流量经济

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再访淄博,“网红”喧嚣过后的万亿雄心
Mei Ri Jing Ji Xin Wen· 2025-10-04 11:07
Core Insights - The article discusses the transformation of the city of Zibo from a traditional industrial base to a "internet celebrity city" driven by the popularity of its barbecue culture, highlighting the strategic shift in its development focus from short-term tourism to long-term industrial growth [2][12][25] Tourism and Cultural Development - Zibo became a phenomenon in early 2023 due to its barbecue offerings, leading to a surge in tourism and consumer spending, with retail sales increasing by 9.6% year-on-year, surpassing provincial and national averages [5][9] - The city is now working to diversify its tourism offerings beyond barbecue, aiming to enhance its cultural and tourism brand through various events and attractions [8][9][11] - Zibo's government has shifted its focus from managing the barbecue craze to promoting high-quality development in the cultural and tourism sectors, indicating a strategic transition [9][12] Economic and Industrial Transformation - Zibo is leveraging its industrial heritage to develop a robust food processing and logistics sector, aiming to become a hub for pre-prepared food production, targeting a billion-level industry cluster [16][20] - The city is also focusing on upgrading its traditional industries and fostering new sectors such as hydrogen energy, robotics, and electronic information, with the goal of increasing the proportion of its "four strong" industries in the overall industrial output [18][19] - Zibo's government has implemented policies to attract talent, successfully bringing in over 40,000 graduates annually, which is crucial for its industrial transformation [20][21] Strategic Insights - The article emphasizes Zibo's strategic clarity in maintaining its focus on industrial upgrades while utilizing the influx of tourism as a catalyst for broader economic development [22][23] - Zibo's approach to managing the "internet celebrity" phenomenon is characterized by a commitment to enhancing public services and urban governance, ensuring that the benefits of increased visibility translate into sustainable growth [23][25] - The city's long-term vision includes ambitious economic targets, such as achieving a GDP of over 700 billion yuan and a total industrial output exceeding one trillion yuan within the next decade [20][22]
重访网红城|天水:一座不“退烧”的西北小城
Mei Ri Jing Ji Xin Wen· 2025-10-02 14:16
编者按: 十一首日迎来出行高峰,多地景区门票售罄 …… 今年国庆中秋 " 超长版假期 " ,文旅市场复苏趋势仍在持续。 近年来,在文旅消费热潮中,借助社交媒体和流量经济,网红城市层出不穷,一批中小城市也在流量红利中被 " 重新发现 " 。 在流量冲刷下, " 泼天流量 " 如何改变和重塑了曾经默默无闻的中小城市?潮水退去后,这些城市是回归沉寂,还是找到了新的发展方向?从 " 网红 " 到 " 长 红 " 的路径与挑战是什么? 城市的故事生生不息,一切红利都源于发展的决心。近日,我们重访过去几年中成功出圈的现象级网红城市,聚焦 " 后网红时代 " 城市的生长轨迹,以期 揭示流量经济赋能城市发展的真相,探寻城市韧性生长的法则。 国庆期间的麦积山景区 每经记者|舒冬妮 每经编辑|陈柯名 向江林 一碗麻辣烫,让天水在2024年春天突然站在流量中心,继淄博、哈尔滨之后,成为又一座网红城市。 不过,相比哈尔滨的省会地位、淄博的"鲁C"底蕴,走红前的天水,在公众视野中几乎是个"小透明"——偏居西北,GDP未破千亿,人口不足300万,是一 座容易被"遗忘"的城市。 正因如此,那场突如其来的流量,为天水打开了久违的窗口。伏羲庙 ...
