央视网消息：在2025年上海书展期间，上海开启文化活动新玩法。从"书展+消费""书展+文创""书展+夜市"等多个方面，联动多种资 源，深挖文旅商体展联动，让书香浸润申城的同时，也点燃了城市消费新活力。 2025年的上海书展为读者们带来了超过12万种的图书和1200多场的阅读活动。2025年上海书展还首发了一批结合着社会热点的新 书。这本书全景式揭秘了2025年非常火爆的"苏超"联赛。除此之外，还有结合着上海的古埃及文明大展推出的主题图书。可以说， 这些紧贴社会热点的出版物是体现着书籍在内容创新上的活力。 凤凰出版传媒股份有限公司总编辑徐海介绍，《苏超来了》《金字塔在中国》这两本书都代表了当下的热点，体现了文旅结合，体 现了出版工作如何为文化旅游，为满足老百姓的文化和精神生活服务的宗旨。他们今后会做更多更快的优质产品，快速响应这个变 化了的世界和变化了的读者需求。 在2025年的上海书展上，许多展位都有衍生的文创商品，不少读者在驻足选购。同时，书展还积极联动书籍消费与夜市消费，推出 了一系列主题活动。 ...

Core Viewpoint - The article highlights the significance of the first Shanghai Summer International Animation Month, which successfully integrated three major animation events, showcasing Shanghai's deep engagement in the cultural industry and its appeal to professionals in the sector [3][4]. Industry Overview - The "Guzi Economy" market in China reached 168.9 billion yuan in 2024, with a year-on-year growth of 40.63%, and is expected to exceed 200 billion yuan in 2025. The broader subculture market is estimated to grow from 597.7 billion yuan in 2024 to 652.1 billion yuan in 2025 [5]. - The rise of the subculture has attracted significant capital investment, with major listed companies in the sector including Perfect World, G-bits, Giant Network, and Bilibili [6][7]. Investment Trends - From 2011 to 2024, the average single financing amount in the subculture industry has been below 200 million yuan, with Beijing and Shanghai being the top two cities for financing events [7]. - Notable investments include the angel round funding for the subculture operation company "Dream Factory," which received several million yuan from Deep Industry Capital [9]. Event Significance - The Shanghai Summer International Animation Month attracted 480 exhibitors from various countries, emphasizing Shanghai's historical role as a hub for animation culture in China [10][12]. - The event featured Bilibili World and ChinaJoy, which have evolved into comprehensive platforms for digital entertainment and cultural exchange [11]. Cultural and Economic Impact - The event aligns with the diverse and personalized demands of consumers, particularly Generation Z, who value cultural and emotional connections over mere product functionality [12]. - The integration of cultural, tourism, and commercial elements in the event aims to create a new cultural landmark in Shanghai, enhancing the local economy through increased consumer engagement [15][17]. Media and Promotion - The event was supported by major local media, with over 1 million attendees expected, significantly benefiting local businesses and tourism [19][20]. - The promotional efforts included a comprehensive media strategy that resulted in over 58,000 mentions online and a reach of over 2.6 billion views [22].

