Core Viewpoint - The article highlights the efforts of Xia Yang, Vice President of the New Zealand Guangdong Chamber of Commerce and Chairman of Cloud Food Network Technology Co., Ltd., in promoting the globalization of Guangdong products, emphasizing the cultural connection and responsibility in exporting these goods [2][3]. Group 1: Globalization of Guangdong Products - Xia Yang has been active in the business community between Guangdong and New Zealand since 2013, recognizing the strong demand for "Guangdong flavors" among overseas Chinese and the vast opportunities for "Guangdong products going global" [2][3]. - The initial focus was on exporting prepared dishes to address the shortage of Cantonese chefs abroad, which has now expanded to include soy sauce, cured meats, and pastries, reaching thousands of households overseas [3]. Group 2: Initiatives and Strategies - Xia Yang emphasizes the importance of cultural connection in the export of Guangdong products, viewing it as a business that also serves to connect emotions and spread culture [3]. - The establishment of the "Guangdong Prepared Dishes Export Alliance" and the hosting of Guangdong product expos in New Zealand are key initiatives to enhance the visibility of Guangdong products [3][4]. - The creation of the "Guangdong Prepared Dishes New Zealand Production and Sales Research Center" aims to adapt products for local markets and promote industry upgrades [3]. Group 3: Digital Transformation and Future Plans - In response to the digital wave, Xia Yang has invested in a platform that integrates 5G, VR, AI, and blockchain technologies to facilitate precise connections between prepared food companies and international buyers [3]. - Future plans include focusing on three main categories of Guangdong products: cured meats, Cantonese pastries, and prepared dishes suitable for overseas lifestyles, which cater to both the nostalgia of overseas Chinese and the preferences of local consumers [4]. - Xia Yang proposes to deepen market expansion in RCEP and emerging markets, leverage the Greater Bay Area's industrial advantages, and enhance digital trade platforms to improve transaction efficiency [4]. Group 4: Community Engagement and Support - Xia Yang aims to form a "Overseas Chinese Business Empowerment Alliance" to unify the overseas Chinese community and Guangdong enterprises, facilitating deeper integration into the export industry [4]. - He advocates for increased government support in areas such as cross-border logistics subsidies and compliance service platforms to assist small and medium-sized enterprises in their global expansion efforts [4].

Core Viewpoint - The Guangdong New Year goods festival aims to promote the integration of domestic and international markets for food products, enhancing the global presence of Guangdong's culinary offerings [3][5]. Group 1: Event Overview - The fifth China Import and Export Food New Year Goods Festival commenced on January 23 and will run until February 5, featuring an "online and offline immersive experience" model [3]. - The festival is a key initiative under the Ministry of Commerce's "2026 National Online New Year Goods Festival" and supports Guangdong's "Global Goods Going Global" spring action [3]. Group 2: Market Potential - The Chinese New Year dish market is projected to grow from 170.81 billion yuan in 2024 to 262.64 billion yuan by 2026 [5]. - Guangdong's New Year goods are becoming a global "hard currency," indicating strong international demand [5]. Group 3: Export Growth - In 2025, the export volume of Maoming lychee is expected to reach 5,202 tons, valued at 80.62 million yuan, showing significant year-on-year growth [7]. - Agricultural products from Shaoguan, such as edible fungi, have been exported to 22 countries worldwide [7]. Group 4: Collaborative Efforts - The festival facilitated a series of cooperation agreements with import and export food purchasers from RCEP member countries and regions like New Zealand, Malaysia, and Indonesia [9]. - The event also launched the "Cloud Food Wisdom AI to Assist Guangdong Flavor Going Global" initiative, providing one-stop services for overseas market analysis and compliance consulting [7].

广货行天下，年 花发车东南亚！ 23000株顺德蝴 蝶兰迎春跨洋_ 南方+_南方plus 广货行天下，广 东年花发车东南 亚！1月24日上 午，由南方农村 报社、佛山市顺 德区农业农村 局、佛山市顺德 区花卉协会、佛 山市旺朝花卉科 技有限公司共同 组织的"广货行 天下！顺德蝴蝶 兰出口东南亚发 车仪式"在佛山 顺德举行。活动 现场，6000多株 精心培育的精品 蝴蝶兰已整装装 柜完毕，这批带 着新春祝福的蝴 蝶兰将奔赴新加 坡；下午，另一 批出口规模更大 的年花货物也已 准备就绪， 17000多株蝴蝶 兰将踏上前往越 南的旅程。 据现场工作人员 介绍，为确保蝴 蝶兰在长途运输 中保持最佳状 态，所有出口蝴 蝶兰均采用符合 国际标准的包装 方案，外层用透 气性薄膜缠绕， 内层放入保鲜 剂，既保证了空 临近年关，年味 渐浓，最具年味 的经典"广 货"——广东年 花，也迎来全年 最火爆的高峰 期。在佛山市顺 德区陈村花卉世 界兰花科技园， 一片热火朝天的 忙碌景象：温室 大棚里，各色蝴 蝶兰竞相绽放； 大棚外，工人们 分工协作，将盆 栽蝴蝶兰打包、 贴上标签，把打 包好的蝴蝶兰搬 上等候已久的运 输车。作为全国 ...

