本次活动以"沉浸式怀旧年味"为主线，设置"1+1+4"核心内容：包括一场以"山西新春家宴"为场景的启动仪式、一套"阳泉饭票"主题玩 法，以及沉浸演绎、互动场景、主题游戏、年俗体验四大互动板块。现场复原时光邮局、卡拉OK厅、迪斯科舞厅等怀旧场景，设置滚铁 环、翻花绳等传统游戏，并提供移穰花纸、平定折叠灯等非遗体验项目，引导游客在互动中触摸岁月温度、感受传统年俗。 活动现场，从阳泉走向世界的科幻作家刘慈欣与观众亲切互动，并送上新春祝福。山西文旅2026马年吉祥物"二小"以3D裸眼视频形式首 次亮相。这个以山西方言中"家中老二"命名的小马驹，身着"二股筋"特色服饰，通体红色呼应山西"闹红火"的年俗传统，寓意热情好 客、吉祥奋进。今年春节，游客可在山西多个景区与"二小"互动，赢取限定款文创产品，让充满烟火气的"二小"陪伴大家共度新春。 启动仪式现场，省文旅厅还重点发布了4条2026年春节特色旅游线路，涵盖三晋寻马、阖家出游、新春祈福、潮流玩趣等不同主题，为游 客提供多元沉浸的新春旅游体验。现场还同步开展社火巡游，分时段上演秧歌、锣鼓、高跷等传统节目，将活动氛围推向高潮。此次活 动还联动石家庄、山西11市及阳泉各区县， ...

不止于打卡！政协委员献策重庆文旅消费：推动"流量"为"增量" 中新网重庆1月31日电 (记者 钟旖)凭借独特的立体山水风貌、浓郁的市井烟火气和层出不穷的创意打卡 点，近年来，重庆持续位列国内文旅目的地前列。正在举行的2026年重庆两会上，文旅消费如何提质增 效成为重庆市政协委员的热议话题。 从洪崖洞的璀璨夜景、令人惊奇的李子坝轨道穿楼，到穿行两岸的长江索道、因熊猫出圈的重庆动物 园，再到磁器口古镇的悠悠古韵、解放碑—朝天门商圈的时尚活力，一系列"现象级"景点共同构筑了山 城独具魅力的文旅名片，吸引海内外游客纷至沓来。 如何将巨大的游客"流量"有效转化为更具深度、更高附加值的消费"增量"，推动文旅产业从"网红打 卡"向"深度体验"升级，从"一时火爆"向"持续繁荣"转变，成为重庆文旅产业高质量发展的必答题。 2025年国庆假期，重庆洪崖洞夜景再度成为游客"打卡"的热门地。 中新网记者 何蓬磊 摄 针对文旅消费市场潜力尚未有效释放的痛点，重庆市政协委员、民盟重庆市委会委员、彭水自治县民族 宗教委主任苏光华认为，亟待综合施策，提振文旅消费。他建议，可通过延长文旅消费链条，提升景区 承载能力扩大文旅消费市场容量，丰富文 ...

据1月25日举行的"有一种叫云南的生活·我在云南过大年"迎新春文旅消费系列活动新闻发布会消息，2026年春节期间，云南 省把文化、旅游、商业、体育等行业有机结合，将举行迎新春文旅消费和推介活动3000多场，涵盖餐饮、购物、娱乐等多个领 域，旨在进一步激发市场活力，促进文旅消费升级，营造浓郁的新年氛围。 据了解，2026年春节期间，云南省聚焦市集展销、民俗体验、主题节庆三大核心类型，将组织70个文旅促消费活动，形 成"全域覆盖、业态融合、优惠联动"的鲜明特点。其中，昆明市以16个活动领跑，红河州、曲靖市、德宏州、文山州等州市均 推出6场以上活动，其余州市也结合本地资源落地特色活动，实现全省文旅消费联动。 同时，2月15日-23日，云南省国有文艺院团预计演出183场次，全省美术馆将举办展览24场次；全省预计开展"博物馆里过 大年"群众文化活动245项、约1000场次，其中特色展览56个，文化教育活动68项，民俗及文化体验等活动121项；2月5日-9日举 行的"游云南 交好运"2026启动仪式暨"冬暖花开游云南"文旅促消费活动将为"云南好物"直播带货；"冬暖花开过大年"迎新春活 动将邀请全国知名网络达人赴云南16个 ...

