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物理断网、防火墙盒子…车主为拒深蓝汽车广告拼了
3 6 Ke· 2025-08-14 03:50
Core Viewpoint - The incident involving Deep Blue Automotive's forced advertisement push has sparked significant backlash from car owners, highlighting the ethical and legal implications of advertising practices in the smart car industry [1][2][3] Group 1: Incident Overview - Deep Blue Automotive faced public outrage after pushing a 5-second full-screen advertisement on car screens without owner consent, leading to a sensitivity spike in public sentiment to 82.27% [1] - The CEO of Deep Blue, Deng Chenghao, issued a public apology and promised to improve service quality and avoid intrusive advertising in the future [1][2] - The advertisement obstructed navigation for drivers, causing significant inconvenience and safety concerns, as exemplified by a driver missing an exit due to the ad [1] Group 2: Legal and Ethical Concerns - Legal experts pointed out that the advertisement violated the Advertising Law of the People's Republic of China, which mandates that pop-up ads must be easily dismissible [2][11] - The Consumer Rights Protection Law emphasizes consumers' right to choose, which Deep Blue allegedly infringed by binding ad acceptance to app functionality [3][4] - The current regulations regarding in-car advertising are seen as inadequate, allowing companies to exploit legal loopholes [11][16] Group 3: Industry Implications - The incident reflects a broader trend in the automotive industry where companies prioritize advertising revenue over user experience, leading to a rise in complaints [7][14] - Tesla's approach of maintaining a "no-ad" environment in its vehicles is contrasted with Deep Blue's practices, suggesting a potential shift in consumer expectations [4][5][12] - The backlash against Deep Blue could serve as a catalyst for a reevaluation of advertising ethics in the smart car sector, emphasizing the need for a balance between innovation and consumer rights [15][16]
营销导向的“对撞测试” 应缓行
第一财经· 2025-08-05 00:35
Core Viewpoint - The incident involving the crash test conducted by Li Auto and the subsequent reactions from involved parties highlights significant issues related to commercial ethics, legal compliance, and the competitive landscape in the automotive industry [2][4][6]. Group 1: Incident Overview - Li Auto conducted a crash test simulating real traffic scenarios, which inadvertently involved Dongfeng Liuzhou Motor's brand, leading to public controversy [2]. - Dongfeng Liuzhou Motor claims that the crash test constitutes serious infringement and misleads the public, damaging its brand reputation [2]. - China Automotive Engineering Research Institute (China Automotive Research) emphasized its commitment to scientific rigor and objectivity, while reserving the right to pursue legal action against malicious interpretations [2][3]. Group 2: Commercial Ethics - Respect for commercial ethics is crucial, encompassing honesty, fair competition, and social responsibility [4]. - Violating commercial ethics can lead to a loss of public trust, which is harder to regain compared to breaches of legal regulations [4]. - The ongoing crash test incident has heightened public attention, influencing marketing strategies and pushing boundaries of commercial ethics [4]. Group 3: Legal Compliance - The crash test videos fall under advertising law, as they serve a promotional purpose beyond standard safety testing [5]. - Non-standard tests conducted for marketing purposes are subject to advertising regulations, and any resulting damage to competitors can be considered commercial defamation under anti-unfair competition laws [5]. Group 4: Industry Competition - The automotive sector, particularly in the context of new energy vehicles, is under scrutiny for irrational competition practices [6]. - Regulatory bodies are emphasizing the importance of addressing non-rational competition in the industry, which includes not only pricing but also marketing tactics like the crash test [6]. - The crash test incident may evoke concerns about hidden forms of irrational competition, necessitating a cautious approach to such promotional activities [6].
一财社论:营销导向的“对撞测试” 应缓行
Di Yi Cai Jing· 2025-08-04 12:53
Core Viewpoint - The incident surrounding the crash test conducted by Li Auto and China Automotive Engineering Research Institute has raised significant concerns regarding commercial ethics, legal compliance, and potential unfair competition in the automotive industry [1][2][3] Group 1: Commercial Ethics - All parties involved must respect commercial ethics, which include honesty, fair competition, and social responsibility [3] - Violating commercial ethics can lead to a loss of public trust, making it difficult to regain once lost [3] - The ongoing attention on the crash test incident has blurred the lines of marketing strategies, pushing them into a gray area of commercial ethics [3] Group 2: Legal Compliance - The crash test videos fall under the category of advertising as per the current advertising law, which regulates promotional activities [4] - Non-standard tests initiated by companies for marketing purposes, rather than for internal validation, are subject to advertising law regulations [4] - The current anti-unfair competition law prohibits commercial defamation, focusing on the objective damage caused rather than the subjective intent behind actions [4] Group 3: Industry Context - The automotive industry, particularly the new energy vehicle sector, is under scrutiny for irrational competition, which could lead to severe penalties [5] - Recent government initiatives emphasize the importance of regulating irrational competition in the new energy vehicle industry [5] - The crash test incident may evoke public perceptions of irrational competition within the automotive sector, highlighting the need for caution in marketing practices [5]
YOUNG财经招聘财经编辑数名
YOUNG财经 漾财经· 2025-06-20 08:00
Group 1 - The core viewpoint of YOUNG Finance emphasizes the importance of business ethics, advocating for Pareto optimal evolution and supporting market fairness and efficiency [2] - The organization promotes the power of third-party supervision and aims for sustainable prosperity without harming anyone, focusing on green initiatives, community involvement, and corporate governance [2] Group 2 - The job requirements include a bachelor's degree or higher, interest in enterprises and listed companies, and a strong professional spirit [3] - The main responsibilities involve conducting research, interviews, and report writing related to enterprises and listed companies [3] - The job location is in Xizhimen, Beijing, with benefits including five social insurances and one housing fund, and salary is negotiable [3]
