Core Insights - The event held in Maoming, Guangdong, aims to promote the lychee industry through cultural performances, industry contracts, and consumer benefits, creating a "festival economy" around lychees [1][3]. Industry Overview - Maoming is recognized as "China's Lychee Town" and the world's largest contiguous lychee production base, with over 2,300 years of cultivation history. The city has more than 1.4 million acres of lychee plantations, and in 2024, the lychee production is expected to exceed 500,000 tons, generating an annual output value of over 12 billion yuan [3]. Event Highlights - The lychee carnival has been held annually since 2020, showcasing the development of the lychee industry through immersive cultural narratives, including performances of national intangible cultural heritage and live-streaming sales [3][5]. - A 3D lychee order tree at the event displays real-time global procurement data, emphasizing the trade reach of Maoming lychees. Since 2022, Maoming has pioneered a customized lychee model, allowing pre-orders for various lychee products [5]. Marketing and Promotion - During the event, Maoming will distribute lychee consumption vouchers and tourism coupons, enabling citizens and tourists to enjoy discounts on fresh lychees, processed products, and attractions. The city will also launch a "100,000 E-commerce Selling Lychees" initiative in collaboration with major platforms like Taobao and JD [8]. - The event aims to enhance the recognition of the "Maoming Lychee" regional public brand, promoting quality grading standards and expanding the use of the geographical indication trademark [8].

Core Viewpoint - The article highlights the upcoming harvesting season of Maoming lychee, emphasizing the high demand and pre-sale orders, as well as the preparations made by farmers and businesses to ensure quality and timely delivery of the fruit [1][11][19]. Group 1: Harvesting and Quality Control - The harvesting of early ripening varieties like "Kexue No. 1" and "Baitangying" has begun, with the main varieties such as "Baitangying" and "Meizixiao" expected to be ready in about ten days [5][19]. - Farmers are focused on ensuring the quality of the lychee, with particular attention to pest control and disease prevention, as issues like "stem borer" and "powdery mildew" can significantly affect the quality and yield [27][31]. Group 2: Market Demand and Sales - There is a strong market demand for Maoming lychee, with many customers placing pre-orders, leading to a sales volume exceeding one million yuan [37][41]. - The online sales platform is experiencing a surge in orders, with one company reporting over 1,000 pre-orders for "Baitangying" alone, and total sales surpassing 200,000 yuan [42][43]. Group 3: Infrastructure and Logistics - New cold storage facilities are being constructed to accommodate the expected increase in lychee sales, with one company expanding its capacity to handle up to 20,000 orders per day [44][46]. - The logistics of transporting lychee are critical, with companies emphasizing the need for rapid delivery to maintain freshness, aiming for delivery within 48 hours of harvest [92][94]. Group 4: Upcoming Events and Cultural Significance - The 2025 Maoming Lychee Carnival is set to take place on May 19, focusing on promoting tourism and consumption, featuring various cultural activities and collaborations with e-commerce platforms [75][76]. - The event aims to highlight the cultural significance of lychee, showcasing it as more than just a fruit but a symbol of heritage and community [89].

Core Viewpoint - The "2025 Maoming Lychee Carnival" is set to take place on May 19, 2025, aiming to promote sales, strengthen the industry, showcase culture, and enhance the brand of Maoming lychee [4][5]. Group 1: Event Overview - The carnival will feature a theme of "Harmony and Abundance, Celebrating Together," integrating industry, culture, and tourism [7]. - It will gather representatives from the entire industry chain, experts, cultural figures, and e-commerce influencers to present a new image of "Thousand-Year Lychee Town" [9]. - Various activities such as cultural performances, industry contracts, and consumer benefits will be organized to boost the local economy [9]. Group 2: Cultural and Economic Integration - The carnival will utilize immersive cultural narratives, including traditional puppet shows and modern performances, to highlight the historical significance of lychee [11][12]. - A collaboration agreement will be signed among six parties, including the Guangdong Meteorological Bureau and the Agricultural Rural Department, to support the lychee industry through finance, meteorology, and technology [17]. - The initiative "Ten Thousand E-commerce Selling Lychee" will be launched, partnering with platforms like Taobao and JD to create a dedicated "Maoming Lychee Season" section [20][21]. Group 3: Tourism and Community Engagement - The integration of agriculture, culture, and tourism is seen as a vital pathway for industry upgrading and cultural transmission [31]. - The carnival will distribute "Harvest Celebration Consumption" lychee coupons and "Lychee Town Journey" rural tourism vouchers to stimulate consumer confidence and demand [35]. - Special themed routes will be created to connect various lychee cultural sites, enhancing the visitor experience through performances and local cuisine [37][40]. Group 4: Infrastructure and Experience - The Baqiao Service Area will host on-site experiences during the carnival, designed around lychee culture and modern agricultural practices [50][51]. - A "Lychee Grand Market" will be established at the service area to facilitate the sale of fresh lychee, processed products, and local cuisine throughout the lychee season [55]. - The event aims to deepen the understanding of lychee's historical and cultural significance while providing a platform for local businesses [59].

Core Viewpoint - The "2025 Grand Canal (Linqing) Drama and Culinary Exchange Event" aims to promote local culinary culture and boost consumption in Linqing, integrating drama, heritage, and food innovation [1][2]. Group 1: Event Overview - The event is co-hosted by the China Cuisine Association, Shandong Provincial Department of Commerce, and Linqing Municipal Government, featuring themes of enjoying Chinese cuisine and sharing a better life [1]. - Activities include food markets, cultural performances, and site visits, designed to enhance local service consumption and promote the integration of culinary industries [1][2]. Group 2: Cultural Significance - Linqing is recognized as an important cultural heritage city along the Grand Canal, with a rich cultural background that supports the event's objectives [1]. - The event marks a transition from a regional festival to a national-level cultural IP, aiming to set a new benchmark for cultural and tourism integration along the Grand Canal [2]. Group 3: Economic Impact - The event is expected to drive growth in local service consumption and promote innovation in service consumption scenarios, contributing to the high-quality development of the national culinary industry [1][2]. - The main venue features a "Grand Canal Chinese Food Market" with 42 food stalls, showcasing over 50% of local intangible cultural heritage foods [3]. Group 4: Visitor Engagement - The event has attracted millions of visitors over the past three years through various themed cultural activities centered around food [3].