再访天水,一座不“退烧”的西北小城
Mei Ri Jing Ji Xin Wen· 2025-10-02 12:05
十一首日迎来出行高峰,多地景区门票售罄 …… 今年国庆中秋 " 超长版假期 " ,文旅市场复苏趋势仍在持续。 每经记者|张静 张文瑜 每经编辑|刘艳美 编者按: 国庆期间的麦积山景区 一碗麻辣烫,让天水在2024年春天突然站在流量中心,继淄博、哈尔滨之后,成为又一座网红城市。 不过,相比哈尔滨的省会地位、淄博的"鲁C"底蕴,走红前的天水,在公众视野中几乎是个"小透明"——偏居西北,GDP未破千亿,人口不足300万,是一座 容易被"遗忘"的城市。 近年来,在文旅消费热潮中,借助社交媒体和流量经济,网红城市层出不穷,一批中小城市也在流量红利中被 " 重新发现 " 。 在流量冲刷下, " 泼天流量 " 如何改变和重塑了曾经默默无闻的中小城市?潮水退去后,这些城市是回归沉寂,还是找到了新的发展方向?从 " 网红 " 到 " 长 红 " 的路径与挑战是什么? 城市的故事生生不息,一切红利都源于发展的决心。近日,我们重访过去几年中成功出圈的现象级网红城市,聚焦 " 后网红时代 " 城市的生长轨迹,以期揭 示流量经济赋能城市发展的真相,探寻城市韧性生长的法则。 正因如此,那场突如其来的流量,为天水打开了久违的窗口。伏羲庙、 ...
千万级网红“三连封” 网红圈掀起监管风暴,释放了什么信号
Yang Zi Wan Bao Wang· 2025-09-28 04:24
9月24日,全网粉丝近四千万的博主张雪峰多平台账号被禁,他过去靠着精准踩中教育焦虑的痛点和直言不讳的风格走红,但因"哈理工狗屁都不是"文科 专业总结成一个字就是舔""孩子非要报新闻就打晕"等言论被指责煽动就业焦虑和学科歧视,高价的志愿咨询服务已然背离了最初教育科普的初心。 这个九月下半旬,网红圈掀起了监管风暴,短短半个月时间,已有三位千万级网红连续被封号禁言。 9月18日,拥有近1200万粉丝的"嘎子"谢孟伟账号被封,直接原因是身穿警服进行商业直播,触碰了法律红线和社会底线,造成不良社会影响。9月25日, 谢孟伟开小号致歉,恳求大家原谅,但网友不买账,此前带货价格虚高、夸张演绎等争议问题被再次提出,并指责他开通新账号居然第一步就是开通商品 橱窗。 9月25日,全网粉丝2400万的博主蓝战非账号也被禁,在他账号被封禁的前几日,其此前直播中自曝有上亿资产,"一年9位数,小看我了。"引发舆论批 评,被认为是炫富拉仇恨。 千万级网红之下,还有多个百万级、十万级粉丝的网红账号在这个9月变灰了,据不完全统计包括因"苹果人、安卓人"的歧视话术被封的百万粉网红户晨 风,恶搞王源走红的"王扁"大号小号一同被封。就在9月28日上 ...
地方如何打造区域比较优势?
申万宏源研究· 2025-09-21 06:11
Core Viewpoint - The article emphasizes the importance of developing regional comparative advantages through four key aspects: location advantages, institutional advantages, market advantages, and brand advantages, which are essential for high-quality economic development during the "14th Five-Year Plan" period [7][8][26]. Group 1: Location Advantages - The concept of location advantages has expanded significantly with the rapid development of the flow economy and regional strategies, focusing on how to leverage urban clusters and innovate development paths along coastal, border, river, and belt areas [8][12]. - Cities should integrate their development into urban clusters and align regional development plans with urban cluster strategies, enhancing transportation connectivity and filling functional gaps left by core cities [10][11]. - The flow economy has redefined location advantages, making flow (people, logistics, capital, information, and data) a critical factor in assessing urban attractiveness [12][13]. Group 2: Institutional Advantages - Institutional advantages are crucial for regional competitiveness and should focus on creating a market-oriented, rule-of-law, and international business environment while supporting the digital economy [15][16]. - There is a need for substantial improvements in the business environment, emphasizing the reduction of comprehensive costs for enterprises and enhancing the soft environment for business operations [16][17]. - Local governments should create favorable conditions for new economies and new business models, ensuring that the regulatory framework aligns with the needs of emerging industries [18][19]. Group 3: Market Advantages - Market advantages are seen as the core engine for activating regional economic momentum, with a focus on expanding consumption markets and enhancing the efficiency of resource allocation [20][21]. - The article suggests that local governments should prioritize expanding consumption markets and leveraging local ecological and cultural resources to create unique consumption markets [21][22]. - Further market-oriented reforms are necessary to activate local factor markets, including optimizing the use of traditional and new factors, and enhancing the role of talent in driving economic growth [23][24][25]. Group 4: Brand Advantages - City branding is essential for enhancing urban image and attracting suitable industries, talent, and capital, with a focus on creating unique and recognizable city identities [26][27]. - Local governments should deeply explore and creatively transform local cultural genes to develop differentiated city brands that resonate with contemporary audiences [28][29]. - Continuous efforts in brand promotion and management are necessary to ensure that cities maintain their attractiveness and competitiveness in the long term [30][31][32].
