Core Insights - The post-holiday travel period has seen a significant decrease in accommodation costs, with average hotel prices dropping by approximately 30% compared to the holiday period [2] - Popular destinations for travelers during the off-peak season include Japan, South Korea, and Thailand, while major cities for hotel bookings are Beijing, Shanghai, Chengdu, and Nanjing [2] - The trend of off-peak travel is characterized by a notable increase in both outbound and inbound travel bookings, with outbound bookings up nearly 20% and inbound bookings doubling year-on-year [3] Group 1 - The average nightly price for accommodations in popular scenic areas has fallen to around 500 yuan, nearly halving from over 1000 yuan during the National Day holiday [2] - Free independent travel has become the preferred choice for domestic off-peak travelers, accounting for 45% of packaged travel product bookings on Tuniu [2] - The best window for off-peak travel typically occurs within two weeks after the holiday, offering lower transportation and accommodation prices along with optimal visiting conditions for autumn attractions [2] Group 2 - The demographic structure of off-peak travelers has shifted, with the proportion of young travelers aged 20-40 increasing to nearly 40%, narrowing the gap with the senior traveler segment [3][4] - The change in travel consumption patterns among young travelers is attributed to their preference for avoiding peak travel times, enhancing their experience while reducing costs [3] - Female travelers represent over 60% of the young traveler demographic, indicating a significant shift in travel dynamics [4]

Group 1: LVMH Performance - LVMH reported unexpected growth in Q3, driven by strong sales of Moët champagne and Dior perfumes, leading to a nearly 9% increase in ADR in New York and over 10% rise in European stock prices [1] - The growth in LVMH's sales indicates resilience in high-end consumer demand, despite a decline in overall sales in the Asia-Pacific region [1] - The sustainability of this rebound is uncertain and will depend on the flow of Chinese customers and exchange rate trends [1] Group 2: Chinese Tourists in Thailand - The Chinese Embassy in Thailand issued a warning regarding a video of tourists being pressured to shop, confirming that the involved tour guide lacked proper qualifications [2] - The incident highlights issues with "low-cost tours," which may temporarily impact group travel demand to Thailand but could lead to stricter regulations on tour guide qualifications [2] - Domestic OTAs and travel agencies with Thailand-specific qualifications may benefit from the shift in demand as tourists seek reliable services [2] Group 3: Ctrip and Live Nation Partnership - Ctrip announced a strategic partnership with Live Nation Asia to launch a "Global Festival and Event" project, integrating flights, hotels, tickets, and local experiences [3] - The initiative aims to digitize ticketing risk control and resource scheduling, enhancing user engagement and average transaction value [3] - The expansion of Ctrip's event business into the European and American markets is expected to create additional growth opportunities for related sectors such as hotels and airlines [3] Group 4: Post-Holiday Travel Trends - Following the holiday season, ticket and hotel prices for popular autumn destinations have significantly decreased, with some routes seeing price drops of over 70% [4] - Consumers planning off-peak travel can save up to 60% on accommodation costs, indicating a shift in travel planning behavior [4] - Airlines and OTAs are likely to benefit from increased occupancy rates during the off-peak season, and the potential for a more balanced travel demand could enhance operational efficiency for airlines and hotel groups [4]

（文章来源：央视新闻） 节后不少秋游热门目的地机票和酒店价格纷纷回落，部分航线的降价幅度超过70%，热门目的地错峰游 住宿花费最高可省60%以上。不少有意于错峰游的消费者已开始规划行程，"抄底"节后机票、酒店等旅 游产品。 ...

Group 1 - The travel market is experiencing a peak period for off-peak travel following the National Day and Mid-Autumn Festival holidays, with significant price reductions for flights and hotels [1][2] - Average flight prices from October 13 to October 31 have decreased by 36% compared to the National Day holiday period, while average hotel prices have dropped by nearly 30% [1] - Top ten cities for hotel bookings during this period include Beijing, Shanghai, Chengdu, Nanjing, Hangzhou, Aba, Chongqing, Xi'an, Xiamen, and Guangzhou, while the top ten flight destinations are Chengdu, Shanghai, Beijing, Guangzhou, Shenzhen, Chongqing, Harbin, Kunming, Hangzhou, and Xi'an [1] Group 2 - International travel during the off-peak period has also seen price reductions, with average international flight and hotel prices down by approximately 20% compared to the National Day holiday [2] - Popular international destinations for off-peak travelers include Japan, South Korea, Thailand, Malaysia, the United States, Singapore, Australia, Indonesia, Vietnam, and Italy [2]

