来源：滚动播报 （来源：直新闻） 2月6日，国务院新闻办举行政策例行吹风会，商务部副部长鄢东携多部门负责人详解近日发布的《加快培育服务消费新增长点工作方案》（以下简称《工 作方案》）。会上披露，我国将通过构建"1+N"政策体系、投入86亿元财政资金支持消费"三新"试点、扩容入境消费便利措施等多重举措，推动服务消费 提质惠民，助力经济高质量发展。 为破解服务消费供给与需求适配难题，2025年9月商务部、财政部联合启动消费新业态、新模式、新场景"三新"试点，遴选50个人口基数大、带动作用强 的试点城市，拨付首批财政支持资金86亿元。鄢东介绍，这些试点城市常住人口超4.8亿，社会消费品零售总额占全国一半以上，已成为培育服务消费新 增长点的核心载体。 试点工作将重点聚焦三大方向：在场景创新上，重点支持旅游列车改造等商旅文体健多业态融合项目，带动社会资本参与服务消费新场景培育；在全域活 力激发上，推广试点城市在商业模式、营商环境优化等方面的成熟经验，形成可复制的全国性标杆；在政策协同上，通过跨部门协调机制，打通数据共 享、协同监管等关键环节，为旅居、汽车后市场等新兴业态扫清制度障碍。 消费结构转型提速 服务消费占比逼近 ...

Group 1: Core Insights - Various provinces in China are emphasizing the development of cultural and tourism industries, highlighting achievements and future directions in their government work reports [1] Group 2: Shanxi Province - Shanxi aims for over 10% growth in both tourist reception and operating income by 2025, with a focus on enhancing consumer experiences and developing new business models [2] - The province plans to implement a "strong foundation renewal" action for tourist attractions and promote various tourism types, including wellness and rural tourism [2] Group 3: Jiangsu Province - Jiangsu expects a 10.4% increase in tourist numbers and a 10.2% rise in total spending by 2025, driven by events and activities like "Su Chao" [3] - The province will integrate cultural, tourism, and sports sectors to stimulate consumption and enhance its tourism brand [3] Group 4: Jiangxi Province - Jiangxi targets a 13.8% increase in total tourism spending by 2025, with plans to attract over 600,000 inbound tourists [4] - The province will promote the integration of commerce, tourism, and sports to enhance consumer engagement and economic growth [4] Group 5: Hunan Province - Hunan aims to enhance cultural and technological integration, with a focus on promoting its tourism brand "Three Rivers and Four Waters" [5][6] - The province plans to implement a "strong foundation renewal" for tourist attractions and develop cultural creative tourism [6] Group 6: Guangdong Province - Guangdong anticipates receiving 960 million tourists and generating 1.24 trillion yuan in tourism revenue by 2025, with a focus on enhancing inbound tourism [7] - The province will develop diverse tourism products and improve international travel facilitation [7] Group 7: Gansu Province - Gansu reported a 32.9% increase in tourist numbers and a 41.6% rise in tourism spending, with plans to enhance its cultural tourism brand [8] - The province aims to build a significant cultural tourism industry and develop various heritage routes by 2026 [8]

Group 1 - The core viewpoint is that consumer spending is a key driver of economic growth, with Huizhou achieving the highest retail sales growth rate in the province during the first three quarters [1] - The growth in Huizhou's retail sector is attributed to innovative experiential consumption scenarios, the thriving first-store economy, and strong support from policies such as trade-in programs and cultural tourism vouchers [1] Group 2 - Suggestions for promoting new consumption formats and expanding domestic demand include government-led policies and city-level promotional activities to enhance consumer engagement and unleash spending potential [3] - Encouragement for commercial entities to increase the introduction of first stores and A-class stores to enrich the city's commercial brand diversity and better meet local consumer needs [4] - Focus on service consumption and experiential scenarios, with policies to encourage the development of new growth points in service consumption, integrating commerce with culture, sports, and entertainment [4] - Promotion of deep integration of culture, commerce, industry, and tourism, with government-led initiatives to create platforms for collaboration, encouraging industries with market potential to establish presence in commercial spaces [4]

Core Viewpoint - The "15th Five-Year Plan" period is crucial for achieving socialist modernization in Sichuan, with a focus on transforming public suggestions into actionable policies for high-quality development [1] Group 1: Public Participation and Feedback - The Sichuan provincial government has opened channels for public participation in the "15th Five-Year Plan" through various online platforms, receiving over 11,000 suggestions covering 20 areas including technology innovation and social welfare [2][3] - The feedback process involves categorizing suggestions, assessing their feasibility, and integrating over 300 constructive suggestions into the planning process, while other suggestions are forwarded to relevant departments for consideration [3][4] Group 2: In-depth Research and Field Surveys - The provincial development and reform commission has conducted extensive field surveys and discussions across multiple cities to gather diverse opinions, ensuring that the planning process reflects the real needs of various communities [4][5] - The surveys included input from a wide range of stakeholders, including workers, teachers, and entrepreneurs, focusing on issues such as optimizing the business environment and improving public services [4][5] Group 3: Expert Insights and Strategic Development - The planning process emphasizes the importance of expert opinions from scholars and business leaders, addressing strategic topics like low-altitude economy and platform economy to foster new growth areas [5] - A comprehensive and interactive feedback model ensures that the plan aligns with national strategies while addressing local needs and innovative ideas [5]

