Group 1 - The automotive industry is a crucial pillar of Japan's economy, yet electric vehicles (EVs) account for only about 2% of new car sales, indicating a significant resistance to EV adoption [1][2] - The transition to electric vehicles requires a substantial technological shift, but the large scale of the existing automotive industry poses a barrier to this transformation [1] - Japan's cautious industrial mechanism complicates the transition, as local governments rely heavily on automotive companies for fiscal revenue, employment, and infrastructure, giving these companies political influence [1][2] Group 2 - Japan's energy policy is a critical factor in the discussion of EV adoption, with thermal power accounting for 68.6% of the electricity structure and renewable energy at 21.7% [2] - To promote EV adoption, Japan must reduce its dependence on thermal power and transition to renewable energy, but the future of nuclear power and the aging power grid present challenges [2] - The cultural tendency of prioritizing stability over technological leadership has historically influenced Japan's technology transitions, leading to a cautious approach in adopting new technologies like electric vehicles [2]

Core Insights - A survey by Shell reveals a growing reluctance among drivers to switch from fuel vehicles to electric vehicles (EVs), with this trend being more pronounced in Europe than in the US [4] - Current EV drivers report increased confidence and satisfaction, while interest among fuel vehicle drivers is stagnating or declining [4][5] - The survey indicates that 91% of current EV drivers are considering purchasing another EV as their next vehicle [7] Summary by Sections Survey Findings - 61% of global EV drivers feel less concerned about running out of charge compared to a year ago, and 72% believe the availability of public charging stations has improved [4] - Interest in EVs among fuel vehicle drivers has decreased, with US interest dropping from 34% in 2024 to 31% in 2025, and European interest declining from 48% to 41% in the same period [4] Cost Concerns - Cost remains the primary barrier to EV adoption, with 43% of non-EV drivers in Europe citing price as their main concern [5] - High vehicle prices in Europe, despite decreasing battery costs, along with rising energy costs and broader economic pressures, are affecting consumer purchasing intentions [5] Policy Support - 46% of gasoline and diesel vehicle drivers in the US support policies encouraging the phase-out of fuel vehicles, while the support in Europe is at 44% [9] - Support for such policies is contingent on EV pricing and charging infrastructure improvements [9] Charging Experience - Only 51% of European drivers reported improved reliability of public charging stations in the past year, compared to 74% in China and 80% in the US [13] - 78% of EVs driven in Europe are new, down from 82% the previous year, indicating growth in the used car market which may attract more consumers [14] Research Methodology - The survey involved over 15,000 drivers across nine markets, including key markets in Europe, the US, and China, conducted in March 2025 [18][19][20]

Investment Rating - The industry investment rating is In-Line [4] Core Insights - BYD Auto Japan launched the Sealion 7 in April 2025, which has a driving range of 540km to 590km on a single charge, with prices ranging from ¥4,950,000 to ¥5,720,000 [3][6] - BYD Auto Japan aims to introduce PHEVs in 2026 and plans to establish a lineup of 7-8 models of BEVs and PHEVs by around 2027 [7][6] - The company is focusing on improving battery performance in cold climates and plans to launch a mini EV with unique specifications for Japan in late 2026 [6][8] Summary by Sections Growth Strategy - BYD Auto Japan's sales volume for 2024 was 2,223 vehicles, with a forecast of 1,120 vehicles for January to May 2025 [3] - The Sealion 7 addresses issues related to battery efficiency in cold weather through advanced heating systems [3][6] PHEV Launch - PHEVs are expected to appeal to Japanese consumers due to their electric efficiency and overall quality, with 65% of BYD's global passenger car sales being PHEVs [7][6] Mini EV Market Entry - BYD plans to enter the mini EV market in Japan with a platform unique to the region, leveraging technologies like e-Platform3.0 and LFP blade batteries [8][9] - The mini EV market is anticipated to grow with several Japanese OEMs launching their models, which may stimulate demand [8][9] Implications for Auto Parts Industry - The expansion of mini EV sales in Japan highlights the need for Japanese parts suppliers to focus on cost reduction for EV components [10]

Core Viewpoint - The automotive industry is adjusting its electric vehicle (EV) strategies due to slowing demand and rising costs, leading to a more cautious outlook on EV growth compared to previous optimistic projections [4]. Group 1: Industry Adjustments - Automakers are revising their EV production plans, with Nissan utilizing Ford's battery production facility in Kentucky to mitigate tariff risks associated with importing vehicles and parts [5][7]. - General Motors (GM) has sold its stake in a Michigan battery plant to LG Energy Solution, pausing construction due to a global slowdown in EV demand [9][10]. - Honda has reduced its planned investment in EVs and software from 10 trillion yen to 7 trillion yen (approximately $484 billion), postponing its Canadian EV production facility by two years [14][15]. Group 2: Market Dynamics - Ford's Model e division reported a loss of $850 million despite an increase in EV sales from 10,000 to 31,000 units, indicating challenges in meeting growth expectations [7]. - The U.S. market for EVs is experiencing a slowdown, with potential pressures from proposed tax credit eliminations for EV purchases [7]. - Honda anticipates that by 2030, pure electric vehicles may only account for about 20% of its total sales, down from a previous target of 30% [14]. Group 3: Strategic Partnerships - The collaboration between Ford and Nissan for battery production is seen as a strategic move for both companies, allowing Nissan to avoid tariffs while Ford adjusts its EV strategy [5][7]. - LG Energy Solution's acquisition of GM's stake in the Lansing battery plant is aimed at enhancing production efficiency and meeting market demand [10][13].