Core Insights - The "May Day" holiday tourism market is vibrant, with significant growth in travel consumption from lower-tier cities and a surge in both domestic and outbound travel [1][3][4] Domestic Travel Trends - Domestic travel heat has surged, with packaged travel product bookings for self-driving trips increasing by nearly 40% year-on-year, and overall travel participation rising significantly [1][5] - The peak travel days during the holiday were concentrated on May 1st and 2nd, accounting for 27% and 21% of total travel respectively [3] - Popular destinations for late holiday travel include Beijing, Shanghai, Guangzhou, and Sanya, with some cities seeing over 70% year-on-year growth in travel participation [3] Popularity of "Internet Celebrity Cities" - "Internet celebrity cities" have become new hotspots for tourism, with destinations like Beijing, Shanghai, and Sanya seeing explosive growth in visitor numbers, some exceeding 200% year-on-year [4] - Group travel products are particularly popular, with a 56% share of packaged travel bookings, highlighting the demand for organized tours [4] Transportation and Accommodation Growth - There has been a notable increase in transportation and accommodation bookings, with flight bookings up by 25%, hotel bookings up by 15%, and train ticket bookings up by 10% year-on-year [7] - High-speed rail travel remains a favored choice, with major cities like Beijing and Shanghai being top destinations for high-speed rail users [7] Outbound Travel Insights - Outbound short trips dominate the market, with Hong Kong and Macau leading in popularity, while destinations like Japan and Thailand are also favored [8] - Group tours and free travel options are preferred for outbound trips, with specific tour packages seeing high booking rates [8]