Core Viewpoint - The "Tongue of Guangdong" event aims to elevate the cultural representation of Guangdong's products globally, integrating hard industry support with soft cultural expression to enhance the international image of "Guangdong goods" [1][2]. Group 1: Event Overview - The fifth China Import and Export Food New Year Festival and the "Guangdong Goods Go Global" event commenced on January 23, focusing on cultural elevation alongside product promotion [1]. - This year's festival innovatively combines online and offline experiences, engaging 30 global MCN organizations to create a comprehensive consumption matrix across various platforms [1]. Group 2: Economic Impact - Guangdong's agricultural product import and export value remains the highest in China, with a total exceeding 263.24 billion yuan in the first three quarters of 2025 [5]. - The global reach of Guangdong's products extends to 214 countries and regions, transforming them from mere goods into carriers of culture and emotion [6]. Group 3: Cultural Significance - The essence of New Year goods is emotional consumption, where the quality of products is complemented by cultural narratives and innovative thinking [6]. - Guangdong's traditional foods, such as the Cantonese "Poon Choi" and "Fortune Pig's Feet," have become symbols of nostalgia for overseas Chinese during the Spring Festival [6]. Group 4: Marketing and Sales Strategies - The festival features three main exhibition areas showcasing imported foods, export-to-domestic sales, and signature New Year dishes, facilitating immediate sales through live demonstrations and tastings [7]. - The use of AI tools on major e-commerce platforms enhances consumer experience by accurately matching consumer needs with available products [7]. Group 5: International Collaboration - The RCEP agreement has significantly boosted regional trade, with Guangdong businesses acting as vital links in international cooperation [9]. - The event also highlighted the successful export of Guangdong lychees, with a reported export volume of 5,202 tons valued at 80.62 million yuan in 2025, marking substantial growth [11]. Group 6: Future Directions - The "Media+" strategy aims to empower rural revitalization and enhance the market presence of agricultural products through comprehensive brand and market development [18]. - The event also introduced the "Cloud Food Wisdom AI" initiative, providing businesses with data analysis and compliance consulting to facilitate international trade [13].

Group 1 - The core objective of the "Guangdong Goods Going Global" initiative is to enhance market expansion, boost sales, strengthen brand recognition, and stabilize expectations through a combination of online and offline strategies [4][5] - The first promotional event for home appliances in Foshan resulted in a 110% increase in overall sales compared to the previous day, with some new products seeing sales growth exceeding 200% [4] - The initiative includes a series of 12 online promotional events leading up to the Spring Festival, aimed at stimulating industrial product consumption [4] Group 2 - The business system plans to organize over 323 domestic exhibitions and 265 international exhibitions, involving more than 60,000 enterprises, to promote Guangdong products [5] - The "Guangdong Year Flavor" event launched in Shantou attracted over 100 foreign participants from more than 30 countries, showcasing local cuisine and cultural performances [6][7] - Upcoming activities include a major cultural tourism consumption event in Foshan, a non-heritage shopping month in Guangzhou, and over 60 themed live broadcasts to promote local products [7] Group 3 - The agricultural sector is focusing on promoting local specialties through a series of activities, including product showcases in major cities and the establishment of mobile sales stations [8] - Various local events are being organized to highlight regional specialties, enhancing consumer engagement and brand recognition [8] - Initial data indicates that the "Guangdong Goods Going Global" initiative has led to significant sales increases and heightened consumer interest, with international participation further expanding the global influence of Guangdong products [8]

Group 1 - The total import and export volume of Guangzhou reached 605.05 billion yuan in the first half of the year, marking a year-on-year growth of 15.5%, setting a historical record for the same period [2][4] - The 137th Canton Fair saw over 900 participating enterprises from Guangzhou, conducting nearly 200 supply-demand matching activities, resulting in a cumulative intended transaction amount of 2.7 billion USD, a historical high [2][4] - The export of mechanical and electrical products increased by 14%, while the export of computer integrated manufacturing technology surged by 51%, and clothing and accessories exports rose by 19% in the first half of the year [3][4] Group 2 - The city government is providing substantial support for enterprises participating in over 300 overseas exhibitions in 2025, offering up to 80% subsidies for booth fees and special support for promotional activities [3] - The import and export volume with the European Union reached 105.24 billion yuan, growing by 30.5%, while trade with ASEAN countries reached 101.91 billion yuan, increasing by 36.7% [3] - Private enterprises in Guangzhou accounted for 60.4% of the city's foreign trade, with a total import and export volume of 365.35 billion yuan, reflecting a growth of 27.9% [4]