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天水麻辣烫、淄博烧烤、荣昌卤鹅⋯⋯每经记者重访网红城:后网红时代,如何重塑城市经济活力?
Mei Ri Jing Ji Xin Wen· 2025-10-09 11:49
Core Insights - The tourism market in China is experiencing a revival, with traditional destinations maintaining popularity while smaller cities are emerging as new favorites due to social media influence and the flow economy [1] - The article explores how "internet-famous" cities can transition from temporary popularity to sustainable growth, focusing on the resilience and development strategies of these cities [1] Group 1: Tianshui's Transformation - Tianshui, a small city in Northwest China, gained attention through its spicy hotpot, leading to a significant increase in tourism and local businesses [2] - The number of hotpot restaurants in Tianshui has surged to approximately 1,400, a fivefold increase since its rise to fame [2] - Tianshui aims to establish its hotpot as a regional culinary symbol, applying for recognition as a "Chinese Famous Snack" and forming an industry association [5] Group 2: Economic Impact and Visitor Trends - In 2024, Tianshui is projected to receive 59.5 million tourists and generate tourism revenue of 38.3 billion yuan, both showing over 23% growth year-on-year [5] - The city has seen a diversification in its visitor demographics, attracting tourists from eastern and coastal cities, indicating a broader appeal [6] - Tianshui's local government is actively leveraging the tourism boom to attract investment, with 253 signed projects totaling approximately 79.86 billion yuan [8] Group 3: Zibo's Strategic Shift - Zibo, another city that gained fame for its barbecue, is working to expand its tourism beyond this single attraction, aiming for a more comprehensive cultural tourism strategy [10] - The city has set ambitious goals to receive 65 million tourists and achieve over 64 billion yuan in tourism revenue by 2026 [11] - Despite concerns about declining interest in barbecue, Zibo's key tourist sites reported a 12% increase in visitor numbers and a 121.3% increase in revenue in 2024 [11] Group 4: Rongchang's Adaptation - Rongchang, known for its "Lu Goose," experienced a surge in tourism, with 2.34 million visitors during the May Day holiday, leading to significant economic activity [20] - The local government has implemented a development plan to enhance the goose industry, targeting over 1 billion yuan in output by 2026 [22] - The city is facing challenges in maintaining supply for the increased demand, highlighting the need for sustainable growth strategies [20]
善用“流”与“量”
Ren Min Ri Bao· 2025-10-08 16:00
Core Insights - The article discusses the development of a flow-based economy in various regions during the National Day and Mid-Autumn Festival holidays, emphasizing the importance of leveraging internet traffic to boost local cultural and tourism development [1] - The concept of "flow" encompasses not only internet traffic but also the movement of various resources such as capital, goods, technology, and talent, with Shanghai aiming to enhance the high-frequency flow and value addition of these elements [1] - The article highlights the need for regions to utilize their unique advantages to gather and integrate various factors, thereby unleashing new development momentum [1] Summary by Sections - **Flow Economy Development** - Regions are utilizing internet traffic to drive local cultural and tourism development, marking a shift towards a flow-based economic model [1] - Shanghai's initiative to develop a flow-based economy aims to facilitate the high-frequency movement of capital, goods, technology, and talent [1] - **Quality of Development** - The term "quantity" also signifies high quality, as seen in Harbin's innovative integration of cultural tourism and the optimization of the business environment in Zibo [1] - The transformation of service experiences into practical actions for improving the business environment is highlighted as a key strategy [1] - **Innovation and High-Quality Growth** - The article emphasizes that adapting to local conditions and implementing effective resource flow will drive high-quality economic development [2]
善用“流”与“量”(今日谈)
Ren Min Ri Bao· 2025-10-07 21:51
国庆、中秋假期,不少地方利用网络流量带动地方文旅发展,成为流量经济的模式之一。 (责编:岳弘彬、牛镛) "流"不只是网络之流,还包括各种要素流。上海提出发展流量型经济,旨在更好促进资金流、货物流、 技术流、人才流等要素高频流动、高能增值。各地资源禀赋不同,关键是发挥自身优势,推动各类要素 汇聚、融通,释放发展新动能。 《 人民日报 》( 2025年10月08日 01 版) "量",更意味着高质量。黑龙江哈尔滨,以政府经营环境、企业经营市场、百姓经营文化,创新文旅融 合,打破"尔滨热"的冬季限定;山东淄博,把当年"烧烤专班"的服务经验,转化为优化营商环境的务实 作为。把流量带来的量变推向质变,发展后劲才能更足。 因地制宜,做实要素流量,以创新驱动高质量发展,必将进一步提升经济发展的质量与效益。 ...