Group 1: Event Overview - The first Shanghai Summer International Animation Month event successfully linked three major animation exhibitions: CCG EXPO, Bilibili World, and ChinaJoy, under the theme "Manga City, High Summer" from July 4 to August 10 [1] - The event showcases Shanghai's deep engagement and youthfulness in the cultural industry, attracting more professionals to enhance the development of the ACGN (Animation, Comics, Games, and Novels) culture and related industries [1] Group 2: Market Insights - The "Guzi Economy" market in China reached 168.9 billion yuan in 2024, with a year-on-year growth of 40.63%, and is expected to exceed 200 billion yuan by 2025; the broader ACGN peripheral market is projected to grow from 597.7 billion yuan in 2024 to 652.1 billion yuan in 2025 [4] - The rise of ACGN culture has attracted significant capital investment, with major listed companies in the industry including Perfect World, Gigabit, Giant Network, 37 Interactive Entertainment, Bilibili, and others [4] Group 3: Investment Trends - From 2011 to 2024, the average single financing amount in the ACGN industry has remained below 200 million yuan, with Beijing and Shanghai being the top two cities for financing events [5] - Investment entities in the ACGN sector are evenly split between investment firms and industrial companies, with notable investors including JAFCO Asia, ANRI, and Temasek, and significant industrial players like Bilibili and Pop Mart [5] Group 4: Cultural Significance of Shanghai - Shanghai is recognized as one of the birthplaces of Chinese animation, with a rich history dating back to the first animated feature film "Princess Iron Fan" in 1941, and has been a hub for international animation since the reform and opening up [8] - The city’s cultural and economic diversity makes it an ideal location for the development and dissemination of animation culture, particularly appealing to the Z generation consumers who value cultural and emotional connections [9] Group 5: Economic Impact - The Shanghai Summer International Animation Month is expected to attract over a million domestic and international visitors, significantly benefiting local businesses and tourism [15] - The event's integration of cultural, tourism, and commercial elements aims to create a comprehensive economic impact, enhancing Shanghai's position as a global cultural landmark [12][15] Group 6: Media and Promotion - The event has generated substantial media coverage, with over 580,000 mentions and more than 26 billion views across various platforms, highlighting the extensive promotional efforts by local media [18] - Shanghai Media Group played a crucial role in promoting the event, leveraging multiple platforms to maximize outreach and engagement [16][18]

Core Insights - The 2025 Shanghai New City Cycling Race will take place from September 5 to 7, featuring an upgraded format and enhanced participation opportunities for cycling enthusiasts [1][3] - The event has been elevated to an international level, classified as a UCI 2.2 event, marking Shanghai's first entry into the UCI Asia Tour for men's road cycling [3] Event Details - The race will connect five new cities: Jiading, Songjiang, Qingpu, Fengxian, and Nanhui, showcasing the urban development of Shanghai [1][3] - A total of 20 professional teams from 10 countries and regions, including China, Italy, Belgium, and the USA, will participate, with 120 riders competing [3] Race Structure - The race will consist of three segments: - Jiading stage on September 5, covering 95.3 kilometers - Songjiang to Qingpu stage on September 6, covering 94.8 kilometers - Fengxian to Nanhui stage on September 7, covering 94.5 kilometers [3] Community Engagement - The event will include amateur races, such as individual time trials and elite men's and women's races, providing more opportunities for public participation [7] - An online wildcard race will be held for the second consecutive year, utilizing the MetaSVS virtual cycling platform to select participants for the amateur events [7] Cultural and Economic Impact - The race will promote tourism and commerce by creating combined products that include amateur race slots, hotel accommodations, and attraction tickets, aimed at stimulating local economic activity [7] - A carnival event will be held at Lingang Dishui Lake Square on September 6-7, featuring entertainment and interaction opportunities for participants and spectators [8] - The event will also distribute 300,000 yuan in consumer vouchers to encourage spending at local businesses [8]

Core Viewpoint - The "Shanghai Summer" International Consumption Season and Shanghai Tourism Festival are actively promoting tourism in Pudong, aiming to enhance the experience for both domestic and international visitors through various initiatives and events [1]. Group 1: Tourism Promotion Initiatives - Pudong has launched a multi-language promotional video to attract inbound tourists, which will be aired on over 210 international flight routes starting mid-July [2]. - A comprehensive travel guide in Chinese, English, Japanese, and Korean has been created, detailing ten major attractions, hotels, and shopping options for inbound tourists [2]. - Over 150 events will be organized, including Chinajoy, Disney Summer Celebration, and various themed festivals, to provide a one-stop service for visitors [2][4]. Group 2: Enhanced Visitor Experience - Pudong aims to improve the inbound travel experience by optimizing customs clearance services and providing a friendly international consumption environment [4]. - Communication services have been enhanced with a one-stop service hub at Pudong International Airport, offering short-term SIM cards for foreign travelers [4]. - Payment convenience has been improved with the introduction of the "EasyGo" platform and a dedicated payment service center for international visitors at the airport [4]. Group 3: Tax Refund and Collaboration - Pudong has over 300 stores registered for departure tax refunds, with centralized service points in popular shopping areas [5]. - Collaborative products between attractions and hotels have been introduced, such as complimentary tickets to local attractions with hotel stays [5]. - Special multi-day tour packages focusing on family, technology, and cultural experiences will be launched during the tourism season [5].