洞见 | 申万宏源杨成长:地方如何打造区域比较优势?
申万宏源证券上海北京西路营业部· 2025-09-17 02:32
Core Viewpoint - The article emphasizes the importance of developing regional comparative advantages through four key aspects: location advantages, institutional advantages, market advantages, and brand advantages, which are essential for high-quality economic development during the "14th Five-Year Plan" period [6][31]. Group 1: Location Advantages - Location advantages have evolved significantly with the rise of the flow economy, necessitating cities to leverage urban clusters and innovate development paths along coastal, border, river, and belt areas [7][10]. - Cities should integrate their development into urban clusters, aligning local plans with regional strategies to enhance connectivity and fill functional gaps left by core cities [8][9]. - The concept of location advantages should shift from traditional geographical perspectives to focus on flow economy opportunities, assessing the ability to attract people, goods, capital, and data [10][11]. Group 2: Institutional Advantages - Institutional advantages are crucial for enhancing regional competitiveness, focusing on creating a market-oriented, rule-of-law, and international business environment [12]. - There is a need for substantial improvements in the business environment, emphasizing real cost reductions for enterprises and fostering a culture of integrity and legal compliance [13][14]. - Local governments should adapt to the digital economy by enhancing digital governance and streamlining processes to reduce bureaucratic burdens on businesses [15][16]. Group 3: Market Advantages - Market advantages are vital for activating regional economic momentum, with a focus on expanding consumption markets and enhancing the efficiency of resource allocation [19][20]. - Local plans should prioritize the expansion of consumption markets, leveraging digital networks to connect urban and rural areas effectively [20][21]. - There is a call for further market-oriented reforms to optimize the utilization of traditional and new factors of production, including land and data [22][23]. Group 4: Brand Advantages - City branding is essential for enhancing urban attractiveness and should be systematically developed to reflect unique local values and cultural heritage [26][27]. - Local governments are encouraged to create distinctive city brands by leveraging cultural assets and integrating them with industrial characteristics [28][29]. - Continuous efforts in brand promotion and management are necessary to transform temporary popularity into lasting brand equity [30][31].
洞见 | 申万宏源杨成长:地方如何打造区域比较优势?
申万宏源证券上海北京西路营业部· 2025-09-16 05:36
Core Viewpoint - The article emphasizes the importance of developing regional comparative advantages through four key aspects: location advantages, institutional advantages, market advantages, and brand advantages, which are essential for high-quality economic development during the "14th Five-Year Plan" period [4][6][31]. Group 1: Location Advantages - Location advantages have evolved significantly with the rise of the flow economy, necessitating cities to leverage their roles within urban clusters and innovate development paths along coastal, border, river, and belt areas [7][10]. - Cities should integrate their development into urban clusters, aligning local plans with regional strategies to enhance connectivity and fill functional gaps left by core cities [8][9]. - The concept of location advantages should shift from traditional geographical perspectives to focus on flow economy opportunities, assessing the ability to attract human, logistics, financial, and data flows [10][11]. Group 2: Institutional Advantages - Institutional advantages are crucial for enhancing regional competitiveness, focusing on creating a market-oriented, rule-of-law, and international business environment [12][13]. - There is a need for substantial improvements in the business environment, emphasizing real cost reductions for enterprises and fostering a culture of integrity and legal compliance [13][14]. - Local governments should adapt to the digital economy by enhancing digital governance and streamlining processes to reduce bureaucratic burdens on businesses [15][16]. Group 3: Market Advantages - Market advantages are vital for activating regional economic momentum, with a focus on expanding consumption markets and enhancing the efficiency of resource allocation [19][20]. - Local plans should prioritize the expansion of consumption markets, leveraging digital networks to connect urban and rural areas effectively [20][21]. - There is a call for further market-oriented reforms to optimize the utilization of production factors, including land and data, to support industrial development [22][23]. Group 4: Brand Advantages - City branding is essential for enhancing urban attractiveness and should be systematically developed to reflect unique local values and cultural heritage [26][27]. - Local governments are encouraged to create distinctive city identities by leveraging cultural resources and integrating them into public spaces and experiences [27][28]. - A sustainable approach to brand management is necessary, focusing on long-term strategies that convert temporary popularity into lasting brand equity [30][31].