YOUNG财经招聘财经编辑数名
YOUNG财经 漾财经· 2025-06-19 10:21
Group 1 - The core viewpoint of YOUNG Finance emphasizes the importance of business ethics, advocating for Pareto optimal evolution and supporting market fairness and efficiency [2] - The organization promotes the power of third-party supervision and aims for sustainable prosperity without harming anyone [2] - YOUNG Finance focuses on green initiatives, community engagement, and corporate governance, endorsing inclusive and sustainable development concepts [2] Group 2 - The job requirements include a bachelor's degree or higher, interest in enterprises and listed companies, and strong professional spirit [3] - The main responsibilities involve conducting research, interviews, and report writing related to enterprises and listed companies [3] - The job location is in Xizhimen, Beijing, with benefits including five social insurances and one housing fund, and salary is negotiable [3]
YOUNG财经招聘财经编辑数名
YOUNG财经 漾财经· 2025-06-18 12:01
Group 1 - The core viewpoint of YOUNG Finance emphasizes the importance of business ethics, advocating for Pareto optimal evolution, market fairness, and efficiency [2] - The organization supports the power of third-party supervision to achieve win-win scenarios and sustainable prosperity without harming anyone [2] - YOUNG Finance focuses on green initiatives, community engagement, and corporate governance, promoting inclusivity and sustainable development concepts [2] Group 2 - The job requirements for the finance editor position include a bachelor's degree or higher, interest in enterprises and listed companies, and strong professional spirit [3] - The main responsibilities involve conducting research, interviews, and report writing related to enterprises and listed companies [3] - The job location is in Xizhimen, Beijing, with benefits including social insurance and housing fund, and salary is negotiable [3]
YOUNG财经招聘财经编辑数名
YOUNG财经 漾财经· 2025-06-17 10:37
Group 1 - The core viewpoint of YOUNG Finance emphasizes the importance of business ethics, advocating for Pareto optimal evolution and supporting market fairness and efficiency [2] - The organization promotes the power of third-party supervision and aims for sustainable prosperity without harming anyone, focusing on green initiatives, community involvement, and corporate governance [2] - YOUNG Finance encourages inclusive and sustainable development principles in the business world [2] Group 2 - The job requirements for the finance editor position include a bachelor's degree or higher, interest in enterprises and listed companies, and a strong professional spirit [3] - The main responsibilities involve researching, interviewing, and writing reports on enterprises and listed companies [3] - The job location is in Xizhimen, Beijing, with benefits including five social insurances and one housing fund, and salary is negotiable [3]
YOUNG财经招聘财经编辑数名
YOUNG财经 漾财经· 2025-06-16 11:13
Group 1 - The core viewpoint of YOUNG Finance emphasizes the importance of business ethics, advocating for Pareto optimal evolution and supporting market fairness and efficiency [2] - The organization promotes the power of third-party supervision and aims for sustainable prosperity without harming anyone [2] - YOUNG Finance focuses on green initiatives, community engagement, and corporate governance, endorsing inclusive and sustainable development concepts [2] Group 2 - The job requirements include a bachelor's degree or higher, interest in enterprises and listed companies, and a strong professional spirit [3] - The main responsibilities involve conducting research, interviews, and report writing related to enterprises and listed companies [3] - The job location is in Xizhimen, Beijing, with benefits including five social insurances and one housing fund, and salary is negotiable [3]
成都互联网法庭:保障数字经济高质量发展
Ren Min Wang· 2025-06-16 01:13
Core Viewpoint - Chengdu, known as the "innovation hub of Western China," has over 14,500 national high-tech enterprises and a technology achievement transformation scale exceeding 100 billion yuan, contributing significantly to the development of the digital economy [1] Group 1: Legal Framework and Digital Economy - The Chengdu Internet Court has established a comprehensive judicial framework for the digital economy, focusing on "rule guidance, precise services, and an innovative ecosystem" to support high-quality development [1] - A landmark ruling in a case involving a technology company and a network company clarified the boundaries of unfair competition in the digital economy, emphasizing the importance of protecting intellectual property [2][3] - The court's ruling extended the scope of anti-unfair competition law to include the protection of the original ecosystem of short video platforms, marking a significant development in digital rights protection [2][3] Group 2: Innovative Judicial Practices - The Chengdu Internet Court has implemented a "1v1" rapid response mechanism, enhancing the efficiency of online dispute resolution by 60% through smart case assignment and blockchain technology for evidence preservation [6] - A new model combining "demonstrative judgment and intelligent push" was introduced to resolve a surge in prepaid consumption disputes, allowing for quick resolution of similar cases [7] - The court has transformed from merely adjudicating disputes to designing rules, creating industry governance guidelines, and providing proactive legal services to better address the needs of the digital economy [8]
YOUNG财经招聘财经编辑数名
YOUNG财经 漾财经· 2025-06-13 11:37
Group 1 - The core viewpoint of YOUNG Finance emphasizes the importance of business ethics, advocating for Pareto optimal evolution and supporting market fairness and efficiency [2] - The organization promotes the power of third-party supervision and aims for sustainable prosperity without harming anyone, focusing on green initiatives, community involvement, and corporate governance [2] Group 2 - The job requirements for the finance editor position include a bachelor's degree or higher, interest in enterprises and listed companies, and a strong professional spirit [3] - The main responsibilities involve conducting research, interviews, and report writing related to enterprises and listed companies [3] - The job location is in Xizhimen, Beijing, with benefits including five social insurances and one housing fund, and salary is negotiable [3]