目前，郑州国际陆港已实现常态化运营。图为中欧班列（郑州）集结中心大型龙门吊作业场景。 河南日报社 全媒体记者 徐聪 摄 卢森堡货航将货物平稳运抵郑州。资料图片 记者 孔昊 摄 中央经济工作会议指出，纵深推进全国统一大市场建设。 "九州腹地、十省通衢"，作为国家的大腹地、大枢纽、大市场，河南着力建设全国统一大市场循环枢纽、国 内国际市场双循环支点，建强枢纽经济，发挥支点效应，融入服务全国统一大市场建设工作取得明显成效， 物流、人流、资金流、信息流加速汇聚，在枢纽经济"流量"的赛道上奋勇争先。 既有流量怎么用？各种流量如何"留"？更多流量从哪儿来？带着一系列"流量之问"，记者来到郑州航空港经 济综合实验区探寻答案。 探秘流量高地 作为一家具有国际影响力的企业，富士康的生产原料来自世界各地，产品也销往全球市场，需要极为便捷的 跨国物流通道。 12月12日，在郑州多式联运数据服务中心的大屏上，航空公司、货运代理、卡车公司等超过450家企业的相关 数据一目了然，大数据让产业链上下游环节实现"无缝衔接"。 "企业通过平台不仅可一站式完成收运、安检、报关等操作，平均每年还能节省纸质单证超过200万份，运营 与时间成本大幅降 ...

Core Insights - The brand marketing industry is at a new crossroads, balancing the maturity of the traffic system and the awakening of brand assets, with a focus on long-termism [1] - The 2024-2025 Annual Brand Marketing Conference aims to explore new growth methodologies amidst these changes [2] Group 1: Brand Value and Long-term Strategy - The traditional approach of relying on short-term gains to create hit products is becoming ineffective as media channels diversify and traffic costs rise [4] - Brands are recognized as the core competitive asset of a company, embodying emotional connections and trust with consumers, which cannot be achieved through fragmented communication [6][7] - The shift from "traffic" to "retention" is essential, emphasizing the need for deep connections between brands and users [13] Group 2: Evolving Consumer Engagement - The focus of brand competition is shifting from understanding users to understanding contexts, with multi-touchpoint collaboration becoming a new growth engine [15] - Brands like LILY are leveraging functional value, aesthetic expression, and emotional storytelling to build new brand premium systems [17] - The sports sector is highlighted as a key emotional engagement area, with brands like Jitu leveraging events for natural consumer interaction [19] Group 3: Cultural Integration and Emotional Connection - Brands are redefining their long-term assets by integrating cultural elements into their core values and product offerings [22][23] - Natural堂 emphasizes creating emotional connections through traditional culture and new consumer interactions, positioning itself as a bridge for emotional expression [25] - 恒洁 is establishing lasting recognition by extending its brand narrative into various consumer scenarios, enhancing its market presence [27] Group 4: Industry Perspectives and Future Directions - A roundtable discussion highlighted the importance of vertical brand asset anchoring and horizontal traffic sourcing for sustainable growth [29] - The core values of companies like 鲁南制药 and 华侨城 emphasize a commitment to quality and cultural integration as essential for brand longevity [29] - The 2025 brand competition landscape will focus on user relationships, cultural connections, and long-term trust rather than mere attention [40]

