guangzhou [2]. Group 3: Future Projections - Brazil is recognized as a rapidly growing long-haul travel destination, with a 1.7 times year-on-year increase in flight bookings for the upcoming 2026 Spring Festival, ranking sixth among countries with the fastest growth [2]. - The new visa policy is expected to lower travel barriers and enhance travel intentions, further establishing Brazil as a popular choice for long-haul outbound tourism from China [2].

Core Viewpoint - The article highlights the growing trend of outbound tourism among Chinese citizens, with expectations of over 1.23 billion trips in 2024 and a satisfaction score of 80.06. By 2025, the number of outbound trips is projected to reach 1.55 billion, indicating a significant shift in travel preferences and payment methods [2][3]. Group 1: Outbound Tourism Trends - Outbound tourism has become a daily choice for many Chinese citizens, with a notable increase in travel satisfaction and projected growth in travel numbers [2][3]. - The trend is shifting from concentrated popular destinations to more diverse and less-traveled locations, with Chinese tourists increasingly exploring places like Africa and Oceania [6][8]. - The rising value of the Chinese passport, allowing visa-free or visa-on-arrival access to over 90 countries, is lowering barriers for international travel [8]. Group 2: Payment Trends - UnionPay is becoming a key tool for Chinese tourists, facilitating their travel experiences and payments across more than 180 countries [9]. - The average transaction growth for cruise-related merchants is over 200% from 2022 to 2025, indicating a significant increase in cross-border payment usage [9]. - Mobile payment is becoming the preferred method for cross-border transactions, with UnionPay's comprehensive product matrix enhancing payment flexibility [10]. Group 3: Experience-Oriented Consumption - The focus of outbound tourism is shifting from mere sightseeing to immersive cultural experiences, with a significant increase in independent travel choices [18][21]. - Experience-based consumption is rapidly rising, with travelers seeking authentic local interactions rather than just ticking off landmarks [24][29]. - The structure of outbound tourism spending is diversifying into six core areas, emphasizing local experiences and cultural engagement [21]. Group 4: Payment Infrastructure and Security - UnionPay's extensive network and localized payment solutions are crucial for integrating into various consumer ecosystems globally [12][13]. - The company is enhancing its services to meet diverse market needs, ensuring that payment methods are not only functional but also secure and efficient [12][31]. - UnionPay's commitment to safety and risk management through advanced technology is providing consumers with a reliable payment experience while traveling [31].

据央视新闻客户端报道，当地时间1月23日，巴西总统卢拉宣布，巴西将对中国公民部分短期签证类别实行免签，以回应中国自2025年起对巴西公民实施的 免签政策。政策实施日期有待公布。这是短短不到一个月，第四个宣布对华免签的国家。在此之前，土耳其、菲律宾和柬埔寨都将相继对中国公民实行免 签。 消息带动巴西旅游相关搜索猛增。去哪儿旅行数据显示，里约热内卢、圣保罗和巴西利亚是搜索热度最高的三座城市，搜索量环比上周均有5倍以上增长。 截至1月24日上午9时，国内飞往巴西利亚的搜索量一小时激增84%，里约热内卢搜索量环比上一小时增27%。 21世纪经济报道记者 高江虹 一觉醒来，又一个国家免签了。 虽然有很多网友热烈的讨论免签后要去巴西玩，但目前去巴西的航班并无直航。根据航班管家DAST数据，中国大陆-巴西航线于2020年4月断航，2024年4月 恢复，目前中国大陆-巴西暂无直飞航班，通航航线主要为由中国国际航空公司执飞的北京--马德里--圣保罗航线，2025年12月执飞航班量27班次。 | 时间 | 航司 航班号 往返航线(城市) | 机场航 | | --- | --- | --- | | 2025年 12月 | 国航 C ...

北京商报讯（记者 关子辰 牛清妍）1月24日，记者从去哪儿旅行获悉，在巴西将对中国公民部分短期签 证类别实行免签的消息发布后， 平台上巴西旅游相关搜索量猛增。去哪儿旅行数据显示，里约热内卢、圣保罗和巴西利亚是搜索热度最 高的三座城市，搜索量环比上周均有5倍以上增长。截至1月24日上午9时，国内飞往巴西利亚的搜索量 一小时激增84%。 具体来看，里约热内卢搜索量环比上一小时增长27%，北京、上海、广州、杭州、深圳是搜索热度最高 的5个出发地。 国内飞往圣保罗的航班搜索量一小时增长22%，热门出发地中，北京、上海、广州、成都、厦门、深圳 排名靠前，其中成都、北京、深圳增长8—9倍，广州、厦门增长2—4倍。 去哪儿旅行大数据研究院研究员杨涵表示，以"热情多元"著称的巴西，是近年来旅游热度增长迅速的长 线出境游目的地之一。2026年春节假期，巴西是机票预订增速最快的国家第六名，同比增长1.7倍。此 次巴西对中国公民推出免签政策，将进一步降低出行门槛，提升出游意愿。 ...

