Core Insights - The "Super Golden Week" holiday saw 888 million domestic trips in China, an increase of 123 million compared to the 2024 National Day holiday, with total tourism spending reaching 809 billion CNY [1] - The average daily cross-regional movement of people during the holiday was 30.4 million, marking a 6.3% year-on-year increase and setting a historical record [1] - Popular cities for tourism included Chengdu, Chongqing, Shanghai, and Beijing, each receiving over 25 million visitors [1] Group 1: Travel Trends - The travel demographic has become younger, with "post-2000" and "post-1995" generations leading the holiday travel, preferring less crowded destinations [1][5] - There is a notable rise in "reverse tourism," where travelers explore lesser-known attractions, with a 60% increase in orders for Jingdezhen and a significant rise in hotel bookings for Jiuzhaigou County [2][11] - The trend of group tours and package travel has gained popularity among younger travelers, alongside emerging interests in star-chasing and event tourism [2][11] Group 2: International Tourism - Beijing welcomed 119,000 international visitors during the holiday, a 48% increase year-on-year, with spending reaching 1.23 billion CNY, up 54.1% [2] - There was a 33% increase in domestic flight bookings by foreign passport holders, with cities like Datong and Lijiang seeing over 700% and 500% increases in foreign visitor bookings, respectively [2][18] - Emerging markets for inbound tourism are rapidly growing, with significant increases in flight bookings from countries like the Netherlands and Nigeria [13][18]

县域旅游订单激增 传统热门景区虽依旧保持高客流量，但"体验感下降"的问题愈发凸显。 据杭州市文化广电旅游局统计，假期首日，杭州市接待游客178.82万人次，与去年持平。其中，西湖景 区接待游客44.63万人次，同比增长12.33%；收费公园客流量9.32万人次，同比减少8.45%。 断桥景点拥挤，游客摩肩接踵。部分游客表示"看的不是湖景，是后脑勺""排队1小时，拍照2分钟"。 与之相对应的是，县域小众目的地凭借"低拥挤度、高性价比"的优势，迎来客流爆发式增长。马蜂窝此 前发布的"双节"出行趋势预测显示，面对假日期间各地人流密集的情况，寻找小众目的地成为越来越多 游客的首选，"十一去哪人少"等词条相关热度环比大幅上涨200%。 这个假期，县域旅游迎来了爆发式增长。美团数据显示，"双节"期间，县域旅游消费预订单量较去年同 期增长51%，其中江苏东台、浙江海宁、广西靖西等县域目的地旅游消费预订单量较去年同期提升超 100%。 "特意避开了热门城市，选择了一个人少的地方自驾游。我们在韶关乳源瑶族自治县逛南水湖、走大峡 谷、访云门寺，人少景美，体验感特别好！"回顾刚结束的国庆中秋假期（下文简称："双节"），广东 游客徐 ...