Core Insights - The conference emphasizes the shift from short-term profit-driven marketing to long-term brand value as the core competitive advantage for companies in a changing media landscape [3][5][24] - The importance of deep emotional connections and cultural significance in branding is highlighted, as brands must evolve to maintain relevance and consumer trust [5][19][24] Group 1: Brand Value and Strategy - The president of the China Advertising Association stresses that brands are the most critical competitive asset, requiring long-term accumulation rather than short-term marketing tactics [5] - Companies are encouraged to focus on the deeper values of their brands, including product quality, craftsmanship, and customer service, rather than just traffic and exposure [3][5] - The transition from "traffic" to "retention" is deemed necessary, as the essence of brand-user connection remains unchanged despite technological advancements [11][24] Group 2: Content and Consumer Engagement - The rise of "slow content" through podcasts is noted as a response to information overload, providing a unique emotional connection that AI cannot replicate [7] - Brands are urged to create meaningful interactions and emotional narratives that resonate with consumers, moving beyond mere transactional relationships [19][21] - The integration of traditional culture with modern consumerism is highlighted as a way to deepen brand engagement and emotional ties with consumers [19] Group 3: Market Trends and Innovations - The apparel industry is showcased as an example of how brands can leverage functionality, aesthetics, and emotional storytelling to build a new pricing structure [13] - The sports sector is identified as a key area for emotional resonance, with brands using events to create natural consumer connections [15] - The evolution of domestic brands in response to new consumer trends is discussed, emphasizing the importance of brand value and innovation in maintaining market leadership [17][24] Group 4: Cross-Industry Perspectives - A roundtable discussion reveals insights from various industries on brand growth variables and the changing consumer psyche, emphasizing the need for long-term asset building [23] - The importance of aligning brand values with consumer expectations and societal responsibilities is reiterated across different sectors [23] - The conference concludes that the future of brand competition lies in establishing genuine relationships and cultural connections with consumers [24]

（原标题：经观传媒总裁、《现代广告》杂志出品人王咏静：品牌是企业唯一不可复制的资产） 12月10日，由《经济观察报》与香港管理专业协会联合主办的2024-2025年度营响大会暨第二十三届杰 出品牌营销年会在北京举行。 经观传媒总裁、《现代广告》杂志出品人王咏静发表开幕致辞指出，当前，流量已经成为公众影响力的 主要变量，我们更需要回归本质，认真思考什么是品牌？答案就是：品牌，是企业唯一不可复制的资 产。 王咏静认为，推动中国产品向中国品牌转变，是高质量发展的重要体现与内在要求。"中国文化 世界品 牌"不仅是一种愿景，更是中国企业在世界舞台上的使命与担当。我们既要深挖中华文化的精神内核， 将诚信为本、以义取利、和合共生的商业智慧转化为品牌的内在气质，也要以开放包容的姿态，把文化 价值推向世界，成就有根有魂的全球品牌。王咏静强调，现在就是中国品牌走向世界的最好时机。 以下为致辞全文： 大家下午好！ 岁暮天寒，暖意相聚。在这冬意正浓却满载热忱与期盼的时刻，我们齐聚一堂，共赴这场属于品牌人的 年度盛典。今天，我们以"品牌经济与流量经济的碰撞"为主题，既是对过去一年营销实践的复盘沉淀， 更是对未来行业趋势的前瞻展望。 当 ...

网络世界里，一些人奉行流量至上。为了吸粉引流，有人演"深情"，有人演"仗义"，背后却都是算计好 的镜头语言、情绪节奏和流量密码，为了获得利益。这些虚假摆拍，披着正能量的外衣，实则透支公众 信任、消费公众善意、操纵舆论情感，扰乱社会秩序。 今年8月下旬，多个网络平台上出现一个名为"宋雨霏"的主播发布的所谓"寻找救命恩人"的视频，在视 频中该主播声称自己在海边遭遇溺水，幸亏有一名陌生男子奋不顾身将她救下，而为了找到这位救命的 好心人，主播愿出重金悬赏寻找恩人。 该短视频在网上迅速引发大量网友转发，此后该账号发布的系列短视频累计播放量近3000万次，短视频 账号短时间暴涨数万粉丝，然而，正当网友们为这一故事感动的时候，事件的走向发生了反转。 来源：济南公安 编造曲折剧情 摆拍11条"20万寻恩人"视频 网络主播 宋雨霏：今天录制这条视频，我想恳求大家帮个忙，如果那天你也在海边，又或者你认识这 个小伙子，你看到了整件事情的发生经过，只要你有他的线索，请第一时间联系我，只要信息真实，我 愿意花20万元重金酬谢。 "重金悬赏""知恩图报"的剧情设定，成为该账号撬动流量的关键。此后一个多月的时间里，"宋雨霏"这 个账号连续 ...

