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半月吸金880万、超六大券商董事长年薪总和?洪灏IP变现背后
Sou Hu Cai Jing· 2025-11-11 16:27
南都·湾财社记者注意到,洪灏的知识星球页面显示,其星球并非刚刚开通,而是已运营2年零244天,且已更新了270篇以上的内容。对于知识星球开通时 间不同说法,南都·湾财社记者尝试向洪灏本人核实情况,但截至发稿,未获得其回复。 洪灏:星球主要以短平快的节奏 实时分享对于市场的观察和机会 事实上,洪灏对知识付费领域其实早有探索。 2024年6月,洪灏开通了个人公众号,并开始发布付费阅读文章,付费方式分为单篇及合集。其中,最新的一篇单篇付费文章更新于11月3日上午,单篇解 锁价格为1999微信豆(合计199.9元)。 除了单篇文章付费,洪灏还会定期在该公众号上更新付费合集内容,更新频率大约在2—3个月一期,合集内一般有25篇研报,每个合集定价为10000个微 信豆(合计1000元)。 但此次开通知识星球,洪灏似乎想尝试另一种知识付费的内容提供模式。洪灏称,其研究体系需要一个实时分享和问答产品来补充完整,而星球正是付费 研究报告的增值服务,主要以短平快的节奏,实时分享其对于市场的观察和机会,以及其它与投资相关的重要信息。 "我的星球就是这么一个产品,和我 的研究报告相辅相成,但不包括我的研究报告。"洪灏称。 "圈粉迅速 ...
洪灏上线知识星球,半月赚880万超六大券商董事长年薪总和
Nan Fang Du Shi Bao· 2025-11-11 10:44
Core Viewpoint - The rapid success of Hong Hao's knowledge-sharing platform, attracting over 9,800 paid subscribers within half a month, highlights the growing trend of knowledge monetization in the financial sector, significantly surpassing the annual salaries of top brokerage executives [1][6][8]. Group 1: Platform Launch and Revenue - Hong Hao's knowledge-sharing platform "Hong Hao's Macro Strategy" was launched at the end of October, generating an estimated revenue of over 8.8 million yuan (approximately 1.2 million USD) from subscriptions priced at 899 yuan per year [1][8]. - The platform has been operational for over two years, with more than 270 pieces of content published, indicating a well-established foundation prior to the recent surge in subscriptions [3]. Group 2: Content and Subscription Model - The platform aims to provide real-time market observations and investment opportunities, complementing Hong Hao's formal research reports, which are available through other channels like Weibo and his public account [5][6]. - Subscription options include single articles priced at 199.9 yuan and bundled reports updated every 2-3 months, priced at 1,000 yuan, showcasing a diverse range of content delivery methods [4][5]. Group 3: Market Impact and Trends - Hong Hao's reputation as a "celebrity economist" has contributed to his rapid follower growth, driven by his accurate market predictions in previous years [6][8]. - The trend of financial professionals transitioning to knowledge monetization platforms is increasing, as traditional brokerage revenues face pressure, suggesting a shift in income sources for analysts [9].
这四个生肖为何总能抓住商机?揭秘他们的财富增长密码
Xin Lang Cai Jing· 2025-11-10 08:39
Core Insights - The article discusses the correlation between zodiac signs and financial success, highlighting specific traits and strategies associated with individuals born under the signs of Rat, Snake, Monkey, and Pig [3][4][7][9]. Group 1: Zodiac Sign Insights - **Rat**: Individuals born in the Year of the Rat are characterized as opportunity hunters, with a knack for identifying business opportunities in seemingly ordinary situations. They are advised to focus on AI applications, the silver economy, and county-level economies in the next six months [3]. - **Snake**: Those born in the Year of the Snake exhibit a philosophy of steady success, marked by high sensitivity to information and the ability to integrate resources effectively. They are encouraged to explore long-term value sectors like vocational training and health management, especially as their financial prospects are expected to improve in 2028 [4][6]. - **Monkey**: People born in the Year of the Monkey are noted for their creativity and ability to monetize everyday inspirations. They are advised to concentrate on the knowledge payment sector, particularly in developing lightweight courses in niche areas [7]. - **Pig**: Individuals born in the Year of the Pig often benefit from the support of others, revealing the economic value of interpersonal relationships. They are advised to enhance their financial management skills to convert assistance into sustainable business models [8][9]. Group 2: Common Wealth Traits - The analysis of these zodiac signs reveals three common traits among high financial intelligence individuals: opportunity sensitivity, resource integration, and risk balancing. These traits can enhance wealth creation capabilities regardless of zodiac sign [10][14]. - **Opportunity Sensitivity**: The ability to identify overlooked value points is crucial for financial success [14]. - **Resource Integration**: Effectively combining fragmented elements into profitable models is a key strategy [14]. - **Risk Balancing**: Successful individuals are willing to try new ventures while also understanding the importance of setting safety nets [14].
