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极端高温吓跑全国多少游客?
36氪· 2025-07-09 00:02
Core Viewpoint - The article discusses the impact of extreme summer heat on travel preferences in China, highlighting a shift towards seeking cooler destinations as a new necessity for travelers [22][40][67]. Group 1: Changing Travel Preferences - The extreme heat has led to a significant change in travel destination preferences, with a notable increase in interest for cooler locations such as Jilin and Northeast China [24][25]. - Data from Fliggy indicates that hotel bookings in Jilin for the summer have increased by 35% year-on-year, with car rentals up by 96% and ticket bookings up by 122% [24]. - Popular destinations have shifted from traditional summer spots like Sanya and Xiamen to places like Changbai Mountain and Yanji, emphasizing the need for cooler climates [25][28]. Group 2: Economic Implications - The surge in demand for cooler destinations has resulted in a dramatic increase in accommodation prices, with some places in Xinjiang seeing prices rise to 3,054 yuan per night [32]. - The article notes that the psychological need for comfort in extreme heat has led to irrational spending, with families willing to pay significantly more for cooler accommodations [40][41]. - The tourism industry is adapting to this new demand, with businesses adjusting their marketing strategies to emphasize cooler temperatures as a key selling point [64]. Group 3: Industry Adaptations - The extreme heat has prompted a rise in night tourism, with many museums and attractions extending their hours to accommodate visitors seeking cooler experiences [55][58]. - Indoor attractions, such as theme parks and science museums, have become popular as refuges from the heat, with operators focusing on providing a comfortable environment for guests [61][62]. - The article suggests that the tourism industry may need to rethink vacation policies to better accommodate families during peak heat periods, potentially leading to a more balanced distribution of travel throughout the year [65][67].
浪里蹦迪、泡泡party……“小暑首日”哈尔滨景区“花式”消暑引客来
Zhong Guo Xin Wen Wang· 2025-07-08 01:29
Group 1 - The article highlights the increasing popularity of Harbin as a summer vacation destination, particularly during the "Xiaoshu" season, attracting a large number of tourists seeking to escape the heat [1] - With the arrival of July and the end of exams across China, family and graduation trips are booming, leading to a surge in the tourism market during the summer season [1] - Harbin Airport is currently operating approximately 480 flights daily, with an average of 70,000 passengers per day, indicating a robust travel demand [1] Group 2 - The "Sea Island Carnival" has been launched at the Poseidon Resort, drawing many visitors to enjoy summer activities [2] - The newly created "Bohemian Beach" features a vibrant atmosphere with sunlit beach chairs and a giant artistic canopy, enhancing the visitor experience [2] - The carnival will run until August 24, with extended operating hours until 20:30 daily, catering to the summer vacation needs of tourists [6]
云南最低调的城市,好吃到不敢想象
3 6 Ke· 2025-07-07 23:34
Group 1 - The article highlights Zhaotong as an underrated summer retreat in Yunnan, known for its natural cooling climate and rich culinary offerings [1][2][4] - Zhaotong's average temperature in summer is around twenty degrees Celsius, with an average humidity of approximately 70%, making it a comfortable destination for visitors [2][3] - The city is gaining popularity among residents from nearby regions like Chongqing and Yibin, who visit for summer vacations, enjoying local parks and activities [2][3] Group 2 - Zhaotong's culinary scene is a blend of flavors from Yunnan, Guizhou, and Sichuan, featuring unique dishes like lamb rice noodles and various styles of grilled skewers [5][10] - The local specialty, known as "small skewers," is a popular street food, where marinated meat is grilled and served with a variety of spicy seasonings [10][11] - Zhaotong is also recognized for its agricultural products, particularly apples, with a significant production of both regular and "ugly" apples that are popular among locals [11][12] Group 3 - The natural scenery around Zhaotong includes high-altitude areas like Dazhai and the stunning Chicken Gong Mountain, which attract nature lovers and adventure seekers [12][14] - Historical sites such as the ancient town of Dousha Pass and the preserved relics from the Qin Dynasty add cultural depth to the region, enhancing its appeal as a travel destination [12][13] - The article emphasizes that Zhaotong offers a unique experience where visitors can enjoy a relaxed atmosphere, rich history, and delicious food without the need for air conditioning [14][15]