网络世界里，一些人奉行流量至上。为了吸粉引流，有人演"深情"，有人演"仗义"，背后却都是算计好的镜头语言、情绪节奏和流量密码，为了获得利益。 这些虚假摆拍，披着正能量的外衣，实则透支公众信任、消费公众善意、操纵舆论情感，扰乱社会秩序。 今年8月下旬，多个网络平台上出现一个名为"宋雨霏"的主播发布的所谓"寻找救命恩人"的视频，在视频中该主播声称自己在海边遭遇溺水，幸亏有一名陌 生男子奋不顾身将她救下，而为了找到这位救命的好心人，主播愿出重金悬赏寻找恩人。该短视频在网上迅速引发大量网友转发，此后该账号发布的系列短 视频累计播放量近3000万次，短视频账号短时间暴涨数万粉丝，然而，正当网友们为这一故事感动的时候，事件的走向发生了反转。 编造曲折剧情 摆拍11条"20万寻恩人"视频 网络主播 宋雨霏：今天录制这条视频，我想恳求大家帮个忙，如果那天你也在海边，又或者你认识这个小伙子，你看到了整件事情的发生经过，只要你有 他的线索，请第一时间联系我，只要信息真实，我愿意花20万元重金酬谢。 "重金悬赏""知恩图报"的剧情设定，成为该账号撬动流量的关键。此后一个多月的时间里，"宋雨霏"这个账号连续发布11条系列视频，构建起 ...

Core Viewpoint - ByteDance is aggressively pursuing AI hardware solutions, particularly through collaborations with smartphone manufacturers, to enhance its AI capabilities and create a controlled hardware entry point for its applications [4][5][7]. Group 1: AI Hardware Strategy - ByteDance's recent partnership with ZTE to launch an AI smartphone has garnered significant attention, reflecting a strategy similar to "Huawei's car manufacturing" approach, where the company focuses on software and AI rather than direct hardware production [4][5]. - The company is also developing AI glasses, with plans for a potential release next year, indicating a broader commitment to hardware innovation [4]. - ByteDance's AI application, Doubao, has seen a dramatic increase in daily token usage, growing from 120 billion in May 2022 to 30 trillion by September 2023, marking a 253-fold increase [5][6]. Group 2: Market Position and Competition - ByteDance's Doubao has consistently ranked at the top of AI applications in China, showcasing the company's strength in leveraging traffic from its C-end applications to support its AI infrastructure [5][6]. - The daily token usage of Doubao is comparable to major competitors, with Google at 43 trillion and Baidu around 10 trillion, highlighting ByteDance's competitive position in the AI market [6]. - The collaboration with smartphone manufacturers allows ByteDance to validate its AI capabilities at a lower cost while integrating deeply with the operating system for enhanced user experience [7]. Group 3: Challenges in Hardware Development - ByteDance's history in hardware has been tumultuous, with previous attempts such as the Smartisan phone and Pico VR facing various challenges and adjustments [8][9]. - The acquisition of Pico was initially seen as a significant move, akin to Facebook's acquisition of Oculus, but the business faced setbacks and leadership changes, leading to a period of stagnation [9]. - The recent acquisition of the Oladance headphone team and the subsequent launch of the Ola Friend product indicate a sense of urgency in expanding hardware offerings, despite mixed user feedback on the product's effectiveness [10]. Group 4: Future Prospects and Ecosystem Integration - The success of the AI smartphone hinges on the integration of a rich ecosystem alongside the hardware, as past failures in AI hardware often stemmed from a lack of supporting content and applications [12]. - ByteDance's AI smartphone aims to provide a seamless user experience by allowing cross-application automation, positioning itself as a potential disruptor to traditional app engagement models [12][13]. - Concerns regarding user engagement and financial security have emerged, with reports of risk control measures being implemented on financial applications following the smartphone's release [13][14].