文/王潇雨 中国和巴西之间的出入境政策在近两年里迅速放宽。2024年初两国宣布自2024年2月19日起互为以商 务、旅游、探亲为入境目的的对方国家公民颁发有效期最长为10年、可多次入境、每次停留不超过90日 的签证。2025年5月，中国宣布自2025年6月1日起至2026年5月31日，对巴西、阿根廷、智利、秘鲁、乌 拉圭持普通护照人员试行免签政策。上述5国持普通护照人员来华经商、旅游观光、探亲访友、交流访 问、过境不超过30天，可免办签证入境。而巴西在2026年初刚刚宣布对申请长期签证的中国公民提供电 子签服务，时隔不久便宣布提供对等的免签政策。 巴西官方旅游推广机构Embratur表示，随着2026年被定为中巴文化交流年，文化体验正逐渐成为中国游 客的出行亮点。 责任编辑：黄兴利 主编：寒丰 国内飞往圣保罗的搜索量一小时增22%，热门出发地中，北京、上海、广州、成都、厦门、深圳排名靠 前，其中成都、北京、深圳增速最高，达8-9倍，广州、厦门增2-4倍。 根据航班管家DAST数据，中国大陆—巴西航线于2020年4月断航，2024年4月恢复，目前中国大陆—巴 西暂无直飞航班，通航航线主要为由中国国际航空公司执飞 ...

Core Viewpoint - Brazil's President Lula announced a visa exemption for certain short-term visa categories for Chinese citizens, which is expected to significantly boost tourism from China to Brazil [1]. Tourism Impact - Following the announcement, there was a surge in searches for travel to Brazil, with cities like Rio de Janeiro, São Paulo, and Brasília seeing over fivefold increases in search volume compared to the previous week [1]. - As of January 24, the search volume for flights to Brasília increased by 84% within one hour, while Rio de Janeiro's search volume rose by 27% and São Paulo's by 22% [1]. - Major departure cities for these searches included Beijing, Shanghai, Guangzhou, Chengdu, and Shenzhen, with Chengdu, Beijing, and Shenzhen experiencing the highest growth rates of 8-9 times [1]. Long-term Travel Trends - Brazil is recognized as a rapidly growing long-haul travel destination, with a notable increase in ticket bookings for the upcoming 2026 Spring Festival, ranking sixth in growth rate with a 1.7 times increase compared to 2025 [1]. - The new visa policy is anticipated to lower travel barriers and enhance travel willingness, further establishing Brazil as a popular choice for long-haul outbound tourism from China [1].

Core Viewpoint - The 2026 Spring Festival holiday, lasting 9 days, is expected to drive a significant increase in outbound travel, surpassing the previous year, with Thailand emerging as the most popular destination, replacing Japan [3][4]. Group 1: Travel Trends - The Civil Aviation Administration of China anticipates a record high in passenger transport during the Spring Festival, with both outbound and inbound travel routes expected to see a surge in demand [3]. - Popular destinations for the holiday include Thailand, South Korea, and Malaysia, with long-haul travel demand also increasing, as evidenced by a 1.5x and 2x growth in hotel bookings for Norway and New Zealand, respectively [5]. - Flight data indicates that Thailand has become the top outbound destination during the Spring Festival, with significant increases in flights to Southeast Asian countries like Malaysia, Vietnam, and Indonesia [6]. Group 2: Price Dynamics - The average ticket prices for outbound flights are expected to drop significantly after reaching a peak around February 14, with the best value found for departures on February 16 and returns on February 20, showing a nearly 20% decrease compared to peak prices [9]. - In contrast, domestic flight prices are projected to rise, peaking around February 14, with a notable increase in search interest for tickets and accommodations during the holiday period [11]. - The average ticket prices for the 2026 Spring Festival are slightly lower than the previous year but higher than pre-pandemic levels, with the average economy class ticket price recorded at 1,076 yuan, a 0.7% decrease from 2025 but a 4.3% increase from 2019 [13].