淄博凉了?记者实探:烧烤店“下午5点就排队,凌晨2点才收摊”,博物馆被挤爆!当地:已实现从“网红”到“长红”关键一步
Mei Ri Jing Ji Xin Wen· 2025-10-04 12:53
Core Insights - The article discusses the transformation of the city of Zibo from a "viral city" driven by its barbecue culture to a more sustainable and diversified urban identity, focusing on long-term development strategies rather than short-term trends [2][20]. Group 1: Zibo's Viral Phenomenon - Zibo became a phenomenon in early 2023 due to its barbecue culture, attracting significant attention and visitors [2][5]. - The city has experienced fluctuations in its popularity, with discussions about its status as a "viral city" becoming common [2][6]. - Despite concerns about declining interest, Zibo has maintained a steady flow of visitors during peak seasons, indicating a resilient tourism sector [5][11]. Group 2: Strategic Shift in Development - Zibo's government has shifted its focus from short-term viral trends to long-term industrial and cultural development, emphasizing "new quality productivity" and manufacturing upgrades [2][10]. - The city has established a "high-quality development command" to enhance its cultural and tourism sectors, reflecting a strategic pivot from merely capitalizing on barbecue fame to fostering a broader cultural identity [9][10]. - The local government aims to transform the influx of visitors into sustained interest in the city's diverse offerings, moving beyond the barbecue label [11][12]. Group 3: Economic Impact and Growth - In 2023, Zibo's retail sales of consumer goods increased by 9.6%, with significant growth in the accommodation and catering sectors, indicating a positive economic impact from the viral phenomenon [6][10]. - The city has set ambitious tourism goals, aiming to attract 65 million visitors and achieve over 64 billion yuan in tourism revenue by 2026 [10][18]. - Zibo's industrial transformation is evident, with the contribution of its four key industries rising from 48.9% to 59.8% of the city's industrial output from 2021 to 2024 [17][18]. Group 4: Talent Attraction and Future Prospects - Zibo has implemented policies to attract young talent, successfully bringing in over 40,000 graduates annually, which supports its industrial and economic transformation [18][19]. - The city has established a clear development goal to achieve a GDP of over 700 billion yuan and to join the "trillion GDP club" within the next decade [19][20]. - Zibo's approach to leveraging its viral status as a catalyst for broader economic and cultural development serves as a model for other cities [20][21].
再访淄博,“网红”喧嚣过后的万亿雄心
Mei Ri Jing Ji Xin Wen· 2025-10-04 11:07
Core Insights - The article discusses the transformation of the city of Zibo from a traditional industrial base to a "internet celebrity city" driven by the popularity of its barbecue culture, highlighting the strategic shift in its development focus from short-term tourism to long-term industrial growth [2][12][25] Tourism and Cultural Development - Zibo became a phenomenon in early 2023 due to its barbecue offerings, leading to a surge in tourism and consumer spending, with retail sales increasing by 9.6% year-on-year, surpassing provincial and national averages [5][9] - The city is now working to diversify its tourism offerings beyond barbecue, aiming to enhance its cultural and tourism brand through various events and attractions [8][9][11] - Zibo's government has shifted its focus from managing the barbecue craze to promoting high-quality development in the cultural and tourism sectors, indicating a strategic transition [9][12] Economic and Industrial Transformation - Zibo is leveraging its industrial heritage to develop a robust food processing and logistics sector, aiming to become a hub for pre-prepared food production, targeting a billion-level industry cluster [16][20] - The city is also focusing on upgrading its traditional industries and fostering new sectors such as hydrogen energy, robotics, and electronic information, with the goal of increasing the proportion of its "four strong" industries in the overall industrial output [18][19] - Zibo's government has implemented policies to attract talent, successfully bringing in over 40,000 graduates annually, which is crucial for its industrial transformation [20][21] Strategic Insights - The article emphasizes Zibo's strategic clarity in maintaining its focus on industrial upgrades while utilizing the influx of tourism as a catalyst for broader economic development [22][23] - Zibo's approach to managing the "internet celebrity" phenomenon is characterized by a commitment to enhancing public services and urban governance, ensuring that the benefits of increased visibility translate into sustainable growth [23][25] - The city's long-term vision includes ambitious economic targets, such as achieving a GDP of over 700 billion yuan and a total industrial output exceeding one trillion yuan within the next decade [20][22]
重访网红城|天水:一座不“退烧”的西北小城
Mei Ri Jing Ji Xin Wen· 2025-10-02 14:16