Core Viewpoint - The consumption market in Hubei is experiencing a vibrant surge ahead of the 2026 Spring Festival, driven by various promotional activities and innovative consumption scenarios [4][12]. Group 1: New Consumption Scenarios - The integration of technology into consumption experiences is a significant highlight, exemplified by the popularity of the humanoid robot store in Optics Valley, which has attracted 18,000 visitors and generated sales of approximately 615,000 yuan within two months [6][9]. - The Zhiyin Pavilion, a new landmark combining historical culture with modern tourism, has drawn many visitors for its unique scenic views and immersive experiences [9][11]. - The "Guqin No. 1" cruise, featuring traditional cultural elements, has become a popular new spring project, merging traditional food culture with modern commercial forms [11]. Group 2: Consumer Incentives and Promotions - The launch of a home appliance and digital product trade-in program in Hubei has seen participation from 743 home appliance companies and 278 digital product companies, offering discounts up to 50% through various subsidies [12][14]. - The "Happy Shopping Hubei" campaign includes a 100 million yuan consumer gift package and various local incentives, such as automotive and dining vouchers, enhancing consumer engagement [14][16]. Group 3: Emerging Consumption Trends - Ice sports have emerged as a dynamic growth point in consumption, with activities and discounts attracting families to participate in winter sports [17][19]. - The Wuhan SKP shopping center has become a hub for high-end consumption, featuring over 400 brands making their debut in Central China, with daily foot traffic exceeding 50,000 [19][21]. - The integration of online and offline shopping experiences, including live-streaming sales and local markets, has contributed to a lively consumer atmosphere across Hubei [21].

河南省政协委员、盒马鲜生公共事务总监路怡馨认为，当下，民众对消费过程、商品品质等有了更加多 元的要求，他们更期待健康、新鲜的商品，同时对悦己消费有更高需求。 近年来，深耕区域的大张等知名商超也在迭新消费新场景。河南省政协委员、河南大张实业有限公司总 经理张树一受访时表示，当前零售行业百花齐放，有竞争也更利于彼此学习、取长补短，最终利好消费 者，"譬如我们对老旧卖场调整升级，是为了让卖场更有烟火气，让顾客有更好的购物体验"。 如今，河南多地已在推广胖东来经验、打造胖东来式企业。许昌出台相关举措推广胖东来先进管理理念 和管理模式，形成一批可复制的"许昌经验"；新乡则明确以胖东来现象级商业体为流量引擎，创新打 造"文旅+商业"融合消费生态。 在26日举行的河南省十四届人大四次会议上，政府工作报告提到，"胖东来、蜜雪冰城、锅圈食汇等一 批新锐企业向新而生""推广胖东来经验，打造一批带动面广、显示度高的消费新场景"。此前，2024年 河南省政府工作报告提到，支持胖东来等流量商超发展；2025年河南省政府工作报告提到，"胖东来"频 频出圈，被网友称为"没有淡季的6A级景区"。 近些年，胖东来火爆出圈后，为当地消费市场注入 ...

Group 1 - The article highlights the ongoing efforts across various regions to enrich and expand new consumption formats and scenarios, which continuously stimulate market vitality [1]

Core Viewpoint - The article highlights the increased efforts by various regions to cultivate the emerging economy, continuously enriching and expanding new business formats, and sustaining consumer vitality [1] Group 1 - Various regions are intensifying their efforts to foster the emerging economy [1] - There is a continuous expansion and enrichment of new business formats [1] - The initiatives aim to sustain and invigorate consumer activity [1]

Group 1 - The core viewpoint of the articles highlights the increasing popularity of offline shopping experiences among consumers, driven by the desire for social interaction and emotional fulfillment [1][2][3] - Offline retail sales are projected to grow by 1.7% in 2025, with emerging business formats like warehouse membership stores and unmanned shops experiencing double-digit growth [1] - The offline consumption heat index, based on foot traffic data from major cities, shows a year-on-year increase of 12.0%, with first, second, and third-tier cities growing by 16.6%, 9.1%, and 20.4% respectively [1] Group 2 - Consumers are drawn to offline shopping for the tangible experiences it offers, such as trying products in-store and enjoying the atmosphere of markets and restaurants, which cannot be replicated online [2] - The diversity of offline consumption scenarios, including various types of stores and entertainment options, enhances the overall consumer experience and meets individual needs [2] - The development of new consumption scenarios and business formats is supported by government initiatives aimed at transforming traditional retail spaces into modern commercial venues [3] Group 3 - The government has introduced action plans to promote the development of smart business districts and immersive experience spaces, encouraging the renovation of traditional retail into new commercial formats [3] - The focus on creating diverse consumption experiences is essential for driving new growth in the retail sector, emphasizing the importance of understanding consumer needs and providing innovative products and services [3]

Core Viewpoint - The Chinese government is implementing proactive fiscal policies to stimulate consumption and promote high-quality economic and social development by 2025 [1] Group 1: Fiscal Measures - The issuance of long-term special government bonds totaling 1.3 trillion yuan will support initiatives related to "two new" and "two heavy" sectors, with 300 billion yuan allocated for consumer subsidies to encourage the replacement of old goods [1] - The expected impact of these measures includes boosting sales of related products by over 2.6 trillion yuan, facilitating the entry of green, low-carbon, and smart products into everyday life, and enhancing the quality of life for citizens while promoting economic transformation [1] Group 2: Consumption Potential - The government aims to stimulate consumption from both supply and demand sides by introducing personal consumption loans and interest subsidies for service industry loans, supporting new consumption formats, models, and scenarios [1] - Policies will also be adjusted to optimize duty-free shop operations and tax refund policies for departing tourists, including increasing the number of duty-free shops to encourage and expand related consumption [1]