多地高温催生“避暑”热潮,北方海滨城市迎旺季
第一财经· 2025-07-04 12:27
Core Viewpoint - The article highlights the significant increase in summer tourism bookings in China, particularly among younger travelers, driven by rising temperatures and a shift towards experiential travel [2][15][16]. Group 1: Summer Tourism Trends - As of June 30, 2025, overall cultural and tourism bookings for the summer have increased by nearly 38% year-on-year, with travelers under 30 accounting for over 56% of summer trips [2]. - Northern coastal cities like Dalian, Qingdao, and Yantai are experiencing a surge in popularity, with hotel searches for seaside accommodations seeing over 200% year-on-year growth [5][6]. - Dalian is expected to have its peak tourist season from July 20 to August 20, with hotel occupancy rates projected to reach 60% before July 15 and nearly full capacity thereafter [6][7]. Group 2: Changing Visitor Demographics - The proportion of young travelers (00s) has increased from 20% last year to 30% this year, while family travelers account for 44% of bookings [7][8]. - There is a notable rise in "guerrilla-style" tourism among younger visitors, who prefer to book accommodations based on specific attractions rather than staying in one place for the entire trip [7]. Group 3: Experiential Travel Demand - Visitors are increasingly seeking immersive experiences rather than traditional sightseeing, prompting attractions like the Qingdao Beer Museum to offer interactive projects that extend visitor engagement [10][11]. - The average age of visitors to the Qingdao Beer Museum is around 30, reflecting a younger demographic that is willing to spend more on experiential tourism [12][13]. Group 4: Regional Insights - In addition to northern cities, southern regions like Guizhou are also seeing a rise in tourism, with summer bookings up nearly 38% and five-star hotel reservations increasing by 40% [15]. - Guizhou's unique natural attractions, such as the Monkey Ear Sinkhole, have seen a surge in interest, with searches for related activities increasing significantly [17].
十六条避暑旅游路线发布
Core Viewpoint - The China Meteorological Administration has released 16 national summer vacation routes aimed at enhancing tourism meteorological services to better meet the diverse consumption needs of tourists [1][2] Group 1: Route Details - The summer vacation routes cover over 60 cities across 21 provinces, including both traditional northern provinces rich in summer resources and southern regions with unique landscapes [1] - Each route is named to highlight local特色资源, such as "林海秘境·踏青寻幽" and "草原天路·北疆穿行" [1] Group 2: Evaluation and Selection Process - The selection of routes was based on scientific evaluation metrics, considering factors like summer average temperature, comfort days, humidity, and wind conditions [2] - The evaluation also took into account transportation convenience, ecological advantages, and the richness of tourism resources to enhance the overall tourist experience [2]
夏日文旅“好戏连台”别样精彩 上“新招”引“客流”激活消费新潜力
Yang Shi Wang· 2025-06-21 08:15
Group 1 - Gansu Province's tourism is experiencing a peak season in June, particularly in the scenic area of Guo'e Valley, known for its beautiful natural landscapes [1][3] - Guo'e Valley is a national 5A-level tourist attraction with a forest coverage rate of 75.1%, attracting many elderly tourists during the summer [3][5] - Daily visitor numbers exceed 5,000 since June, with weekends seeing over 10,000 visitors from various provinces [5][12] Group 2 - The scenic area features numerous waterfalls and canyons, providing diverse and picturesque views, with the narrowest canyon being about 3 meters wide [9][10] - The area includes a cable car that takes visitors to the mountain top, offering a panoramic view of the landscape, with a height difference of nearly 2,400 meters [12][14] - Local cultural experiences, such as folk performances and traditional cuisine, enhance the tourism appeal, contributing to the local economy [15][17] Group 3 - Xinjiang's Karajun Grassland is a popular summer destination, known for its unique "three-dimensional grassland" landscape, combining various natural elements [19][21] - The grassland offers a pleasant climate, typically between 15 to 20 degrees Celsius, making it an ideal spot for escaping the summer heat [21][35] - The tourism boom at Karajun has led to significant growth in related industries, including dining, accommodation, and transportation, injecting vitality into the local economy [32][34]