新华网涨2.27%,成交额1.68亿元,主力资金净流入880.28万元
Xin Lang Cai Jing· 2025-11-10 06:41
11月10日,新华网盘中上涨2.27%,截至14:05,报20.27元/股,成交1.68亿元,换手率1.25%,总市值 136.77亿元。 责任编辑:小浪快报 资金流向方面,主力资金净流入880.28万元,特大单买入212.02万元,占比1.27%,卖出611.38万元,占 比3.65%;大单买入3060.15万元,占比18.27%,卖出1780.50万元,占比10.63%。 新华网今年以来股价涨18.68%,近5个交易日跌2.64%,近20日涨3.63%,近60日涨5.46%。 资料显示,新华网股份有限公司位于北京市西城区宣武门西大街129号金隅大厦,成立日期2000年7月4 日,上市日期2016年10月28日,公司主营业务涉及网络广告、信息服务、网站建设及技术服务、移动互 联网等。主营业务收入构成为:政企综合服务38.65%,全媒广告服务36.30%,数字及智能化业务 19.73%,文化创意服务5.32%。 新华网所属申万行业为:传媒-数字媒体-门户网站。所属概念板块包括:知识产权、知识付费、AI语料 库、在线教育、影视传媒等。 截至9月30日,新华网股东户数4.57万,较上期减少0.97%;人均流通股1 ...
中信出版涨2.03%,成交额5362.13万元,主力资金净流出59.91万元
Xin Lang Zheng Quan· 2025-11-10 06:17
Group 1 - The core viewpoint of the news is that CITIC Publishing has experienced fluctuations in its stock price, with a recent increase, while also showing a decline in its stock price year-to-date [1][2] - As of November 10, CITIC Publishing's stock price rose by 2.03% to 30.19 CNY per share, with a total market capitalization of 5.741 billion CNY [1] - The company has seen a net outflow of main funds amounting to 599,100 CNY, with large orders accounting for 15.87% of purchases and 16.98% of sales [1] Group 2 - Year-to-date, CITIC Publishing's stock price has decreased by 3.40%, but it has increased by 1.14% over the last five trading days and 4.83% over the last twenty days [2] - The company primarily engages in book publishing and distribution, with 72.06% of its revenue coming from this segment, followed by urban cultural space operations at 16.97% and digital services at 10.97% [2] - As of September 30, the number of shareholders decreased by 15.01% to 13,600, while the average circulating shares per person increased by 17.66% to 13,996 shares [2] Group 3 - CITIC Publishing has distributed a total of 454 million CNY in dividends since its A-share listing, with 186 million CNY distributed over the past three years [3] - Among the top ten circulating shareholders, Hong Kong Central Clearing Limited holds 1.1151 million shares, a decrease of 223,100 shares from the previous period [3] - New institutional shareholders include China Europe Value Selection Mixed A, which holds 515,200 shares [3]
中文在线跌2.01%,成交额4.81亿元,主力资金净流出6214.61万元
Xin Lang Zheng Quan· 2025-11-07 02:42
Group 1 - The core viewpoint of the news is that Zhongwen Online's stock has experienced fluctuations, with a recent decline of 2.01% and a year-to-date increase of 13.21% [1] - As of November 7, the stock price is reported at 27.77 CNY per share, with a total market capitalization of 20.23 billion CNY [1] - The company has seen a net outflow of 62.15 million CNY in principal funds, with significant selling pressure observed [1] Group 2 - Zhongwen Online, established on December 19, 2000, and listed on January 21, 2015, primarily engages in digital reading products, digital publishing operations, and digital content value-added services [2] - The revenue composition includes 55.95% from digital content licensing, 42.66% from IP derivative development, 1.04% from educational products, and 0.34% from other products [2] - As of September 30, 2025, the company reported a revenue of 1.01 billion CNY, reflecting a year-on-year growth of 25.12%, while the net profit attributable to shareholders was -520 million CNY, a decrease of 176.64% [2] Group 3 - Since its A-share listing, Zhongwen Online has distributed a total of 34.25 million CNY in dividends, with no dividends paid in the last three years [3] - As of September 30, 2025, the top ten circulating shareholders include Hong Kong Central Clearing Limited as the fifth largest shareholder, holding 8.99 million shares as a new entrant [3] - Notable exits from the top ten shareholders include Nuoan Active Return Mixed A and Invesco Great Wall Long-term Leader Mixed A [3]
鲸观察|券商首席知识变现“花样多”:转战知识星球一周进账数百万、签约MCN财经博主“出道”吃流量饭
Sou Hu Cai Jing· 2025-11-07 02:36
(图片来源:视觉中国) 蓝鲸新闻11月7日讯(记者 胡劼)"有名真好,一下子就赚几百万" "卖课比投资更赚钱"。近期,知名经济学家洪灏宣布正式开通知识星球,不到两周入账超 800万,引发市场热议。 蓝鲸新闻记者关注到,包括刘煜辉、付鹏、靳毅、刘翔等多名券商背景的首席经济学家或首席分析师,通过知识付费和带货形式转战自媒体,已然开启创收 新模式。 不过,有市场人士告诉记者,目前网络上已有大量免费且高质量的财经内容,相对于较饱和的供给端,真正愿意付费的客户群体和市场需求仍相对有限,且 并非所有内容都有被付费的价值,"如果付费内容结构单一,不具备稀缺性和价值性,与市场需求脱节,完课率和复购率都会降低。" 值得注意的是,虽然上述知名首席因各种原因已经离开券商,通过自媒体盈利仍可能面临合规和法律方面的风险。有律师向记者指出,"如果将过去在机构 的研报、其他未公开数据直接或改头换面后用于商业性授课,可能会引发知识产权纠纷。" 洪灏入场知识星球,不到两周"揽收"超850万 近期,知名经济学家洪灏宣布正式开通知识星球。蓝鲸新闻记者搜索其知识星球账号 "洪灏的宏观策略",发现其订阅费为899元/年,截至发稿,已经有9500 多名 ...