Core Insights - The Shanghai International Film Festival (SIFF) has generated nearly 5 billion yuan in economic benefits over 10 days, showcasing its significant impact on the local economy [1][2] - This year's festival, held from June 13 to 22, featured a record number of submissions and premieres, with over 3,900 films from 119 countries and regions, and 430 films selected for screening [2][3] - The festival has successfully integrated cultural, tourism, and commercial sectors, enhancing consumer engagement and driving spending in various industries [4][5] Economic Impact - The SIFF has contributed approximately 4.997 billion yuan to sectors such as transportation, accommodation, dining, tourism, and retail [2][4] - Surrounding businesses experienced a 4.11% increase in dining and shopping consumption compared to regular days, with 29.2% of attendees traveling specifically for the festival [2][3] - The average stay for festival-goers was 6 days, contributing 1.774 billion yuan to the city's tourism revenue [2] Cultural Integration - The festival has fostered collaboration between cinemas, commercial districts, and internet platforms, creating a more inclusive cultural experience for the public [3][5] - Initiatives like the "Shanghai Film Fans Festival" and partnerships with local businesses have enhanced the festival's reach and engagement with the community [5][6] - The integration of cultural events with local commerce has been emphasized as a strategy to stimulate economic vitality and cultural appeal [4][5] Strategic Development - Shanghai's government has prioritized the integration of cultural, tourism, and commercial sectors as a key strategy for economic growth [4][8] - The establishment of a coordination mechanism for cultural events aims to enhance the overall planning and execution of major activities, promoting a unified approach to urban branding [5][6] - The development of the Lingang Performing Arts Center as a cultural landmark reflects the city's commitment to fostering cultural exchange and innovation [6][8]

Group 1 - The "Shanghai Summer" International Consumption Season will feature over 300 high-energy cultural and tourism events in Shanghai over the next four months [1][2] - The event aims to attract both domestic and international tourists, with various high-profile exhibitions and activities planned, including the launch of Louis Vuitton's first giant cruise ship and a limited-time experience space by Vacheron Constantin [1][2] - Last year's "Shanghai Summer" attracted a significant increase in foreign tourists, with a 42.2% year-on-year growth in the number of foreign visitors and a 68.2% increase in foreign card spending [2] Group 2 - The event will focus on popular consumption trends among young people, including IP consumption, dimensional consumption, and trendy play consumption [2] - New services have been introduced to address previous pain points experienced by foreign tourists, including 15 new themed service products and an emphasis on the 240-hour transit visa exemption policy [2] - The BAILIAN VIBE·Bailian Cool Summer Festival will run from July 5 to August 31, featuring a global version of the "i Bailian" mini-program for a seamless service experience [2]

Core Viewpoint - The first "Shenhuo Collection" cultural relics and creative market was held in Shanghai, integrating cultural consumption, skill inheritance, and technological interaction to create an immersive cultural experience for citizens and tourists [1][2]. Group 1: Cultural Institutions and Exhibitions - Shanghai Museum showcased the popular cultural products from the exhibition "At the Pinnacle of the Pyramid: Ancient Egyptian Civilization," featuring items like the cat goddess Bastet and the Eye of Horus, which attracted a buying frenzy with exclusive market discounts [1]. - Shanghai Science and Technology Museum presented a special exhibition on dinosaurs, offering a series of paleontological cultural products that took visitors on a journey through millions of years [1]. - The Shanghai History Museum drew inspiration from the "Peach Blossom Stone" exhibition, incorporating Western Xia characters and designs into modern products, giving them an exotic charm [1]. - The Dunhuang Contemporary Art Museum launched cultural products based on its inaugural exhibition, transforming classic murals into collectible aesthetic symbols [1]. Group 2: Interactive Experiences and Activities - The market featured a variety of interactive experiences, including immersive installations and creative cultural derivatives, allowing the public to engage with cultural elements hands-on [2]. - Shanghai's cultural exchange center provided public identification services for private collections, addressing inquiries from collectors [2]. - The Shanghai Industrial Design Museum invited the public to DIY retro bicycle models and other creative projects, emphasizing the craftsmanship of Chinese manufacturing [2]. Group 3: Cross-Disciplinary Innovations - Various cultural institutions introduced unique cultural products that blend traditional cultural elements with modern design concepts, showcasing a vibrant innovation in cross-disciplinary cultural creativity [4]. - The Shanghai Grand Theatre presented a collection of cultural products that combined Eastern stage aesthetics with modern design, including Suzhou embroidery pouches and Chinese-style travel storage bags [4][5]. Group 4: Cultural Festivals and Performances - The "Silk Road Intangible Cultural Heritage" festival was co-hosted by the Shanghai Yangpu District government and other institutions, featuring diverse cultural exchanges through performances and workshops [5]. - Performances by artists from Gansu showcased multi-ethnic songs and dances, including a reenactment of Dunhuang's artistic scenes through dance [7]. - The Danning International Central Square hosted various traditional performances, including children's operas and modern interpretations of classic Chinese dramas, highlighting the youth's engagement in cultural heritage [8][10].