Core Viewpoint - The extended Spring Festival holiday is evolving into a significant policy tool for stimulating domestic demand, optimizing supply, and promoting high-quality development, while also responding to traditional cultural practices and enhancing cultural confidence [1][5]. Group 1: Cultural Significance - The 9-day holiday provides a valuable opportunity for the transmission of traditional Spring Festival culture, allowing the public to engage in various customs and activities, thus creating a more immersive cultural experience [2]. - The holiday period aligns with the public's deep yearning for family reunions and quality living, enabling more time for family gatherings and diverse leisure activities beyond just returning home [2]. Group 2: Cultural Confidence - The long holiday supports the enhancement of national cultural identity, as it allows for deeper engagement with traditional customs and creates opportunities for international cultural exchange [3]. Group 3: Tourism Industry Upgrade - The extended holiday serves as a catalyst for upgrading the tourism industry, shifting consumer demand from mere sightseeing to deeper experiential activities, which in turn drives structural reforms in supply [3]. - The tourism sector is encouraged to move away from a reliance on ticket sales towards a more diversified revenue model, focusing on comprehensive destination management [3]. Group 4: Market Dynamics - The holiday system optimization is seen as a chance to cultivate new consumption scenarios and a balanced market structure, with a focus on developing products and services that meet diverse holiday demands [4]. - There is a call for improved coordination at the institutional level to enhance the efficiency of holiday benefits, promoting flexible vacation arrangements to avoid peak congestion [4]. Group 5: Economic and Cultural Integration - The 9-day Spring Festival holiday transcends mere vacation arrangements, becoming a complex vehicle for cultural transmission, social improvement, economic transformation, and national image building [5].

Core Insights - The New Year's holiday period saw a significant increase in domestic travel and spending, with 142 million domestic trips and total spending of 84.789 billion yuan [1] - The overall inter-regional movement of people reached 595 million, averaging 198 million per day, marking a year-on-year increase of 19.62% [1] Group 1: Travel Trends - There is a notable rise in consumer willingness to travel, with a 20% increase in the number of items purchased per person and over a 30% increase in per capita spending compared to last year [1] - The popularity of unique travel experiences and the emphasis on "ceremony" in travel consumption reflect a shift towards more personalized and emotional experiences [2][3] Group 2: Popular Destinations - Ice and snow tourism dominated the holiday, accounting for about 40% of popular domestic travel routes, with Harbin Ice and Snow World being a top attraction [3] - Theme parks emerged as a favored choice for New Year celebrations, with half of the top ten popular scenic spots being theme parks, highlighting the appeal of domestic options over international ones [2] Group 3: International Travel - There was a marked increase in outbound tourism, driven by long holiday arrangements, with popular themes including island vacations and unique experiences in lesser-known destinations [4] - Young adults aged 25 to 45 and family groups are the primary demographics for outbound travel, showing a willingness to pay a premium for detailed itineraries and immersive experiences [4]

Group 1: Tourism and Travel Market - During the 2026 New Year's holiday, domestic travel reached 142 million trips with total spending of 84.789 billion yuan, indicating a strong recovery in the tourism sector [1] - The trend of deep immersive experiences in tourism is becoming mainstream, with searches and bookings for intangible cultural heritage (ICH) tourism increasing by 85% during the holiday [2] - The outbound travel market saw significant growth, with popular themes including island vacations and Northern European experiences, leading to a rapid increase in bookings for flights, hotels, and tours [3] Group 2: Foreign Tourism and Consumption - The number of foreign visitors to China increased significantly, with 828,000 foreign tourists entering during the holiday, a 29.8% increase year-on-year, driven by visa-free policies [4] - Foreign tourists are increasingly opting for free travel, with Shanghai being a popular destination, as they find the cost of living lower than in their home countries, enhancing their travel experience [4] Group 3: Home Appliance Market - The home appliance market experienced a surge in sales during the New Year's holiday, with a 110% increase in store traffic, attributed to a new round of national subsidy policies [5] - The new subsidy policy has shifted consumer focus towards energy-efficient products, with sales of first-level energy-efficient appliances rising to 92% [5] - The 3C market is expanding, with high-end smartphone models accounting for 62% of sales, and the introduction of smart wearables into the subsidy program driving a 97% increase in bundled purchases [6]