Core Insights - The article discusses the transformation of Tianshui into a "internet celebrity city" driven by the popularity of its local dish, spicy hot pot, during the 2024 Spring Festival, highlighting the city's cultural and tourism revival [4][18][20]. Group 1: Tourism and Economic Impact - During the National Day holiday, Tianshui received a significant influx of tourists, with the local hot pot shop experiencing long queues and increased demand for local products [6][7][16]. - Tianshui's tourism revenue reached 38.3 billion yuan in 2024, with a year-on-year growth exceeding 23%, and the city welcomed 59.5 million visitors [18][21]. - The local government has established a long-term mechanism to manage tourism, focusing on food safety, service quality, and infrastructure improvements [17][20]. Group 2: Cultural and Culinary Development - Tianshui's spicy hot pot, made with locally sourced ingredients, has gained national recognition, leading to a surge in the number of hot pot shops, which increased fivefold to around 1,400 [8][11]. - The city is actively promoting its cultural heritage and local cuisine, aiming to elevate spicy hot pot to a symbol of Tianshui, similar to other regional dishes like Chongqing hot pot [10][20]. - Tianshui has initiated efforts to standardize and industrialize its hot pot products, including the establishment of an industry association to support local businesses [10][21]. Group 3: Investment and Business Opportunities - The rise in Tianshui's profile has attracted significant investment interest, with 29 tourism projects signed during a recent promotional event, totaling 1.722 billion yuan [21][22]. - The local government is leveraging the increased visibility to enhance its business environment, focusing on key industries such as integrated circuits and artificial intelligence [21][23]. - Tianshui's transformation from a lesser-known city to a recognized destination has created new opportunities for local businesses and investors [23].
再访天水,一座不“退烧”的西北小城
Mei Ri Jing Ji Xin Wen· 2025-10-02 12:05
Core Viewpoint - The article discusses the transformation of Tianshui into a "net celebrity city" driven by the popularity of its local dish, spicy hot pot, and explores the long-term effects of this phenomenon on the city's tourism and economy [4][15][20]. Group 1: Tourism and Economic Impact - During the National Day holiday, Tianshui experienced a surge in tourism, with significant visitor numbers and a notable increase in local business activity [4][15]. - Tianshui's tourism revenue reached 38.3 billion yuan in 2024, with a year-on-year growth exceeding 23% [15]. - The city has seen a shift in its visitor demographic, attracting tourists from eastern and coastal cities, indicating a broader appeal beyond its immediate region [14]. Group 2: Local Business Development - The number of spicy hot pot restaurants in Tianshui has increased fivefold to approximately 1,400 since the dish gained popularity [7]. - Local entrepreneurs have capitalized on the trend, with many businesses pivoting to offer spicy hot pot, leading to a wave of new startups [7][9]. - Tianshui is working to enhance its brand recognition by applying for national culinary designations and establishing a collective trademark for its spicy hot pot [9][10]. Group 3: Government and Community Response - The local government has implemented a long-term management strategy to maintain the influx of tourists, focusing on food safety, service quality, and infrastructure improvements [14][15]. - Community initiatives, including volunteer support and enhanced transportation services, have been established to ensure a positive experience for visitors [13][14]. - Tianshui's government has actively engaged in promoting its cultural heritage and tourism resources, organizing events and developing unique travel products [16][18]. Group 4: Future Prospects and Investments - Tianshui has successfully signed 29 tourism-related projects, with 20 of them located in the city, totaling an investment of 1.722 billion yuan [18]. - The city is leveraging its historical and cultural assets to attract further investment, with a focus on enhancing its industrial base and improving the business environment [19][20]. - Tianshui aims to transition from a temporary surge in popularity to sustainable growth by fostering a robust tourism and culinary industry [20].
千万级网红“三连封” 网红圈掀起监管风暴,释放了什么信号
Yang Zi Wan Bao Wang· 2025-09-28 04:24
9月24日,全网粉丝近四千万的博主张雪峰多平台账号被禁,他过去靠着精准踩中教育焦虑的痛点和直言不讳的风格走红,但因"哈理工狗屁都不是"文科 专业总结成一个字就是舔""孩子非要报新闻就打晕"等言论被指责煽动就业焦虑和学科歧视,高价的志愿咨询服务已然背离了最初教育科普的初心。 这个九月下半旬,网红圈掀起了监管风暴,短短半个月时间,已有三位千万级网红连续被封号禁言。 9月18日,拥有近1200万粉丝的"嘎子"谢孟伟账号被封,直接原因是身穿警服进行商业直播,触碰了法律红线和社会底线,造成不良社会影响。9月25日, 谢孟伟开小号致歉,恳求大家原谅,但网友不买账,此前带货价格虚高、夸张演绎等争议问题被再次提出,并指责他开通新账号居然第一步就是开通商品 橱窗。 9月25日,全网粉丝2400万的博主蓝战非账号也被禁,在他账号被封禁的前几日,其此前直播中自曝有上亿资产,"一年9位数,小看我了。"引发舆论批 评,被认为是炫富拉仇恨。 千万级网红之下,还有多个百万级、十万级粉丝的网红账号在这个9月变灰了,据不完全统计包括因"苹果人、安卓人"的歧视话术被封的百万粉网红户晨 风,恶搞王源走红的"王扁"大号小号一同被封。就在9月28日上 ...