Core Insights - Shanghai's tourism industry showed positive growth during the recent "May Day" holiday, with 16.5 million visitors, a year-on-year increase of 1.61% [1] - Total tourism revenue reached 20.11 billion yuan, reflecting a 10.20% increase compared to the previous year [1] - The Shanghai Municipal Bureau of Culture and Tourism plans to enhance cultural tourism through resource integration and innovative experiences [1] Group 1: Tourism Performance - During the "May Day" holiday, 660 commercial performances were held, attracting approximately 740,000 attendees, which is a 25.91% increase year-on-year [1] - Box office revenue from these performances reached about 163 million yuan, marking a significant 59.41% increase [1] - Key cultural venues in Shanghai received a total of 2.1335 million visitors [1] Group 2: Cultural and Tourism Infrastructure - Shanghai boasts 171 museums, 99 art galleries, 133 theaters, and numerous new performance spaces, establishing itself as a cultural hub [2] - Major upcoming cultural events include a revival of the classic musical "Les Misérables" and the opening of the Shanghai LEGO Land this summer [2] - The city is also set to complete several significant cultural tourism projects, including the Shanghai Grand Opera House and the Shanghai Literature Museum [2] Group 3: Resource Development and Promotion - The Shanghai Municipal Bureau of Culture and Tourism has identified 750 premium tourism points from nearly 2000 resources, launching the "20+16X" tourism routes [3] - A comprehensive "Shanghai Story" database is being developed to enhance the cultural narrative and visitor experience [3] - The bureau will introduce "city ambassadors" to share engaging stories about Shanghai with tourists, aiming to improve service quality and cultural transmission [3]

记者 吴卫群 李宝花 "五一"假期，上海文旅市场展现出强大吸引力，各项数据增长显著。 消费市场大数据实验室（上海）监测数据显示，4月30日—5月4日，上海线上线下共计消费594.6亿 元，同比增长13.1%。其中，线下消费331.5亿元，同比增长13.2%；线上消费263.1亿元，同比增长 12.9%。据上海旅游大数据监测，"五一"假期本市共接待游客1650.06万人次，同比增长1.61%。 线上线下融合构建消费新场景 假日期间，跨界融合的文旅商体展活动吸引了众多市民游客踏访，"票根联动"成为各类活动的标 配，带来了更丰富便捷的消费体验。 上海浪琴环球马术冠军赛与世博文化公园展开合作，联合推出"马术+温室花园"免预约双人套票、 假日限定打卡套章、赛事官方纪念品快闪店等主题活动，成功吸引大量亲子家庭与年轻客群参与，进一 步释放赛事的文化与旅游辐射力。 吴淞口国际邮轮港码头《大闹天宫》主题烟花和无人机秀、海昌海洋公园烟花盛典、金山城市沙滩 国际音乐烟花秀、上海国际赛车场音乐艺术嘉年华等一批"点亮夜空"的项目集中推出，直接带动了周边 的住宿业态。其中，金山沙滩烟花秀登上抖音同城热点事件TOP5，金山滨海地区5月2日 ...