86.4%受访青年有过知识付费经历 音视频课程和订阅制会员受访青年买得最多
Sou Hu Cai Jing· 2025-11-06 02:45
Core Insights - The trend of knowledge payment is increasingly recognized by young people in China, with 86.4% of surveyed youth having experience in purchasing knowledge-based products [1][4] Group 1: Knowledge Payment Products - Audio and video courses are the most purchased knowledge payment products, with 52.2% of respondents having bought them [3] - Subscription-based memberships were purchased by 49.9% of respondents, while 40.9% bought e-books, papers, or professional reports [3] - Other popular products include online live broadcasts and series lectures (34.5%), paid Q&A and consulting (31.9%), content tipping (19.3%), and paid communities (13.5%) [3] Group 2: Spending Habits - 41.6% of respondents are willing to spend between 101-500 yuan annually on knowledge payment products, while 24.2% are willing to spend 501-1000 yuan [5] - 23.8% of respondents can accept spending 100 yuan or less, and 7.9% are willing to spend between 1001-3000 yuan [5] - A small percentage, 2.5%, are willing to spend over 3000 yuan annually [5] Group 3: Motivations for Knowledge Payment - The primary motivation for purchasing knowledge payment products is personal interest (57.3%), followed by work and academic needs (53.7%) [5] - Other reasons include professional skill enhancement (49.9%), solving specific life problems (33.9%), and supporting creators (22.6%) [5] - The rise of knowledge payment may be linked to information overload, as users seek to filter out low-quality content through paid options [5]
知识付费存在哪些问题?近七成受访青年首选内容质量参差不齐
Zhong Guo Qing Nian Bao· 2025-11-06 01:29
Core Insights - The rise of lifelong learning and rapid development of internet technology have led to an increasing number of young people opting to pay for knowledge on online platforms, creating a vast array of knowledge payment products that can overwhelm consumers [1] Group 1: Consumer Preferences and Concerns - 71.7% of surveyed youth prioritize content and quality when engaging in knowledge payment [2] - Other factors influencing purchasing decisions include price (53.7%), platform reliability (52.2%), creator background and reputation (48.1%), user reviews (43.4%), and availability of supplementary materials and after-sales service (34.3%) [2] - 69.0% of respondents believe that the quality of knowledge payment content is inconsistent, while 54.3% feel there is a lack of follow-up services and support [4] Group 2: Industry Challenges - The rapid growth of the knowledge payment industry has resulted in a wide range of product quality, with many offerings being fragmented and superficial, lacking depth and systematic content [2][5] - There is a significant concern regarding misleading advertising, with 52.4% of respondents indicating that promotional claims often do not match the actual content [4] - The industry faces issues with high pricing, as noted by 49.0% of respondents, and concerns about imitation and content similarity, affecting 39.9% of respondents [4] Group 3: Future Expectations - 68.4% of respondents hope for the establishment of a transparent and authentic evaluation feedback system on knowledge payment platforms [5][6] - There is a demand for stricter content review and creator certification mechanisms (62.0%), as well as longer or more comprehensive free trials (60.3%) [6] - Consumers are increasingly aware of their rights and are pushing for a more mature and compliant business model within the knowledge payment industry [6]
快看数据|知识付费内容参差不齐?近七成受访者建议建立透明真实的评价系统
Sou Hu Cai Jing· 2025-11-05 04:09
Core Viewpoint - The knowledge payment market in China is facing significant issues regarding content quality and consumer rights, with a majority of respondents expressing concerns about the industry's practices [1] Group 1: Consumer Concerns - 69.0% of respondents believe that the current knowledge payment industry has inconsistent content quality [1] - 68.4% of respondents suggest the establishment of a transparent and authentic feedback system [1] - 62.0% of respondents hope for the implementation of strict content review and creator certification mechanisms [1]