Core Insights - The 2025 National Day holiday coinciding with the Mid-Autumn Festival has led to a significant increase in travel demand, with Meituan Travel reporting over 30% growth in travel orders compared to the 2024 National Day holiday [2] Travel Trends - New travel experiences catering to young people's emotional needs, such as "taste tours," "event tours," and "small group tours," have emerged, enhancing holiday consumption [2] - The top ten destination cities for cultural and tourism consumption during the holiday were Nanjing, Chengdu, Xi'an, Beijing, Chongqing, Wuhan, Changsha, Luoyang, Shanghai, and Guangzhou [2] Long-Distance Travel - Long-distance travel has seen a surge, with significant increases in orders for transportation, accommodation, and small group tours [2] - The top ten destinations for hotel bookings during the holiday included Xinjiang Altay, Inner Mongolia Chifeng, Yunnan Baoshan, and others, with hotel bookings in Xinjiang Altay increasing by approximately 45% year-on-year [2][3] Young Consumer Demographics - Small group tour orders have significantly increased, with popular destinations including Xinjiang, Inner Mongolia, Sichuan, and Yunnan [3] - The 20-30 age group accounted for over 50% of flight and train ticket orders, indicating that young people are becoming the main force in holiday travel consumption [3] Emerging Destinations - There has been a 51% increase in travel orders for county-level destinations around major cities compared to the previous year, with some locations seeing over 100% growth [4] - The city of Jingdezhen, known for its ceramics, saw a 15% increase in travel bookings, with young people aged 20-30 making up 50% of the visitors [4] Culinary Tourism - Food has become a major attraction, with tourists following "must-eat" lists to explore local cuisine [4] - The top ten cities for culinary tourism included Shanghai, Beijing, and Guangzhou, while lesser-known cities also gained popularity for their food offerings [4] Experience-Based Tourism - The number of tourists seeking "deep experiences" has increased by over 50% compared to 2024, with unique local experiences becoming essential [5] - In Shenyang, searches for "Shenyang bathing with accommodation" increased by over 319% during the holiday [5] Market Outlook - The cultural and tourism market has shown strong vitality driven by diverse demands and high-quality offerings, with predictions of continued travel trends until October 12 [5]

Core Insights - The trend of "reverse tourism" is gaining momentum, with more tourists opting for unique small county towns instead of traditional popular tourist cities, injecting strong vitality into the county tourism economy [1][2] Group 1: Tourism Trends - During the eight-day National Day holiday, Meituan Travel reported a more than 30% increase in travel orders compared to the 2024 holiday, with pre-orders for county destinations near large cities rising by 51% year-on-year [1] - Specific county destinations such as Dongtai in Jiangsu, Haining in Zhejiang, and Jingxi in Guangxi saw tourism consumption pre-orders increase by over 100% compared to the previous year [1] - The trend of visiting smaller cities is reflected in the increase in hotel bookings across over 2,000 county-level cities, with significant growth in flight bookings for cities with fewer tourists and beautiful scenery [1] Group 2: Demographics and Preferences - The demographic of travelers is shifting, with 50% of the bookings in Jingdezhen being made by individuals aged 20-30, and a nearly 30% increase in five-star hotel bookings [1] - The rise of self-driving, free travel, and high-speed rail travel is contributing to the rapid growth of low-tier and county tourism destinations, with notable increases in popularity for cities like Mianyang, Zigong, and Bijie [2] - Industry experts highlight that "reverse tourism" has become a significant new consumer force, offering a more relaxed holiday experience and better cost-effectiveness in accommodation and dining compared to first and second-tier cities [2]

"特意避开了热门城市，选择了一个人少的地方自驾游。我们在韶关乳源瑶族自治县逛南水湖、走大峡 谷、访云门寺，人少景美，体验感特别好！"回顾刚结束的国庆中秋假期（下文简称："双节"），广东 游客徐女士的言语中满是惊喜。 今年"双节"，国内旅游市场再度展现出蓬勃活力。据文化和旅游部测算，假期8天，全国国内出游8.88 亿人次，国内出游总花费超8090亿元。 "双节"期间，传统5A景区仍保持较高客流，北京故宫、杭州西湖、三亚亚龙湾等经典景区延续多年"人 挤人"的盛况，景区限流、排队数小时成为常态。 在传统热门景区依旧"人从众"的同时，一股新的旅游潮流正悄然成型：越来越多像徐女士这样的消费 者，主动从大城市的热门景点转向县域小众目的地，"反向旅游"成为这个假期一抹亮丽的色彩。 县域旅游订单激增 传统热门景区虽依旧保持高客流量，但"体验感下降"的问题愈发凸显。 据杭州市文化广电旅游局统计，假期首日，杭州市接待游客178.82万人次，与去年持平。其中，西湖景 区接待游客44.63万人次，同比增长12.33%；收费公园客流量9.32万人次，同比减少8.45%。 断桥景点拥挤，游客摩肩接踵。部分游客表示"看的不是湖景，是后脑勺 ...