Core Insights - The outbound travel market in China is experiencing a "peak-shifting" trend following the National Day and Mid-Autumn Festival holidays, with average prices for international flights and hotels dropping by approximately 20% from the holiday period [1][3] - There is a notable shift in traveler preferences towards less conventional destinations, with Southern Europe and Central Asia emerging as popular choices [1][5] Price Trends - Average prices for outbound flights and hotels from October 11 to 31 have decreased by about 20% compared to the holiday period [3] - Specific flight prices have seen significant reductions, such as the Beijing to Singapore route dropping from 4719 yuan to 869 yuan, a decrease of 82% [3] - Other routes, including Beijing to Osaka and Kuala Lumpur, also experienced price drops exceeding 80% [3] Airline Promotions - Several airlines have launched promotional campaigns targeting off-peak travelers, including Japan Airlines' "Buy One Get One Free" offer and discounts on flights to Singapore [4] - China Southern Airlines plans to introduce an "International Flight Purchase Festival" with discounts on various routes [4] Growth in Long-Distance Travel - There has been a significant increase in bookings for long-distance travel products, with overall outbound travel numbers up by 110% year-on-year and total transaction value (GMV) increasing by 73% [5] - Destinations such as North America and Southern Europe have seen the most substantial growth in traveler numbers, with North America experiencing a 200% increase [5] Car Rental Market - The average car rental volume for self-driving trips abroad increased by 20.8% from October 8 to 11, with popular destinations including Italy and Australia [6] Trends in Group Travel - There is a growing trend towards smaller group sizes and deeper travel experiences, with group sizes decreasing from 30-40 to around 10-20 participants [7] - Travel agencies are responding to this demand by offering longer and more immersive travel experiences, with products extending beyond 10 days [7] Popularity of Cruise Travel - Cruise travel has become a favored option for off-peak travel, with various cruise products, including Southeast Asia and European long-distance cruises, gaining popularity [7]

Core Insights - The merging of the National Day and Mid-Autumn Festival has led to a significant increase in travel, with family-oriented trips becoming the mainstream choice, driven by the "3 days off and 12 days of vacation" model [1] - The younger generation, particularly those born after 1995 and 2005, is rapidly emerging as a new driving force in tourism consumption, pushing the market towards higher quality and diversified experiences [1][3] Group 1: Travel Trends - From October 1 to 8, the total cross-regional movement of people in China is expected to reach 2.432 billion, averaging 304 million per day, a year-on-year increase of 6.2% [1] - The "3 days off and 12 days of vacation" model has encouraged many tourists to combine vacationing with family visits, with nearly 15% of Tuniu users starting their trips before October 1 [1] - The peak travel period extended from September 30 to October 5, with family travelers making up over 80% of the user base [1] Group 2: Regional Travel Dynamics - Short-distance travel to nearby counties around major cities has surged, with booking volumes for these destinations increasing by 51% compared to the same period last year [2] - The policy of exempting small passenger cars from tolls on highways has further boosted the number of self-driving travelers, with car rental orders increasing by approximately 60% year-on-year [2] - From October 1 to 8, the estimated number of non-commercial small passenger car trips on highways and provincial roads is around 194.084 million, averaging 24.261 million per day, a year-on-year increase of 7.1% [2] Group 3: Demographic Shifts in Travel - The post-95 generation has become a significant force in tourism, accounting for nearly 25% of travel bookings during the holiday [3] - The average spending per trip has increased by 14.6% compared to last year, with individuals aged 20-30 making up over 50% of flight and train ticket orders [3] - The student demographic is increasingly seeking deeper and higher-quality travel experiences, with a 61% year-on-year increase in bookings from the post-05 generation [3]

Core Insights - The National Day and Mid-Autumn Festival holiday saw a 14.6% year-on-year increase in average spending per traveler, with the post-95 generation being the largest group of travelers [1][3][5] - Popular domestic travel cities included Shanghai, Beijing, Hangzhou, Guangzhou, Chengdu, Shenzhen, Chongqing, Nanjing, Wuhan, and Xi'an, while international destinations favored by travelers included Japan, Thailand, South Korea, Malaysia, Vietnam, France, Australia, the United States, and Indonesia [1][3] Domestic Travel Trends - The average booking volume for transportation-related products increased by 5% year-on-year, while hotel, tour packages, and ticket bookings rose by 4.6% [3] - Emerging destinations gained popularity, with orders for attractions in Jingdezhen increasing by 60% and orders for the Luzhou Wine Festival rising by 45% compared to last year [3][5] Traveler Demographics - The post-95 generation accounted for nearly 25% of total bookings, while the post-2005 generation saw a 61% increase in bookings, indicating a shift towards independent travel among younger demographics [5] - University students' flight bookings increased by 63% year-on-year, with international flight bookings surging by 110%, reflecting a trend towards longer and more immersive travel experiences [5] Post-Holiday Travel Opportunities - Following the holiday, there is a significant drop in prices for flights and hotels, with some flights available for under 400 yuan and high-star hotels in various cities priced below 400 yuan [5]