地方如何打造区域比较优势?
Shang Hai Zheng Quan Bao· 2025-09-12 18:42
Group 1: Core Viewpoints - The article emphasizes the importance of cultivating regional comparative advantages through four key aspects: location advantages, institutional advantages, market advantages, and brand advantages [1][24] - It suggests that the "14th Five-Year Plan" should focus on identifying, nurturing, and promoting local advantages to enhance regional competitiveness and economic quality [1][24] Group 2: Location Advantages - Location advantages have expanded significantly with the rapid development of the flow economy and regional strategies, necessitating cities to leverage urban clusters and innovate development paths [2][4] - Cities should integrate their development into urban clusters and enhance transportation connectivity to improve regional economic efficiency [3][4] Group 3: Institutional Advantages - Institutional advantages are crucial for regional competition and should focus on creating a market-oriented, law-based, and international business environment [6][7] - The article highlights the need for substantial improvements in the business environment to lower costs for enterprises and enhance their competitiveness [7][9] Group 4: Market Advantages - Market advantages are identified as the core engine for activating regional economic momentum, with a focus on expanding consumption markets and promoting the integration of various market elements [13][14] - The article stresses the importance of leveraging local characteristics to develop unique consumption markets and enhance regional economic vitality [15][16] Group 5: Brand Advantages - Brand advantages are essential for enhancing city image and attracting industries, talent, and capital [19][20] - The article recommends a systematic approach to brand building, focusing on unique cultural elements and integrating them with local industries to create distinctive city brands [20][21] Group 6: Overall Strategy - The article concludes that fostering regional comparative advantages is vital for addressing chaotic competition and guiding differentiated regional development [24]
全然不顾川流不息的车辆 马路岂能成为短视频直播秀场
Zhong Guo Xin Wen Wang· 2025-09-12 00:44
Core Viewpoint - The rise of short video and live streaming culture has led to dangerous behaviors on public roads, where individuals prioritize content creation over safety, creating significant risks for themselves and others [1][2][3] Group 1: Impact of Social Media on Road Safety - Social media platforms have popularized road photography and videography, with tutorials encouraging risky behavior, such as filming in traffic without proper precautions [2][4] - The phenomenon of "road photography" has transformed from individual actions to organized commercial activities, with studios offering packages for outdoor shoots on roads [4][5] Group 2: Legal and Safety Concerns - Occupying roadways for filming is considered a form of "inaction" that can disrupt traffic flow and lead to accidents, potentially resulting in criminal charges for those involved [2][3][6] - Experts emphasize the need for stricter regulations to define and penalize behaviors that obstruct traffic safety, including the use of technology for monitoring and enforcement [6][7] Group 3: Public Awareness and Responsibility - There is a pressing need for increased public awareness regarding the dangers of road filming, with calls for platforms to improve reporting mechanisms and promote safe practices [7] - The public is encouraged to refrain from supporting dangerous behaviors online and to report violations to authorities [7]
印媒:警惕社交媒体中令人上瘾的“愤怒诱饵”
Huan Qiu Shi Bao· 2025-09-11 23:20
Core Insights - The phenomenon of "anger bait" on social media is designed to provoke emotional responses rather than to please users, capitalizing on the flow economy where anger has become a valuable currency [1][2] - Anger activates the brain's reward circuits, releasing dopamine and creating a cycle of engagement and addiction, particularly among Generation Z [1] - The predictable nature of "anger bait" content reinforces group identity and provides a sense of belonging, allowing users to vent frustrations over familiar issues instead of confronting deeper societal problems [1][2] Psychological and Social Dynamics - "Anger bait" serves a self-diagnostic function, allowing users to compare real-life provocations with video portrayals, thus shaping their interpersonal judgments [2] - Social media platforms encourage interactions that are often driven by anger, leading to increased comments, shares, and debates, which further amplify content dissemination [2] - Collective anger fosters community building among Generation Z, as shared reactions enhance their influence in digital spaces [2] Long-term Effects and Recommendations - Continuous exposure to "anger bait" can lead to heightened stress and anxiety due to the brain's threat prioritization mechanism, resulting in emotional numbness and exhaustion [2] - It is advised to actively filter information, block emotionally provocative accounts, and set boundaries with friends who share such content to maintain mental health [2]