Core Insights - The National Day and Mid-Autumn Festival holiday saw a significant increase in both long-distance and nearby travel, with a trend towards deeper experiences in tourism [1] - Shanghai's diverse festival activities contributed to a vibrant holiday consumption environment, with a notable increase in tourist numbers and spending [2][4] - The overall tourism market in the Yangtze River Delta region experienced substantial growth, with a focus on innovative travel experiences and increased spending [7][8] Group 1: Shanghai Tourism Performance - During the holiday, Shanghai welcomed 25.485 million visitors, a year-on-year increase of 19.74% [2] - The average hotel occupancy rate in Shanghai reached 63.70%, up by 3.9 percentage points compared to the previous year [2] - Total online and offline consumption in Shanghai during the holiday period amounted to 79.6 billion yuan, reflecting a 3.0% year-on-year growth [2] Group 2: Consumer Spending Trends - Key commercial districts in Shanghai reported a sales increase of 10.2% during the holiday, with specific areas like Nanjing East Road seeing growth rates of 23.2% [4] - The number of tax refund claims from foreign visitors increased sixfold, with sales amounting to a 7.2% year-on-year rise [4] - The food and beverage sector in Shanghai experienced a 7.5% increase in sales during the holiday [2] Group 3: Regional Tourism Developments - Jiangsu province received 60.7515 million domestic tourists, with total spending reaching 64.493 billion yuan, marking increases of 24.48% and 23.73% respectively [7] - In Zhejiang, Hangzhou's tourist attractions welcomed 22.6416 million visitors, a 10.5% increase year-on-year [7] - Anhui province reported a 5.4% increase in tourist numbers and a 5.2% rise in spending, achieving record highs in both metrics [8] Group 4: Emerging Travel Trends - The trend of "Beng County Travel" and reverse tourism is gaining traction, leading to increased bookings for high-quality hotels in non-first-tier cities [8][9] - The rise of deep travel experiences is evident, with a significant increase in users booking multiple cities and extended stays [9] - The tourism market is shifting towards more diverse and experiential offerings, driven by younger demographics and technological advancements [10]

21世纪经济报道记者周慧 北京报道 "双节"叠加释放消费潜力，国内游与出境游订单均创新高，小众城市与县域旅游热度显著提升，更多小城迎来文旅大流量。 多家旅游出行平台数据显示，"双节"假期，因"鸡排哥"屡登热搜的景德镇文旅预订量同比上涨。另外以中国网球公开赛、上海 网球大师赛、武汉网球公开赛为代表的体育赛事，也给北京、上海、武汉等城市带来文体旅消费热度。 入境游方面，受签证、消费和支付便利化政策利好的影响，入境旅游实现超预期增长，中国多个城市在这个假期成为全球游客 的打卡胜地。 10月9日，文化和旅游部公布2025年国庆中秋假期文化和旅游市场情况。经测算，假日8天，全国国内出游8.88亿人次，较2024年 国庆节假日7天增加1.23亿人次；国内出游总花费8090.06亿元，较2024年国庆节假日7天增加1081.89亿元。 一线和强二线依旧最热门 和往年类似，一线和强二线城市，凭借便捷的交通配以及"吃喝玩乐游购娱"一条龙服务，依旧是最热门的旅游目的地。 去哪儿数据显示，国内酒店预订量最高的热门Top10均是直辖市或省会城市：北京、重庆、成都、上海、杭州、南京、长沙、西 安、武汉、广州。 探访本地特色美食、体验当 ...