Core Insights - The "super golden week" during the National Day and Mid-Autumn Festival saw a significant increase in long-distance travel and deep experiences, with domestic long-distance travel orders rising by 3 percentage points compared to last year [1] - The average spending per traveler increased by 14.6% year-on-year, with the post-95 generation leading in booking numbers [1] - Family travel accounted for nearly 52.4% of the market, indicating a strong demand for family-oriented trips [1][2] Travel Trends - The peak travel period extended from September 30 to October 5, with nearly 15% of users starting their trips before the holiday [2] - The trend of "off-peak travel" gained popularity, with a notable increase in demand for guided car rentals, particularly in Beijing and scenic areas like Sichuan [2] - Experience-based travel activities, such as island cycling and cultural experiences, are replacing traditional sightseeing [2] Demographics - The post-95 generation accounted for nearly 25% of bookings, while the post-05 generation saw a 61% year-on-year increase in booking numbers [3] Event-Driven Travel - Events such as music festivals and sports competitions significantly boosted local tourism, with some events leading to hotel booking increases of 2.6 times [4] - The integration of events with tourism, such as discounts for event ticket holders at local attractions, has enhanced visitor engagement [4] Accommodation Market - The domestic accommodation market experienced a 65% year-on-year increase in bookings, with multi-city bookings rising by over 20% [6] - Non-first-tier cities saw a 90% increase in high-quality hotel bookings, indicating a shift in travel patterns [6] International Travel - Popular international destinations included Japan, Maldives, and Southeast Asian countries, with a notable increase in Chinese tourists [8] - The Maldives reported that over 50% of its guests during the holiday were from China, highlighting the growing trend of Chinese tourists abroad [9] - The overall travel experience is shifting towards immersive experiences rather than just reaching destinations, reflecting a maturation of the Chinese tourism market [9]

Core Insights - The main trend for this year's National Day tourism is long-distance travel and deep experiences, with domestic long-distance travel orders increasing by 3 percentage points compared to last year [1] - The average spending per trip during the holiday has risen by 14.6% year-on-year, with the post-95 generation making the highest proportion of bookings [1] - Family travel is prominent, with nearly 52.4% of travelers being family groups, and major cities' surrounding areas becoming popular destinations [1][4] Travel Trends - The "please take 3 days off and rest for 12" staggered travel model is favored by tourists, with nearly 15% of users starting their journeys before the holiday [3] - The family demographic accounts for over 80% of travelers during the holiday, with major cities like Beijing, Shanghai, and Chengdu being top sources of travelers [4] - There is a significant shift towards experiential travel, with activities like island cycling and cultural experiences gaining popularity [4] Accommodation Insights - The domestic accommodation market saw over a 65% increase in overall bookings, with multi-city bookings rising by over 20% [7] - Non-first-tier cities experienced a 90% increase in high-quality hotel bookings, indicating a growing interest in these areas [7] - Tujia reported a 20% year-on-year increase in homestay bookings, with smaller cities emerging as new travel hotspots [8] International Travel - Outbound tourism is booming, with popular destinations including Japan, Maldives, and Southeast Asian countries, reflecting a strong interest in island vacations [11] - Chinese tourists are increasingly visiting the Maldives, with over 50% of hotel guests during the holiday being from China, and many local guides speaking Chinese [11][12] - The inbound tourism market is also thriving, with countries like South Korea and the U.S. becoming popular among incoming travelers, driven by visa-free policies [12]

Core Insights - The National Day and Mid-Autumn Festival holiday saw a 14.6% year-on-year increase in average spending per traveler, with post-95 generation tourists making the highest booking share [1] - There is a noticeable trend of multi-destination travel, with a 5% increase in average bookings for transportation and a 4.6% increase for accommodations and activities compared to last year [1] - The number of destinations visited expanded significantly, covering over 180 countries and regions, with a strong growth in travel to lesser-known cities in East Asia, Southeast Asia, and Europe [1] Domestic Travel Trends - Emerging destinations gained popularity during the holiday, with orders for places like Jingdezhen and Luzhou increasing by 60% and 45% respectively compared to last year [2] - The post-95 generation accounted for nearly 25% of total bookings, while the post-05 generation saw a 61% increase in booking numbers [2] - University students are increasingly opting for long-distance travel, with a 63% increase in flight bookings and a 110% increase in international flight bookings compared to last year [2] Changes in Travel Behavior - The trend towards self-driving trips has increased, with rental car orders rising by approximately 60% year-on-year, particularly for those renting cars after arriving by plane or train [3] - The variety of activities offered has expanded, with domestic travel experiences increasing by 78% and outbound travel experiences growing by nearly 30% [3] - The use of AI travel assistants has surged, with daily users of the AI product "Ask It" increasing over five times compared to the summer peak [3] Post-Holiday Travel Opportunities - Following the holiday, there are significant price reductions for flights and hotels, with some flights costing less than 400 yuan and high-star hotels in various cities priced around 300 yuan [4]