Core Insights - The Hunan tourism market experienced a strong start in 2026, with a total of 14.46 million visitors and a tourism expenditure of 15.48 billion yuan during the New Year holiday [2] Group 1: Visitor Statistics - The number of visitors included 1.80 million from outside the province, accounting for 12.44% of total visitors [2] - Total expenditure from out-of-province visitors reached 2.06 billion yuan, representing 13.30% of overall spending [2] Group 2: Popular Attractions - Popular open-air attractions included Changsha's Chaozong Street, Shaoshan Tourist Area, and Fenghuang Ancient Town, while closed attractions featured Yuelu Mountain, Mount Heng, and Zhangjiajie Wulingyuan [2] - The Jinggang Ancient Town hosted immersive activities that combined traditional culture with modern performances, enhancing visitor engagement [2][3] Group 3: Seasonal Effects - The first snowfall of the year transformed Zhangjiajie Wulingyuan into a picturesque winter landscape, attracting visitors to enjoy the scenery [4] - The tourism experience was enhanced by activities such as horseback riding and aerial views of the snow-covered lakes at Liuyue Lake [4] Group 4: Economic Impact - The Fifth Hunan Tourism Development Conference and the Xiangchao sports event significantly boosted regional tourism consumption, with Huaihua City seeing a 58.41% increase in visitors compared to the previous year [5] - The occupancy rate of accommodation in Yongzhou reached 92.1%, the highest in the province, indicating strong demand [5] Group 5: New Developments - The Meijiang Cableway in Loudi began trial operations during the holiday, offering new perspectives on the local geological wonders [6] - Local sports teams engaged with visitors, adding vibrancy to the holiday atmosphere through interactive activities [6]

Core Insights - The report indicates a significant increase in travel demand during the New Year holiday, driven by the "please 3 days off for 8" trend, leading to a rise in bookings for flights, hotels, and homestays [1] - The report highlights a dual trend of short-distance travel within core city clusters and long-distance travel between northern and southern regions, with popular destinations including Northeast China, Hainan, Yunnan, Xinjiang, Sichuan, Fujian, and Guangxi [1] - There is a noticeable trend towards higher quality travel experiences, with increased bookings for high-end hotels, boutique homestays, and customized small group tours [1] Travel Trends - The report shows that short-distance micro-vacations in city clusters like Beijing-Tianjin-Hebei, Yangtze River Delta, and Pearl River Delta are thriving, alongside long-distance travel to popular winter destinations [1] - Unique cross-year experiences are emerging, with a rise in interest for lesser-known scenic spots featuring diverse New Year celebrations, such as light shows and cultural performances [2] - Mountain tourism is gaining popularity, with significant increases in hotel bookings at mountain resorts for New Year blessings, reflecting a trend towards spiritual and nature-based travel [4] Cultural and Entertainment Influences - The report notes a surge in interest for intangible cultural heritage tourism, with an 85% increase in searches and bookings for related experiences during the New Year holiday [5] - Concerts by popular artists in cities like Guangzhou and Wuhan are attracting large crowds, leading to increased hotel bookings in those areas [7] Winter and Snow Tourism - Ice and snow tourism remains a dominant theme, with approximately 40% of the top 20 domestic travel routes during the New Year holiday focused on winter destinations [8] - The report highlights the popularity of Harbin Ice and Snow World, with a 45% increase in bookings for one-day tours [8] - The opening of new ski resorts, such as the Changchun Wanda Ski Resort, has also seen a significant influx of visitors, with occupancy rates rising by 50% compared to the previous year [10] International Travel Trends - The report indicates a marked increase in outbound travel during the New Year holiday, with popular destinations including Singapore, South Korea, and Turkey, driven by the "please 3 days off for 8" trend [12][14] - There is a growing interest in diverse and personalized travel experiences, with emerging destinations like Serbia and Georgia gaining traction among travelers [16] - The report emphasizes that younger travelers and families are the primary demographic for outbound tourism, willing to pay a premium for detailed itineraries and immersive experiences [12]

