Financial Data and Key Metrics Changes - System-wide sales increased by 5.1% to $146.2 million, driven by new company-owned restaurants [8] - Total revenue decreased by 5.4% to $87.1 million compared to $92.1 million in the prior year [18] - Net loss for the quarter was $12.1 million, compared to a loss of $9.2 million in the previous year [25] Business Line Data and Key Metrics Changes - Twin Peaks revenue increased by 5.9% to $51 million, while Smoky Bones revenue decreased by 17.8% to $36.1 million [19] - Same store sales for Twin Peaks decreased by 1.5%, with a 2.7% decline at company-owned locations and a 1% decline at franchise locations [9] - Restaurant level contribution margin for Twin Peaks decreased to 16.9% from 17.4% in the prior year [23] Market Data and Key Metrics Changes - Franchise revenue remained steady at $8.7 million, offsetting declines in same store sales [20] - Alcohol sales comprised nearly 50% of restaurant revenue, significantly higher than typical casual dining competitors [12] Company Strategy and Development Direction - The company plans to open three to four new units in 2025, with a robust development pipeline of 100 franchise agreements [7][11] - A strategic barbell pricing approach is being utilized to cater to various customer segments while maintaining value [13] - The company is focusing on major sporting events for marketing, enhancing customer engagement through promotions [15] Management's Comments on Operating Environment and Future Outlook - Management acknowledged challenges from weather and macroeconomic factors impacting same store sales [9] - The company is optimistic about upcoming promotional calendars and major sporting events to drive traffic [9][15] - Management expressed confidence in achieving full annual equity target raise despite current market volatility [25][26] Other Important Information - Twin Peaks was awarded the Black Box Intelligence 2025 Voice of the Customer Award, highlighting strong brand loyalty and customer experience [16][17] - The company is undergoing a strategic conversion of Smoky Bones locations into Twin Peaks lodges, which is expected to enhance performance [19] Summary of Q&A Session - No questions were taken following the prepared remarks, and the call concluded without a Q&A session [3][27]

Financial Data and Key Metrics Changes - Same store sales decreased slightly more than 3.5 points at each brand, indicating a challenging operating environment [4] - Total restaurant sales for Bad Daddy's decreased by $1.6 million to $24.8 million, primarily due to reduced customer traffic and a negative mix shift [17] - Good Times total restaurant sales increased by approximately $500,000 to $9.3 million, with same store sales decreasing by 3.6% [20] - Net loss to common shareholders for the quarter was $600,000, compared to net income of $600,000 in the same quarter last year [23] - Adjusted EBITDA for the quarter was $1 million, down from $1.5 million in the second quarter of the previous year [24] Business Line Data and Key Metrics Changes - Bad Daddy's average menu price increased by 4.7% compared to the previous year, while same store sales decreased by 3.7% [18] - Good Times' average menu price remained the same as the prior year, with food and packaging costs at 30.7%, an increase of 160 basis points [21] - Good Times restaurant level operating profit decreased by $300,000 to $700,000, with a profit margin of 8% [23] Market Data and Key Metrics Changes - The company noted a shift towards a more value-oriented customer, aligning menu and promotions accordingly [4] - Colorado-specific trends negatively affected sales performance, particularly for Bad Daddy's in Colorado [13] Company Strategy and Development Direction - The company is focusing on improving kitchen execution, consistency, and product quality, with a new Director of Operations for Good Times [5][6] - Menu changes include rolling out new burger builds and condensing the menu to focus on core items [9][10] - Marketing efforts are shifting towards social and digital media, with promising results from Connected TV and video streaming tests [14] Management's Comments on Operating Environment and Future Outlook - Management acknowledged a tough quarter and expects the operating environment in the third fiscal quarter to remain challenging [28] - The focus is on improving execution and value perception through quality and service, aiming to create memorable guest experiences [28] Other Important Information - The company has temporarily paused share repurchases to redirect cash flow towards cash accumulation, debt repayment, and restaurant remodels [24] - Leadership changes include the retirement of the supply chain leader, with a new internal replacement expected to enhance operational efficiency [15] Q&A Session Summary Question: Were there any questions from participants? - There were no questions during the call, and the operator handed the call back for closing remarks [27]

Financial Data and Key Metrics Changes - Same store sales decreased slightly more than 3.5 points at each brand, indicating a challenging operating environment [4] - Total restaurant sales for Bad Daddy's decreased by $1.6 million to $24.8 million for the quarter, primarily due to reduced customer traffic and a negative mix shift [17] - Good Times total restaurant sales increased by approximately $500,000 to $9.3 million for the quarter, with same store sales decreasing by 3.6% [20] - Net loss to common shareholders for the quarter was $600,000, compared to net income of $600,000 in the same quarter last year [24] Business Line Data and Key Metrics Changes - Bad Daddy's average menu price increased by 4.7% compared to Q2 of the previous year, while same store sales decreased by 3.7% [18] - Good Times experienced a 30.7% food and beverage cost for the quarter, an increase of 160 basis points compared to the prior year [21] - Good Times restaurant level operating profit decreased by $300,000 to $700,000, with a profit margin of 8% [24] Market Data and Key Metrics Changes - The company noted a shift towards a more value-oriented customer, aligning menu and promotions accordingly [4] - Colorado-specific trends negatively affected sales performance, particularly for Bad Daddy's in Colorado [12] Company Strategy and Development Direction - The company is focusing on improving kitchen execution, consistency, and product quality, with a new Director of Operations for Good Times [5][6] - Menu changes include rolling out new burger builds and condensing the menu to focus on core items [8][9] - Marketing efforts are shifting towards social and digital media, with promising results from Connected TV and video streaming tests [13][14] Management Comments on Operating Environment and Future Outlook - Management acknowledged a tough quarter and expects the operating environment in the third fiscal quarter to remain challenging [29] - The focus is on improving execution and value perception through quality and service, aiming for long-term sales and profitability gains [29] Other Important Information - The company has temporarily paused share repurchases to redirect cash flow towards cash accumulation, debt repayment, and remodels [25] - A new supply chain leader will be appointed, expected to enhance leadership and cost reduction [15] Q&A Session Summary Question: Are there any questions today? - There were no questions during the call, and the session was handed back for closing remarks [28]

Group 1 - The article emphasizes the dangers of rushing into large-scale advertising without effective sales language, which can lead to financial losses for companies [1] - It highlights two main reasons for this behavior: anxiety over missed opportunities due to competition and a misguided belief in the power of broad marketing to dominate consumer perception [1] Group 2 - The article promotes a membership program for entrepreneurs, offering access to multiple offline courses, networking opportunities, and resources [2][3] - The program includes eight offline classes throughout the year, with the option to attend three, and features private discussions and networking dinners [3] - An early bird price of 4,980 yuan per person is mentioned, with a warning that prices will return to normal at the end of the month [3]