地方如何打造区域比较优势?
申万宏源研究· 2025-09-21 06:11
Core Viewpoint - The article emphasizes the importance of developing regional comparative advantages through four key aspects: location advantages, institutional advantages, market advantages, and brand advantages, which are essential for high-quality economic development during the "14th Five-Year Plan" period [7][8][26]. Group 1: Location Advantages - The concept of location advantages has expanded significantly with the rapid development of the flow economy and regional strategies, focusing on how to leverage urban clusters and innovate development paths along coastal, border, river, and belt areas [8][12]. - Cities should integrate their development into urban clusters and align regional development plans with urban cluster strategies, enhancing transportation connectivity and filling functional gaps left by core cities [10][11]. - The flow economy has redefined location advantages, making flow (people, logistics, capital, information, and data) a critical factor in assessing urban attractiveness [12][13]. Group 2: Institutional Advantages - Institutional advantages are crucial for regional competitiveness and should focus on creating a market-oriented, rule-of-law, and international business environment while supporting the digital economy [15][16]. - There is a need for substantial improvements in the business environment, emphasizing the reduction of comprehensive costs for enterprises and enhancing the soft environment for business operations [16][17]. - Local governments should create favorable conditions for new economies and new business models, ensuring that the regulatory framework aligns with the needs of emerging industries [18][19]. Group 3: Market Advantages - Market advantages are seen as the core engine for activating regional economic momentum, with a focus on expanding consumption markets and enhancing the efficiency of resource allocation [20][21]. - The article suggests that local governments should prioritize expanding consumption markets and leveraging local ecological and cultural resources to create unique consumption markets [21][22]. - Further market-oriented reforms are necessary to activate local factor markets, including optimizing the use of traditional and new factors, and enhancing the role of talent in driving economic growth [23][24][25]. Group 4: Brand Advantages - City branding is essential for enhancing urban image and attracting suitable industries, talent, and capital, with a focus on creating unique and recognizable city identities [26][27]. - Local governments should deeply explore and creatively transform local cultural genes to develop differentiated city brands that resonate with contemporary audiences [28][29]. - Continuous efforts in brand promotion and management are necessary to ensure that cities maintain their attractiveness and competitiveness in the long term [30][31][32].
洞见 | 申万宏源杨成长:地方如何打造区域比较优势?
Core Viewpoint - The article emphasizes the importance of developing regional comparative advantages through four key aspects: location advantages, institutional advantages, market advantages, and brand advantages, which are essential for high-quality economic development during the "14th Five-Year Plan" period [6][31]. Group 1: Location Advantages - Location advantages have evolved significantly with the rise of the flow economy, necessitating cities to leverage urban clusters and innovate development paths along coastal, border, river, and belt areas [7][10]. - Cities should integrate their development into urban clusters, aligning local plans with regional strategies to enhance connectivity and fill functional gaps left by core cities [8][9]. - The concept of location advantages should shift from traditional geographical perspectives to focus on flow economy opportunities, assessing the ability to attract people, goods, capital, and data [10][11]. Group 2: Institutional Advantages - Institutional advantages are crucial for enhancing regional competitiveness, focusing on creating a market-oriented, rule-of-law, and international business environment [12]. - There is a need for substantial improvements in the business environment, emphasizing real cost reductions for enterprises and fostering a culture of integrity and legal compliance [13][14]. - Local governments should adapt to the digital economy by enhancing digital governance and streamlining processes to reduce bureaucratic burdens on businesses [15][16]. Group 3: Market Advantages - Market advantages are vital for activating regional economic momentum, with a focus on expanding consumption markets and enhancing the efficiency of resource allocation [19][20]. - Local plans should prioritize the expansion of consumption markets, leveraging digital networks to connect urban and rural areas effectively [20][21]. - There is a call for further market-oriented reforms to optimize the utilization of traditional and new factors of production, including land and data [22][23]. Group 4: Brand Advantages - City branding is essential for enhancing urban attractiveness and should be systematically developed to reflect unique local values and cultural heritage [26][27]. - Local governments are encouraged to create distinctive city brands by leveraging cultural assets and integrating them with industrial characteristics [28][29]. - Continuous efforts in brand promotion and management are necessary to transform temporary popularity into lasting brand equity [30][31].