Core Viewpoint - The implementation plan aims to enhance cultural and tourism consumption in Jining, promoting industry integration, cultural prosperity, and social well-being, while aligning with higher-level government policies [1][3]. Group 1: Key Objectives - The plan focuses on five main goals: clarifying development direction, expanding total consumption, improving quality, optimizing the environment, and enhancing collaborative efforts [3]. - It emphasizes the integration of cultural tourism with various sectors to create new products that meet the growing demands of the public for a better quality of life [3]. Group 2: Innovation and Product Supply - The plan outlines 16 specific measures across four dimensions: new products, new scenarios, new models, and new capabilities, aimed at enriching the supply of quality cultural tourism products [3][4]. - Jining will regularly conduct various consumption activities and encourage the development of cost-effective cultural tourism products that align with public needs [4]. Group 3: Scene Creation and Experience Enhancement - The initiative promotes the integration of night-time activities, technology, food, performances, transportation, and accommodation with cultural tourism, focusing on cultivating unique business formats such as night performances and immersive experiences [4]. - It aims to enhance the consumer experience by creating diverse scenarios that enrich visitors' exploration of Jining [4]. Group 4: Economic Restructuring and Support - The plan seeks to reconstruct the scenic area economy by promoting collaborative development, optimizing layout and services, and implementing ticketing innovations [4]. - Specific targets are set to strengthen market entities, with promotional efforts directed at key tourist source areas to attract more visitors to Jining [4]. Group 5: Systematic Efforts and Policy Support - Jining will leverage a dedicated task force for the construction of a world cultural tourism city, enhancing inter-departmental coordination and continuously improving the policy support system for expanding cultural tourism consumption [4]. - The implementation of the plan is expected to activate the potential of cultural tourism consumption, transforming Jining's resource advantages into developmental strengths [4].

Core Insights - The Bay Area International Commercial and Entertainment Complex has officially begun trial operations, attracting 420,000 visitors in just three days [2][3] - The grand opening is set for December 26, featuring over a hundred exciting events for citizens and tourists [7] Group 1: Project Overview - The Bay Area project includes three main business formats: Wangfujing WellTown, Tingyun Town, and the NuoLan Hotel, which has already started trial operations [3][4] - Wangfujing WellTown features over 400 brand stores, with a significant number of customers lining up for popular brands like COACH and BALLY [3][4] - Tingyun Town is designed as an open street community, targeting young consumers with plans for a vibrant night economy [4] Group 2: Unique Selling Points - The project boasts a high proportion of first stores in the city, with 60% of Wangfujing WellTown's stores being city firsts, and Tingyun Town featuring over 50 quality brands, including several national and local first stores [4] - The complex aims to cater to the needs of the Beijing-Tianjin-Hebei region, having conducted over 3,000 customer surveys during its preparation phase [4] Group 3: Upcoming Events and Promotions - The grand opening will feature numerous themed activities, including music festivals and cultural events, alongside promotional offers for visitors [7][8] - Customers can exchange tickets from nearby attractions for gifts, and various discounts will be available during the opening period [7] Group 4: Transportation and Accessibility - The complex is strategically located with seamless connections to multiple subway lines and future plans for direct access from major airports [8] - The project aims to transform the area from a transient tourist destination to a hub for deeper consumer engagement, enhancing the overall cultural and tourism experience [8]