Core Viewpoint - The company, Dianping, announced a significant investment of at least 3 billion over the next five years to upgrade its "local life information infrastructure," focusing on enhancing information verification capabilities globally and developing a more efficient information calibration mechanism using its self-developed B-end large model [1][2]. Group 1: Investment and Strategy - The 3 billion investment will be directed towards two main areas: expanding information mining and verification capabilities in more global regions and building a more efficient information calibration mechanism [1][2]. - This investment reflects a long-term commitment to ensuring the "realness" of information, which is crucial in the current consumer landscape dominated by content seeding, live streaming, and algorithm-driven traffic [1][2]. Group 2: Importance of Accurate Information - Accurate and timely information about the physical world is essential for user decision-making, as consumers rely on basic information such as business hours and location when making choices [2][8]. - The accuracy of AI-generated recommendations is heavily dependent on the underlying information database's authenticity, highlighting the need for a robust information infrastructure [2][8]. Group 3: Complex System Behind Information Accuracy - The process of ensuring accurate basic information involves a complex system that includes data collection from various sources, including merchants, users, and delivery personnel [14][15]. - Dianping employs a dual verification mechanism combining AI and human review to ensure the accuracy of the information presented to users [15][16]. Group 4: Long-term Commitment to Information Infrastructure - The company has invested hundreds of billions since its inception to build a solid information infrastructure, which is a dynamic project requiring ongoing investment in technology, manpower, and resources [17][24]. - The long-term strategy emphasizes the importance of maintaining accurate, real-time data to enhance user trust and retention [19][20]. Group 5: Competitive Advantage - The extensive and deep accumulation of accurate information over two decades creates a significant competitive barrier that is difficult for others to replicate [19][20]. - The trust built through consistent delivery of accurate information fosters user habits that are hard to change, reinforcing Dianping's market position [20][25].

Core Viewpoint - The article emphasizes the significant investment by Dazhong Dianping (大众点评) in enhancing the authenticity of local business information, with a commitment to invest 30 billion over the next five years to upgrade its "local life information infrastructure" [3][4]. Investment and Strategy - Dazhong Dianping has already invested hundreds of billions over the past 20 years in this area, focusing on solving the issue of the authenticity of offline store experiences [3][4]. - The company aims to ensure that the information users see matches the reality of the physical world, addressing the challenge of real-time changes in business operations [4][6]. Industry Context - The article discusses the shift in the industry from a lack of information to an overload of information, where the authenticity and timeliness of data have become critical user needs [6][10]. - Dazhong Dianping recognizes that the fundamental requirement is to filter out false information and provide users with reliable data to avoid wasting time and resources [10][11]. Data Collection and Verification - The company employs a multi-faceted approach to gather accurate information, relying on user feedback, merchant reports, and data from delivery riders, who provide timely and reliable updates on local businesses [10][11]. - The use of AI is highlighted, not as a gimmick, but as a means to logically correlate data to derive trustworthy conclusions, ensuring that the information provided is accurate and actionable [10][11]. Challenges and Value Proposition - The article outlines the immense difficulty in achieving this level of data accuracy, likening it to a significant barrier that, once overcome, could create a competitive advantage that is hard to replicate [11]. - Dazhong Dianping's commitment to this challenging path is seen as a reflection of its understanding of the true value of reliable local information, which is essential for users looking to minimize decision-making risks [11].

Core Viewpoint - Dazhong Dianping plans to invest at least 3 billion yuan over the next five years to upgrade its "local life information infrastructure" [1] Group 1: Investment Plans - The investment will primarily focus on expanding information verification capabilities globally [1] - The company aims to build an information calibration mechanism in conjunction with Meituan's self-developed B-end large model [1] Group 2: Market Challenges - The accuracy and timeliness of information in the physical world are essential for user decision-making, requiring long-term investment [1] - The introduction of large models and other tools has accelerated and diversified user decision-making, presenting new challenges for Dazhong Dianping's information services [1] Group 3: Future Strategy - Dazhong Dianping has invested hundreds of billions of yuan since its establishment to digitize physical world information in China and plans to accelerate its overseas expansion in this area [1] - The platform will continue to increase investment to serve as a "global dynamic yellow pages" for consumers, leveraging AI large models to launch diverse "recommendation" products [1]