Core Viewpoint - The recent measures introduced by the Luohu District of Shenzhen aim to enhance the port economy, transforming it into a new economic hub that promotes consumption upgrades and industrial integration, with a focus on high-quality development [1][2]. Group 1: Economic Measures - Luohu District has launched the first port economy measures in Shenzhen, proposing 12 key initiatives to activate the port economy's potential [1]. - The focus is on attracting high-value products and bulk commodity trade headquarters, promoting agricultural and energy procurement, and building a digital supply chain platform [1]. - Plans include the establishment of an AI research and development base and a life health industry park, targeting cutting-edge industries like AI and life sciences [1]. Group 2: Consumption Enhancement - Luohu aims to create a high-end consumption center in the Greater Bay Area by attracting international luxury brands and developing cross-border experience centers [1]. - The district plans to enhance service consumption by introducing more Hong Kong dining options and Michelin-starred brands, as well as upgrading hotels and developing high-end medical and wellness products [1]. Group 3: Innovation in Scenarios and Models - The district will utilize AI technology to create digital port personnel, pilot unmanned cross-border transport, and explore AI translation and consumer rights protection [2]. - Initiatives include launching drone logistics at the Wenjindu port and optimizing low-altitude tourism products, creating a new model that integrates low-altitude transport with tourism and commerce [2]. Group 4: Cultural and Youth Integration - The focus is on developing cultural tourism districts and enhancing educational cooperation with Hong Kong, providing better services for Hong Kong children [2]. - Measures to support Hong Kong youth include establishing innovation incubators and creating vibrant youth districts, fostering a "dual-city" lifestyle [2]. Group 5: Cross-Border Flow and Connectivity - The implementation of seamless customs clearance at major ports aims to reduce waiting times and enhance cross-border mobility [3]. - Plans include extending customs hours and establishing a cross-border bus network to facilitate high-frequency, point-to-point travel [3]. - The strategy emphasizes converting cross-border traffic into consumption and industrial growth, with initiatives to create consumption streets and improve public services for Hong Kong residents [3].

Core Viewpoint - The article emphasizes the need for refined regulations and norms in public spaces to address the challenges posed by new technologies and social media, ensuring a balance between innovation and public order [1][2][3]. Group 1: Public Space Challenges - The rise of short videos and live streaming has led to inappropriate use of public and semi-public spaces, disrupting public order and potentially infringing on privacy [1][2]. - Examples include filming in subway cars, live streaming in dormitories, and adjusting camera angles in museums, which disturb others and violate social norms [1][2]. Group 2: Legal and Regulatory Gaps - Existing laws regarding public space management and online governance are insufficient to address new issues, such as the need for consent when filming others and defining acceptable noise levels for live streams [2][3]. - The evolution of technology and social behavior necessitates a collaborative approach to develop new legal norms that reflect societal consensus [2][3]. Group 3: Recommendations for Regulation - New norms for public spaces should include designated areas for live streaming and filming, equipped with soundproofing and management personnel to minimize disturbances [3]. - Platforms should implement behavior guidelines and warnings to encourage responsible content creation, promoting social ethics both online and offline [3]. Group 4: Social Responsibility - Respecting others' rights to not be disturbed in public spaces is essential for social harmony, especially in an era where attention is a scarce resource [4]. - Cultivating awareness of both personal and communal needs can lead to a more orderly and harmonious society [4].

Core Insights - The narrative surrounding wealthy marriages has evolved, focusing more on emotional labor, power dynamics, and the hidden costs of such relationships rather than just wealth and status [1][2][29] - Recent discussions have been sparked by social media commentary, particularly regarding the implications of marrying into wealth, as seen in the case of Dou Xiao and He Chaolian [4][5][28] Group 1: Wealthy Marriages as a Public Narrative - Wealthy marriages serve as a window for the public to glimpse upper-class lifestyles, with recent scandals reigniting interest in celebrity relationships [2][4] - The public's fascination has shifted from mere wealth to the emotional and psychological aspects of these relationships, allowing for a broader range of audience engagement [1][29] - The narrative of "marrying into wealth" is now intertwined with themes of personal sacrifice and the complexities of emotional investment [19][20] Group 2: Media and Public Perception - The media plays a crucial role in shaping the narrative around wealthy marriages, often focusing on financial aspects and emotional turmoil [9][10] - Public discussions have become more nuanced, reflecting a mix of admiration and critique, as audiences project their own experiences onto these stories [28][29] - The shift from a purely glamorous portrayal to a more relatable narrative indicates a changing audience expectation, where emotional authenticity is valued over opulence [30] Group 3: The Evolution of Celebrity Relationships - The evolution of celebrity relationships reflects broader societal changes, with past narratives of success now being challenged by stories of struggle and resilience [19][20] - The concept of "wealthy marriage" has transformed into a complex industry, where each phase of a relationship—from announcement to potential crisis—can generate significant public interest and media coverage [21][24] - The dynamics of these relationships are increasingly viewed through the lens of economic and emotional exchanges, highlighting the precarious nature of such unions [25][28]