Group 1 - The core viewpoint of the articles highlights a significant increase in domestic tourism during the combined National Day and Mid-Autumn Festival holiday, with a notable rise in bookings and travel trends [1][2][3] Group 2 - Data from major online travel agencies indicates that from October 1 to 8, tourism bookings in Zhejiang increased by over 20% compared to the same period last year, with Hangzhou seeing a 24% rise [1] - Popular tourist destinations include major cities like Beijing, Chengdu, and Shanghai, with long-stay trips becoming common as travelers typically stay over three days [2] - Emerging "small cities" are gaining popularity, with Enshi in Hubei seeing a 300% increase in charter bookings and Yuncheng in Shanxi experiencing a 57% growth [2] Group 3 - A new trend of "staggered travel" has emerged, with over 30% of users opting for flexible vacation plans to avoid crowds, leading to a 20% increase in flight bookings during specific dates [2] - The younger generation, particularly those born after 1995, is becoming the main force in the tourism market, with a 14.6% increase in average travel spending [3] - University students are shifting from short trips to longer, immersive travel experiences, with a 63% increase in flight bookings and a 31% rise in average spending during the holiday [3]

当手机那头的朋友和自己吐槽去的景区满是"人从众"时，河北姑娘陈斐正躺在沈阳法库南八虎山的绿坡上远眺蓝天。她的身旁除了正在吃草的牛 群，只有寥寥几组登山客。 在卧龙湖静候水鸟翩跹掠过水面，乘坐游船看湖面倒映蓝天白云；"下稻田"亲手捕捉膏满黄足的稻田蟹……这个假期，不少"反向旅游"的外地游 客表示，自己被沈阳康平的"好玩"惊艳到。"我们围绕康平县坐拥'山水林田湖草沙'全要素生态基底的特点，精心打磨了四条文旅精品线路，受到 游客欢迎。"沈阳市康平县委常委、副县长梁强说。 在江西，比起坐落着庐山的九江和有着"瓷都"之称的景德镇，龙南是典型的"小众旅行地"。但这个假期，这里的热度却逐步攀升。数据统计，10 月1日至5日，龙南市18家旅游饭店平均入住率达90.92%。大量游客来到这个被称为"世界围屋之都"的客家古邑，感受客家文化、观赏围屋之美。 古寨、峡谷、森林、方山台地……四川省内江市威远县有着全球规模最大的穹窿地貌区。随着"反向旅游"兴起，在社交媒体上，"打卡"威远的贴 文被越来越多网民分享、推荐，人们开始感叹，这座宝藏城市为何"藏得这么深"。 "这个国庆假期我没有去人流如织的大景区，从黑龙江伊春的林海，到辽阳青峰村 ...

Group 1 - The core viewpoint of the articles highlights the significant increase in domestic tourism during the National Day and Mid-Autumn Festival, with a total of 60.75 million domestic tourists and a total expenditure of 64.49 billion yuan, representing year-on-year growth of 24.48% and 23.73% respectively [1][2][8] - The family-oriented atmosphere during the holidays is emphasized, with over 80% of tourists being family groups, and a notable rise in red tourism activities due to the 80th anniversary of the victory in the Anti-Japanese War [2][3] - The trend of integrating traditional culture with modern expressions is evident, with over 150 cultural events and activities launched across various regions, enhancing the cultural tourism experience [3][6] Group 2 - There is a noticeable shift in travel preferences from classic destinations to lesser-known ones, with an increase in long-distance travel orders by 3 percentage points compared to last year [4][5] - The demand for immersive local experiences is growing, with tourists increasingly seeking to engage with local lifestyles and cuisines, as evidenced by a 438% increase in searches for local recommendations [5][6] - Customized travel experiences, including photography tours and relaxed "staycation" options, are becoming popular among younger travelers, with significant increases in bookings from the 95 and 05 age groups [6][7] Group 3 - The integration of cultural and sports tourism is driving new consumption patterns, with a notable increase in attendance at cultural events and performances, leading to a 107% year-on-year growth in audience numbers [7][8] - The overall cultural tourism consumption in the province reached 208.69 billion yuan during the holiday period, accounting for 9.74% of the national total, maintaining the top position in the country [8]